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Section B Mock Feedback


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Section B Mock Feedback

  1. 1. Section B Mock Feedback What is the significance of proliferation in hardware and content for institutions and audiences within the media area in which you have studied?
  2. 2. Unit Weightings A B C D E U 100-80 79-70 69-60 59-50 49-40 39-0
  3. 3. Section B: Common Errors <ul><li>Lack of Terminology (up to 10 marks!) </li></ul><ul><li>Using examples that are from the OLD exemplar responses – this is very lazy and these stats are now out-dated </li></ul><ul><li>Referencing examples </li></ul><ul><li>Focus on both AUDIENCE AND INSTITUTION </li></ul><ul><li>Hardware AND CONTENT </li></ul><ul><li>Own opinion </li></ul><ul><li>By far the biggest error was the lack of specific case study examples; evidence to support claims/ arguments!!! </li></ul><ul><ul><li>These need to be specific examples about content, statistics, figures (audience circulation) </li></ul></ul><ul><li>Generally very disappointing and majority of students had not prepared!!! </li></ul>
  4. 4. Section B AS Results
  5. 5. What is the significance of proliferation in hardware and content for institutions and audiences within the media area in which you have studied? <ul><li>Points that should have been considered: Hardware </li></ul><ul><li>Positive and negative </li></ul><ul><li>Advances in technology – can do more, smartphones, iphones, tablets, technology is more accessible/easily available ( audiences can access it on the move, 24/7), web 2.0, synergies and convergence </li></ul><ul><li>Software: Apps – specific examples from each institution </li></ul><ul><li>Fanzines : exist now due to proliferation in hardware and software and their accessibility - examples </li></ul><ul><ul><li>Audience more demanding; they can prosume through sites such as YouTube so they expect more from institutions, impatient </li></ul></ul><ul><li>How have institutions responded to these constant changing consumer/consumption habits? </li></ul><ul><li>Rise in competition due to proliferation of hardware (Twitter, fanzines etc) and how institutions have overcome this? </li></ul><ul><li>Production & distribution; advancements in printing process – has the internet meant a decrease in sales of institutions print products? Evidence </li></ul><ul><li>Internet – institutions now have much more knowledge about their audience because of the hardware/software used – so institutions and advertisers can now target their audience much more precisely thus satisfying their needs – evidence of what they know </li></ul><ul><li>Globalisation – impact of this on audiences and institutions </li></ul><ul><li>Quote exponential times (wesch) </li></ul>
  6. 6. <ul><li>Points that should have been considered: Content </li></ul><ul><li>Specific examples from your case study about content that is offered: </li></ul><ul><ul><li>Convergence – evidence </li></ul></ul><ul><ul><li>Prosumers – UGC – specific evidence of </li></ul></ul><ul><ul><li>Multi-platform approach </li></ul></ul><ul><ul><li>Synergy – specific evidence – driving audiences to their main product – vertical integration </li></ul></ul><ul><li>Updated quickly </li></ul><ul><li>Who is their audience ? – stats, how do institutions content and use of hardware and synergies meet their expectations; these are highly media savvy audiences - evidence </li></ul><ul><li>Awards won by institutions for their content- what awards and when? </li></ul><ul><li>Institutions in constant race to make their products unique with UPB’s – how have MH and NME done this? </li></ul><ul><li>Difference between niche and mass/mainstream targeting – support with evidence to show comparisons </li></ul><ul><li>Music creates communities – online communities provided allowing audiences to create strong relationships with audiences with similar interests and taste’s – globalisation – thus creating stronger more loyal relationships with the brand </li></ul><ul><li>Powerful audience – Murdoch quote </li></ul><ul><li>Your own personal experience and opinion </li></ul><ul><li>The future? </li></ul>