The document discusses an upcoming cloud computing conference. It provides objectives for attendees such as gaining industry perspectives, learning about cloud integration best practices, and discovering why cloud computing benefits small and medium businesses. It also outlines what Infrastructure as a Service, Platform as a Service, and Software as a Service are and how the New York Times used Amazon Web Services to convert millions of articles to PDF. Contact information is provided for the conference organizer.

1. Chairman’s Introduction David Terrar – D2C and WordFrame

3. What is Cloud Computing Cloud computing is the provision of dynamically scalable and often virtualised resources as a service over the Internet on a utility basis.

4. Cloud Computing stack Amazon EC2 + S3, SunGard IaaS Force.com PaaS salesforce.com, Huddle, Mimecast SaaS

6. Cloud services versus Business priorities IaaS PaaS SaaS

7. Industry groups Intellect SaaS Group Cloud SIG European SaaS and cloud services community http://www.eurocloud.org

8. “ I believe, over time, more and more software will be delivered as a service. I totally believe that... We have to be good at this, or we have a problem” - Larry Ellison CEO Oracle

9. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 866309 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com