The document provides details about the initial research, pre-production, production, and post-production process for a Canon camera advertisement project with the theme of journeys. Initial research focused on Canon as the client and determined the target audience would be 16-18 year olds. Pre-production included location scouting, a storyboard, and deciding on a bright color scheme. Production consisted of a shooting schedule and filming with a phone. During post-production, the photos were edited in Photoshop and assembled into a poster with multiple color panels and the Canon logo to represent the journey theme.

1. CANON FINAL EVALUTION
Initial research:
for this research I started with gathering information about the client which
were Canon. For the brief and the campaign wewere instructed to make an
advertisement for canon cameras through the theme of journey’s thetarget
audience for this campaign were 15 – 25 but I wanted to find a closer target
audience within the campaign and that was 16 – 18 this was an excellent target
audience because this made the idea process simpler and more precise I went
on to create a valid print advertin my head with the theme of Journey’s there
was two option within the journey physicaland metarophical these offered
different ideas and throughouteach one different outcomes. I went with the
physicaljourney becausein my research I found out most people take public
transportand I thought I would incorporate that into the campaign. When it
came to finalizing my idea, I decided to follow the route of the physicaljourney
because the idea of public transportin my advertmade sensegiven the target
audience.
Pre-production:
when it came to doing the pre-production, I started with planning and
knowing whatI was going to do firstly I started with a location scoutwith that I
knew where the advert would take place and I would gather the footage from.
This was importantstep in the pre-production becauseI had to make sureit
was safe. After that I didn’t need to do a location release because my photos
were in a public place (Newcastle) since it being a public place, I could film
there. Then it came to a flat plan which was an early draft/rough idea of my
advertthis would presentan example of whatthe advertwould roughly look
like. The last and final part was figuring out the colour schemethis was easy
because going into this knowing my specific target audience made it so I knew
what the colour schemewould be. I wanted it to be a bright filling advert with
different panels to make it stand out more so the panels would be something
new and different this would help attract attention to the advert

2. production:
for the production I started with a shooting schedule this had the time and
dates of whatI and when I was filming the advert. I also made a resourcelist
which included everything I needed for the advert, so I knew whatequipment
and whatwas needed for that day of filming. Oncethat was finished, I used my
phone for filming in the best setting possible (1440p 16:9 ratio) this made the
photos clearer and way better because I had more to choosefrom since I took
a lot of photos for the campaign.
Post-production:
when it came to editing the dailies (raw images) I used adobe photoshop to
edit them. I used the gradient and the adjustments tab to create multiple
different colours on each panel each one with bright and pops of colour then
after making each panel using a contact sheet, I inserted the canon logo and
put onto the poster to give it the canon official poster design. I feel like overall
putting at the bottom right of the poster gave it the best possiblelook making
it look neater and presenting the idea of journey’s withing the poster itself.
That and the contact sheet look created a tile-by-tile journeys within each tile
to create a physicaljourney advert. In someversions of my advert, I added a
slogan that fit the campaign nicely under the canon logo to finish the
advertisement off.
Conclusion:
Overallwhen looking over the progress I did to going down the path of physical
journeys madeit 10xbetter becauseits links to my target audience I am glad I
created multiple versions of the advertisementthis made each one special and
unique and this created a range of advertising’s I am glad I picked Newcastle
for the location because of its unique buildings and pictures I took I think
overall it fitted the poster nicely.