Bridging the Gap Between Mainstream Wine Marketing and Modern Culture Taj illustrates ways to approach wine marketing from a modern wine lover's standpoint; mixing in elements of fashion, film, food and music.

1. “Voice of Modern Wine Culture”
April 2016

2. ABOUT US
© ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE.
2

3. 3
An economist understanding value and consumption

4. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE.
A digital creative (& wine geek!) who understands
passion and creativity

5. ILTG Media’s is a media platform bringing wine culture to a
modern audience by pairing it with fashion, film, food, and
music through original content and interesting personalities in the
wine world.

6. WHAT IS
MODERN WINE CULTURE

7. The intersection of wine and other lifestyle
experiences in music, food, fashion, and film

9. WHY IS
MODERN WINE CULTURE
IMPORTANT?

10. 10
THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10
YEARS AGO.
CONSUMERS CHANGED:
- Harder to define
- Technology and access leading to diversity
- Instantaneous response

11. 11
THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10
YEARS AGO.
INDUSTRIES CHANGED:
- Transportation
- Media / Consumption
- Payments
- ‘Celebrities’

12. With technologies such as Uber, Yelp, Social Media the value
that content, media & celebrity influences purchases.
MARKET

13. WHAT ARE THE OPPORTUNITIES

14. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE.
14
If you expand what wine is associated with
you will expand it’s consumer base,
increase its consumption, and ultimately
sell more wine.

15. CASE STUDY:
MAYER HAWTHORNE x MORGAN HOTEL GROUP x WINERIES

18. HOW TO PARTICIPATE

19. DIGITAL CONTENT
The modern wine consumer wants sharable, bite-
sized stories that engage and inform so they are in
control of what they purchase.
PARTICIPATION = AWARENESS +
INTERACTION + ENGAGEMENT

20. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE.
20
!AWARENESS
!CONTENT:
According to the Elite Daily study,
33 percent of millennials rely
mostly on blogs before they make
a purchase.
!INTERACT & ENGAGE

21. Taj Eldridge
cheers@ilikethisgrape.com
415.758.1911
Taj@ILikeThisGrape