The document discusses various elements from the movie poster and trailer for "I Am Legend" that aim to promote interest in the film. It notes that having Will Smith's name attached promotes the film due to his past successful roles. The color scheme and depiction of a decaying New York City promote the film's realistic take place in a post-apocalyptic setting. Images of Smith giving off a heroic presence along with signs of a deserted rural area and damaged landmarks create intrigue and tension around the film's story.