In the Netherlands, the policy to reduce car use in inner cities and benefit cycling is very successful. Year after year the number of cyclists at the main routes in Utrecht increases. Also space for parking bicycles is occupied at the moment bicycle racks are installed. The success story ends when routes become congested with bicycles and parking bicycles is not an option any more due to lack of space. As this may sound like a first world problem, to keep the city healthy and attractive, it is necessary to provide solutions for the ongoing inflow of cyclists. The main corridor in Utrecht that becomes overpopulated is the route between the central railway station and the University. The intention of the university is to have a 50% growth in the future years and although a tramway is being build, bicycle traffic is expected to increase with the same percentage. The main question is how to accommodate these cyclists. In 2013 we experimented with signage of a parallel route and we had a survey about travel behavior of students and employees not living in Utrecht. During the round table I have presented the results of the experiment and the results of the survey. My estimate is that out of box thinking is necessary to seduce the cyclists of this corridor. They have found their way to the university, they won’t accept a new route because we say so. So what are the triggers and how can we stimulate the thinking about it?

1. Can we seduce cyclists to alternative
routes?
Herbert Tiemens
Bestuur Regio Utrecht

2. City cycling in Utrecht is a
succes
Approx. 400.000 bicycle trips are made in
the city every day(educated guess HT)
55% of visitors city centre come by
bicycle (city monitor 2012)
15.000 cyclists every day in selected
streets (counts by the city)

3. Impression existing route
Can we seduce cyclists to alternative routes?
@herbert_tiemens
Bestuur Regio Utrecht

4. Can we seduce cyclists to alternative routes?
@herbert_tiemens
Bestuur Regio Utrecht

5. Can we seduce cyclists to alternative routes?
@herbert_tiemens
Bestuur Regio Utrecht

6. Can we seduce cyclists to alternative routes?
@herbert_tiemens
Bestuur Regio Utrecht

7. Can we seduce cyclists to alternative routes?
@herbert_tiemens
Bestuur Regio Utrecht

8. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht

9. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht
https://www.youtube.com/watch?v=DZ0TV_b7V7Q

11. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht
More about the Super cycleroute this Friday

12. What we did already
Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht

13. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht

14. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht

15. Can we seduce cyclists to other routes?
@herbert_tiemens
Bestuur Regio Utrecht

16. Main question:
What makes the other routes more
attractive?

17. Can we seduce cyclists to alternative
routes?
@herbert_tiemens
Bestuur Regio Utrecht