This document provides information about campaign ads and the Progressive presidents Theodore Roosevelt, William Howard Taft, and Woodrow Wilson. It includes definitions and examples of different types of campaign ads. It also lists achievements and vocabulary for each Progressive president and provides directions for an assignment where students will work in groups to create a campaign ad for one of the Progressive presidents.
Week Six Lecture Welcome to the world of public relations!.docxalanfhall8953
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
According to the Public Relations Society of America, public relations professionals communicate with the external publics of an organization. Is this the same as marketing or sales? No! According to Cameron, Wilcox, Reber, and Shin (2008), sales is a function of marketing. Sales is focused on an organization’s customers and selling the products of the organization. The objective of sales is to increase market share and profitability. Ogden & Ogden discuss three differences between public relations and advertising: since the organization does not pay for PR, it cannot control the message; PR may not always be positive; and the third difference is the public tends to believe the information from PR is from a trusted and reliable resource (Ogden & Ogden, 2014).
Public relations is focused on building relationships and implementing communications strategies that will build goodwill for the organization. Public relations is what we see when organizations are working on Habitat for Humanity or the Salvation Army bell ringer or the Toys for Tots campaigns. Public relations' only focus is to build a positive relationship and create goodwill with its publics. PR never thinks of sales or market share or profitability.
One important function of the public relations professional is to be the liaison between its publics and the organization in times of an emergency, conflict or crisis. Did you know there are four stages of the conflict cycle? Many organizations in our current economic downturn are experiencing layoffs, job cuts, and wage reductions. It is the PR professional's job to "spin" what is typically viewed as a negative into something positive.
Crisis management is another area of responsibility for a PR professional. A crisis is something that interferes with the normal business operation. Spilling oil into the Gulf of Mexico was clearly a crisis. Do you remember who the organization used as their initial spokesperson? British Petroleum (BP) had their CEO, Tony Hayward, in front of the cameras to reassure the public all measures were being implemented to restore the surrounding environment from the damage of the oil spill. Mr. Hayward also told the public their vessel's leak had been contained when that was not .
The various activities of the marketing process are referred to as the marketing mix and traditionally include the four Ps:
product (characteristics and features)
price (appropriate market price)
promotion (communicating the product’s benefits)
place (distribution of the product in markets).
In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with.
Week Six Lecture Welcome to the world of public relations!.docxalanfhall8953
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
According to the Public Relations Society of America, public relations professionals communicate with the external publics of an organization. Is this the same as marketing or sales? No! According to Cameron, Wilcox, Reber, and Shin (2008), sales is a function of marketing. Sales is focused on an organization’s customers and selling the products of the organization. The objective of sales is to increase market share and profitability. Ogden & Ogden discuss three differences between public relations and advertising: since the organization does not pay for PR, it cannot control the message; PR may not always be positive; and the third difference is the public tends to believe the information from PR is from a trusted and reliable resource (Ogden & Ogden, 2014).
Public relations is focused on building relationships and implementing communications strategies that will build goodwill for the organization. Public relations is what we see when organizations are working on Habitat for Humanity or the Salvation Army bell ringer or the Toys for Tots campaigns. Public relations' only focus is to build a positive relationship and create goodwill with its publics. PR never thinks of sales or market share or profitability.
One important function of the public relations professional is to be the liaison between its publics and the organization in times of an emergency, conflict or crisis. Did you know there are four stages of the conflict cycle? Many organizations in our current economic downturn are experiencing layoffs, job cuts, and wage reductions. It is the PR professional's job to "spin" what is typically viewed as a negative into something positive.
Crisis management is another area of responsibility for a PR professional. A crisis is something that interferes with the normal business operation. Spilling oil into the Gulf of Mexico was clearly a crisis. Do you remember who the organization used as their initial spokesperson? British Petroleum (BP) had their CEO, Tony Hayward, in front of the cameras to reassure the public all measures were being implemented to restore the surrounding environment from the damage of the oil spill. Mr. Hayward also told the public their vessel's leak had been contained when that was not .
The various activities of the marketing process are referred to as the marketing mix and traditionally include the four Ps:
product (characteristics and features)
price (appropriate market price)
promotion (communicating the product’s benefits)
place (distribution of the product in markets).
In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
9. Glittering Generalities-
Usually the first type of ad
used in a campaign. These
spots are usually used to
introduce a candidate to the
voters. Ads are almost always
positive. Designed to leave a
good first impression. Uses
vague words and phrases that
have a positive effect on the
viewer and appeal to a variety
of interests.
10. Mudslinging
Called attack ads. They make assertions
about the opponent in a variety of
unflattering ways. Name calling and/or
groundless assertions about one candidate by
his/her opponents. This advertising strategy
is used by a candidate primarily to create a
negative impression of one’s opponent. This
strategy may backfire and create a negative
impression of the candidate who is
responsible for the creation of the negative
ad if used excessively or in a manner that is
perceived as tasteless, false, deceptive, or
going too far.
11. Plain Folks
An attempt by a candidate to appeal to the
average voter as just “one of the people.”
13. Transfer
Use of popular symbols to create a positive
connotation for the candidate or the use of
negative or controversial symbols to create
a negative connotation of one’s opponent.
14. Directions 1/3
1. A president is assigned to
your group.
2. Read information about
the three progressive
presidents from the
textbook.
3. Fill in the graphic
organizers.
15. What are two majorWhat are two major
achievements forachievements for
each Progressiveeach Progressive
President?President?
GOALGOAL
16. Set up your notes
Theodore Roosevelt’s Presidency
Progressive achievements
Progressive failures
William Howard Taft’s Presidency
Progressive achievements
Progressive failures
Woodrow Wilson
Progressive achievements
Progressive failures
17. Did you include the
following vocabulary:
Square Deal
Payne-Aldrich
Tariff
New Freedom
Clayton Antitrust
Act
Pure Food and Drug
Act
Keating-Owen Child
Labor Act
Preservation and
conservation of the
environment
Federal Reserve
System
Amendments- 16th
,
17th
, 18th
, and 19th
18. What are threeWhat are three
achievements of myachievements of my
ProgressiveProgressive
President?President?
GOALGOAL
20. RAFT Writing
Role- Your advertising firm has been hired to create
a campaign commercial, using one of the methods
discussed in class, to promote your candidate.
Audience- Your audience in the general public and
specifically our class. Be careful to define any
terms they may not be familiar with.
Format- A recorded or live three minute
presentation of a campaign ad-style commercial.
Topic- The fictitious election of 1920. It is after all
three have completed their terms in office and
World War I did not happen.
21. Directions 2/3
4. Storyboard ideas for your ad.
5. Conduct additional research.
6. Write the script for your ad.
Include factual information from your
textbook and other resources. This
information should be highlighted or
underlined.
Use the different types of strategies used in
political campaign ads.
22. Directions 3/3
7. Revise the script.
8. Rehearse the script.
9. Find other materials for your product.
Speech ideas- costumes, posters, buttons
Podcast ideas- sound effects
Video ideas- visuals, sound effects
10. Create your final product.
11. Turn in finished product and rubric.
23. Choice of Products
1. Three minute minimum oral speech
2. One minute minimum radio ad (podcast).
3. One minute minimum television ad (video
clip).
Please note: Your product must clearly
include the participation of all group
members.
24. Processing Activity
Rank the Progressive Presidents in order
of effectiveness. Use at least three
accomplishments of the President to
defend your answer.