Crystal Light Digital Strategy
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The digital strategy targets students and young professionals through social media. It will launch a #MySummerMix campaign to generate user content across Facebook, Twitter, and Instagram. It aims to increase engagement, SEO, social media traffic, and awareness through digital advertising and YouTube ads. Key performance indicators include social media monitoring, website traffic, and analytics to track the success of the strategy over six months with a $76,800 budget.
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- 1. Digital Strategy 2015 Kathleen Kelly
- 2. Target Market Students & Young Professionals Social media savvy On-the-go, fast paced
- 3. Launch #MySummerMix social media campaign to curate user-generated content Increase SEO and social media traffic Increase awareness with digital advertising and YouTube advertisements Strategy Overview
- 4. #MySummerMix Campaign User-generated content strategy to create and interactive experience and increase consumer engagement
- 5. Social MediaCreating Customer Engagement Facebook Twitter Instagram Connect directly with consumers Short-form content and news Visual content is king
- 6. Further optimize website to maintain a high SEO and connect with social media #MySummerMix Campaign will sky-rocket social media traffic ALL marketing efforts will be made mobile-friendly Will use #MySummerMix campaign to pick consumer to star in commercial SEO and Social Media Traffic
- 7. • Short, funny video ads to distribute to YouTube videos • Strategically placed website ad banners Website and YouTube Ads
- 8. Key Performance Indicators Social Media Monitoring Google Analytics Website Traffic Advertising analytics
- 9. Production: $20,000 Youtube Ads: $4,000 Social Media: $8,000 per month Website banner ads PPC= $4,000 per month SEO: $4,000 per month TOTAL (for 6 months): $76,8000 Budget
- 10. Take advantage of social media outlets Engage consumers to actively communicate with the brand Create exciting opportunities to attract consumers Enhance website to better serve the consumers The Big Idea