This annual report from Cal Rec Sports Marketing summarizes their partnerships and events from the 2012-2013 academic year to engage University of California, Berkeley students. Some of the key events and figures mentioned include: - Caltopia, their largest event, which saw over 30,000 attendees at its 10th anniversary celebration. - Social media presence with over 7,600 Facebook followers and 3 million friends/fans. - Various on-campus events throughout the year that engaged over 5,000 students each. - Two online auctions that raised over $20,000 for youth summer camp scholarships and student programs.

1. Cal Rec Sports Marketing
ANNUAL REPORT | 2012-2013

2. OUR STORY
CALTOPIA
CALTOPIA X
THE LARGEST EXPERIENTIAL COLLEGE
LIFESTYLE EVENT IN THE NATION.
Caltopia 2012 celebrated its
10th anniversary as an
annual rite of passage
for the UC Berkeley
Campus. Your brand
was one of over
100 campus, Bay
Area and National
organizations that
contributed to the
success of the event.
WE BUILD PARTNERSHIPS
Our vision at Cal Rec Sports Marketing has always been to redefine how brands
engage Cal students on the UC Berkeley campus. For the last decade, we have
built partnerships that inspire and engage the Cal community through interactive
brand experiences. With your support during the 2012-2013 academic year, we
were able to expand our mission of service to the UC Berkeley campus and
community.
THANK YOU FOR YOUR SUPPORT.
STUDENTS. ATHLETES.
FOR LIFE.
CALTOPIA BY THE NUMBERS
th
10
Anniversary
30,000+
Attendees
1,500+
Text-in-to-win
Caltopia Participants
30K
STUDENT
MEMBERS
9,000
Event guides &
t-shirts distributed

3. SOCIAL MEDIA
ONSITE EVENTS
WE BELIEVE THE EXPERIENCE IS
THE MARKETING.
This year we created various events for our partners to engage with Cal
students throughout the academic year.
EVENTS BY THE NUMBERS
Cal Day
5,000+
Engaging Gen Y
FitWell Week
& nonstudent
5,000+ Student members
Cal students live through technology and have an expectation that everyone
around them communicates in the same way. We were able to help our
partners stay relevant and connected through customized applications and
integrated campaigns hosted on Cal Rec Sport’s various social media channels
and platforms.
SOCIAL MEDIA BY THE NUMBERS
9,000+
Pac12 Facebook Fitness
Challenge Participants
2,500+
Daily Wellness
app users
10K
NON-STUDENT
MEMBERS
Current &
prospective
students, families
& friends
7,600+
Facebook followers
The Comfort Zone
1,000+
Student
Participants
3 on3 Basketball
Tournament
3Friends of Fans
Million
200+
8K
INTRAMURAL SPORTS:
STUDENT
ATHLETES
Student
Athletes

4. OUR TEAM
ONLINE AUCTIONS
Thank you for
helping us enhance
the lives of the
Cal community.
CE
LEB RATI
N
MAKING A DIFFERENCE.
G
With your support, the Cal Bears Online Auctions have transformed
the lives of local families and Cal students. Benefiting from a strategic
YEA S
partnership with the Cal Alumni Association, a portion of the auction’s
R
proceeds supported our summer youth camp scholarship program through
the Cal Recreational Sports Development Fund and various alumni sponsored student
programs and services.
ONLINE AUCTIONS BY THE NUMBERS
2
Online
Auctions
held
25+
Weeks of summer
camp provided
SPORTS CLUBS:
1,500
STUDENT
ATHLETES
400+
Donated items
$20,000+
Raised for summer camp
and student scholorships
500
STUDENT
STAFF

5. CELEBRATING
POSSIBILITY