Mkt 571 Effective Communication - tutorialrank.com

MKT 571 Entire Course (Without Final Guide)
For more course tutorials visit
www.tutorialrank.com
MKT 571 Week 1 Assignment Researching Marketing Questions
MKT 571 Week 2 Assignment Understanding Target Markets
MKT 571 Week 3 Team Assignment New Product Launch
MKT 571 Week 3 Assignment Promotion and the Product Life Cycle
MKT 571 Week 4 Assignment Price and Channel Strategy
MKT 571 Week 5 Team Assignment Media Options
MKT 571 Week 5 Assignment Marketing Communication and Brand
Strategy

MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications
MKT 571 Week 1 DQ 1
MKT 571 Week 1 DQ 2
MKT 571 Week 2 DQ 1
MKT 571 Week 2 DQ 2
MKT 571 Week 3 DQ 1
MKT 571 Week 3 DQ 2
MKT 571 Week 4 DQ 1
MKT 571 Week 4 DQ 2
MKT 571 Week 5 DQ 1
MKT 571 Week 5 DQ 2
MKT 571 Week 6 DQ 1
MKT 571 Week 6 DQ 2
==============================================
MKT 571 Final Exam Guide (New)

Tutorial Purchased: 2 Times, Rating:B+
1. The stage in the new product process that occurs first and has a
pass ratio of 1:4 is the ________ stage.
• test marketing
• idea screening
• product development
• product soft launch
2. If Ming was interested in capturing distribution metrics for her
retail organization, which of the following might she consider?

• Customer complaints
• Effective reach
• Share of shelf
• Trial rate
3. Creative strategies refer to the ________.
• amount of creative content in a communications message
• degree of innovation involved in the marketing of a product
• way marketers translate their messages into a specific
communication
• novelty of a marketing communication

4. Top Gear is an award-winning British television series about
motor vehicles, mainly cars. The show is presented by hosts who test
drive new cars and provide reviews on the cars' performance, prices, and
other factors. Which of the following personal communications channels
is Top Gear closest to in description?
• Formal channel
• Sponsored channel
• Social channel
• Expert channel
5. Mark feels that Shell delivers on its promises to supply the best
gasoline possible to the public. His experiences with Shell have always
been good, resulting in positive brand contact. Mark is most likely
experiencing brand ________.

• parity
• alliance
• bonding
• essence
6. Robert is the owner of an automobile manufacturing company.
He calls for a board meeting and tells his directors that he wants to build
a car that lets drivers experience power and exhilaration. He tells them
that the car must allow users to soar from 0 to 60 mph in about 4
seconds. He also says the price of the car must be affordable enough for
anybody making a good salary. In accordance with the given scenario,
Robert is trying to segment the market on the basis of ________.
• family size
• occupation
• nationality

• benefits
7. ROC Engineering, a Chinese shipbuilding company, agrees to
build a fleet of submarines for the Sri Lankan navy, for which it will be
paid in Sri Lankan currency. As per the agreement, ROC must also
spend a substantial amount of the money it generates through this deal
within the country. In accordance with the contract, ROC buys Sri
Lankan tea at a reduced rate. This is an example of which of the
following forms of countertrade?
• barter
• descending bid
• offset
• compensation deal

8. The ________ environment includes the actors involved in
producing, distributing, and promoting an offering. The main actors are
the company, suppliers, distributors, dealers, and the target customers.
• economic
• task
• management
• strategic
9. Apple hosts a large number of ________, which become
customers' primary source of product information after warranties expire
and are organized by product lines and type of user (consumer or
professional).
• niche networks
• blogs

• online communities
• microblogs
10. With respect to powerful brand elements, ________ is an
extremely efficient means to build brand equity. This element functions
as a useful "hook" to help consumers grasp what the brand is and what
makes it special.
• a product's shape
• a slogan
• a patent
• the tangibility of a product

11. Which of the following best describes BR Chicken's value
proposition?
• We sell chicken at most major malls.
• We sell tender golden chicken at a moderate price.
• We undertake home delivery services.
• We target quality-conscious consumers of chicken.
12. A ________ is a comprehensive, systematic, independent, and
periodic examination of a company's or business unit's marketing
environment, objectives, strategies, and activities, with a view to
determining problem areas and opportunities and recommending a plan
of action to improve the company's marketing performance.
• Market-based scorecard analysis
• Marketing audit

• Test market
• Marketing plan
13. During which of the following stages in new product
development decision-making do managers analyze if they can find a
good idea consumers say they would try?
• business analysis
• concept development and testing
• idea screening
• idea generation

14. When the Modern Museum of Art separated its consumers by
whether they were culture-oriented or outdoor-oriented for its new
exhibit on art that used natural materials, they were using ________
segmentation.
• personality
• behavioral occasions
• Psychographic lifestyle
• social class
15. Which of the following is the strongest differentiator for brick-
and-mortar stores who want to emphasize their superiority over online
retailers?
• pricing
• product range

• the shopping experience
• product quality
16. In an attempt to improve their product, a company that
manufactures screwdrivers discusses the modification of each attribute,
such as replacing the wooden handle with plastic, providing torque
power, adding different screw heads, and so on. This creativity
technique is called ________.
• attribute listing
• morphological analysis
• lateral analysis
• mind mapping

17. Josh separated people who wanted a high quality lawn mower
from people who wanted a low priced lawn mower, then examined
whether different characteristics were associated with each consumer-
response segment. Josh was defining segments using ________
considerations.
• behavioral
• demographic
• descriptive
• psychographic
18. Joe is a computer service technician. People in his neighborhood
usually depend on his suggestions for purchasing any computer
accessory or hardware, as they believe he has access to far more
information on computer technology than the average consumer. The
neighbors are also aware that Joe has the required knowledge and
background for understanding the technical properties of the products.
Within this context, Joe can be called a(n) ________.

• transactional leader
• gate keeper
• role model
• opinion leader
19. When a firm aims to underprice competitors and win market
share, it is using a(n) ________ strategy that requires relatively fewer
marketing skills as compared to other strategies.
• overall cost leadership
• product differentiation
• focus

• domestic customer relationship
20. ________ analysis looks at specific products, territories, and so
forth that failed to produce expected sales.
• Expense-to-sales
• Sales variance
• Microsales
• Full costing
21. Sapphire Toys actually sells more than toys. It also sells branded
clothing, music CDs, and books for children. This expansion of
dealership sales offerings is an attempt to increase the value of the
customer base by ________.

• enhancing the growth potential of each customer through cross-
selling
• making low-profit customers more profitable
• increasing the longevity of the customer relationship
• reducing the rate of customer defection
22. Volkswagen concentrates on the small-car market and Porsche
on the sports car market. These would be examples of what is called
________.
• single-segment concentration
• market specialization
• product specialization
• selective specialization

23. Companies provide rewards to customers who buy often and in
substantial amounts. These reward schemes are referred to as ________
programs.
• satisfaction
• benefit
• frequency
• profitability
24. Which of the following questions is answered during the
business analysis of ideas?
• Can we find a cost-effective, affordable marketing strategy?

• Can this product meet sales expectations?
• Will this product meet our profit goals?
• Have we got a technically and commercially sound product?
25. You are the marketing research director of a medium-sized
manufacturing firm and you would like to engage an outside marketing
research firm to conduct field interviews. Which of the following
categories of marketing research firms should you use?
• specialty-line marketing research firms
• custom marketing research firms
• global research management firms
• syndicated-service research firms

26. Market-penetration, product-development, and market-
development strategies would all be examples of ________ strategies.
• conglomerate
• horizontal
• concentric growth
• intensive growth
27. ________ gives products the appearance of being more
environmentally friendly without living up to that promise.
• Greenwashing
• Astroturfing

• Viral marketing
• Ambush marketing
28. When a company introduces a product at a high price and then
gradually drops the price over time, it is pursuing a ________ strategy.
• switching cost
• market-skimming pricing
• market-penetration pricing
• value-pricing
29. It has been observed that most new products have shorter product
life cycles. What is the reason for this?

• New products do not get adequate management support.
• Most new products are not backed by a marketable idea.
• Social and governmental constraints lead to this failure.
• Rivals quickly copy products that are successful.
30. A group of products within a product class that are closely
related because they perform a similar function, are sold to the same
customer groups, are marketed through the same outlets or channels, or
fall within given price ranges is known as a ________.
• product class
• product variant
• product line

• product type
==============================================
MKT 571 Final Exam Guide (New, 2018)
1. A fundamental and distinctive mode of expression that appears in a
field of human endeavor is called a __________.
• style 
•   theme 
•  trend 
• pattern
2. A firm should use undifferentiated marketing to promote its products
when:
•   the market shows several natural segments. 
•   it wants to appeal to multiple market segments. ---not sure

•   it wants to customize its products for each consumer. 
  all consumers have roughly the same wants and preferences.
3. The marketing department of StyleWheel Inc., a manufacturer of
luxury cars, initiates intensive marketing efforts prior to the launch of a
new model. Three months into the launch of the new model, the
department decides to assess the short-term effects of its marketing
activities. Which of the following is a reliable measure of performance
for this purpose?
•   Perceived quality 
•   Market share 
•   Customer awareness 
  Shareholder value
4. ----------is the first step a firm should take while setting the price for a
product.
•   Determining demand 
•   Selecting the pricing objective 
•   Selecting a pricing method 
  Estimating cost
5. Business markets differ from consumer markets in that:

•   in business markets, purchasing is often executed through
intermediaries. 
•   the total demand for many goods and services in business markets is
elastic. 
•   buying decisions in business markets are subject to multiple
influences. 
  in business markets, a marketer typically deals with several smaller
buyers.
6. Which of the following best describes the term product system?
•   It is a set of variants that are developed for a single product. 
•   It is a group of products that perform a similar function and belong
to a single product class. 
•   It refers to a set of products available only to high-income
consumers. 
  It refers to a set of different but related items that operate in a
compatible manner.
7. The width of a company’s product mix refers to:
•   the extent to which the different product lines in the mix are related
in terms of end use.

•   the number of variants offered for each product in a product line. 
•   the number of different product lines carried by the company. 
  the total number of items in the product mix.
8. Nowadays, a __________ is being appointed by many firms so as to
place the marketing function on a more equal footing with the functions
performed by other C-level executives.
•   chief marketing officer 
•   finance manager 
•   chief information officer 
  marketing manager
9. In which of the following stages of a product life cycle are profits
nonexistent?
•   Introduction 
•   Maturity 
•   Decline 
  Growth

10. Which of the following statements is true of personal
communications channels?
•   Their influence on purchase decisions is significant when products
are purchased frequently. 
•   Their effectiveness derives from individualized presentation and
feedback. 
•   They are often less effective than mass communication channels. 
  They include public relations, advertising, and sales promotions.
11. __________ refers to the capacity to satisfy humanity’s needs
without harming future generations.
•   Profitability 
•   Sustainability 
•   Accountability 
  Durability
12. Fashion Vista Designers, a firm that sells designer clothes, has
outlets in four countries. In each country, it offers clothes that suit the
climatic conditions of the country and match the cultural sensibilities of
the local population. The marketing department of Fashion Vista often
releases advertisements that show regional celebrities endorsing the
company’s products. In this scenario, which of the following types of
market segmentation does Fashion Vista employ?

•   Geographic segmentation 
•   Psychographic segmentation 
•   Demographic segmentation 
  Behavioral segmentation
13. Which of the following is a difference between business markets and
consumer markets?
•   In business markets, buyers usually purchase products through
intermediaries, whereas in consumer markets, buyers usually purchase
products directly from manufacturers. 
•   Suppliers in business markets are often expected to customize their
products to suit the requirements of individual business customers,
whereas suppliers in consumer markets are seldom expected to do so. 
•   In business markets, the total demand for goods and services is
significantly affected by price changes, whereas in consumer markets,
the total demand for goods and services is not significantly affected by
price changes. 
  Purchasing decisions in business markets are made by the end user,
whereas purchasing decisions in consumer markets are made by a
buying committee.
14. Which of the following measures reflects the short-term results of a
firm’s marketing efforts?

•   Perceived quality 
•   Customer awareness 
•   Sales turnover 
  Market share
15. __________ refers to the activity of designing a company’s product
and image so that they occupy a distinctive place in the minds of the
target market.
•   Targeting 
•   Segmentation 
•   Positioning 
  Customization
16. __________ is the process of maximizing customer loyalty by
cautiously handling detailed information about customers and all
customer touch points.
•   Product modification 
•   Customer cloning 
•   Customer relationship management 
  Enterprise resource planning

17. The __________ encompasses the actors engaged in producing,
distributing, and promoting a product or a service.
•   legal environment 
•   demographic environment 
•   natural environment 
  task environment
18. __________ divides the market into units such as nations, states,
regions, cities, or neighborhoods.
•   Geographic segmentation 
•   Behavioral segmentation 
•   Demographic segmentation 
  Psychographic segmentation
19. In the context of the value chain, __________ is a primary activity
that involves bringing materials into the business.
•  operations 
•   inbound logistics 
•   technology development 
  marketing

20. __________ refers to a marketing strategy in which a firm tries to
cater to all customer groups with all the products they might require.
•   Multiple segment specialization 
•   Single-segment concentration 
•   Individual marketing 
  Full market coverage
21. Entities that assist in the distribution process of a product but neither
take title to goods nor engage in the negotiation of purchases or sales are
called __________.
•   agents 
•   merchants 
•   jobbers 
  facilitators
22. Which of the following statements is true of a sharing economy?
•   An organization's trust and reputation have little role in determining
its place in a sharing economy. 
•   A sharing economy is primarily the result of two activities,
harvesting and divesting.

•   Self-policing mechanisms are typically absent in most platforms that
form part of a sharing-related business. 
  In a sharing economy, an individual experiences the benefits of being
both a consumer and a producer.
23. Which of the following statements is true of fads?
•   They usually satisfy a strong customer need. 
•   They tend to win over only a limited following. 
•   They have a long acceptance cycle. 
  They last for several generations.
24. The __________ refers to the core business process in which an
organization researches, develops, and introduces novel, high-quality
products quickly and within the firm’s budget.
•   customer acquisition process 
•   customer relationship management process 
•   new-offering realization process 
  fulfillment management process
25. When marketers combine an existing brand with a new brand, the
product is called a __________.

•   sub-brand 
•   parent brand 
•   master brand 
  family brand
26. __________ is a period in a typical product life cycle characterized
by rapid market acceptance and significant profit improvement.
•   Introduction 
•   Growth 
•   Decline 
  Maturity
27. __________ seeks to create brand awareness among consumers and
communicate to them about new products or new features of existing
products.
•   Informative advertising 
•   Reinforcement advertising 
•   Reminder advertising 
  Persuasive advertising

28. A customer-focused __________ presents a strong, convincing
reason why the target market should purchase a product or service.
•   value proposition 
•   value network 
•   project objective 
  mission statement
29. A company that interacts with its customers to get product ideas
should:
•   engage the right customers in the right way. 
•   allow all its customers to participate in the product-design process. 
•   focus solely on its lead users. 
  prohibit customers from innovating products without its consent.
30. __________ is one of the methods used to develop ideas for a new
product in which each feature of an existing product is noted and
modified.
•   Attribute listing 
•   Morphological analysis 
•   Mind mapping 
  Reverse-assumption analysis

==============================================
MKT 571 Final Exam Guide
1. Which component of a marketing audit includes major
developments in income, prices, savings, and credit that affect the
company?
Technological
Political

Economic
Cultural
2. Marketers must see themselves as benefit providers. For
example, when a shopper purchases new shoes, he or she expects the
shoes to cover his or her feet and allow him or her to walk unobstructed.
This is an example of what level in the consumer-value hierarchy?
Core benefit
Pure tangible product
Basic product
Potential benefit

3. What type of strategy consists of geographical pricing, price
discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A company can learn a great deal by analyzing the degrees of
brand loyalty. For example, ________ can show the firm which brands
are most competitive with its own.
hard-core loyals

split loyals
shifting loyals
switchers
5. Marketers need to identify the hierarchy of attributes that guide
consumer decision making in order to understand different competitive
forces and how these various sets get formed. This process of identifying
the hierarchy is called ________.
market valuation
market estimation
brand association
Market partitioning

6. Which of the following is a strategy that uses the manufacturer’s
sales force, trade promotion money, or other means to induce
intermediaries to carry, promote, and sell the product to end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual

Comprehensive, systematic, independent, and periodic
Dependent, non-comprehensive, quarterly, and unannounced
8. ABC Technology is nearing completion on their product and
market research has discovered a competitor is also close to launching a
similar product. ABC has decided launch before their competition, this
is called ________.
first entry
parallel entry
late entry
early entry

9. What can enhance the value of Web-based shopping experiences
to serve as personal shopping assistants or Web-site guides?
E-mail
Avatars
Tablets
Smartphones
10. Through its cutting-edge point-of-sale inventory, management
technology, and highly efficient shipping practices, Wal-Mart is able to
keep its inventory expenditure extremely low and to pass these savings
on to consumers in the form of low prices. Wal-Mart’s strategy is best
described as ________.
Overall cost leadership
market development

integrative growth
differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour
within 10 seconds, and every Ford GT coming off the assembly line
does this, the model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality

12. Which control should periodically reassess its approach to the
marketplace with a good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What is the perceived monetary value of the bundle of economic,
functional, and psychological benefits customers expect from a given
market offering because of the product, service, people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit

Ultimate service benefit
14. With ________ as a target market strategy, the firm concentrates
on serving many needs of a particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which of the following can induce a firm to expand into the
international arena?

A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The effect of exposures on audience awareness depends on the
following three factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width

17. 2Wheels conducts exhaustive customer surveys to discover
customer preferences and attitudes towards the brand. Sally uses cluster
analysis to classify the data and help the company determine the trends
in the information. Sally is using the technique of ________.
data marketing
data governance
data accumulation
data mining
18. A music school in Boyles Height, LA, specializes in teaching the
guitar and the violin. After a spurt in growth and a few successful years,
the school is experiencing a slowdown in sales and stability in its profits
due to an increase in competition. The school is in the ________ stage of
its life cycle.

decline
Maturity
obsolescence
growth
19. A firm must know where to position its product based on price
and ________.
region
quality
promotional efforts
communication

20. The ability to meet humanity’s needs without harming future
generations is now a top priority in most corporate agenda________.
righteousness
rules
ethics
Sustainability
21. What type of control focuses on measuring a company’s products
territories, customer groups, segments, trade channels, and order sizes to
help expand or eliminate any products or marketing activities?
Activity
Profitability

Solvency
Efficiency
22. Another basis for decision-making is referred to as ________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW's "The ultimate driving machine," American Express'
"Don't leave home without it," New York Times' "All the news that's fit

to print," and AT&T's "Reach out and touch someone" are all examples
of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which method identifies the effect sponsorship has on
consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method

Positioning method
25. A social definition of marketing says ______.
a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate the
broadest possible access to the company’s products
marketing is the process of extracting maximum value from
consumers to facilitate corporate growth
marketing is the process by which individuals and groups obtain
what they need and want through creating, offering, and freely
exchanging products and services of value with others
effective marketing requires companies to remove intermediaries
to achieve a closer connection with direct consumers

26. Prestige LLC, a small company that manufactures specialty
cereals and energy bars, wants to launch a "green marketing" program in
response to heightened consumer awareness about environmental issues.
What should the company do to maximize the program's chances of
being successful?
Emphasize benefits to the consumer rather than environmental
benefits.
Explain the rules and regulations laid out by governmental
agencies to protect the environment.
Demonstrate that the products will benefit both customers and
the society in the long-term.
Focus on the efforts and costs incurred by the company to bring
these "green" products to consumers.
27. The marketing manager needs to know the cost of the research
project before approving it. During which stage of the marketing
research process would such a consideration most likely take place?

Step 1 – defining the problem
Step 2 – developing the research plan
Step 4 – analyzing the information
Step 5 – drafting the report
28. New-to-the-world products are ________.
new product enhancements that supplement established products
existing products that are targeted to new geographical markets
new products that create an entirely new market
low-cost products designed to obtain an edge in highly
competitive markets

29. _______ is an approach that considers different ethnic and
cultural segments require targeted marketing campaigns and tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The three guidelines for anticipating management reactions are
(1) prior to the crisis during normal day-to day operations, (2) at the
moment some event triggers the crisis, and (3) during the crisis situation
that triggers the event. These guidelines are the stages for ________.
decision making

provoking solutions
crisis management
problem-solving
==============================================
MKT 571 Week 1 Assignment Researching Marketing
Questions
Purpose of Assignment
This assignment is designed to help students analyze and interpret
primary and/or secondary data and research. First, students will be

provided with a marketing report that allows for preparing basic
executive level data insights. Second, they will be allowed to pick a
company and product or service. This assignment will help prepare
students for the development of their marketing plan. Students will be
creating a marketing plan (refer to Marketing Plan and Outline
document) so they may want to choose a company and product or
service that has data readily available or where they can use
demographic/psychographic data to provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice President
(SVP) of Marketing at a large corporation. The analyst is new and has
provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing
insights and commentary. The memorandum should include your
analysis of the following:
Major areas of increase and decrease in revenue or type and/or category
of business

Trends that are evident in terms of revenue or type and/or category of
business
Insights that would help formulate marketing strategies to either
continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a
marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one
country) company and one of its products or services that will serve as
the basis for your marketing plan. You should obtain two years of annual
reports as well as two years of 10K reports (provides a comprehensive
overview of the company's business and financial condition and includes
audited financial statements) for your data source. Once you have
selected your product or service, you must define the size and type of
your selected company that provides the product or service (available
from annual reports). This need not be elaborate but must include total
number of employees, production volume, distribution methods, and so
forth. Record this information in a summary document as outlined
below.
Company and product selection is a critical part of this project. You
must ensure your proposed company can implement the marketing
methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your
instructor as a record of your selection. The summary document should
include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue, type of
ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==============================================
MKT 571 Week 1 DQ 1

What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
==============================================
MKT 571 Week 1 DQ 2
UOP has been the darling of Wall Street during the last few years. They
offer some of the highest profit margins of any company in America
today. And UOP has had a fine record of growing both revenue and
profits. They are, by far, the largest private university in the Country.

From a marketing standpoint what do you think UOP is doing well?
What areas do you think can be improved?
==============================================
MKT 571 Week 1 Individual Assignment Qualitative Focus
Group Research Discussion Guide (2 Papers)
This Tutorial contains 2 Papers
Select a local company and one of its products or services.

Create a 1,400-word Discussion Guide for your selected product or
service to be used during the course of a Focus Group that researches
your product or services target market. In your plan, be sure to do the
following:
Identify a problem or opportunity that may be facing that product or
service.
Identify a primary target audience for that product or service in terms
that relate to the audience's demographics, needs, or preferences as those
relate to the product or service, and behaviors related to the category of
or the specific product or service. The better you define them, the better
the screener will be at recruiting the right people for the focus group.
Develop one overarching goal for the research.
Develop a discussion guide/script or exercises that will elicit the
information needed to address your informational goal. Questions should
be open-ended to encourage dialogue among the focus group
participants.
Format the assignment consistent with APA guidelines.
==============================================
MKT 571 Week 2 Assignment Understanding Target
Markets (Nike)

To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and behaviors.
This week's assignment is the first part of the development of a
marketing plan. It provides the foundation of the marketing plan and
introduces the student to a variety of diagrammatic tools for
understanding a business.
Assignment Steps
understand its targeted consumers' buying influences and behaviors. In
Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of 700
words.
Include at least 3 elements of the Research List of Topics (see list
below):
• Research List of Topics:
o Primary Research
o Secondary Research

o Consumer Analysis
o Customer Profile
o Continuous Consumer Monitoring & Research
o Environmental Scanning
o Identify Market, Economic, Technological, Regulatory, Legal, Social,
and Ecological Forces
o Current Opportunities
o Potential Future Opportunities
o Current Threats
o Potential Future Threat
• Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include SWOT
(emphasizes internal market--Strengths, Weakness, Opportunities,
Threats) TOWS (emphasizes the external market--Threats,
Opportunities, Weakness, Strength), PEST (Political, Economical,
Social, Technological), SOAR (Strengths, Opportunities, Aspirations,
Results), and/or STEEP (Social, Technological, Environmental,
Economical, Political). All diagram(s) should be in APA format and
must include a subsequent discussion of the diagram(s) providing insight
and clarity.
Develop the first two parts of the Target Market section, which includes
an overview of the demographics (age, income, family members, and
birthdays) and psychographics (activities, interests, and opinions)
analysis. This is not a detailed analysis but an overview (basic trends and
insights from the data that is presented in annual reports and other SEC
type filings).

Explain the insights you have gained from your inspection and analysis
of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan
for Week 6.
Cite a minimum of three peer-reviewed references.
==============================================
MKT 571 Week 2 Assignment Understanding Target
Markets

understand its targeted consumers' buying influences and behaviors.
This week's assignment is the first part of the development of a
marketing plan. It provides the foundation of the marketing plan and
introduces the student to a variety of diagrammatic tools for
understanding a business.
Assignment Steps
understand its targeted consumers' buying influences and behaviors. In
Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of 700
words.
Include at least 3 elements of the Research List of Topics (see list
below):
Research List of Topics:
Primary Research
Secondary Research

Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social,
and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include SWOT
(emphasizes internal market--Strengths, Weakness, Opportunities,
Threats) TOWS (emphasizes the external market--Threats,
Opportunities, Weakness, Strength), PEST (Political, Economical,
Social, Technological), SOAR (Strengths, Opportunities, Aspirations,
Results), and/or STEEP (Social, Technological, Environmental,
Economical, Political). All diagram(s) should be in APA format and
must include a subsequent discussion of the diagram(s) providing insight
and clarity.
Develop the first two parts of the Target Market section, which includes
an overview of the demographics (age, income, family members, and
birthdays) and psychographics (activities, interests, and opinions)
analysis. This is not a detailed analysis but an overview (basic trends and
insights from the data that is presented in annual reports and other SEC
type filings).

Explain the insights you have gained from your inspection and analysis
of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan
for Week 6.
==============================================
MKT 571 Week 2 DQ 1

This week we are reading about "branding".
Here is a recent article on the subject.
Comments please.
==============================================
MKT 571 Week 2 DQ 2

We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
==============================================
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)

Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The
results are sent in a Microsoft® Word document showing your primary
and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and other
segments, and then click on Zip Code Lookup. Enter your Zip Code and
the code provided and click Enter. A map showing your geographic area
will pop up along with information on the distribution of people by age,
race/ethnicity, marital status, and presence of children. On the left will
be three options: PRIZM, P$CYCLE, and ConneXions (three
segmentation techniques based on Zip Codes, Wealth, and
Connectivity).
Click on PRIZM to view the list of primary segments for your
geographic area. Into which of these segments would you place yourself
and why?
Write a 1,400-word segmentation analysis that includes the following:

Summarize your results.
Summarize what you learned about these segmentation methodologies.
Compare your results showing your buying behaviors with what you
know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as
organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
==============================================
MKT 571 Week 2 Team Assignment What Is A Marketing
Plan? (2 Papers)

Develop a 1,050-word marketing plan discussion which includes the
following:
 Discuss what a marketing plan is and is not.
 Examine the elements that should be included in a marketing plan.
 Examine the importance of a marketing plan.
 Discuss how a marketing plan can be applied to a new product
launch.
 Discuss ways to determine goals, strategies, tactics, and objectives
for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
==============================================
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle (Nike)

All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages affect
the marketing strategy and promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at least 3 areas of the
product life cycle. The primary objective of this assignment is to allow
the student to demonstrate an understanding of the factors that can affect
the launch of a product or service. A secondary objective is to
understand the differences in a product launch in the U.S. (domestic
market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
• At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success
or failure) the marketing activities.
• Create at least two different types of media methods for the products.
One media method must be a print method and one must be non-print. A
media method is a media strategy which highlights your product. For
example, (this cannot be used in this assignment), a non-print media

method would be a Facebook campaign that provides a user a reward for
each review, positive or negative, posted about the
use/appearance/price/etc. of the product. In your assignment, you should
have 2-3 sentences about each media method (i.e. one paragraph of what
you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
o Product and Promotion List:
 Integrated Marketing Communication
 Advertising Strategy/Objectives
 Push and Pull
 Media Strategy
 Advertising Execution
 Direct Marketing
 Public Relations/Strategies
 Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.

==============================================
MKT 571 Week 3 Assignment Promotion and the Product
Life Cycle
All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages affect
the marketing strategy and promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at least 3 areas of the
product life cycle. The primary objective of this assignment is to allow
the student to demonstrate an understanding of the factors that can affect
the launch of a product or service. A secondary objective is to

understand the differences in a product launch in the U.S. (domestic
market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine success
or failure) the marketing activities.
Create at least two different types of media methods for the products.
One media method must be a print method and one must be non-print. A
media method is a media strategy which highlights your product. For
example, (this cannot be used in this assignment), a non-print media
method would be a Facebook campaign that provides a user a reward for
each review, positive or negative, posted about the
use/appearance/price/etc. of the product. In your assignment, you should
have 2-3 sentences about each media method (i.e. one paragraph of what
you would do, not how to do it).
Address three elements of the Product and Promotion List (see below).
Product and Promotion List:

Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
==============================================

MKT 571 Week 3 DQ 1
What do you think are the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is part of the marketing
function.
==============================================
MKT 571 Week 3 DQ 2

You are working at Johnson & Johnson and one of your responsibilities
is to set prices for new drugs. The firm has invented a cure for Aids and
is protected by patent. The cost for the one time injection that cures the
disease is $100 and includes amortization of the development cost (The
$1 billion cost to develop the product is included in the $100) and the
cost raw materials. Assume that insurance companies currently spend
$200,000 to treat an Aids patient. Assume 20% of the world population
is covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also don't
spend too much time trying to quantify your answer. I'm looking more
for your top of mind solution to this one.
==============================================
MKT 571 Week 3 Individual Assignment Career
Connection: Customer Relationships and Satisfaction (2
Papers)

You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
Select one of the following types of local companies:
 Florist
 Veterinarian
 Health/Natural Food Store
 Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include
the following:
 Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography,
and/or product or service benefits. Support your explanation with
documented facts and statistics.
 Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles

and sound marketing concepts. As part of this strategy, select one
of the segments you identified as the main target audience for that
business.
 Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM),
personal communications/direct marketing, social media, events,
publicity, and/or frequency marketing/rewards ideas.
 Explain each strategy and its related goal(s).
 Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
 Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions
that might be explored if a conversation or survey were to be one
of your options.
 Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least six scholarly references.
==============================================

MKT 571 Week 3 Team Assignment New Product
Launch (Apple Iphone)
Understanding the various phases of a product or service lifecycle is
critical when addressing a market. If your product is in decline and the
competitor's product is in growth, your strategy for the product or
service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students explore
product mix strategies in the various phases of a product or service life
cycle. This tool is critical when addressing a market penetration, market
saturation or product/service decline.
Assignment Steps
Resource: Plunkett Research Online located in the University Library.
Design a minimum 1,050-word New or Product Refresh Product Launch
Plan in Microsoft® Word. The product launch plan will be for two
markets: U.S. and one international market. Domestic market generally
means the market where the company headquarters are located. If you
choose a domestic market that is not the U.S. than your other market is
required to be the U.S. Compare your product/service to at least one

other competitor. This can be a product/service that is used by a team
member in their individual assignment. The competitor does not need to
be in both markets, you can have two different competitors, one for each
market.
Include the following:
• Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength).
• A graph or chart if the team deems it necessary.
Include two of the following:
• Definition of product or service.
• Description of product or service--marketing message.
• Why the product or service needs to be introduced or refreshed (target
audience).
• Address competition in each region and how the new product or
refresh provides a competitive advantage.
• Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound Annual
Growth Rate-CAGR). Information may be located in the University
Library.

==============================================
Marketing Plan, Part 1
Create a 1,400-word Product Launch Plan in a Microsoft® Word
document. The Product Launch plan will be for two countries. Select
your home (domestic) market and another for the international market.
Do not select the U.S. and Canada, the U.S. and Britain, or Canada and
Britain as your combinations. While the audiences should have the same
need for the product or service you come up with, they should have
distinctive cultures and habits.
Include the following in the Product Launch Plan:

Define the product or service being offered.
Describe the product or service offering.
Assess the market needs for this product or service.
Choose an anticipated target audience and include a description.
Defend your choice of product or service.
Develop a brief SWOT analysis.
Analyze potential or existing competition - either direct or substitution.
Evaluate the potential growth rate. Look for information on similar
products or services to come up with a growth rate over three years; this
may be adjusted in later revisions.
Develop a 10-question survey instrument including potential answers for
closed-ended questions and scalar questions that you will use for the
final marketing plan. The questionnaire will be used to collect additional
primary data about buyers. Set at least one goal for this survey:
Why is it being conducted?
How will the team benefit from the results in terms of planning and
decision making?
Leverage opportunities to demonstrate marketing management learning
by defining marketing terms and concepts and by using expert testimony
and scholarly sources to support your points or definitions.

==============================================
Understanding the various phases of a product or service lifecycle is
critical when addressing a market. If your product is in decline and the
competitor's product is in growth, your strategy for the product or
service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students explore
product mix strategies in the various phases of a product or service life
cycle. This tool is critical when addressing a market penetration, market
saturation or product/service decline.

Assignment Steps
Resource: Plunkett Research Online located in the University Library.
Design a minimum 1,050-word New or Product Refresh Product Launch
Plan in Microsoft® Word. The product launch plan will be for two
markets: U.S. and one international market. Domestic market generally
means the market where the company headquarters are located. If you
choose a domestic market that is not the U.S. than your other market is
required to be the U.S. Compare your product/service to at least one
other competitor. This can be a product/service that is used by a team
member in their individual assignment. The competitor does not need to
be in both markets, you can have two different competitors, one for each
market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:

Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed (target
audience).
Address competition in each region and how the new product or refresh
provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound Annual
Growth Rate-CAGR). Information may be located in the University
Library.
==============================================
MKT 571 Week 4 Assignment Price and Channel
Strategy (Nike)

This assignment is designed to help students analyze and understand
how price setting and go to market (distribution) are interrelated and
affects the profitability and growth of the business. It has been designed
to be a short overview on purpose: the concepts of pricing and
distribution are complex and a general understanding is what should be
absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution
model (place/distribution) in Microsoft® Word. This plan should
address at least three elements (from the Price and Place/Distribution list
below) of the Price and Place/Distribution section of the marketing plan.
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing

The plan will be a continuation of your global or multi-regional business
you chose in Week 1. This will be incorporated into your overall
marketing plan for Week 6.
==============================================
MKT 571 Week 4 Assignment Price and Channel Strategy

This assignment is designed to help students analyze and understand
how price setting and go to market (distribution) are interrelated and
affects the profitability and growth of the business. It has been designed
to be a short overview on purpose: the concepts of pricing and
distribution are complex and a general understanding is what should be
absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution
model (place/distribution) in Microsoft® Word. This plan should
address at least three elements (from the Price and Place/Distribution list
below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing

==============================================
MKT 571 Week 4 DQ 1

Let's assume that our overall objectives for the ReCharge bar is to
generate $300 million in year 1 sales and capture the #1 market share
position in the U. S market. Describe your Distribution strategy to allow
these lofty goals to be accomplished.
==============================================
MKT 571 Week 4 DQ 2
Let's assume that The Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U. S. market by the end of
year three. Should we consider expanding our distribution globally?
What are some of the major factors that we need to be aware of and plan
for? In other words, what makes marketing on a global basis more
difficult than simply distributing our product nationally?
==============================================

MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
Tutorial Purchased: 3 Times, Rating:A+
Create a 1,400-word Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include the following for both
the domestic and international markets based on the team's research:
Describe the target market (audience) profiles, key buying behaviors,
and decision motivators for the consumer target market. Note: Do not
pick different target markets for the domestic and international markets.
Detail the steps involved in a new product/service development.
Discuss the stages of the new product/service life cycle and how to
manage each stage. Include tactical plans for the 4 Ps at each stage.
Develop a pricing strategy for the new product or service offering.

Differentiate the new pricing strategy for the practice of setting the
price. Why is this an important distinction?
Develop the product offering started in Week 2. Provide the product mix
for the new offering including features and benefits, branding, any other
products in its line, its differentiating characteristics from competitive or
substitute products, packaging and labeling, and warranties and
guarantees.
Create a new positioning statement and strategy for the product/service.
Justify the position strategy.
Cite a minimum of six scholarly sources.
==============================================
MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy (Nike)

This assignment is designed to help students understand the
interrelationships between brand strategy and the communication
message to the target audience. It is a continuation of the marketing plan
and students should review the Week 3 Learning Team Assignment for
assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the Product,
Place/Distribution, Promotion, and Price Strategies (modified below)
sections of the marketing plan (from the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies lists below).
The five elements you select should only come from the options
provided below. You must include a measurement of customer loyalty
and retention in your strategy document. You may include more than the
minimum to provide clarity and coherence to your document.
• Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor's Strengths/Weaknesses
o Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image

o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
==============================================
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy

This assignment is designed to help students understand the
interrelationships between brand strategy and the communication
message to the target audience. It is a continuation of the marketing plan
and students should review the Week 3 Learning Team Assignment for
assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the Product,
Place/Distribution, Promotion, and Price Strategies (modified below)
sections of the marketing plan (from the Situational Analysis and the

Product, Place/Distribution, Promotion, and Price Strategies lists below).
The five elements you select should only come from the options
provided below. You must include a measurement of customer loyalty
and retention in your strategy document. You may include more than the
minimum to provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies

==============================================
MKT 571 Week 5 Career Connection Integrated Marketing
Communication and Marketing Mix – Client Pitch (Part 1
and Part 2)

Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing communication
and marketing mix to a client who is the marketer or producer of the
product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that will
act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements of the
4 Ps).
Recommend a new marketing mix strategy based on any weakness(es)
you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or maintaining the
brand or customer loyalty.

Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
Part 2
Create a storyboard, print ad, or a radio or video commercial for the
product featuring your new marketing mix. Video or audio options
should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®, or
another video recording application if selecting the video option.
Storyboards can be created using Microsoft® PowerPoint®.
Format your presentation consistent with APA guidelines.
==============================================
MKT 571 Week 5 Career Connection Integrated Marketing
Communication and Marketing Mix – Client Pitch (Part 1
Only)

Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing communication
and marketing mix to a client who is the marketer or producer of the
product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that will
act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements of the
4 Ps).

Recommend a new marketing mix strategy based on any weakness(es)
you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or maintaining the
brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
==============================================
MKT 571 Week 5 DQ 1
Let's assume our objective for ReCharge is to deliver $300 million in
first year sales and to capture the #1 market share position in the
category by the end of our first full year of operation.

(BTW. Setting marketing objectives prior to developing strategy is real
important)
What should our promotional budget be? Why? What methodology did
you use to come up with your budget?
==============================================
MKT 571 Week 5 DQ 2
Instead you're going to get a chance to get your creative juices going and
to hopefully have some fun doing it.

Each of you will demonstrate your creative approach to the ReCharge
Bar by developing a TV commercial, radio spot or magazine ad. You
don't need to get fancy with the graphics. You can verbally describe
what is going on. But write the actual copy for your ad.
You will need to restate your target audience and positioning. You
won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you want to
share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun with it.
I think we will have our own award ceremony. We will vote on the best
ad.
==============================================
(Apple)

The purpose of this assignment is to creatively illustrate traditional and
new media options. An understanding of the target audience and
effective communication for each is a desired outcome. It provides the
Learning Team the opportunity to creatively illustrate traditional and
effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft®
PowerPoint®
presentation, Prezi, or Vimeo video,
etc. which illustrates one traditional media option (print, TV, radio,
billboard, etc.) and one new (social media) media option for your brand
and brand strategy. Each presentation should be a minimum of 7-10
slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please
provide your instructor with the link to the presentation on the web.
Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional
media option and the new media option in terms of audience, reach,
channel and content. A table of differences may be used to concisely
illustrate the differences but you must include a discussion of
insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft®
Word write-up do not
count towards the word count.

==============================================
(StarBucks)
The purpose of this assignment is to creatively illustrate traditional and
effective communication for each is a desired outcome. It provides the
Learning Team the opportunity to creatively illustrate traditional and
effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video,
etc. which illustrates one traditional media option (print, TV, radio,
billboard, etc.) and one new (social media) media option for your brand
and brand strategy. Each presentation should be a minimum of 7-10
slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please
provide your instructor with the link to the presentation on the web.
Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional
media option and the new media option in terms of audience, reach,
channel and content. A table of differences may be used to concisely
illustrate the differences but you must include a discussion of
insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not
count towards the word count.
==============================================

Mkt 571 Effective Communication - tutorialrank.com

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Similar to Mkt 571 Effective Communication - tutorialrank.com

Similar to Mkt 571 Effective Communication - tutorialrank.com (20)

Recently uploaded

Recently uploaded (20)

Mkt 571 Effective Communication - tutorialrank.com