Presentation by Julia Karl at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
1) The document discusses an alternative economic model called "We First Capitalism" which focuses on both business and social interests.
2) It identifies three pillars of this model: brand/consumer partnerships, contributory consumption through retail partnerships, and cross-sector collaboration among global brands.
3) Examples are given of companies like Zynga and Patagonia that have partnered with non-profits or increased transparency in ways that benefit society.
This document discusses McDonald's marketing campaigns between 2008-2011 that generated billions of media impressions. It describes campaigns promoting the Big Mac's 40th anniversary through a remix contest on MySpace, the "Give A Hand" widget on Facebook that raised money for Ronald McDonald House Charities, and the "What Came First" viral campaign around the launch of Southern Style Chicken. It also discusses the McDonald's Moms program that shared mothers' experiences visiting McDonald's facilities, generating over 275 million impressions and improving consumers' views of McDonald's food quality. Finally, it mentions the McDonald's Champion Kids program at the 2008 Beijing Olympics that gave children exclusive Olympic access and the 2011 McDonald's All American basketball games that raised awareness for Ronald McDonald House Char
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger audiences through mass marketing. This led to more competitive markets and an emphasis on differentiating brands through marketing.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller companies, as negative reviews could undermine large companies overnight or propel new companies to popularity without marketing budgets. Marketing and business models were forever changed.
Dairy is at risk of disruption from new entrants into the market. It is most at risk where consumers don't value it in their diet. But the example of cheese shows millennials are open to reengagement.
Dan Reyes has experience running various promotional campaigns across multiple industries including:
1) A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
2) A restaurant sampling program that distributed over 1.8 million samples at 1,600 restaurants across 9 markets.
3) A beach promotional campaign in Miami Beach and Ft. Lauderdale promoting a bank conversion.
WineDirect/Vin65 Napa Roadshow: Taj Eldridge, I Like this GrapeWineDirect
Bridging the Gap Between Mainstream Wine Marketing and Modern Culture
Taj illustrates ways to approach wine marketing from a modern wine lover's standpoint; mixing in elements of fashion, film, food and music.
1) The document discusses an alternative economic model called "We First Capitalism" which focuses on both business and social interests.
2) It identifies three pillars of this model: brand/consumer partnerships, contributory consumption through retail partnerships, and cross-sector collaboration among global brands.
3) Examples are given of companies like Zynga and Patagonia that have partnered with non-profits or increased transparency in ways that benefit society.
This document discusses McDonald's marketing campaigns between 2008-2011 that generated billions of media impressions. It describes campaigns promoting the Big Mac's 40th anniversary through a remix contest on MySpace, the "Give A Hand" widget on Facebook that raised money for Ronald McDonald House Charities, and the "What Came First" viral campaign around the launch of Southern Style Chicken. It also discusses the McDonald's Moms program that shared mothers' experiences visiting McDonald's facilities, generating over 275 million impressions and improving consumers' views of McDonald's food quality. Finally, it mentions the McDonald's Champion Kids program at the 2008 Beijing Olympics that gave children exclusive Olympic access and the 2011 McDonald's All American basketball games that raised awareness for Ronald McDonald House Char
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger audiences through mass marketing. This led to more competitive markets and an emphasis on differentiating brands through marketing.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller companies, as negative reviews could undermine large companies overnight or propel new companies to popularity without marketing budgets. Marketing and business models were forever changed.
Dairy is at risk of disruption from new entrants into the market. It is most at risk where consumers don't value it in their diet. But the example of cheese shows millennials are open to reengagement.
Dan Reyes has experience running various promotional campaigns across multiple industries including:
1) A 15 city campaign for Sonic Drive In's fundraising program that provided over $59,000 in initial grants.
2) A restaurant sampling program that distributed over 1.8 million samples at 1,600 restaurants across 9 markets.
3) A beach promotional campaign in Miami Beach and Ft. Lauderdale promoting a bank conversion.
WineDirect/Vin65 Napa Roadshow: Taj Eldridge, I Like this GrapeWineDirect
Bridging the Gap Between Mainstream Wine Marketing and Modern Culture
Taj illustrates ways to approach wine marketing from a modern wine lover's standpoint; mixing in elements of fashion, film, food and music.
The 2016 Look Twice for Motorcycles Campaign in Texas aimed to reduce motorcycle fatalities through a statewide multimedia public awareness campaign. The campaign reminded drivers that motorcyclists are vulnerable road users and to always look twice at intersections, as motorcycles are often hard to see. Through paid advertising, public relations events, and partnerships, the campaign reached over 114 million impressions across TV, radio, billboards, gas stations and digital channels. Evaluation found the campaign increased awareness of the "Look Twice" message and the importance of sharing the road safely with motorcyclists.
This document outlines a guerrilla marketing strategy and summer campaign for New Belgium Brewing Company's Fat Tire beer. The presentation covers: an overview of the company and current events; the guerrilla marketing strategy and target consumers; proposed weapons and tactics including mini, maxi, and human media; details of a Fat Tire summer campaign featuring events in San Francisco; a marketing calendar and budget; and references. The goal is to promote the company's environmentally sustainable practices, increase brand awareness and sales, and support active lifestyles.
South African agriculture faces a significant challenge in terms of visibility in both export and local markets. As markets become more competitive and clients become more demanding, market participants must work harder to secure their competitive (market) relationships. One way in which to meet this challenge, is through effective branding.
Sectoral branding, as is being undertaken in the case of agriculture, is a collaborative process between government and the private sector, aimed at managing perceptions of local consumers, policy makers and export markets to maximise opportunities available to industry participants. Sectoral branding may be regarded as a subdivision of nation branding. Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding), whereas sectoral branding refers to the same process, however, as applied in the context of a given economic sector.
P&G is a global consumer goods company founded in 1837 in Cincinnati, Ohio. It has annual revenue of $76.2 billion and operates in over 180 countries. P&G pioneered direct-to-customer advertising in the 1880s and has acquired companies like Charmin (1957) and Gillette (2005). It has over 25 brands with annual sales over $1 billion and employs over 125,000 people globally. P&G focuses on home care, fabric care, and beauty products and spends $300 million annually on market research.
The document proposes two approaches to supporting local food production and markets: 1) A "veggie swap" social network allowing allotment gardeners to exchange surpluses; and 2) A website enabling small/home/allotment producers to trade with larger farm shops.
It then describes an idea for a website connecting individual and backyard/allotment growers with local farmers willing to sell or exchange the growers' produce. The website would show interested farmers, produce types accepted, prices, and delivery/pickup details. It aims to help small growers offload surpluses.
The document discusses challenges including clearly defining the target market and managing perishable produce logistics. It asks if un
Viral and Social Marketing | Diffusion MediaiStrategy
This document discusses viral and social marketing strategies. It provides examples of successful viral marketing campaigns that generated substantial media coverage and awareness with relatively small budgets. These campaigns engaged online audiences by encouraging user participation and sharing on social media platforms. Specifically, the document summarizes campaigns for Tourism Australia, Ford's Fiesta car launch, Burger King, and provides tips for crafting successful viral campaigns that allow audiences to spread the brand message through user-generated content.
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
The document discusses how various organizations are using social media effectively. It provides examples of successful social media campaigns by Ford Fiesta, Southwest Airlines, Blendtec, and others. These campaigns engaged audiences, increased brand awareness, drove sales and views. The document also discusses how governments, charities, causes and individuals are using social media for good causes, crowdsourcing, reporting and empowerment. It emphasizes having a plan, identifying advocates, creating helpful content and gaining user trust for successful social media strategies.
The document discusses various marketing, advertising, and community outreach campaigns executed by the author. These include campaigns partnering with retailers, theme parks, sports teams, supermarkets, and manufacturers. It also discusses organizing large community events attracting thousands, affordable housing developments, faith leader briefings, and health fairs partnering with grocery stores. The campaigns aimed to increase sales and traffic to participating businesses while also uplifting and assisting local communities.
Amira foods aims to be "globally local" by balancing a global approach with understanding local customers. While standardizing operations brings economies of scale, understanding each market is important in such a customer-facing industry. Emerging economies will account for over half of global consumption by 2025, with China and India containing over 100 million middle-class households, representing significant potential customers. Seeing globalization trends, manufacturers now have opportunities to introduce products globally while localizing for different communities, representing success in today's multi-polar world.
Presentation by Stephen Davis at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
Presentation by Pedro Monteiro at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
Cities and urban regions occupy just 0.12% of the Earth's surface but are home to 50% of the population and account for 75% of energy consumption and CO2 emissions. By 2050, the world will need to build urban infrastructure equivalent to what was built in the last 4,000 years to accommodate population growth. Local governments and cities will be critical to addressing global challenges like climate change and urbanization, as they are on the front lines and their actions can have widespread impact. ICLEI, an international organization for local governments, works to support cities in transitioning to low-carbon and climate-resilient development through initiatives, events, and tools to share solutions and accelerate climate action.
Presentation by Virginia MacKenny at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
The document discusses various elements from the movie poster and trailer for "I Am Legend" that aim to promote interest in the film. It notes that having Will Smith's name attached promotes the film due to his past successful roles. The color scheme and depiction of a decaying New York City promote the film's realistic take place in a post-apocalyptic setting. Images of Smith giving off a heroic presence along with signs of a deserted rural area and damaged landmarks create intrigue and tension around the film's story.
Background for The Hound of the Baskervilles 09wtwilliams
This document provides biographical information about Sir Arthur Conan Doyle and summarizes his famous work The Hound of the Baskervilles. It discusses that Conan Doyle was born in Scotland and originally practiced medicine, but found success as an author writing Sherlock Holmes stories. It describes how Holmes was killed off but later revived due to public demand, with The Hound of the Baskervilles taking place earlier in the timeline. The document also briefly touches on Conan Doyle's life, death, and some quirky details about his belief in fairies.
The document is a collection of 24 photographs taken by Dorothea Lange during the Great Depression era depicting the living conditions of migratory farm families working in cotton fields and farms in Arizona and California. Many of the families had fled the Dust Bowl in the Midwest and were living in poor conditions, such as trailers with no running water or sanitation, as they followed crop harvests around the Southwest. The photographs show families from Texas, Oklahoma, and Missouri struggling to survive through migrant farm work.
Presentation given by Andrea van Meygaarden at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.ClimateSmartCapeTown.co.za/events/inspiringchange
1) The document discusses whether micro farming is the key to the future and examines the Abalimi Bezekhaya urban agriculture model in South Africa.
2) The Abalimi model involves establishing garden centers and providing resources, training, and business skills to urban farmers to transform degraded lands into productive farms.
3) Since 1982, Abalimi has expanded its operations, established additional garden centers, and aims to extend its model through a proposed Farm and Garden National Trust.
Presentation by Marvin Benjamin at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiring change
The 2016 Look Twice for Motorcycles Campaign in Texas aimed to reduce motorcycle fatalities through a statewide multimedia public awareness campaign. The campaign reminded drivers that motorcyclists are vulnerable road users and to always look twice at intersections, as motorcycles are often hard to see. Through paid advertising, public relations events, and partnerships, the campaign reached over 114 million impressions across TV, radio, billboards, gas stations and digital channels. Evaluation found the campaign increased awareness of the "Look Twice" message and the importance of sharing the road safely with motorcyclists.
This document outlines a guerrilla marketing strategy and summer campaign for New Belgium Brewing Company's Fat Tire beer. The presentation covers: an overview of the company and current events; the guerrilla marketing strategy and target consumers; proposed weapons and tactics including mini, maxi, and human media; details of a Fat Tire summer campaign featuring events in San Francisco; a marketing calendar and budget; and references. The goal is to promote the company's environmentally sustainable practices, increase brand awareness and sales, and support active lifestyles.
South African agriculture faces a significant challenge in terms of visibility in both export and local markets. As markets become more competitive and clients become more demanding, market participants must work harder to secure their competitive (market) relationships. One way in which to meet this challenge, is through effective branding.
Sectoral branding, as is being undertaken in the case of agriculture, is a collaborative process between government and the private sector, aimed at managing perceptions of local consumers, policy makers and export markets to maximise opportunities available to industry participants. Sectoral branding may be regarded as a subdivision of nation branding. Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding), whereas sectoral branding refers to the same process, however, as applied in the context of a given economic sector.
P&G is a global consumer goods company founded in 1837 in Cincinnati, Ohio. It has annual revenue of $76.2 billion and operates in over 180 countries. P&G pioneered direct-to-customer advertising in the 1880s and has acquired companies like Charmin (1957) and Gillette (2005). It has over 25 brands with annual sales over $1 billion and employs over 125,000 people globally. P&G focuses on home care, fabric care, and beauty products and spends $300 million annually on market research.
The document proposes two approaches to supporting local food production and markets: 1) A "veggie swap" social network allowing allotment gardeners to exchange surpluses; and 2) A website enabling small/home/allotment producers to trade with larger farm shops.
It then describes an idea for a website connecting individual and backyard/allotment growers with local farmers willing to sell or exchange the growers' produce. The website would show interested farmers, produce types accepted, prices, and delivery/pickup details. It aims to help small growers offload surpluses.
The document discusses challenges including clearly defining the target market and managing perishable produce logistics. It asks if un
Viral and Social Marketing | Diffusion MediaiStrategy
This document discusses viral and social marketing strategies. It provides examples of successful viral marketing campaigns that generated substantial media coverage and awareness with relatively small budgets. These campaigns engaged online audiences by encouraging user participation and sharing on social media platforms. Specifically, the document summarizes campaigns for Tourism Australia, Ford's Fiesta car launch, Burger King, and provides tips for crafting successful viral campaigns that allow audiences to spread the brand message through user-generated content.
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
The document discusses how various organizations are using social media effectively. It provides examples of successful social media campaigns by Ford Fiesta, Southwest Airlines, Blendtec, and others. These campaigns engaged audiences, increased brand awareness, drove sales and views. The document also discusses how governments, charities, causes and individuals are using social media for good causes, crowdsourcing, reporting and empowerment. It emphasizes having a plan, identifying advocates, creating helpful content and gaining user trust for successful social media strategies.
The document discusses various marketing, advertising, and community outreach campaigns executed by the author. These include campaigns partnering with retailers, theme parks, sports teams, supermarkets, and manufacturers. It also discusses organizing large community events attracting thousands, affordable housing developments, faith leader briefings, and health fairs partnering with grocery stores. The campaigns aimed to increase sales and traffic to participating businesses while also uplifting and assisting local communities.
Amira foods aims to be "globally local" by balancing a global approach with understanding local customers. While standardizing operations brings economies of scale, understanding each market is important in such a customer-facing industry. Emerging economies will account for over half of global consumption by 2025, with China and India containing over 100 million middle-class households, representing significant potential customers. Seeing globalization trends, manufacturers now have opportunities to introduce products globally while localizing for different communities, representing success in today's multi-polar world.
Presentation by Stephen Davis at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
Presentation by Pedro Monteiro at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
Cities and urban regions occupy just 0.12% of the Earth's surface but are home to 50% of the population and account for 75% of energy consumption and CO2 emissions. By 2050, the world will need to build urban infrastructure equivalent to what was built in the last 4,000 years to accommodate population growth. Local governments and cities will be critical to addressing global challenges like climate change and urbanization, as they are on the front lines and their actions can have widespread impact. ICLEI, an international organization for local governments, works to support cities in transitioning to low-carbon and climate-resilient development through initiatives, events, and tools to share solutions and accelerate climate action.
Presentation by Virginia MacKenny at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiringchange
The document discusses various elements from the movie poster and trailer for "I Am Legend" that aim to promote interest in the film. It notes that having Will Smith's name attached promotes the film due to his past successful roles. The color scheme and depiction of a decaying New York City promote the film's realistic take place in a post-apocalyptic setting. Images of Smith giving off a heroic presence along with signs of a deserted rural area and damaged landmarks create intrigue and tension around the film's story.
Background for The Hound of the Baskervilles 09wtwilliams
This document provides biographical information about Sir Arthur Conan Doyle and summarizes his famous work The Hound of the Baskervilles. It discusses that Conan Doyle was born in Scotland and originally practiced medicine, but found success as an author writing Sherlock Holmes stories. It describes how Holmes was killed off but later revived due to public demand, with The Hound of the Baskervilles taking place earlier in the timeline. The document also briefly touches on Conan Doyle's life, death, and some quirky details about his belief in fairies.
The document is a collection of 24 photographs taken by Dorothea Lange during the Great Depression era depicting the living conditions of migratory farm families working in cotton fields and farms in Arizona and California. Many of the families had fled the Dust Bowl in the Midwest and were living in poor conditions, such as trailers with no running water or sanitation, as they followed crop harvests around the Southwest. The photographs show families from Texas, Oklahoma, and Missouri struggling to survive through migrant farm work.
Presentation given by Andrea van Meygaarden at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.ClimateSmartCapeTown.co.za/events/inspiringchange
1) The document discusses whether micro farming is the key to the future and examines the Abalimi Bezekhaya urban agriculture model in South Africa.
2) The Abalimi model involves establishing garden centers and providing resources, training, and business skills to urban farmers to transform degraded lands into productive farms.
3) Since 1982, Abalimi has expanded its operations, established additional garden centers, and aims to extend its model through a proposed Farm and Garden National Trust.
Presentation by Marvin Benjamin at the Inspiring Change Gathering in Cape Town, South Africa on 18 November 2011. www.climatesmartcapetown.co.za/events/inspiring change
Greenpop is a non-profit organization that plants trees in underserved communities to create social awareness and uplift communities. Their Day of 1000 Trees event aimed to plant 1000 indigenous and fruit trees in one day in the crime-ridden community of Manenberg, Cape Town on South African Heritage Day to meet environmental and social objectives.
Charities and Social Media discusses various charities' use of social media platforms like Facebook, Twitter, and custom social networking sites. Key findings include:
- The NSPCC was the first charity to launch a Facebook application in 2007, which has been downloaded 25,000 times and raised over £4,000.
- The Mara Triangle reserve in Kenya uses multiple social platforms like Flickr, Vimeo, Facebook, and Twitter to engage supporters and raise funds after tourism declined due to violence. Their blog and videos help showcase their work.
- Cancerbackup's custom site What Now? has over 2,000 members to connect and support cancer patients and their families through sharing experiences.
FeelGood is a youth movement committed to ending world hunger. FeelGood students run nonprofit delis on college campuses where 100% of proceeds support organizations working to eradicate global hunger sustainably. The delis also educate customers about the causes and solutions to hunger. By learning to run a successful social enterprise and advocate for this issue, FeelGood students experience their ability to creatively and strategically address pressing global needs.
Social Media has proven to be an invaluable asset for charitable causes throughout the world. It allows for the rapid spread of a charity's message to people and places that would have previously been impossible due to physical and financial constraints. Here are some cases that we found of interest.
Meeting the challenges of globalization3Brian Berger
This document summarizes a speech given by the president and CEO of the National Retail Federation (NRF) about the challenges of globalization for retailers. It discusses how retailers are choosing to move forward despite economic uncertainty and concerns about globalization. It also describes how charitable giving and social responsibility are becoming increasingly important for retailers, both domestically and globally, as consumers expect companies to support local communities. Retailers must balance the need to expand globally with sensitivity to local cultures and standards.
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
The Reconstruct, Reincarnate, and Re-cool your T-Shirt with GATF event on June 24, 2010 taught participants how to upcycle old t-shirts into new garments like shirts, scarves and dresses. Ethical fashion designers spoke about their techniques for using postconsumer waste and fabrics. Participants learned sewing skills to repair clothes and reduce textile waste in landfills. The workshop addressed sustainability solutions while creating a fun, collaborative environment for consumers and industry professionals to learn from each other.
2015-03 Candid Consumption Africa BulletinTrendWatching
The document discusses the trend of "Candid Consumption" in Africa, where increasingly informed and connected African consumers will demand total transparency from brands and institutions in 2015. It outlines key drivers for this trend, including rising internet usage, growing middle classes, activism movements, and more choices in the market. The document provides examples of how brands can embrace candidness through exposing information, embedding transparency into their operations, and being available in real-time.
The document discusses the "Fair Trade Act", a campaign in France to promote fair trade. It aims to get 200,000 people to sign a commitment card by the end of the 2009 Fairtrade Fortnight, pledging to buy fair trade products when possible and convince others. The campaign would be launched by a French navigator who supports fair trade and use his trophy money to fund initial materials. Events like "Fairtrade Breakfast Tables" on World Fair Trade Day would help recruit more supporters.
The document discusses 10 major changes that are expected to occur in 2008 based on observations of shifting trends. These include: 1) China emerging as a new global leader through the 2008 Olympics, 2) A movement towards more local and location-based experiences and products, 3) A focus on smaller and more portable technologies and experiences, 4) More options for customization and opt-in pricing models, 5) A rise in premium and luxury goods, 6) A trend of people making and customizing products themselves rather than just consuming pre-made goods, 7) Implications for how businesses can adapt their strategies in response to these changes.
This document outlines an international marketing pitch for the British eco-fashion brand Rapanui to expand into the Canadian market. It proposes hosting pop-up shops and participating in events in Toronto to raise brand awareness, build customer relationships, and generate sales. Key events include Bestival 2016 music festival and a pop-up at Yorkdale Shopping Centre. The plan aims to increase Rapanui's customer base in Canada through community outreach initiatives while promoting environmental sustainability. A proposed budget and timeline are included, with the goal of establishing Rapanui in the Canadian market through relationship building and experiential marketing activities.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
1) New models of consumption are developing that are more sustainable and ethical, moving away from wasteful linear consumption towards circular economies, recycling, and reducing waste.
2) People are increasingly concerned with health, family, and quality of life over materialism and consumption, questioning existing consumption models and loss of trust in institutions.
3) Grassroots initiatives are emerging that encourage local, sustainable consumption practices like community gardens, buying direct from producers, bulk stores, and reducing food waste.
Marketing the Full Brand Experience.
Experiential Marketing is a form of advertising that is low on budget but high on impact.
It's time to take advantage its unique ROI. Here's how...
The document discusses 7 trends shaping brands in Mexico:
1. Increased citizen participation and demand for rewards through social media networks.
2. Emergence of more transparent and socially responsible brands.
3. Growth of women's roles in business and the workforce.
4. Rise of apps and initiatives to prevent, respond to, and mitigate natural disasters.
5. Debate around privacy with new laws enabling real-time phone tracking.
6. Evolution of dining experiences beyond traditional restaurants.
7. Younger generations embracing independent festivals and nature.
This document provides information about a marketing campaign created by a group for the outdoor clothing brand Patagonia. The campaign aims to change people's perception that Patagonia products are only worn as a fashion statement by encouraging customers to use the products for their intended outdoor purposes. The campaign includes print billboards showing cityscapes with images of wilderness, an app called Patagonia Pioneer that tracks outdoor activities and awards points for discounts, and an interactive experience called Where's Your Wilderness that immerses users in different wilderness settings. The target market is social and environmentally-conscious young adults living in urban areas.
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète mais reflète un début d' analyse des domaines du crowdfunding et des ONG
The Death of Marketing as We Know it... by Dr. Hesham DinanaSolving Efeso
This document discusses trends in marketing, including the rise of user-generated content and social media marketing. It also addresses targeting lower-income populations, demographic shifts, lifestyle trends, and growing emphasis on green and environmentally-friendly products and initiatives. Several companies are highlighted for their focus on sustainability and green innovations into the future.
The document summarizes a workshop hosted by Rainforest Alliance to brainstorm a new global narrative around sustainability that appeals to consumers' shifting values around mindful living. Experts from various organizations presented on consumer trends showing people want brands with purpose that empower meaningful lives. Participants then engaged in creative ideation, developing concepts like "Radius" focusing on local communities and "The Good Collective" rewarding positive actions. The workshop aimed to inspire brands to communicate sustainability through everyday experiences that connect to happiness and continual improvement.
Henry Mason's 206. Crystal Apple Creativity Festival PresentationFirat Yildiz
This document summarizes 5 trends for 2015: 1) Video Valets - Consumers will expect live video chat with brands as and when needed, 2) Sympathetic Pricing - Brands will offer discounts that relieve lifestyle pains or support shared values, 3) Currencies of Change - Brands will incentivize consumers' self-improvement goals with personalized deals, 4) Politeness Pays - Brands will realize other consumers impact experiences and help customers be considerate, 5) Post-Demographic Consumerism - Consumption patterns are less predictable by demographics and more influenced by shared experiences. The trends provide opportunities for brands to innovate service, pricing, marketing and better understand changing customer needs.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
This document discusses anti-consumerism activity online. It provides examples of groups and campaigns that promote reducing consumption and critique consumerism. These include Buy Nothing Day, which encourages reducing shopping, and Occupy Wall Street, which protests corporate influence and economic inequality. The document also discusses how some see consumerism as unsustainable and argue for more sustainable patterns of production and consumption. It provides examples of businesses and celebrities supporting more sustainable approaches.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
3. In a Carrotmob campaign,
businesses compete at
how socially responsible
they can be
and then
a network of consumers
spends money to support
the winner.
16. YOU
Join the mob, have fun and enjoy Maria‟s food, drinks and music
while the money that you spend on the night goes towards making
Maria‟s an even more environmentally and socially responsible
business.
MARIA‟S
Commits to implementing a host of environmental and social actions,
while at the same time benefiting from increased revenue,
recognition and enhanced reputation.
20. “The Carrotmob philosophy has
extended across America – and
the world”
“A global movement that is built
on the „carrot-or-the-stick‟
concept”
“Carrotmobs Are Cooler than
Boycotts”
Editor's Notes
Before I explain Carrotmobs to you:Who already knows what a Carrotmob is? (-selbst Hand heben)Who has actually attended a Carrotmob already? Anyone?
I will explain to those of you who don’t know what Carrotmob is, what it is…You can think of a Carrotmob as a new way for people to change businesses. And if you think of the history of people trying to change businesses, you think of consumer activism, like boycotts, and protests, and petitions, and all of that is very attack orientated, conflict-orientated. A Carrotmob is a new way to change businesses, where instead of a stick it uses the carrot… that’s why we call it a carrotmob.
So this is in brief what a carrotmob is: in a carrotmob campaign, businesses compete at how socially responsible they can be and then a network of consumers spends money to support the winner.It’s a basic idea and it’s best explain with a quick example.
How it all started: the first Carrotmob: 3 years agoOn the left you see Brent Schulkin, the founder of the Carrotmob movement in San Francisco. He went to 23 liquor stores in his neighbourhood in San Francisco and in each store he went to the owner and said: my goal is to make one of you stores the environmentally friendly liquor store.
And if somehow he were able to bring hundreds of people to come to your store and spend a whole lot of money, what percentage of that revenue are you willing to set aside and reinvest in energy efficient upgrades in your store? Most of the stores were very confused and not interested at all – however there were several that were interested and there was a bidding war and the highest bid came in with 22%.
With consumer activism sometimes the organiser has a lot of trouble and fails to change the business, but here you have success, reliable success. The business owner makes a lot of money and the people coming can make an impact that’s more tangible and more direct than your average petition, but it is still easy to do and they are buying things that in many cases they would buy anyway.
Brent rallied up some people and on the Carrotmob day, hundreds of people showed up, there was a line around the block and everyone spend as much money as they could. They bought everything that you could possibly buy at a liquor store. The liquor store’s usual daily revenue was $18000 $9200 were spend in the few hours of the Carrotmob!! The business owner took the 22% of that money and did a full lightening retrofit in his shop!
Lot of fun – made a big splash – but the big thing about this idea is that it’s win-win-win activism! Nobody looses!!So that’s the secret sauce of the Carrotmob idea!And you can sum it up as the opposite of a boycott!After that the movement spread, the word got out that this is going on and it spread around the world.
175+ campaigns over the past 3+ years in 20+ countries.Some examples of where we have seen this movement now in the world:Australia,Berlin,Bangkok, banned plastic bagsMinneapolis, hardware storeMexcio City, ice cream storeSan Francisco, Coffee ShopSingaporeTorontoFrankfurtMunich,Cologne,Buenos aires,Washington dcBrusselsDenveretc
A network of campaign organizers, both individuals, non-profits, NGOs, local governments, etc.VancouverBerlinAntwerpPortlandManchesterAll organisers came on board because they thought it was a great idea, no one was recruited to spread the word.90% of the campaigns that happen are related to climate change and energy efficiency, the remaining we are starting to see people using the concept to do human rights campaigns or health care related campaigns. Se people start to experiment with the concept.
The first Carrotmob on the African Continent, will finally happen. And where else would be more suitable than in our lovely mothercity CAPE TOWN.This Carrotmob has been organised by the Climate Smart Cape Town team and we are inviting all of you here to join us after the first Inspiring Change Gathering day to come and participate in this fantastic event, so that when I ask my first two questions tomorrow morning again all of your hands go up, because you all now know what a Carrotmob is and you have all participated in one!
It was a tough competition between the two finalists of the bidding process. Two restaurants both wanted to host the Carrotmob and have submitted very ambitious bids.Both restaurants have submitted that they will reinvest 100% of the proceeds of the Carrotmob into a variety of environmentally and socially sustainable measures.But we had to make a decision…
So the first African Carrotmob is taking place at Maria’s Greek Cafe on Dunkley Square in Gardens TONIGHT. We will start right after this first ICG day and we will all go to Maria’s together and mob the restaurant until they don’t have a single Olive left to sell to us!!
Maria’s has committed to spending 100% of the proceeds of tonight into the implementation of the following measures: building a communal composting system for use by neighbouring restaurants and residents building an urban garden to grow herbs and other fresh produce for restaurant use investing in completing a manual to guide the hospitality industry to operate sustainably investing in education and training of staff, suppliers and customers investing in natural and/or organic products and services investing in solar panelsbuying green electricity certificates
How to mobilise people?(logo of Cape Times fehltnoch)Power of social media…
The future of Carrotmobs: think biggerUsing all the people that come to these community Carrotmobs aggregate them into a huge global network of tens of millions of people and then apply the same principle to the largest companies in the world.E.g. you can approach the big chocolate bar companies and say: Halloween is coming up and everyone just spends a bunch of money on candy for no reason – now we want fair trade cocoa –which of you companies is going to give us a full fair trade chocolate bar??And then you tell your whole network: go buy KitKat, go buy MarsBar, or whatever…The possibilities are endless…
YESCarrotmob as a new approachSo far ineffective, too radical and oriented against businesses, not engaging themThis is the way to go