This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
The document outlines a digital marketing strategy for the Lifetime Learner Achievement Awards in 2016. The strategy includes: 1) Analyzing successes and areas for improvement from 2015; 2) Designing a content calendar targeting identified areas of improvement and building on past successes; and 3) Providing content examples that generate engagement across multiple platforms. Key aspects of the strategy involve focusing on learner stories, holding a Facebook competition to generate user-generated content, and promoting a consistent "Do What You Love" brand across websites, emails, and social media.
The document summarizes The Snapys Instagram photo awards campaign from 2015-2016 and outlines plans for an expanded 2017 campaign. It provides statistics on the large engagement and reach of past campaigns through Instagram hashtags and events. The Snapys aims to make the world more beautiful through photos and support local talent. Sponsorship options are outlined that provide branding opportunities to sponsors to engage with the Instagram community and talented photographers.
The Snapys Challenges Overview 2017 - The SnapysThe Snapys
The document describes The Snapys Instagram photo competition challenges that brands can sponsor. It offers 12 brands the opportunity to exclusively own a month-long photo competition on The Snapys Instagram in 2017. The competitions would be created based on The Snapys categories or those suggested by the sponsoring brand. Sponsoring brands would benefit from increased social media engagement, exposure to photo submissions, and the chance to find new brand ambassadors.
SnapApp Engage and Acquire customers with Interactive Content YOU CreateSnapApp
SnapApp is a platform that allows marketers to build interactive content like quizzes and polls and deploy them across social media, websites, and mobile to promote brands, educate customers, generate leads and sales. Marketers can create these engagements through a self-serve platform to drive activities like likes, follows, signups and installs. Content can be localized and deployed on various channels including Facebook, websites through widgets, display ads and more. SnapApp has over 150 customers worldwide across industries and has seen successful case studies improving metrics like cost per engagement and new visitors for brands.
The social media strategy aims to increase brand awareness, reposition the brand, generate more sales and find new customers through social platforms like Facebook and Instagram. Key objectives are to increase valuable content by 10-15%, use more interactive content, and grow followers. The strategy will focus on increasing engagement through more posted content, follower growth, and user interaction. Performance will be measured based on follower counts, interactions, reach, and engagement rates across different social networks on a weekly basis.
Zettastrom is a design and digital agency that provides strategy, design, and development services. They help brands with UX strategy, content strategy, digital marketing, web and mobile applications, and digital product creation. Some of the clients they have worked with include Yves Saint Laurent, Shu Uemura, Sony, and Matrix. Case studies describe campaigns they designed and executed that increased engagement, sales, and growth across key metrics for each brand.
Zettastrom is a design and digital marketing agency that provides strategy, design, and development services. They have experience working with brands like Yves Saint Laurent, Shu Uemura, Sony, and Matrix. For YSL, they exceeded their goal of 100 pre-orders for a new product, achieving 433 pre-orders. For Shu Uemura's makeup competition, they collected over 600 submissions compared to the previous year and saw a large increase in traffic. They helped grow Sony Indonesia's social media dramatically and establish Matrix's Facebook as an education platform for hairdressers.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
The document outlines a digital marketing strategy for the Lifetime Learner Achievement Awards in 2016. The strategy includes: 1) Analyzing successes and areas for improvement from 2015; 2) Designing a content calendar targeting identified areas of improvement and building on past successes; and 3) Providing content examples that generate engagement across multiple platforms. Key aspects of the strategy involve focusing on learner stories, holding a Facebook competition to generate user-generated content, and promoting a consistent "Do What You Love" brand across websites, emails, and social media.
The document summarizes The Snapys Instagram photo awards campaign from 2015-2016 and outlines plans for an expanded 2017 campaign. It provides statistics on the large engagement and reach of past campaigns through Instagram hashtags and events. The Snapys aims to make the world more beautiful through photos and support local talent. Sponsorship options are outlined that provide branding opportunities to sponsors to engage with the Instagram community and talented photographers.
The Snapys Challenges Overview 2017 - The SnapysThe Snapys
The document describes The Snapys Instagram photo competition challenges that brands can sponsor. It offers 12 brands the opportunity to exclusively own a month-long photo competition on The Snapys Instagram in 2017. The competitions would be created based on The Snapys categories or those suggested by the sponsoring brand. Sponsoring brands would benefit from increased social media engagement, exposure to photo submissions, and the chance to find new brand ambassadors.
SnapApp Engage and Acquire customers with Interactive Content YOU CreateSnapApp
SnapApp is a platform that allows marketers to build interactive content like quizzes and polls and deploy them across social media, websites, and mobile to promote brands, educate customers, generate leads and sales. Marketers can create these engagements through a self-serve platform to drive activities like likes, follows, signups and installs. Content can be localized and deployed on various channels including Facebook, websites through widgets, display ads and more. SnapApp has over 150 customers worldwide across industries and has seen successful case studies improving metrics like cost per engagement and new visitors for brands.
The social media strategy aims to increase brand awareness, reposition the brand, generate more sales and find new customers through social platforms like Facebook and Instagram. Key objectives are to increase valuable content by 10-15%, use more interactive content, and grow followers. The strategy will focus on increasing engagement through more posted content, follower growth, and user interaction. Performance will be measured based on follower counts, interactions, reach, and engagement rates across different social networks on a weekly basis.
Zettastrom is a design and digital agency that provides strategy, design, and development services. They help brands with UX strategy, content strategy, digital marketing, web and mobile applications, and digital product creation. Some of the clients they have worked with include Yves Saint Laurent, Shu Uemura, Sony, and Matrix. Case studies describe campaigns they designed and executed that increased engagement, sales, and growth across key metrics for each brand.
Zettastrom is a design and digital marketing agency that provides strategy, design, and development services. They have experience working with brands like Yves Saint Laurent, Shu Uemura, Sony, and Matrix. For YSL, they exceeded their goal of 100 pre-orders for a new product, achieving 433 pre-orders. For Shu Uemura's makeup competition, they collected over 600 submissions compared to the previous year and saw a large increase in traffic. They helped grow Sony Indonesia's social media dramatically and establish Matrix's Facebook as an education platform for hairdressers.
Kelli Delperdang has extensive experience managing social media for brands like Hydro Flask and MobilityPR, growing audiences significantly through strategic campaigns and content. She has a track record of executing successful promotions for Radio Disney and coordinating large events, including the annual Teddy Bear Toss for the Portland Winterhawks which collects over 12,000 teddy bears for charity. Her skills include social media marketing, communications, campaign planning, and event management.
CafeGive Social Cause Marketing Apps OverviewCafeGive Social
An overview and introduction to CafeGive Social's suite of cause marketing apps and solutions. CafeGive's mobile and social media apps help connect businesses and nonprofits with consumers --all around the causes they love.
Leveraging Global Events to Reach Your Social AudienceClosed
As a brand marketer, how do you cut through the social noise in order to create better awareness, participation and conversation? Use global events, like the Super Bowl, the Olympics, and the World Cup, to boost your social marketing strategy.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Mish Guru helped manage the Snapchat account for the Rhythm and Vines music festival to build engagement. They designed a distinctive Snapcode and promoted the account on social media to grow followers. Mish Guru's team captured compelling content from the festival around the clock and moderated the live story. The campaign reached over 1.3 million impressions and gained 7,000 new followers with 75% engagement over 5 days. The festival organizer was satisfied with Mish Guru's coverage of the event through the eyes of attendees.
Norwegian Cruise Line ran a "Best of NYC" social media contest to generate engagement and acquire new customers for their new cruise ship, Breakaway. The contest received nearly 12,000 entries and over 7,000 shares on Facebook in less than two weeks, adding over 13,000 new fans to Norwegian's page. The campaign successfully increased brand awareness and allowed Norwegian to gather customer data and contacts.
How to increase customer engagement on social mediaTechrowth
In today’s digital age, social media is the beating heart of customer connection. It’s a vibrant space where brands can build communities, share stories, and foster meaningful relationships with their audience. But simply having a presence isn’t enough. The true magic lies in igniting customer engagement, transforming passive followers into active participants.
Maximizing Conversion from Influencer MarketingFIG or out
In an era of marketing overwhelm, buzz words, and fake influencers, it is important to influence with responsibility and to create a roadmap that allows you to maximize conversion from influencer marketing.
Melanie Vogel is a social media expert and content curator who is passionate about Disney. She has over 14 years of experience working for Disneyland Resort in various roles including guest relations, store lead, and hostess. Her relevant experience includes managing day-of social media for a charity walk, assisting in managing one of the largest Disney family blogs, and coordinating social media as a social media coordinator for a tourism bureau where she helped launch new initiatives and increase social media followers by over 40%. She is looking to leverage her extensive Disney and social media experience.
Small organizations use social media like Facebook, Twitter, and LinkedIn to promote events. Most event marketers are most active on social media in the days leading up to an event. The top goals of social media promotion are educating people about upcoming events and driving word of mouth. Marketers want to use social media in the future to reach more people and gather feedback from past attendees. The document then provides 15 ways organizations can utilize social media at events, such as live streaming sessions and creating a Twitter backchannel.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
One app that nobody could seem to ignore in 2013 was the time-sensitive messaging platform Snapchat. One of the hottest and fastest growing apps of all time, use of this service jumped exponentially this year.
You can view the recording to the presentation here: https://www.bigmarker.com/illinois_business_community/room54
Some brands and marketing experts have already tapped into this new trend, taking advantage of its massive young audience. In this presentation, we'll look at some of the ways other businesses can adapt their digital marketing strategies to include this fun, hot service.
The document outlines Ingrid Zagzebski's marketing internship portfolio from summer 2013 to 2014 at Foot Locker. It details her work in public relations, market research, brand loyalty, and special events. This included developing PR strategies and initiatives, analyzing market data, growing the company's social media presence significantly, and assisting with major events like Foot Locker's 40th anniversary celebration.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
The digital strategy targets students and young professionals through social media. It will launch a #MySummerMix campaign to generate user content across Facebook, Twitter, and Instagram. It aims to increase engagement, SEO, social media traffic, and awareness through digital advertising and YouTube ads. Key performance indicators include social media monitoring, website traffic, and analytics to track the success of the strategy over six months with a $76,800 budget.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Kelli Delperdang has extensive experience managing social media for brands like Hydro Flask and MobilityPR, growing audiences significantly through strategic campaigns and content. She has a track record of executing successful promotions for Radio Disney and coordinating large events, including the annual Teddy Bear Toss for the Portland Winterhawks which collects over 12,000 teddy bears for charity. Her skills include social media marketing, communications, campaign planning, and event management.
CafeGive Social Cause Marketing Apps OverviewCafeGive Social
An overview and introduction to CafeGive Social's suite of cause marketing apps and solutions. CafeGive's mobile and social media apps help connect businesses and nonprofits with consumers --all around the causes they love.
Leveraging Global Events to Reach Your Social AudienceClosed
As a brand marketer, how do you cut through the social noise in order to create better awareness, participation and conversation? Use global events, like the Super Bowl, the Olympics, and the World Cup, to boost your social marketing strategy.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Mish Guru helped manage the Snapchat account for the Rhythm and Vines music festival to build engagement. They designed a distinctive Snapcode and promoted the account on social media to grow followers. Mish Guru's team captured compelling content from the festival around the clock and moderated the live story. The campaign reached over 1.3 million impressions and gained 7,000 new followers with 75% engagement over 5 days. The festival organizer was satisfied with Mish Guru's coverage of the event through the eyes of attendees.
Norwegian Cruise Line ran a "Best of NYC" social media contest to generate engagement and acquire new customers for their new cruise ship, Breakaway. The contest received nearly 12,000 entries and over 7,000 shares on Facebook in less than two weeks, adding over 13,000 new fans to Norwegian's page. The campaign successfully increased brand awareness and allowed Norwegian to gather customer data and contacts.
How to increase customer engagement on social mediaTechrowth
In today’s digital age, social media is the beating heart of customer connection. It’s a vibrant space where brands can build communities, share stories, and foster meaningful relationships with their audience. But simply having a presence isn’t enough. The true magic lies in igniting customer engagement, transforming passive followers into active participants.
Maximizing Conversion from Influencer MarketingFIG or out
In an era of marketing overwhelm, buzz words, and fake influencers, it is important to influence with responsibility and to create a roadmap that allows you to maximize conversion from influencer marketing.
Melanie Vogel is a social media expert and content curator who is passionate about Disney. She has over 14 years of experience working for Disneyland Resort in various roles including guest relations, store lead, and hostess. Her relevant experience includes managing day-of social media for a charity walk, assisting in managing one of the largest Disney family blogs, and coordinating social media as a social media coordinator for a tourism bureau where she helped launch new initiatives and increase social media followers by over 40%. She is looking to leverage her extensive Disney and social media experience.
Small organizations use social media like Facebook, Twitter, and LinkedIn to promote events. Most event marketers are most active on social media in the days leading up to an event. The top goals of social media promotion are educating people about upcoming events and driving word of mouth. Marketers want to use social media in the future to reach more people and gather feedback from past attendees. The document then provides 15 ways organizations can utilize social media at events, such as live streaming sessions and creating a Twitter backchannel.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
One app that nobody could seem to ignore in 2013 was the time-sensitive messaging platform Snapchat. One of the hottest and fastest growing apps of all time, use of this service jumped exponentially this year.
You can view the recording to the presentation here: https://www.bigmarker.com/illinois_business_community/room54
Some brands and marketing experts have already tapped into this new trend, taking advantage of its massive young audience. In this presentation, we'll look at some of the ways other businesses can adapt their digital marketing strategies to include this fun, hot service.
The document outlines Ingrid Zagzebski's marketing internship portfolio from summer 2013 to 2014 at Foot Locker. It details her work in public relations, market research, brand loyalty, and special events. This included developing PR strategies and initiatives, analyzing market data, growing the company's social media presence significantly, and assisting with major events like Foot Locker's 40th anniversary celebration.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
The social media strategy aims to increase Airbnb's following across platforms by making interactions more personal. Two main strategies are dedicating more time to customer responses and creating unique content. Objectives include increasing video content by 20% and post replies by 40% in six months. Key performance indicators will measure new followers, post reach and engagement, and unique visits. The roles, tools, timing of key events, and response plans are also outlined. Measurement will focus on increasing conversion rates through more active engagement on social media.
The digital strategy targets students and young professionals through social media. It will launch a #MySummerMix campaign to generate user content across Facebook, Twitter, and Instagram. It aims to increase engagement, SEO, social media traffic, and awareness through digital advertising and YouTube ads. Key performance indicators include social media monitoring, website traffic, and analytics to track the success of the strategy over six months with a $76,800 budget.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
The document discusses Always On campaigns, which are designed to continuously promote events at a venue through advertising impressions over time to increase ticket sales. The goal is to build brand awareness and keep the venue top of mind as people consider attending events. Data on past campaign performance shows they have consistently generated high returns on ad spend through a variety of audience targeting techniques and dynamic creative optimization.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but conversions may be improved with alternate landing pages. Testing additional landing pages is recommended.
- Users who visit 12+ times are more likely to convert, indicating value in retargeting visitors and growing the email list.
- Top landing pages beyond the home page relate to the enrollment process, suggesting this content is valuable for visitors. Deeper analysis of pages can aid optimization
The document analyzes the baseline performance of Seresto's media channels and platforms based on 2021 data. It finds that display outperforms other channels for key metrics like impressions and clicks, while digital video underperforms despite a large budget share. To optimize spend efficiency, predictive modeling is recommended to analyze performance considering multiple dimensions like channel, platform, and objective simultaneously. Sample predictive models are provided for different media objectives that predict optimized spend allocations could significantly improve key performance metrics over the baseline.
The document provides analytics insights from a media campaign run from September through November 2016. It summarizes key performance metrics including enrollment numbers, website traffic, demographic insights, and impact of different media placements. The campaign led to a significant increase in monthly enrollments compared to pre-campaign levels. Digital advertising drove most enrollments, while print media had no direct impact. Certain digital placements like programmatic and Pandora audio performed best. Mobile conversions significantly outperformed desktop. Ongoing optimization of spend mix, placements, creatives, and targeting is recommended based on learnings from the analysis.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but visitors spend little time there before leaving. Testing additional landing pages could improve conversions.
- Visitors who return multiple times are more likely to convert, suggesting the need for retargeting campaigns.
- Top landing pages beyond the home page relate to the enrollment process and attract returning visitors, indicating useful content is driving traffic.
This document summarizes the key findings of a social media audit comparing JTI's Winston brand to six competitor cigarette brands. The audit found that while cigarette brands do not have official social media accounts due to marketing restrictions, they are discussed across various social platforms. Some geographic regions and social networks showed higher levels of brand mentions than others. The audit also found examples of topics mentioning the brands that could potentially spread virally and negatively impact them if they gained more traction. The document provides an overview of insights on the social media presence and risks for the studied cigarette brands.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
Always On venue branding campaigns use continuous digital advertising to raise awareness of venues and drive ticket sales, even when no specific events are being promoted. The summary campaigns are designed to activate casual attendees by reminding people that the venue exists and prompting them with emotional messages. Audience targeting is used to reinforce messaging throughout the purchasing funnel. Analysis shows these Always On campaigns consistently deliver high returns on investment, with sample campaigns averaging a 1591% ROAS. Ongoing optimization of targeting, creative, and spending ensures campaigns perform optimally over time.
The document provides a summary of discussions around malaria from blogs, news, Twitter, forums and Facebook over the last 30 days. It finds that major themes include various United Nations campaigns and initiatives to fight malaria such as Nothing But Nets and World Malaria Day. Other prominent topics included new drug-resistant malaria strains, celebrity involvement in anti-malaria efforts, and how malaria discussions compete for attention with other global issues like HIV/AIDS and poverty. The summary also measures the United Nations' share of voice in the malaria discussion across different media.
This document provides social media metrics for PEAK's Facebook and Twitter presence from December 1-31, 2012. For Facebook, it shows metrics on reach, impressions, audience growth, engagement rates, competitive comparisons, and share of voice. It also analyzes content performance for several competitors. For Twitter, it outlines metrics on follower growth, brand influence through impressions and tweets, and competitive follower counts.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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2. SWATCH
2014 VALENTINE'S BY SWATCH
Campaign will be a multi-step integrated, interactive digital and
social media program designed to create a world event to launch
the SweetLove themed watch to maximize sales, increase fan
activity and keep the Swatch brand top of mind.
3. SWATCH
2014 VALENTINE'S BY SWATCH
CONCEPT
q Move beyond recipe cliché
concepts
q Associate Valentine's Day with
Swatch spirit attributes: fun, joie
de vivre, positive provocation and
people
q Leverage the special occasion
into an opportunity for people to
express and share heart felt
emotions
4. SWATCH
2014 VALENTINE'S BY SWATCH
THEME
q Use word associations to
reinforce the Brand
q Irresistibility, Desire and
Sweetness - invokes emotional
and memorable visual
connotations
q Offers an abundance of creative
and executable campaign
directions for advertising and
social engagement
5. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC DIRECTION
q Develop an interactive contest
and campaign tied to emotional
word association themes
q Core digital assets to include:
mini website, display advertising,
interactive App, social content,
email campaign support
q Goals: commerce, fan
engagement, branding
6. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Commerce: drive traffic to Swatch
website, eStores and into retail
∆ Execution Flow
1. Leverage heightened awareness into increased
traffic via owned, earned and paid media
2. Awareness: above the fold creative on Swatch
corporate website and eStores
3. Awareness: campaign support via traditional media
& Retail POS
4. Awareness: multi-variant targeted split-testing
digital advertising
5. Engagement & Reach: mainstream Social
properties for fan engagement, virality
6. Reinforcement: email campaign for greater
conversion
7. Optimization: performance monitoring, tracking and
measurement
7. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Website Portal: host site and
contest platform
∆ Execution Flow
1. Arrive at site via digital advertising, social
media, WOM, offline awareness
2. Select avatar or upload photo image
3. Customize avatar or personal photo
4. Contest registration: name, email, permissions
5. Upload customized contest photo into contest
photo album
6. Contestants share customized photos via their
own social networks tagged with a campaign
hashtag: Facebook, Twitter, Pinterest,
Instagram, email
7. Contestant Social activity is curated into active
social feeds displayed live on mini website
8. Contestants actively campaign for votes within
their own social connections and communities
9. Virality and increased engagement created
as friends of fans are exposed to shareable
campaign content and vote campaigning
10.Contestant photo submissions are
leveraged into social content marketing
across Facebook, Twitter, Pinterest and
Instagram
11. Contestant information catalogued and used
in email conversion campaign
12.Promoted site links create traffic to Swatch
eStores and Swatch website
8. SWATCH
2014 VALENTINE'S BY SWATCH
JANUARY
6
13
20
27
7
14
21
28
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
SUN MON TUE WED THUR FRI SAT
STRATEGIC LAYER
q Content Marketing: owned &
earned content mix
∆ Execution Flow
1. Develop content marketing calendars unique
for each social platform, social integration
architecture and use, and by geography where
applicable
2. Facebook - highly visual creative (owned),
pics and tweets of day (UGC) and fill-in blank
(owned) posts
3. Twitter - combination of engagement tweets
and visuals (owned), pics of day (UGC), Vine
videos (owned)
4. Pinterest - curated contestant submissions
and re-pinned hashtag discoveries (UGC)
5. Instagram - pic of day (UGC), contestant
upload submissions (UGC), complimentary
sweeps promotion
6. Earned (UGC): constant curation and use of
the most interesting and appealing contestant
submissions across all platforms
FEBRUARY
FRIDAY
14
9. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Facebook Integration
∆ Execution Flow
1. Campaign duration promote (through rotating
cover photos) using a combination of owned
creative and UGC submissions on Global Page
and appropriate Sub (regional) Pages
2. Fully functional multi-layered App Tab (landing,
enter, prizes, special incentives, contest photo
album, promo materials, vote leaderboard,
social feeds, eStore / Store locator, Swatch
collection)
3. Develop and manage a content calendar to
include the scheduling of two campaign posts
per day per Page linkable to mini website: e.g.,
highlighted Pic of the Day and an engagement
status update fill in the blank style post
4. Weekly, Pin for 24 hours a countdown clock to
Valentine's Day asking Fans to enter the contest
5. Monitor campaign Posts for high engagements,
and periodically apply small budgets to
sponsored posts to boost news feed reach and
exposure
#SweetLove
Rose
Rebel
is
our
Fan
Pic
of
the
Day!
h;p://swat.ch/SweetLove
#SweetLove
Fill
in
the
blank.
What's
your
sweetness?
h;p://swat.ch/SweetLove
Sweetness
is
.
shared
a
link.
10. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Twitter Integration
∆ Execution Flow
1. Campaign duration change background and
cover on Global account
2. Develop and manage a content calendar to
include the scheduling of two campaign tweets
per day with multiple daily retweets of contest
enthusiasts
3. Leverage UGC content into tweets such as
tweeting a Swatch Pic of the Day and/or
SweetLove Phrase of the Day
4. Take advantage of the creative and viral
potential of Vine videos to develop a series of
6 second promotional videos
5. Apply small budgets periodically to Sponsored
Tweets driving traffic to the mini website based
on keywords and interests to hijack Valentine's
Day audiences and to benefit from the new
Twitter image and video news feed display
attribute
253
RETWEETS
67
FAVORITE
#SweetLove
Amazing
Pic
of
the
Day!
via
Pa;y
Lane.
What's
your
sweetness?
h;p://swat.ch/SweetLove
11. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Instagram Integration
∆ Execution Flow
1. Launch a supporting and complimentary
country specific photo contest sweeps to
support the existing 60K follower base and to
reach new users on the platform by geography
2. Apply a separate level of sweeps incentives
for Instagram followers (does not prohibit
participation and chance for prizes in parent
SweetLove contest)
3. Contestants from the mini website option to
share their photo creations via Instagram
4. Photos are tagged with the selected campaign
hashtag with a statement defining sweetness
5. Sweeps App pulls in photo entries that contain
the campaign hashtag (#SweetLove) into an
Instagram campaign gallery that displays
entries
6. Instagram users interested in participating in
contest and sweeps can navigate to Facebook
to enter contest, sweeps or both
7. UGC content is leveraged to highlight a
Swatch Pic of the Day within campaign gallery
SWATCH Instagram "SweetLove" Contest
Enter to win the new special edition SweetLove
watch...
Ends in 28 days Open to 7 countries
12. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Pinterest Integration
∆ Execution Flow
1. Launch a campaign board to curate and re-pin
campaign tagged content discovered on
Pinterest and shareable from the mini website
App
2. Highlight a SweetLove Campaign Pic of the
Day on a separate campaign board
3. Stream board feeds into Facebook Pinterest
App window and mini website social feed
2014
VALENTINE'S
BY
SWATCH
393 Pins
13. SWATCH
2014 VALENTINE'S BY SWATCH
STRATEGIC LAYER
q Digital Advertising
∆ Execution Flow
1. Structure advertising based on supplied media
plan and pre-negotiated media buy
2. Augment proposed media buy with mobile
(consider other added channels if flexible)
3. Build campaign awareness and drive link
traffic to mini website and Facebook as
appropriate
4. Add conversion tracking codes (1x1 pixels) to
mini website, eStore destinations, global web
properties
5. Conduct multi-variant split level testing
(profiling and creative)
6. Apply retargeting for higher conversions
7. Monitor, track and optimize ad performance
and conversions daily
8. Provide all necessary reporting structures
2014 VALENTINE'S BY SWATCH
Click to Play
14. SweetLove
C i
C a m p a i g n
Business Case for
Social Integration
Social Integration
15. Today, the customer journey has grown more complex. Before making an
online purchase decision, a customer may engage with a brand through
many different media channels over several days Each touchpoint in the
THE CUSTOMER JOURNEY TO
many different media channels over several days. Each touchpoint in the
journey moves the customer one step closer for reaching a decision.
ONLINE PURCHASE
SWATCH
2014 VALENTINE'S BY SWATCH
16. Paid Search
Direct
Paid Search
Social
Email Referral (WOM)
Marketing channels (such as email, display ads, paid search ads, social,
and direct visits to a website) are the touchpoints which influence the
MARKETING CHANNELS IMPACT
and direct visits to a website) are the touchpoints which influence the
customer at different points in the path to purchase.
SWATCH
2014 VALENTINE'S BY SWATCH
17. The current campaign structure heavily weights the media buy with
minimal Facebook support to influence the final results. Our analysis
ff
proposes there is not sufficient consideration given to the customer
journey. Display Ads may play an assist role in the conversion process, but
other channels with an expanded strategic approach are needed for high
levels of campaign engagement to move the customer through the four
DISPLAY + MINIMAL FACEBOOK
levels of campaign engagement to move the customer through the four
stages of the purchase cycle.
SUPPORT MAY NOT BE ENOUGH
SWATCH
2014 VALENTINE'S BY SWATCH
18. .
Source: Google Analytics
United Kingdom, Retail simulation model
Retail customers in Europe even more than in the U S are influenced by
A channel’s position on the chart is defined by the “assist/last interaction ratio.” In general, ratios less than one mean the channel
acts more as a “last interaction,” while ratios greater than one mean that the channel acts more as an “assist interaction.”
Retail customers in Europe, even more than in the U.S., are influenced by
social media in greater numbers as they approach online purchase
decisions. Increasing the number of social touchpoints throughout the
customer journey will have a direct correlation to higher conversion rates.
HIGH CONVERSION RATES REQUIRE
MORE CUSTOMER TOUCHPOINTS
SWATCH
2014 VALENTINE'S BY SWATCH
MORE CUSTOMER TOUCHPOINTS
19. Current campaign success hinges on driving sufficient traffic to the portal
Source: Google Analytics
United Kingdom, Retail simulation model
website to engage with the interactive App to deliver acceptable
conversion rates. Display Ads and a Facebook Tab (in isolation) with
minimal campaign planning, social integration and execution may fall short
in delivering high traffic levels Leveraging other channel roles and
in delivering high traffic levels. Leveraging other channel roles and
opportunities will increase the number of customer touchpoints which can
be designed to expand customer engagements, viral impact and ultimately
higher conversions.
CHANNEL ROLES: ASSIST VS.
LAST INTERACTION
SWATCH
2014 VALENTINE'S BY SWATCH
LAST INTERACTION
20. Socializing
Socializing traditional marketing
marketing c
campaign
ampaigns with
with e
expanded
xpanded social media
ef
effort
forts will
will be
be a
a h
highly
ighly effective way of reaching new audiences and
generating greater amplitude in conversations around the Swatch Brand
on the back of the larger-scale paid media activity. Expanding the strategic
approach on Facebook with
the inclusion of Twitter and Blogs offers Swatch the greater benefit of
enhanced campaign reach, virality and influence. The expected net result:
many more conversions, a higher conversion rate with marginal impact to
the current proposed budget
AN EXPANDED SOCIAL VIEW
the current proposed budget.
SWATCH
2014 VALENTINE'S BY SWATCH
21. Q. WHY EXPANDED SOCIAL INTEGRATION?
A. Valentine's Day presents Swatch with a unique opportunity to get in
front of a highly active, seasonal European social audience. Through an
g y , p g
expanded social media effort, Swatch can gain exposure among a much
larger targeted audience across multiple social channels lowering
overall campaign cost per engagement via viral influence, while
increasing campaign participation and conversion rates
THE POWER AND INFLUENCE OF
increasing campaign participation and conversion rates.
COMMUNITY SHARING
SWATCH
2014 VALENTINE'S BY SWATCH
22. Represented as a benchmark, the chart demonstrates the volume of the
Potential Reach: Population 350MM / 2BN+ Impressions
p
Valentine's Day social discussion in 2013. The goal for Swatch with the
SweetLove Campaign should be to penetrate the 2014 social discussion at
the deepest possible levels within each targeted geography.
THE VALENTINE'S DAY
2013 SOCIAL DISCUSSION
SWATCH
2014 VALENTINE'S BY SWATCH
23. 2013 Valentine's Day Twitter Discussion
(Potential Impressions / Followers)
15 Jan thru 14 Feb
Analyzing
Analyzing the
the 2013
2013 V
Va
alentine
lentine's
s D
Day
ay discussion
discussion across
across the
the t
targeted
argeted geographies reveals
Twitter is the primary social destination where more than 85% of all conversations occur.
Not integrating Twitter into the SweetLove Campaign would be a major event
categorized as a lost opportun
t i
ity
t f
for maxim
i iz
i i
ing campai
ign ROI
ROI measured
d i
in reach
h,
exposure, influence and conversions.
A CASE POINT: TWITTER'S REACH & INFLUENCE
SWATCH
2014 VALENTINE'S BY SWATCH
24. REPRESENTATION - WHAT IF
PROMOTED TWEETS SPEC BENEFIT: HIJACK THE CONVERSATION - BUILD &
CAMPAIGN AWARENESS AND
STIMULATE CONVERSIONS FROM WITHIN THE EXPANSIVE VALENTINE'S DAY
TWITTER DISCUSSION
‰ Test & Set Pre Determined Campaign Budgets by ‰ Keyword Matching Targeting
‰ Test & Set Pre-Determined Campaign Budgets by
Geography with Daily Maximum - Start / End Dates
‰ Optimize campaign performance in real time to
maximize conversions
‰ Only Pay for Clicks Not Serves: Charged per
‰ Keyword Matching Targeting
ƒ (Valentine), word combinations or phrase
‰ Profiling
ƒ Geo-Targeting by Country
ƒ Platform / Device
ƒ Gender
‰ Placement
‰ Only Pay for Clicks - Not Serves: Charged per
Engagement (when a user retweets, replies,
favorites, follows, or clicks anywhere on Promoted
Tweet)
‰ CPE suggested estimated bid range: $1.50 to $2.20
(USD) per engagement (often less than suggested
‰ Placement
ƒ News Feeds
ƒ Search Results
‰ 2013 Twitter "Valentine" Discussion (15 Jan - 14 Feb)
ƒ UK: 809,058 tweets
1 985 996 860 t ti l h (i i )
(USD) per engagement (often less than suggested
bid)
‰ Not restricted to suggested bid levels and bid can be
continually adjusted measured against performance
‰ Option to purposely select high engagement tweets
o 1,985,996,860 potential reach (impressions)
ƒ France: 103,983 tweets
o 115,849,199 potential reach (impressions)
ƒ Germany: 57,937 tweets
o 152,629,486 potential reach (impressions)
It l 51 548 t t
‰ Option to purposely select high engagement tweets
or scheduled promotional tweets
‰ Can Leverage Twitter's new news feed structure for
full display of images and video (think billboard
advertising capitalizing on the power of the visual)
ƒ Italy: 51,548 tweets
o 72,184,567 potential reach (impressions)
ƒ Hong Kong: 3,958 tweets
o 8,111,087 potential reach (impressions)
ƒ Spain: 72,144 tweets
o 96,867,766 potential reach (impressions)
SWATCH
2014 VALENTINE'S BY SWATCH
ƒ Switzerland: 5,330 tweets
o 6,689,550 potential reach (impressions)
25. Pro
p p
posed exp
panded involvement would include:
‰ Overall management of campaign execution.
‰ Mini website architecture and build. Interactive App development, Facebook Tab
development.
‰ Ad i ti i ti f t ki ti M di l i
‰ Ad serving, optimization, performance tracking, reporting. Media plan review
and independent recommendations.
‰ Creation, curation and coordination of all campaign content (content marketing).
‰ Facebook management and selection of sponsored Posts. Content creation and
g p
scheduling. Swatch community manager coordination.
‰ Twitter management, creation and selection of promoted Tweets. Content
creation and scheduling. Swatch community manager coordination.
‰ Influencer marketing (blogs) coordination program design management and
‰ Influencer marketing (blogs) coordination, program design, management and
execution: 3-10 high trafficked fashion oriented blogs (sponsored Posts,
campaign participation, and/or advertising).
‰ Email campaign coordination, program design, management and execution.
THE STRATEGIC DIRECTION RECAP
‰ Optional support and programs for Instagram and Pinterest.
SWATCH
2014 VALENTINE'S BY SWATCH