Unemployment is low, competition for talent is high and losing a good employee is very costly. So what makes employees stay?
Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. According to a 2018 Retention report released by Work Institute, an estimated one in four employees voluntarily left jobs in 2018, but 75% of that turnover could be prevented by employers.
What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? Kathy Steele, CEO of Red Caffeine, will discuss how to create an employer brand that positions you as an employer of choice, drives loyalty, and encourages engagement.
Your Office Showstopper OR Eyesore: Make your office a place people want to b...
Candidate Experience: Living Your Brand Promise in Your Employee Experience
1. Living Your Brand Promise in Your Employee
Experience
Kathy Steele Naba Ahmed
With: Moderated by:
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2. LinkedIn connects the world's professionals to make them more productive
and successful. With more than 610+ million members worldwide, including
executives from every Fortune 500 company, LinkedIn is the world's largest
professional network on the Internet. They are a community focused on
helping you realize your definition of success.
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4. About Kathy Steele
Kathy Steele is passionate about people, serious about business growth, and loves to help the underdog cause in
her community. She is fortunate to "do it all" in her role as CEO of Red Caffeine, a growth consultancy that’s
mission is to build badass brands that clients want to work with, and employees want to work for. A serial
entrepreneur, Red Caffeine is the company she feels she is finally getting right. Founded with Purpose, Vision, and
Values, along with her decision to operate with open-book finances, Red Caffeine has seen rapid growth. Inspired
by her journey in creating a best place to work, Kathy and her team deliver growth strategies for purpose-driven
companies who share common values and challenges.
About Naba Ahmed
Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing
Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing
content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of
the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth,
and experience of their professional cultures, personalities, and passions.
Candidate Experience
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5. 5
Candidate Experience
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Today’s Webinar Agenda
● Why People Leave and the Cost
● What Employees Expect Today
● How to Create an Effective Internal Brand Communication Strategy
● Tips on Creating a Fair and Transparent PayBrand
8. 8
Candidate Experience
Webinar Series
AT SCALE
Cost of Voluntary Exit - WOW!
RECRUITMENT IS
COSTLY AND TAKES TIME
Cost of single
hire
$ 4,000
40
DAYS
Time to Fill
a Position
Cost At Scale
10 employees
$40,000
100 employees
$400,000
PRODUCTIVITY OF NEW HIRE
VS EXISTING STAFF
$15 HR $50k YR
50%
productivity$14,000
Loss
$31,000
Loss
X 10 New Hires
=
$140,000
X 10 New Hires
=
$310,000
19. 19
Candidate Experience
Webinar Series
Defining the Culture You Want to Build
What traits are consistent
in a rockstar employee?
Are your attracting and
retaining talent to fit your
culture?
20. 20
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Webinar Series
Step 1
WHAT MAKES A
ROCKSTAR?
Step 2
CREATE AN
INTERNAL SURVEY
Step 3
INTERVIEW YOUR
CURRENT STAFF
Step 4
ANALYZE YOUR
RESULTS
Step 5
CREATE A
PERSONA
Employee Persona
36. 36
Candidate Experience
Webinar Series
Key Takeaways
Knowledge Is Power
Why People Leave and the Cost
What Employees Expect Today
Be A Marketer
Peat and Repeat - Brand Communication Strategy
Tell Your PayBrand Story
