Caka t shirts-measuring the effectiveness of the marketing activities
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The document discusses different marketing activities used by CaKa T-Shirts to promote their products and evaluates their effectiveness. It describes how poster ads, handouts, video advertisements, complimentary gifts, and social media marketing were used to generate leads by first gaining customers' attention, then interest, creating a desire for the products, and finally prompting action through purchase. Each activity is then evaluated on how well it helped increase brand awareness, create impressions, and generate interest or sales.
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Caka t shirts-measuring the effectiveness of the marketing activities
- 1. CaKa T- SHIRTS Measuring the Effectiveness of the Marketing Activities
- 3. AIDA Technique ATTENTION Marketing must first attract the customers’ attention to the product. Customers become aware of a product and know it is available. INTEREST Then, marketing must create an interest in the product. Customers will develop an interest in the product. DESIRE Next, marketing must develop a desire to own or have the product so that customers actively want the product. ACTION Finally, marketing must prompt action to purchase, create an image in the minds of the customer, and check out the responses, product overlaps etc.
- 4. Evaluevation of the Lead Generation Plan • Poster ads • Handouts • Video Advertisements • Complimentary Gifts • Social Media Marketing
- 8. Poster Ads • Led to Brand Awareness and Positioning • Back up to Direct Response. • Creative + Perfect Placement of Posters • Mind Sharing
- 9. Handouts • Led to opening Conversations. • Getting Attention. • Helped to Create Lasting Impression.
- 10. Video Ads • Good vibes created. • Led to Mind Sharing. • Comparison to Competitors. • Created very Strong and Lasting Impression.
- 11. Complimentary Gifts • Created Synergy • Increased Loyalty • Increased Interest • Reinforced Product Messages.
- 12. Social media Marketing • Reaching to Unknown People. • Brand Awareness and Positioning. • Easy to Access. • Instant Response. • Can be seen anytime, anywhere.