2.  Problem: vast amount of people who cannot graduate college but
nonetheless are eager to learn and study but need assistance.
 Venture opportunity: website that enables college or university
students to interact with other highly-successful college student
experts through a webcam to provide 1-on-1 online tutoring.
 The target customers are the people who want to receive a college
education but are unable to within six years.
 Our team needs the computer coding skills to create the complex
website and the marketing skills to effectively advertise our services.
 We need website-making programs or to hire professional coders and
contact with the university students and the institutions themselves.
The Opportunity

3. Customer Archetypes and Market Size
Ryan Ross
- 21 years old
- Male
Undergrad
- Senior
Samantha Jones
• 20 years old
• Female
Undergrad
• Junior
• Studies in a
city college.
• Lives at home.
• Studies in a
university
abroad.
• Resides in the
dorm.
• Studies
computer
science.
• Requires
assistance
• Misses class
• Needs to
catch-up
Target Market
1296
Served
Available
Market
10,073,95
4
Total
Available
Market
21,899,900
• ~21,899,900 US college & university students ,2012.
• TAM = 46% of students fail to pass within 6 yrs
• TM = 1% of the 46% at the 5 largest state universities.

4. Industry/Competitors’ Analysis
Year Established 2006 1999 2010 2013 1999 1997 -
Target
Customers
Student,
teacher, adult
+ anyone else
Students &
professionals
K-12 K-12
Student in >1000
universities and
colleges
K-12
College
student
s who
need
help
Value
Proposition
Free world-
class education
for anyone
anywhere.
Tutoring on-
the-go and 24/7
Instant
interactive
online tutoring
Live 1-to-1 online
tutoring
Simple + fast online
tutoring
Online
school
+ in-
depth
curricul
um
Person
alized
reason
able 1-
on-1
online +
credits
for
tutors
Prices/Fees Free
$39.99/1
hour/month
$75-100/month $80-$120 monthly
$35/hour + other
deals
$249
monthl
y for G
6-12
$25/mo
nth
$10/ses
sion

5. Minimal Viable Product (MVP)
Link: http://shivankdn.wix.com/collegehelp

6. Marketing Mix
Product
• Offers a wide range of subjects and topics.
• Carefully selected highly-qualified college
students as tutors.
• User-friendly and simple design
• One-on-one video chat sessions features
• Personalized for individuals
• Social interaction between college students
• CollegeHelp™ is the brand name
Price
• $25 per month
• Or for less frequent users $10 per session
• Year membership is discounted to $200 (2
months free)
• Only by credit or debit card and etc (not cash)
• Payment period: per session, monthly and
yearly.
Promotion
• Universities and colleges relations
• Relations with Universal Tutors
• Social networking sites advertisements
Place
• Channels the service through our own website
which is accessible to anybody with internet
service.
• Online – focused in the U.S.A for now, but might
expand later.

7. Financial Summary and Capital
Requirements
• Capital Needed: $203,590.00 to cover all total costs in 3 years and start-up the business
• Total Revenue = $691,608.00
• Net Profit = $21,637.00

8.  Aim for Total Revenue of $2,100,000.00 in future years,
ideally within 9 years
 Achieve $60,000.00 Net Profit within 9 years
 Expand internationally to colleges and universities outside
of the US.
 Provide tutoring services in Europe (e.g. Belgium), South
Asia (e.g. India and China) and have local college students
in those areas become tutors as well.
 We want you to invest ~$205,000.00 in CollegeHelp™ and
help us to promote our venture worldwide.
Our Next Steps