This is a flyer design slider. which will help you to create a stunning flyer design for your business. or if you looking for a flyer design you can go the link below to order a creative flyer. https://goo.gl/tGHejV
This document discusses the nature and characteristics of promotion. It outlines five types of promotion: advertising, personal selling, sales promotion, public relations, and direct marketing. It then describes characteristics of effective promotional items, noting they should be useful, well-designed, informative, desirable, sentimental, and high quality. Specifically, it suggests useful items that provide value like writing instruments or technology products tend to have more brand exposure. Attractive, high-quality apparel is also popular. Informative items that educate about a company or provide interesting content for an audience can be extremely valuable. Desirable items should match the interests of the target audience. Sentimental gifts can create meaningful connections by sparking certain passions or memories.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
BRANDIN ADVERTING PROMOTION FOR ALL TYPES OF COMPANIESJohn Regis
This document discusses strategies for raising brand awareness and promoting products and services through advertising and publicity. It outlines various advertising channels like newspapers, radio, television, and digital media that can be used. The benefits of advertising include reminding customers about benefits, establishing identity, enhancing reputation, attracting new customers, and boosting sales. Advertising provides publicity, reaches a large audience, and offers long-term exposure. The document also stresses the importance of understanding the target market in order to select the most effective advertising approaches and channels.
This document provides an overview of guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques used by smaller companies to promote themselves against larger competitors. The document outlines several principles and methods of guerrilla marketing including using stickers, demonstrations, mystery, and viral tactics. Examples are given such as a gym promoting itself through interactive bus stop scales and a movie using an immersive subway marketing campaign. The summary emphasizes guerrilla marketing as a cost-effective way to creatively engage customers through unexpected promotional actions.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
This document discusses the nature and characteristics of promotion. It outlines five types of promotion: advertising, personal selling, sales promotion, public relations, and direct marketing. It then describes characteristics of effective promotional items, noting they should be useful, well-designed, informative, desirable, sentimental, and high quality. Specifically, it suggests useful items that provide value like writing instruments or technology products tend to have more brand exposure. Attractive, high-quality apparel is also popular. Informative items that educate about a company or provide interesting content for an audience can be extremely valuable. Desirable items should match the interests of the target audience. Sentimental gifts can create meaningful connections by sparking certain passions or memories.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
BRANDIN ADVERTING PROMOTION FOR ALL TYPES OF COMPANIESJohn Regis
This document discusses strategies for raising brand awareness and promoting products and services through advertising and publicity. It outlines various advertising channels like newspapers, radio, television, and digital media that can be used. The benefits of advertising include reminding customers about benefits, establishing identity, enhancing reputation, attracting new customers, and boosting sales. Advertising provides publicity, reaches a large audience, and offers long-term exposure. The document also stresses the importance of understanding the target market in order to select the most effective advertising approaches and channels.
This document provides an overview of guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques used by smaller companies to promote themselves against larger competitors. The document outlines several principles and methods of guerrilla marketing including using stickers, demonstrations, mystery, and viral tactics. Examples are given such as a gym promoting itself through interactive bus stop scales and a movie using an immersive subway marketing campaign. The summary emphasizes guerrilla marketing as a cost-effective way to creatively engage customers through unexpected promotional actions.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Guerrilla marketing is an unconventional marketing strategy that aims to get maximum results with minimal resources. It involves creating unique, catchy advertisements that generate word-of-mouth and spreading the message in social settings. The document provides tips for developing a guerrilla marketing campaign, such as thinking differently, creating value for users, catching eyes, using eccentric campaigns, strategic PR, and befriending media. It also outlines dos like maintaining presence and determining the market, and don'ts like frequent sales promotions and penalizing past customers.
This document provides advice for making decisions around product development and marketing for games. It notes that the market is now saturated with global competitors, distribution channels are cloaked, and marketing costs are a large barrier to entry. It recommends focusing heavily on product development and choosing the right platform and market, and to develop the product for the intended marketing strategy rather than fitting marketing to the product. It also suggests considering alternative marketing strategies beyond pay-per-install, like retention, revenue sharing, and brand marketing, to succeed as an independent publisher.
An experienced merchandiser shares their knowledge of buying products in coordinated ranges and at price points tailored to customers. They discuss promoting products through advertising, social media and branding, as well as positioning items in hot spots to direct traffic flow while avoiding dead areas and highlighting key pieces. Color blocking and creative displays in windows and throughout the store are also addressed to help tell a story and attract customers.
This document is a term paper report submitted by Anuj Gupta towards fulfilling his undergraduate degree in business administration. It discusses guerrilla marketing and includes an executive summary, research methodology, introduction, history and origin of guerrilla marketing, its principles, pros and cons, types of guerrilla marketing campaigns, comparisons to traditional marketing, examples of guerrilla campaigns, and a case study. The paper was written under the guidance of faculty member Abhilasha Singh and includes acknowledgments, table of contents, and references.
Guerilla marketing involves unconventional marketing techniques with minimal budgets. It focuses on small businesses and uses human psychology rather than experience. The goals are to increase profits through referrals and repeat customers rather than just sales. Guerilla marketing success involves finding inherent drama in offerings, stating believable benefits, getting attention, motivating audiences, clear communication, and measuring results. It is an effective low-cost approach for small businesses but requires research and targeting the right audience.
Guerrilla marketing is an unconventional advertising strategy that utilizes low-cost tactics like pop-up ads, stickers, and ambush marketing to promote products in a localized or surprise way. The term was coined in 1984 to describe smaller marketing groups using surprise and sabotage against larger competitors. In the 1960s, firms adopted guerrilla tactics like ambient, presence, experimental, and street marketing to creatively outdo rivals with fewer resources. While cost-effective and eye-catching, guerrilla marketing requires time and risks negative perceptions if not carefully executed within the law.
Presentation on Marketing - U of Huddersfield & Kajire Girls Sote ICT
This marketing presentation is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
This document summarizes a seminar presentation on guerrilla marketing. It defines guerrilla marketing as an unconventional marketing tactic that uses surprise and personal interactions to promote products with smaller budgets compared to traditional marketing. Examples of guerrilla marketing campaigns from companies like Nike, Jeep, and FedEx are provided. Both the pros and cons of guerrilla marketing are discussed. While it allows for creativity and publicity, it also carries risks of backlash or misunderstanding if not implemented carefully. In conclusion, guerrilla marketing works best for risk-taking businesses, especially with social media enabling widespread promotion.
From zero to hero - building company awareness from scratchKaisa Hernberg
Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested?
Presentation at Cleantech Finland's member event on 14 May 2013.
The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
Guerrilla marketing involves unconventional marketing tactics that rely on creativity and minimal resources. It was first described by Jay Conrad Levinson in his 1984 book. Guerrilla marketing aims to find new communication channels to reach customers who ignore traditional advertising. It focuses on maximum impact with minimum budget. Tactics include word-of-mouth marketing, viral marketing, and live events. The goal is to creatively attract customers' attention and trigger their desire to purchase through innovative low-cost approaches. Guerrilla marketing proves effective for small businesses that can't compete head-on with larger rivals through conventional advertising.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product.
The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase.
Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware
Five ideas are provided to increase booth traffic at a trade show: 1) Hold an exclusive ticketed event at the booth, 2) Provide branded materials for a trade show organizer's event, 3) Create a mobile message campaign with giveaways to encourage booth visits, 4) Have a company member participate as a panelist and promote it on social media, 5) Send attendees a safe combination and prize for opening it at the booth. Contact the marketing strategist for additional trade show ideas.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
AIDA Model is a model to create awareness regarding dedication of work to the employees as well as every individual, they can get to know about interest of work in the organization and how they can take action.
Guerrilla marketing is an unconventional marketing strategy that aims to get maximum results with minimal resources. It involves creating unique, catchy advertisements that generate word-of-mouth and spreading the message in social settings. The document provides tips for developing a guerrilla marketing campaign, such as thinking differently, creating value for users, catching eyes, using eccentric campaigns, strategic PR, and befriending media. It also outlines dos like maintaining presence and determining the market, and don'ts like frequent sales promotions and penalizing past customers.
This document provides advice for making decisions around product development and marketing for games. It notes that the market is now saturated with global competitors, distribution channels are cloaked, and marketing costs are a large barrier to entry. It recommends focusing heavily on product development and choosing the right platform and market, and to develop the product for the intended marketing strategy rather than fitting marketing to the product. It also suggests considering alternative marketing strategies beyond pay-per-install, like retention, revenue sharing, and brand marketing, to succeed as an independent publisher.
An experienced merchandiser shares their knowledge of buying products in coordinated ranges and at price points tailored to customers. They discuss promoting products through advertising, social media and branding, as well as positioning items in hot spots to direct traffic flow while avoiding dead areas and highlighting key pieces. Color blocking and creative displays in windows and throughout the store are also addressed to help tell a story and attract customers.
This document is a term paper report submitted by Anuj Gupta towards fulfilling his undergraduate degree in business administration. It discusses guerrilla marketing and includes an executive summary, research methodology, introduction, history and origin of guerrilla marketing, its principles, pros and cons, types of guerrilla marketing campaigns, comparisons to traditional marketing, examples of guerrilla campaigns, and a case study. The paper was written under the guidance of faculty member Abhilasha Singh and includes acknowledgments, table of contents, and references.
Guerilla marketing involves unconventional marketing techniques with minimal budgets. It focuses on small businesses and uses human psychology rather than experience. The goals are to increase profits through referrals and repeat customers rather than just sales. Guerilla marketing success involves finding inherent drama in offerings, stating believable benefits, getting attention, motivating audiences, clear communication, and measuring results. It is an effective low-cost approach for small businesses but requires research and targeting the right audience.
Guerrilla marketing is an unconventional advertising strategy that utilizes low-cost tactics like pop-up ads, stickers, and ambush marketing to promote products in a localized or surprise way. The term was coined in 1984 to describe smaller marketing groups using surprise and sabotage against larger competitors. In the 1960s, firms adopted guerrilla tactics like ambient, presence, experimental, and street marketing to creatively outdo rivals with fewer resources. While cost-effective and eye-catching, guerrilla marketing requires time and risks negative perceptions if not carefully executed within the law.
Presentation on Marketing - U of Huddersfield & Kajire Girls Sote ICT
This marketing presentation is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
This document summarizes a seminar presentation on guerrilla marketing. It defines guerrilla marketing as an unconventional marketing tactic that uses surprise and personal interactions to promote products with smaller budgets compared to traditional marketing. Examples of guerrilla marketing campaigns from companies like Nike, Jeep, and FedEx are provided. Both the pros and cons of guerrilla marketing are discussed. While it allows for creativity and publicity, it also carries risks of backlash or misunderstanding if not implemented carefully. In conclusion, guerrilla marketing works best for risk-taking businesses, especially with social media enabling widespread promotion.
From zero to hero - building company awareness from scratchKaisa Hernberg
Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested?
Presentation at Cleantech Finland's member event on 14 May 2013.
The document discusses AIDA marketing, which stands for Attract, Interest, Desire, and Action. It explains the three stages of the buying behavior process - the cognitive, effective, and behavioral stages. It then outlines the four aspects of AIDA marketing - attracting attention, securing interest, building desire, and obtaining action. For each aspect, it provides examples of techniques to engage customers at each stage of the marketing and buying process. The conclusion states that AIDA marketing is an important technique that can be effective for selling products when each stage is addressed.
The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
Guerrilla marketing involves unconventional marketing tactics that rely on creativity and minimal resources. It was first described by Jay Conrad Levinson in his 1984 book. Guerrilla marketing aims to find new communication channels to reach customers who ignore traditional advertising. It focuses on maximum impact with minimum budget. Tactics include word-of-mouth marketing, viral marketing, and live events. The goal is to creatively attract customers' attention and trigger their desire to purchase through innovative low-cost approaches. Guerrilla marketing proves effective for small businesses that can't compete head-on with larger rivals through conventional advertising.
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product.
The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase.
Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware
Five ideas are provided to increase booth traffic at a trade show: 1) Hold an exclusive ticketed event at the booth, 2) Provide branded materials for a trade show organizer's event, 3) Create a mobile message campaign with giveaways to encourage booth visits, 4) Have a company member participate as a panelist and promote it on social media, 5) Send attendees a safe combination and prize for opening it at the booth. Contact the marketing strategist for additional trade show ideas.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
AIDA Model is a model to create awareness regarding dedication of work to the employees as well as every individual, they can get to know about interest of work in the organization and how they can take action.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Introduction to User experience design for beginner
Flyer
1. Flyers are an excellent marketing tool to raise
conscious of a brand, a item, a charity, a call to
demonstrate, anything where you would like to
raise awareness.
Why Use Flyers