Fabiola Canelon is a Venezuelan social media influencer on TikTok with over 500k followers who creates bilingual, musical, and comedic content to share Latino culture. She is exploring her personal brand and career options in social media influencing or talent representation. Her goals are to sign with an agency, monetize her videos, collaborate with brands, and eventually become a major artist with millions of followers and multiple albums.
Fabiola Canelon is a Venezuelan social media influencer with over 500k followers on TikTok. She creates bilingual, musical, and comedic content to share Latino culture and bring people joy. Her personal brand focuses on creativity, passion, and uniqueness. Her goals are to be represented by an agency, release songs, and work with major brands. She analyzes her skills, competition, and outlines strategies to network and develop professionally to achieve her goals.
Fauzi Abdou explores his personal brand and career goals in the music industry, including establishing his online presence, networking with professionals in his target companies, developing skills needed for a career in artist management, and creating a marketing strategy to pursue job opportunities. He analyzes his skills and competition, identifies mentors and further areas for professional development, and outlines goals to work at a record label as an artist manager within a few years of graduating from music business school.
Sofia found her passion for music at a young age and is now pursuing a degree in music business. Her goal is to help artists reconnect with their audiences emotionally through their music. She has experience signing artists and managing social media for them. Sofia wants to work in A&R to develop new talent and bring more authenticity to Latin music. Her networking, skills development, and digital marketing strategies aim to help her land an entry-level A&R role after graduation.
Troy Green Jr. was born and raised in Baltimore, MD where he developed a passion for music from a young age. He is currently studying Music Business at Full Sail University with the goal of becoming an artist representative or talent manager. Troy has experience in artist development and as an online radio host. His long term goal is to sign emerging artists to major labels and help cultivate their careers.
Carmen Renee is exploring a personal brand as a music publicist. She grew up passionate about music and social media. Her goals are to land an internship with a public relations firm, become an established publicist in Los Angeles working for Universal Records, and eventually start her own publicist company. She is currently studying music business at Full Sail University and developing skills in social media marketing, time management, and public speaking to achieve her career ambitions.
Jeremiah Parks is a student studying music business at Full Sail University. He grew up in a small southern town and has been a lifelong music fan. His goals are to land an entry-level A&R position after graduation, then manage multiple successful artists in the mid-term while establishing his own independent recording label focused on inspiring young executives and artists in the long-term. He plans to network at industry events, start a podcast reviewing indie artists, and continue developing his technical and soft skills to advance his music business career.
Iman Barnes is exploring their personal brand and career path in the music industry. They have over 20 years of experience in music production, leadership roles at tech companies, and a passion for promoting underrepresented talent. Their goals are to land an entry-level marketing role, work their way up to an executive position, and eventually own their own business focused on hip-hop and culture.
Fabiola Canelon is a Venezuelan social media influencer with over 500k followers on TikTok. She creates bilingual, musical, and comedic content to share Latino culture and bring people joy. Her personal brand focuses on creativity, passion, and uniqueness. Her goals are to be represented by an agency, release songs, and work with major brands. She analyzes her skills, competition, and outlines strategies to network and develop professionally to achieve her goals.
Fauzi Abdou explores his personal brand and career goals in the music industry, including establishing his online presence, networking with professionals in his target companies, developing skills needed for a career in artist management, and creating a marketing strategy to pursue job opportunities. He analyzes his skills and competition, identifies mentors and further areas for professional development, and outlines goals to work at a record label as an artist manager within a few years of graduating from music business school.
Sofia found her passion for music at a young age and is now pursuing a degree in music business. Her goal is to help artists reconnect with their audiences emotionally through their music. She has experience signing artists and managing social media for them. Sofia wants to work in A&R to develop new talent and bring more authenticity to Latin music. Her networking, skills development, and digital marketing strategies aim to help her land an entry-level A&R role after graduation.
Troy Green Jr. was born and raised in Baltimore, MD where he developed a passion for music from a young age. He is currently studying Music Business at Full Sail University with the goal of becoming an artist representative or talent manager. Troy has experience in artist development and as an online radio host. His long term goal is to sign emerging artists to major labels and help cultivate their careers.
Carmen Renee is exploring a personal brand as a music publicist. She grew up passionate about music and social media. Her goals are to land an internship with a public relations firm, become an established publicist in Los Angeles working for Universal Records, and eventually start her own publicist company. She is currently studying music business at Full Sail University and developing skills in social media marketing, time management, and public speaking to achieve her career ambitions.
Jeremiah Parks is a student studying music business at Full Sail University. He grew up in a small southern town and has been a lifelong music fan. His goals are to land an entry-level A&R position after graduation, then manage multiple successful artists in the mid-term while establishing his own independent recording label focused on inspiring young executives and artists in the long-term. He plans to network at industry events, start a podcast reviewing indie artists, and continue developing his technical and soft skills to advance his music business career.
Iman Barnes is exploring their personal brand and career path in the music industry. They have over 20 years of experience in music production, leadership roles at tech companies, and a passion for promoting underrepresented talent. Their goals are to land an entry-level marketing role, work their way up to an executive position, and eventually own their own business focused on hip-hop and culture.
This is a project I completed as part of the Project Portfolio I class at Full Sail University. The project is about my personal brand. Completed in April 2021
Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
Kristy Lo is exploring her personal brand as a talent manager focused on the Korean music industry. She grew up in Utah and studied sound engineering and music business. Her goals are to land an entry-level music supervision role, manage a successful band, and establish an international record label. She aims to renew passion for music by breaking language barriers and sharing feel-good songs.
Janecia Lowery's Personal Brand ExplorationNicoleCash1
This is a project I've completed on behalf of my PP1 course at Full Sail University. Completed in Week 3 of March 22, 2020. Enjoy my personal brand exploration presentation!
Joanna Santos Lopes is a student at Full Sail University pursuing a Bachelor's degree in Entertainment Business. She works as a freelance makeup artist and social media manager for several clients. The document outlines her background, skills, goals, and strategy for building her personal brand as a makeup artist and influencer through social media engagement and digital marketing.
Damian Ortiz is a student in the Music Business program at Full Sail University pursuing a career in the music industry. He grew up loving music and sports in Florida. After serving 4 years in the army, he is now focused on developing skills to work as a hip-hop artist or music industry professional. His goals are to land an entry-level job at a record label after graduation to gain experience and eventually start his own record label to help independent artists.
Personal Brand Exploration - Jerome SandidgeJeromeSandidge
This document profiles Jerome Sandidge and his personal brand exploration to become an A&R manager. It outlines his background growing up in Maryland with a passion for music. His goals are to land an entry-level A&R assistant role, lead an artist's album launch to #1, and eventually start his own record label. The document compares his qualifications to competitors and identifies skills to strengthen. It proposes networking, continuing education, and finding a mentor to achieve his vision of bringing new sounds to the music industry.
Kaecianna Cooper is a singer and artist who grew up in a musically influenced family. She realized at a young age that music would be her passion and career path. After starting her professional music career in 2018 under the name "KAE", she recognized the importance of understanding both the artistic and business sides of the industry. She is currently pursuing a degree in Music Business to learn how to market, manage, and brand herself and other artists. Her goal is to use her experience and knowledge to guide and develop young independent artists.
Personal Brand Exploration- Miranda Zoldan mirandazoldan
Miranda Zoldan wants to create a space for people to escape through music. She has experienced hardships in life and found solace in music. Her goals are to discover new bands and artists that can impact the world, stay involved in the underground music scene, and represent emerging talent. She believes music can change the world.
Personal Brand Exploration- Keila García (KeyNote)keilaalicea23
Keila García created a personal brand exploration document that outlines her background and goals in the music industry. She was born in Puerto Rico and studied music business. Her goal is to help gospel artists and create inspiring music events. She identifies relevant skills and outlines short, mid, and long term goals to work in artist management and own an artist management company. The document also includes sections on her identity, target audience, competition, credentials, and plans for networking, professional development and skills growth.
Laura Hernandez Gil is exploring a personal brand in the music industry. She grew up in a musical family in Colombia and has gained experience in performance, recording, and fan engagement. Her goals are to get an entry-level position at a major music label and eventually become an A&R director. She plans to develop skills in areas like presentation, photography, and negotiation to become a talent representative and help discover new artists.
Maya Chancellor is a music business student who grew up loving music and film in Charlotte, North Carolina. She has experience mixing and mastering music and wants to become a music supervisor after graduation. The document outlines Maya's background, skills, goals, and plan to network and develop professionally in order to become a successful music supervisor.
Personal Brand Exploration- 5Teen NelamsDevynNelams
Born in Alabama, 5Teen has been involved in music since childhood. After serving four years in the US Army, she decided to pursue a career in music. She is currently enrolled in Full Sail University studying Music Business. Her goals are to release a visual album, start an outreach center for underprivileged youth, and eventually have her own record label. She aims to use her artistry and business skills to help others in the music industry.
Personal Brand Exploration - Tevin JonesTevin Jones
Tevin Jones is a student studying music business at Full Sail University. He has a background in graphic design and social media/digital marketing for musicians and record labels. His personal brand focuses on using design and marketing to help artists build audiences and increase visibility. His goals are to land an entry-level job in A&R or graphic design after graduation and eventually start his own global digital marketing and design agency.
Brandon Louis is a student studying Music Business Management at Full Sail University. He has a background in HVAC but is passionate about the music industry. His goals are to land an entry-level position at Warner Bros upon graduation and establish himself as an artist manager. He aims to help aspiring artists achieve their career goals by promoting their music and connecting them with opportunities. Brandon provides his background and skills, including 2 years in artist development and social media marketing. He compares his profile to competitors and outlines his networking activities, education and areas for professional development.
Personal Brand Exploration - Brandon Louis btlouis1
This is where I evaluated myself to see how close or how far away I am to achieving my career goals. My presentation is a full overview of my experience, knowledge, and skills.
Personal Brand Exploration - Brandon Louis btlouis1
This is where I evaluated myself to see how close or how far away I am to achieving my career goals. My presentation is a full overview of my experience, knowledge, and skills.
Ashley Woolcock has always had a love for entertainment like ballet, theater, reading, and music. She wrote her first novel in middle school that gained over 117,000 reads. After high school, she interned in the music industry and is now studying Entertainment Business at Full Sail University. Her goals are to become a top-selling author, work in artist and repertoire (A&R) at a record label, and eventually open her own sub-label under a major music and movie company.
Tiffany Bennett is developing her personal brand as a radio host and entrepreneur. She aims to start her own radio podcast called "Hidden City Radio" focused on neo-soul and R&B artists. Her goals are to expand the podcast's audience and secure a radio station. She has experience in customer service, marketing, and the military. Tiffany is currently studying entertainment business and developing skills in marketing, public speaking, and sound editing.
This is a project I completed as part of the Project Portfolio I class at Full Sail University. The project is about my personal brand. Completed in April 2021
Leah Johnson is pursuing a degree in Music Business from Full Sail University. She has 10 years of experience in business finance and 15 years of singing and songwriting experience. Her goal is to work as a Publishing Manager helping artists publish and promote their music. She plans to network at industry events, study hit songs, and work her way up to a senior management role over the next 20 years. Leah has skills in administration, Adobe Creative Suite, and public speaking. She will continue developing technical and soft skills through mentoring and online courses.
Kristy Lo is exploring her personal brand as a talent manager focused on the Korean music industry. She grew up in Utah and studied sound engineering and music business. Her goals are to land an entry-level music supervision role, manage a successful band, and establish an international record label. She aims to renew passion for music by breaking language barriers and sharing feel-good songs.
Janecia Lowery's Personal Brand ExplorationNicoleCash1
This is a project I've completed on behalf of my PP1 course at Full Sail University. Completed in Week 3 of March 22, 2020. Enjoy my personal brand exploration presentation!
Joanna Santos Lopes is a student at Full Sail University pursuing a Bachelor's degree in Entertainment Business. She works as a freelance makeup artist and social media manager for several clients. The document outlines her background, skills, goals, and strategy for building her personal brand as a makeup artist and influencer through social media engagement and digital marketing.
Damian Ortiz is a student in the Music Business program at Full Sail University pursuing a career in the music industry. He grew up loving music and sports in Florida. After serving 4 years in the army, he is now focused on developing skills to work as a hip-hop artist or music industry professional. His goals are to land an entry-level job at a record label after graduation to gain experience and eventually start his own record label to help independent artists.
Personal Brand Exploration - Jerome SandidgeJeromeSandidge
This document profiles Jerome Sandidge and his personal brand exploration to become an A&R manager. It outlines his background growing up in Maryland with a passion for music. His goals are to land an entry-level A&R assistant role, lead an artist's album launch to #1, and eventually start his own record label. The document compares his qualifications to competitors and identifies skills to strengthen. It proposes networking, continuing education, and finding a mentor to achieve his vision of bringing new sounds to the music industry.
Kaecianna Cooper is a singer and artist who grew up in a musically influenced family. She realized at a young age that music would be her passion and career path. After starting her professional music career in 2018 under the name "KAE", she recognized the importance of understanding both the artistic and business sides of the industry. She is currently pursuing a degree in Music Business to learn how to market, manage, and brand herself and other artists. Her goal is to use her experience and knowledge to guide and develop young independent artists.
Personal Brand Exploration- Miranda Zoldan mirandazoldan
Miranda Zoldan wants to create a space for people to escape through music. She has experienced hardships in life and found solace in music. Her goals are to discover new bands and artists that can impact the world, stay involved in the underground music scene, and represent emerging talent. She believes music can change the world.
Personal Brand Exploration- Keila García (KeyNote)keilaalicea23
Keila García created a personal brand exploration document that outlines her background and goals in the music industry. She was born in Puerto Rico and studied music business. Her goal is to help gospel artists and create inspiring music events. She identifies relevant skills and outlines short, mid, and long term goals to work in artist management and own an artist management company. The document also includes sections on her identity, target audience, competition, credentials, and plans for networking, professional development and skills growth.
Laura Hernandez Gil is exploring a personal brand in the music industry. She grew up in a musical family in Colombia and has gained experience in performance, recording, and fan engagement. Her goals are to get an entry-level position at a major music label and eventually become an A&R director. She plans to develop skills in areas like presentation, photography, and negotiation to become a talent representative and help discover new artists.
Maya Chancellor is a music business student who grew up loving music and film in Charlotte, North Carolina. She has experience mixing and mastering music and wants to become a music supervisor after graduation. The document outlines Maya's background, skills, goals, and plan to network and develop professionally in order to become a successful music supervisor.
Personal Brand Exploration- 5Teen NelamsDevynNelams
Born in Alabama, 5Teen has been involved in music since childhood. After serving four years in the US Army, she decided to pursue a career in music. She is currently enrolled in Full Sail University studying Music Business. Her goals are to release a visual album, start an outreach center for underprivileged youth, and eventually have her own record label. She aims to use her artistry and business skills to help others in the music industry.
Personal Brand Exploration - Tevin JonesTevin Jones
Tevin Jones is a student studying music business at Full Sail University. He has a background in graphic design and social media/digital marketing for musicians and record labels. His personal brand focuses on using design and marketing to help artists build audiences and increase visibility. His goals are to land an entry-level job in A&R or graphic design after graduation and eventually start his own global digital marketing and design agency.
Brandon Louis is a student studying Music Business Management at Full Sail University. He has a background in HVAC but is passionate about the music industry. His goals are to land an entry-level position at Warner Bros upon graduation and establish himself as an artist manager. He aims to help aspiring artists achieve their career goals by promoting their music and connecting them with opportunities. Brandon provides his background and skills, including 2 years in artist development and social media marketing. He compares his profile to competitors and outlines his networking activities, education and areas for professional development.
Personal Brand Exploration - Brandon Louis btlouis1
This is where I evaluated myself to see how close or how far away I am to achieving my career goals. My presentation is a full overview of my experience, knowledge, and skills.
Personal Brand Exploration - Brandon Louis btlouis1
This is where I evaluated myself to see how close or how far away I am to achieving my career goals. My presentation is a full overview of my experience, knowledge, and skills.
Ashley Woolcock has always had a love for entertainment like ballet, theater, reading, and music. She wrote her first novel in middle school that gained over 117,000 reads. After high school, she interned in the music industry and is now studying Entertainment Business at Full Sail University. Her goals are to become a top-selling author, work in artist and repertoire (A&R) at a record label, and eventually open her own sub-label under a major music and movie company.
Tiffany Bennett is developing her personal brand as a radio host and entrepreneur. She aims to start her own radio podcast called "Hidden City Radio" focused on neo-soul and R&B artists. Her goals are to expand the podcast's audience and secure a radio station. She has experience in customer service, marketing, and the military. Tiffany is currently studying entertainment business and developing skills in marketing, public speaking, and sound editing.
Olan Douglas grew up in a family involved in the music business and has a passion for helping independent artists. He has experience working for his family's record label and served 3 years in the military. Olan is currently studying digital marketing at Full Sail University to develop skills in areas like social media marketing, video editing, and analytics. His goal is to help independent artists grow their fanbases and careers through digital marketing strategies without needing a record label.
Tiffany Lorenzini is exploring her personal brand and career path in digital marketing. She grew up in New Jersey near New York City and was involved in competitive dance from a young age. After high school, she worked in the dental industry for 18 years in roles like dental assistant, treatment coordinator, and office manager. She is now pursuing a Bachelor's in Digital Marketing at Full Sail University. Her goals are to work in entry-level digital marketing, start a podcast and consulting business, and open a non-profit organization to mentor entrepreneurs.
Amsara's Personal Brand Keynote PresentationAmsaraHolly
Amsara Holly was raised in Washington DC where she developed an interest in the arts. She formed a music group called Holly Girlz with her sisters. Holly is currently studying Entertainment Business at Full Sail University. Her goals include landing a position at REVOLT TV after graduation and eventually becoming CEO of a media company. Holly aims to create inspiring content that increases diversity and inclusion in the entertainment industry.
Amsara's Personal Brand Keynote PresentationAmsaraHolly
This document provides biographical information about Amsara Holly and her personal brand exploration. It details that she was raised in Washington DC in an artistic family where she developed interests in music, dancing, and acting. She formed a music group called Holly Girlz with her sisters and gained interest in social media marketing. She is currently a student in the Entertainment Business program at Full Sail University, focusing on business management, leadership, and marketing/branding skills. Her goals include landing a content creation position and promoting the Holly Girlz brand while graduating in 2021. Her long term goals involve focusing on Holly Girlz LLC as the CEO and her own artistic endeavors.
Personal Brand Exploration Leita WesleyShesSoLWesley
Shumleita Wesley is a current student at Full Sail University studying Entertainment Business. She grew up in North Carolina with a love of music and plans to use her degree to start her own PR and marketing agency. Her goals are to land an entry-level marketing job upon graduation and eventually establish her own marketing company focused on digital marketing for recording artists. She analyzes her skills, competition in the industry, and outlines her brand, target audience, and professional development plan to achieve her career goals.
Alaysha Ortiz's Personal Branding ExplorationAlayshaOrtiz
The document provides details about Alaysha Ortiz Morales' personal brand exploration project. Some key points:
- Alaysha is studying Entertainment Business at Full Sail University and is passionate about the live events industry, having grown up in a family involved in entertainment.
- Her goals are to work with major Latin artists and make a positive impact on the live events industry through creative ideas.
- She outlines relevant skills, experience working on events in Orlando, education background, potential job roles, target companies and contacts, and short- medium- and long-term career goals in event management and production.
Dawn Kenney is pursuing her dream of becoming an A&R manager or agent. She is currently studying Entertainment Business at Full Sail University with plans to graduate in 2021. Her personal brand focuses on using storytelling to inspire audiences and increase music event attendance. Her goals are to land an entry-level marketing job at Sony upon graduating and establish her own music media company by 2040 that helps artists.
Here are 3 potential references:
1. Shawna F., Gustavo G., Abigail E., Francois G., Rosty M., Mia P., Vy O., and Adam P. from ZipRecruiter. ZipRecruiter is an excellent resource for job search and research.
2. O*Net Online. O*Net Online provides comprehensive occupation information on skills, abilities, and training needed for various careers.
3. Rebeleon Entertainment website. Rebeleon is a record label I've researched as a potential employer, so their website would be relevant.
Ethan Marino owns a recording studio and artist development business in Tampa, Florida. He has a strong work ethic from playing sports growing up and believes in kindness and helping others. His personal brand focuses on being an entertainer who leads with playful expression and entertainment. His goals are to grow his social media audience in the short term and become financially independent from his own businesses in the mid and long term.
Destiny Reynolds is pursuing a degree in music business at Full Sail University with the goal of owning a highly respected record label. She has over 10 years of experience in the entertainment industry, having worked as an artist manager, tour coordinator, and project manager. Reynolds aspires to help artists and brands develop their creative talents and achieve their dreams through strategic coaching. Her passion comes from being able to envision dreams that others cannot see and make them a reality.
The document outlines Natalie Rivera's personal brand exploration which includes her identity, profession, target audience, skills, goals, and a plan to establish herself in the Latin entertainment industry by creating a podcast called "El Kikeo" and networking at industry events to build connections and represent clients as an A&R professional.
Personal Brand Exploration - Timothy TeloTimothyTelo
A presentation based off of Timothy Telo's personal brand! This project was completed on behalf of my Portfolio 1 course at Full Sail University. Completed 02/2022
The document provides details about Giorgia Vela's personal brand exploration project for week 1. It includes biographical information about Giorgia, her goals of starting a travel agency for influencers, potential job titles, target audience of influencers, career goals, work experience, education, skills, and potential competitors in the industry.
As part of the Music Business Bachelor of Science degree program at Full Sail University, I completed the Project & Portfolio I course, which taught me how to market myself online and off through the power of personal branding. This presentation covers important areas as a professional and as an individual.
Angel St.Marie has a background in music business and social media marketing. She graduated with a Bachelor's degree in Music Business from Full Sail University. Her goals are to grow her social media presence and brand over the short, mid, and long term through increasing followers, going on a music tour to promote her album, and eventually starting an artist management company. She aims to use her passion for creativity and storytelling through songwriting to emotionally connect with her target audience of 13-21 year old females.
Rachel Alonzo grew up in Silicon Valley and was inspired to pursue marketing. She attended Full Sail University's Digital Marketing program. Her personal brand focuses on digital marketing for clean beauty brands. Her goals are to land entry-level marketing jobs and eventually establish her own social media marketing agency focused on clean beauty. She analyzes her skills, credentials, competition, and develops a brand position and networking plan to achieve her goals.
Similar to Canelon_Fabiola_MB_PB1_2022-03.pptx (20)
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. My name is Fabiola Canelon and I am a
Venezuelan social media influencer with over 500K
followers on TikTok. I enjoy creating bilingual,
musical, and comedic content that brings people joy
and allows me to share the Latino culture with the
world.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Talent (The Influencer Marketing
Factory)
• Talent (MARGOT)
• Influencer at Alkiamiads
BRAND ARCHETYPE – Creativity,
passion, and uniqueness drive my
brand. My content is designed to
connect with people in the most
original ways possible. I imitate
accents in Spanish and English, sing
the same song in different languages,
imitate or act movie scenes, and
others.
Social Media Influencer for Entertainment Business
4. Talent/Agency Recruiters
TARGET AUDIENCE
Toky Razafindrakoto
Outreach Plan:
• For starters, I would send him an invitation through
LinkedIn.
• His principal method of communication is through
LinkedIn.
• After sending him a message with my information and
the reason why I am reaching out, I would wait until he
accepts my request and if there is no answer, I will
follow up by email a week later.
Talent Department intern at
The Influencer Marketing
Factory
Carlos Casado
Outreach Plan:
• I was able to contact Carlos through email and he
already knows about my work as an influencer. He is
currently wanting to represent more talents.
• Email and phone number are the best two ways to
communicate with him.
• I want to express to him the add up that I could be to
his company. I believe I could email/ text him in 2
weeks.
Co-Founder and Managing
Partner at MARGOT
Nahomi Monroy
Outreach Plan:
• I already contacted her through Instagram. She is very
active in answering Dm’s, so it was my initial way of
communicating with her.
• Instagram and email are the best two ways of
contacting her (in that order)
• I am going to wait for an answer and in case I don’t
receive one, I will send her an email in two weeks with
my information and expressing how useful I could be for
their agency.
Influencer Marketing
Manager at Alkiamiads
5. GOALS
Short Term: (Immediately After Graduation, June 2023)
• Be represented as an artist/influencer, release my first songs, start
monetizing my videos, and work with renowned brands in the
industry. I have already started working on my influencer path.
➢ Email 5 brands per month for collaboration purposes
➢ Reach +1M followers
➢ $2,000 per video
Mid Term: (5 years, 2028)
• Working as a full-time artist/influencer, establishing myself as a
singer and songwriter, attending major events (Grammy’s, Met
Gala, VMAS, etc), and going on tour.
➢ Structure a plan with my agency to tour from march till July of
2028
➢ Reach +15M followers
Long Term: (10 years, 2032)
• Major renown artist with at least 7 albums and various awards.
➢ Write and produce from 15 to 20 songs yearly and release 11 of
them in each album.
➢ Reach +50M followers
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Singing and Songwriting
SOFT
HARD
Expert
Acting and Modeling Adept
Creativity and Innovation Expert
Interpersonal Skills Expert
Social Media Content Creation
SOFT
HARD
Expert
TikTok and Instagram Domain Expert
Influencing Skills Expert
Adaptability Expert
7. I help brands/ businesses grow their
clientele by creating unique advertisement
videos and posting them on my social media
accounts with over 500K followers.
PROMISE
8. CREDENTIALS
Work Experience:
• TikTok Content Creator
• Brand Collaborations With: Netflix, Zaful,
Chispa App, Alamar Cosmetics, Halara,
and others.
Education:
• Music Business, B.S., Full Sail University
(2023)
• Modeling and Acting Certificate at John Casablanca (2020)
Awards:
• Rising Star Award
• Most Likely to Win a Grammy
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Mariana Girgenti
Industry Experience:
• Social Media Influencer
• Latino/ Accents content creation in
both Instagram and TikTok
• Interior Architect
Education:
• Bachelor’s Degree from Southern Institute of
Architecture.
• Associate's Degree in Architecture from Miami Dade
College.
Leadership Experience:
• Management and content creation of both her TikTok
and Instagram accounts. TikTok: 200K followers, Ig:
166K followers
• Architecture and 3D Printing for ARMAZEM.design
Skills and Proficiencies:
• Outstanding Accent Imitation (in Spanish) – Instagram
Publicity to language apps
• Ability to transfer followers from one app to another
(From Instagram to TikTok)-
• Consistent posting –
Fabiola Canelon
Overall Online Presence:
• She has 71 connections on LinkedIn. When you google her name,
the first 20 results that appear are about her. There are multiple
articles (about 10) talking about her as the “viral influencer that does
accents in Spanish”. She does not have a customized banner
image, but she has professional headshots on LinkedIn that
represent her personality. Her social media accounts describe the
type of content she creates. She does not have a customized
LinkedIn link; however, the one she has provided her information
about her other job as an architect. Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Social Media Influencer
• Latino/Accents content creations
in both Instagram and TikTok
• Musical and bilingual content
(Instagram and TikTok)
Education:
• Bachelor’s Degree in Music Business from Full Sail
University (in progress).
• John Casablanca's Acting and Modeling course.
Leadership Experience:
• Management and content creation of both my
TikTok(547K followers) and Instagram (6,124 followers)
accounts.
• Brand Collaborations/ Online Advertisement of diverse
businesses.
Skills and Proficiencies:
• Accent Imitation (English and Spanish)- 2
endorsements monthly
• Creative and unique content creation- 2 endorsements
monthly
• Singing and songwriting skills - 0 endorsements
Overall Online Presence:
• I only have 3 LinkedIn connections. When searching my name o
google, the first 8 results have to do with me. I do not have a
customized banner image, but I have headshots on social media that
showcase my personality. My TikTok profile explains what my channel
is about; my Instagram and LinkedIn could be more specific. There are
no articles about me yet, only a few podcasts I’ve been invited to. I have
a personalized link on LinkedIn that shows my profile and bio. Grade:
Average, 70 out of 100
10. COMPETITION
Estefany Oliveira
Noteworthy Experience:
• Telemundo and Nickelodeon acting roles
• Co-founder of Influur
• Commercial Acting for AT&T, Dr. Pepper, Pizza Hut.
• 1.3 Million Followers on Instagram and 6.1 Million on
TikTok
Fabiola Canelon HEADSHOT
Industry Experience:
• Co- founder and Chief Influencer at
Influur
• TV- Show and Tele Novela Actress
• Singer
Education:
• Broadcast Journalism in the School of Communication
of the University of Miami.
• International Baccalaureate (IB)in Venezuela
Skills and Proficiencies:
• Online entertainer with creativity and uniqueness – 4
relevant endorsements monthly
• Actress- 3 annual commercial campaigns
• Singer- Publicity on the songs video clip
Overall Online Presence:
• She has 185 connections on LinkedIn. She has a
banner image customized and a professional headshot that
showcases her personality. Her profiles, in social media and
LinkedIn, are well structured and provide her achievements
and experience. There are multiple articles about her. She
does not have a personalized LinkedIn link and her account
should be actualized with new achievements. Grade:
Superior, 95 out of 100
Industry Experience:
• Social Media Influencer
• Latino/Accents content creations in
both Instagram and TikTok
• Musical and bilingual content
(Instagram and TikTok)
Education:
• Bachelor’s Degree in Music Business from Full Sail
University (in progress).
• John Casablanca's Acting and Modeling course.
Leadership Experience:
• Management and content creation of both my
TikTok(547K followers) and Instagram (6,124 followers)
accounts.
• Brand Collaborations/ Online Advertisement of diverse
businesses.
Skills and Proficiencies:
• Accent Imitation (English and Spanish)- 2
endorsements monthly
• Creative and unique content creation-2
endorsements monthly
• Singing and songwriting skills - 0 endorsements
Overall Online Presence:
• I only have 3 LinkedIn connections. When searching my name o google, the first 8
results have to do with me. I do not have a customized banner image, but I have
headshots on social media that showcase my personality. My TikTok profile
explains what my channel is about; my Instagram and LinkedIn could be more
specific. There are no articles about me yet, only a few podcasts I’ve been invited
to. I have a personalized link on LinkedIn that shows my profile and bio. Grade:
Average, 70 out of 100
11. SOCIAL MEDIA INFLUENCER
For the Hispanic and bilingual community that enjoys watching
Latino representation around the world, accent imitation, and
musical content, I provide videos that honor the Latin culture,
imitate accents from 11 different countries (English and Spanish),
and translate songs in various languages. I like to bring new and
dynamic strategies to the table in order to attract more people to my
TikTok community and recommend products, apps, or resources
that could pick their interest. Checking my TikTok “fabi.canelon”
would give a better idea of the type of content I create.
“FABI”
MY CONTENT PROMOTES BRANDS AND BUSINESSES
BY CREATING COMEDIC AND ENTERTAIN
ADVERTISEMENT VIDEOS.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Miami Bloggers & Influencers Networking Pool Party
‣ 03/20/2022 Miami, FL
• An Evening of Hope Gala
‣ 05/21/2022 Orlando, FL
• Influencer Marketing Conference
‣ 06/23 and 06/24, 2022 London and online
Digital Marketing
• Primary Content: Latino and polyglot content like accent
imitation, singing in different languages, acting out famous
scenes from American/ British movies in Spanish, and others.
• Primary Tools: TikTok and Instagram account, create
collaborations with other content creators, and post videos at
least 6 times a week.
• Website: My website will represent me as a content creator
and show possible brands/ investors who I am, who I have
worked with before, and what I am capable of doing.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a personal manager that could help me
understand and control my social media life/ reputation.
At least 2 years of experience in a Marketing, social
media, or entertainment management position are
needed. 04/2022
Formal Education
• Bachelor’s Degree in Music Business at Full Sail
University. Expected graduation date: June 2023.
Technical Skills
• Adobe Photoshop CC – Essentials Training Course
06/2022
• Voice Acting (Spanish) – Udemy 01/2023
• -Social Media Management – Coursera 03/2023
Soft Skills
• Time Management Course- , Udemy 04/2022
• Emotional Intelligence-Udemy, 07/2022
• Organizational Skills- Udemy, 09/2022
14. Fabiola Canelon
You know how people reject the idea of listening to advertisements because
they interrupt their video, movie, or TV Show? Well, what I do is write
comedic scripts that make an ad seem as natural as possible maintaining
the characteristics that I would use on a regular video. In fact, I currently
have a TikTok account with over 500 thousand followers where I constantly
receive comments on my advertisement videos like “I can believe you just
convinced me to buy ___” or “This didn’t even feel like an ad!”.
Picture of You
Goes Here
15. REFERENCES
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Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.