This document outlines a plan to increase caffeine consumption among University of Illinois students aged 20 and older through a mobile app and marketing campaign. It discusses focus groups that revealed students' motivations and barriers to caffeine use. A goal is set to increase daily caffeine consumption to 400mg among this group. Theories and a product, pricing, placement, promotion, and implementation plan are proposed. Progress and results will be monitored through surveys and app analytics.
http://www.buythedietsolution.com
Coffee: The good and bad. Discover the health benefits & the downsides of drinking coffee.
Find out more & get your healthy meal plans from The Diet Solution.
1. The document provides information about alcohol use and abuse, including definitions, health risks, laws, and guidelines. It aims to educate college students about making responsible decisions regarding alcohol.
2. Key statistics are presented, such as binge drinking being most common among ages 18-20 and alcohol poisoning being a medical emergency. Consequences of irresponsible drinking discussed include accidents, injuries, addiction, and legal penalties.
3. Resources for alcohol abuse problems are listed, including Alcoholics Anonymous, Al-Anon, and national hotlines. The document encourages seeking help if needed.
In this presentation, I looked into caffeine’s effects on our health mentally, physically, and socially, and whether or not these effects are beneficial to our well-being. I also provided safe consumption and coffee alternatives.
Template from: Slidesgo
The document discusses the positive and negative effects of energy drinks. It covers background information on energy drinks and their ingredients like caffeine and sugar. Among the positive effects are increased energy and appetite suppression, while negative short-term effects include increased heart rate and risk of dehydration. Long-term risks involve cardiovascular disease and osteoporosis. The document also addresses negative psychological impacts such as addiction, insomnia, and risky behaviors when mixed with alcohol. It concludes with some interesting facts and a list of cited sources.
If you don't have your health, what else matters? Health is your greatest asset, mental and physical. These are 8 quick tips that give you immediate self-care and self-love. Use them daily. Results are imminent!
In the British dictionary of definitions, self-love is described as "the instinct or tendency to seek one's own well-being or to further one's own interest.” Self-love is the foundation on which everything else is built on, and it should be solid to be able to live a good life where things will fall into place.
http://www.buythedietsolution.com
Coffee: The good and bad. Discover the health benefits & the downsides of drinking coffee.
Find out more & get your healthy meal plans from The Diet Solution.
1. The document provides information about alcohol use and abuse, including definitions, health risks, laws, and guidelines. It aims to educate college students about making responsible decisions regarding alcohol.
2. Key statistics are presented, such as binge drinking being most common among ages 18-20 and alcohol poisoning being a medical emergency. Consequences of irresponsible drinking discussed include accidents, injuries, addiction, and legal penalties.
3. Resources for alcohol abuse problems are listed, including Alcoholics Anonymous, Al-Anon, and national hotlines. The document encourages seeking help if needed.
In this presentation, I looked into caffeine’s effects on our health mentally, physically, and socially, and whether or not these effects are beneficial to our well-being. I also provided safe consumption and coffee alternatives.
Template from: Slidesgo
The document discusses the positive and negative effects of energy drinks. It covers background information on energy drinks and their ingredients like caffeine and sugar. Among the positive effects are increased energy and appetite suppression, while negative short-term effects include increased heart rate and risk of dehydration. Long-term risks involve cardiovascular disease and osteoporosis. The document also addresses negative psychological impacts such as addiction, insomnia, and risky behaviors when mixed with alcohol. It concludes with some interesting facts and a list of cited sources.
If you don't have your health, what else matters? Health is your greatest asset, mental and physical. These are 8 quick tips that give you immediate self-care and self-love. Use them daily. Results are imminent!
In the British dictionary of definitions, self-love is described as "the instinct or tendency to seek one's own well-being or to further one's own interest.” Self-love is the foundation on which everything else is built on, and it should be solid to be able to live a good life where things will fall into place.
The document is a biology project report submitted by a student on the topic of drug addiction. It includes an introduction defining drugs and addiction, a classification of major drug types, how addiction begins through various factors like curiosity or peer pressure, and the negative effects of tobacco, alcohol, and other drugs on health and society. It concludes by emphasizing the need for evidence-based public health strategies to prevent and treat substance abuse issues.
The International Olympic Committee (IOC) is an international non-governmental organization founded in 1894 to oversee the modern Olympic Games and Youth Olympic Games. The IOC is based in Lausanne, Switzerland and has 105 active members and 32 honorary members. It organizes the Summer and Winter Olympics held every four years. The IOC session is the general meeting held annually where members vote on decisions like electing host cities and members of the executive board. In the 1980s, the Olympics faced bankruptcy but drafting a marketing team helped turn it into a multi-billion dollar program financially supporting International Sports Federations.
Maturity is defined psychologically as the ability to react, cope and reason appropriately for different situations based on experiences and healthy growth rather than age alone. Neuroscience research shows the brain, especially the prefrontal cortex responsible for higher-level thinking, is still developing well into a person's 20s which may impact judgment and risk-taking behaviors in adolescents. However, there is little evidence age alone determines an adult level of maturity and more data is needed to understand the relationship between brain development and real-world behaviors.
This document discusses various substances like alcohol, tobacco, and caffeine. It describes alcohol abuse and alcoholism, noting the physical and mental effects of alcohol. It discusses binge drinking and the risks of drinking. It also addresses fetal alcohol syndrome from drinking during pregnancy. The document also covers tobacco use and its health hazards, as well as strategies for quitting smoking. Finally, it discusses caffeine and its stimulant effects and potential side effects or addiction from use.
Caffeine occurs naturally in plants like coffee beans, tea leaves, and kola nuts. While caffeine causes mild physical dependence with regular use, it is not considered addictive like drugs such as heroin. Most adults consume caffeine daily for its alertness-boosting effects. Negative effects can include jitteriness and irregular sleep, but moderate amounts of 2-4 cups of coffee per day are generally safe for most. Withdrawal symptoms from stopping caffeine intake include headaches and fatigue.
1. Exercise is important for managing diabetes as it reduces insulin resistance, lowers blood sugar, and improves heart health.
2. During exercise, muscles initially use glycogen stores and glucose for fuel, then fatty acids are used for longer duration exercise. Regular exercise increases insulin sensitivity.
3. Benefits of exercise for diabetics include better glycemic control, reduced insulin resistance, lower blood pressure and improved cholesterol. Walking is a good exercise option as it has cardiovascular benefits and requires no equipment.
The document discusses substance abuse, including tobacco, alcohol, and drug use among teens. It provides definitions and health risks associated with each substance. It notes that while fewer teens are using tobacco due to increased regulations, smoking still poses severe health risks. Alcohol and drug use among teens can lead to accidents, injuries, STDs, and long-term health problems. Prenatal exposure to these substances often results in birth defects and developmental issues. The document outlines signs of dependence and addiction, as well as steps to seeking treatment and recovery.
Flexibility refers to the range of motion available at a joint. Effective flexibility provides several benefits such as improved posture, reduced risk of injury, and a healthier spine. There are three main types of flexibility: dynamic flexibility which is the ability to move joints through their full range of motion, static-active flexibility which is maintaining an extended position using muscle tension, and static-passive flexibility which is assuming extended positions using external support. Stretching must only be done when muscles are warm to avoid injury, as cold muscles are more prone to tearing. Flexibility training should be combined with strength training for overall fitness.
The document discusses several types of physical exercise including walking, yoga, jogging, and stretching. It describes different forms of walking like brisk walking, hill walking, and water walking. It also outlines various types of yoga such as Hatha yoga, Vinyasa yoga, and Ashtanga yoga. Jogging is defined as running at a gentle pace slower than 6 miles per hour. The document also defines stretching as flexing or stretching muscles and tendons to improve elasticity and achieve better muscle tone.
This document discusses mindfulness and mindful eating. It defines mindfulness as paying attention to the present moment non-judgmentally. It explains that mindfulness is needed due to issues like mind wandering, information overload, and stress. Mindfulness has benefits such as reducing stress and improving focus, emotion regulation, weight control, and overall well-being. The document provides tips for mindful eating like paying attention to hunger cues, eating slowly without distraction, and being present with the eating experience.
The Coffee and Health Information Bureau (Voorlichtingsbureau voor Koffie
en Gezondheid) sought assistance from scientists who are well known for their
knowledge and experience in this research area. We would like to take this op-
portunity to thank them for their excellent contribution and cooperation in the
preparation of this brochure.
The document discusses the harms of smoking, drinking alcohol, and taking illegal drugs. Smoking cigarettes exposes the body to nicotine, tar, and carbon monoxide, which are addictive and cause issues like cancer, heart disease, and lung damage. Drinking alcohol in excess amounts, known as binge drinking, can negatively impact health, behavior, and relationships. While some legal drugs have benefits if taken properly, illegal drugs and misuse of alcohol and cigarettes ultimately harm the body. The document emphasizes educating people about these risks and implementing policies like higher prices and restrictions to reduce substance abuse.
This document discusses the short-term and long-term effects of alcohol on the body and behavior. It provides definitions of binge drinking and chronic drinking and statistics on teen drinking. The short-term effects of alcohol include slowed reaction times, nausea, and impaired motor skills. Long-term effects can include brain damage, liver disease, and increased cancer risk. Blood alcohol levels are affected by weight, food intake, and beverages consumed. Drinking during pregnancy can lead to fetal alcohol syndrome and brain development issues in babies.
These slides provide tips & techniques how to start running for and preparation for long distance race. I prepare it during the preparation for Bangkok Marathon 2012 within my organization. Feel free to drop any questions you may have. I deliberately removed the details training plan for full marathon - that's better in spreadsheet format.
This document discusses alcoholism including definitions, signs and symptoms, causes, complications, prevention, and treatment. It provides glossaries of Russian and English terms related to alcoholism. Statistics are presented on alcoholism rates in Russia, the UK, and US. According to the WHO, Russia has over 7 million alcoholics and high annual alcohol consumption. Some Russian doctors believe alcohol causes 50% of deaths between ages 15-54. Around 15% of Americans are problem drinkers.
Powerpoint fitness and training programs assessmenthedleymfb
The document discusses exercise, physical activity, and fitness training programs. It defines exercise as planned body movements that require energy and improve fitness. Physical activity is any body movement using skeletal muscles. Effective training programs follow principles like specificity, overload, and the FITT principle of frequency, intensity, time and type of exercise. Proper warmups, cool downs, rest, and monitoring progress are also recommended for safe and effective training.
This document discusses the dangers of teenage smoking. It notes that 1/3 of smokers begin by age 14, 90% by age 21, and over 6 million child smokers are predicted to die prematurely from smoking. Reasons teenagers start include psychological factors like depression and social factors like peer pressure. Short term effects include bad breath and long term effects include cancer, heart disease, and premature death. The document lists the many toxic chemicals found in cigarettes and costs over $12,000 to smoke for 5 years. It encourages quitting now for health and financial benefits.
Alcohol, or ethanol, is highly lipid soluble and is rapidly absorbed from the stomach and small intestine. It is metabolized in the liver by alcohol dehydrogenase and aldehyde dehydrogenase. Chronic alcohol abuse can cause damage to multiple organ systems like the liver, heart, pancreas and brain. Risk factors for alcoholism include genetics, family history of alcohol use, early initiation of drinking, frequent heavy drinking, mental health conditions, and trauma history. Alcohol tolerance refers to adaptations in the brain and liver that result in requiring more alcohol to produce the same effects. Metabolic tolerance involves activation of liver enzymes while functional tolerance impacts brain function.
Physiological adaptations in response to aerobic trainingclarindabrown
The document discusses several key physiological adaptations that occur in the body in response to aerobic training, including decreased resting heart rate, increased stroke volume and cardiac output, improved oxygen uptake, and enhanced efficiency of the cardiovascular and respiratory systems. It also notes some gender differences in lung capacity and muscle mass as well as effects on blood pressure, haemoglobin levels, and muscle fiber composition between aerobic and anaerobic training.
Caffeine is a plant-based stimulant consumed by people for centuries to increase energy and alertness. Today, people consume an average of 120,000 tons of caffeine per year, often exceeding recommended daily limits of 200-300mg. Caffeine is addictive as regular consumption leads to tolerance requiring more to feel the same effects. Exceeding 500-600mg daily can cause side effects like increased blood pressure and heart rate, ulcers, insomnia, and anxiety. Withdrawal from caffeine causes fatigue, headaches, and irritability similar to withdrawal from cocaine. The presentation recommends alternatives like ginseng, vitamin B12, and vitamin C to increase energy in a healthier way.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. The campaign will utilize various events and promotions to engage the local community, especially Georgia Southern University students. Strategies include fundraising events like a St. Patrick's Day bingo night, on-campus coffee sampling, and social media contests. The goals are to increase social media followers by 10%, bring more visitors to the shop to sample products, and increase student awareness of Three Tree's mission by 10%. The campaign will be evaluated by measuring audience reception through behaviors like event attendance and sales, attitudes through social media reviews, and awareness through surveys.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. They will hold fundraising events like a St. Patrick's Day bingo night and offer coffee sampling on campus and at a local church. Social media giveaways will also help promote the brand. Effectiveness will be measured by tracking event attendance, sales, social media engagement, and surveys to gauge changes in customer awareness, attitudes and behaviors regarding Three Tree.
The document is a biology project report submitted by a student on the topic of drug addiction. It includes an introduction defining drugs and addiction, a classification of major drug types, how addiction begins through various factors like curiosity or peer pressure, and the negative effects of tobacco, alcohol, and other drugs on health and society. It concludes by emphasizing the need for evidence-based public health strategies to prevent and treat substance abuse issues.
The International Olympic Committee (IOC) is an international non-governmental organization founded in 1894 to oversee the modern Olympic Games and Youth Olympic Games. The IOC is based in Lausanne, Switzerland and has 105 active members and 32 honorary members. It organizes the Summer and Winter Olympics held every four years. The IOC session is the general meeting held annually where members vote on decisions like electing host cities and members of the executive board. In the 1980s, the Olympics faced bankruptcy but drafting a marketing team helped turn it into a multi-billion dollar program financially supporting International Sports Federations.
Maturity is defined psychologically as the ability to react, cope and reason appropriately for different situations based on experiences and healthy growth rather than age alone. Neuroscience research shows the brain, especially the prefrontal cortex responsible for higher-level thinking, is still developing well into a person's 20s which may impact judgment and risk-taking behaviors in adolescents. However, there is little evidence age alone determines an adult level of maturity and more data is needed to understand the relationship between brain development and real-world behaviors.
This document discusses various substances like alcohol, tobacco, and caffeine. It describes alcohol abuse and alcoholism, noting the physical and mental effects of alcohol. It discusses binge drinking and the risks of drinking. It also addresses fetal alcohol syndrome from drinking during pregnancy. The document also covers tobacco use and its health hazards, as well as strategies for quitting smoking. Finally, it discusses caffeine and its stimulant effects and potential side effects or addiction from use.
Caffeine occurs naturally in plants like coffee beans, tea leaves, and kola nuts. While caffeine causes mild physical dependence with regular use, it is not considered addictive like drugs such as heroin. Most adults consume caffeine daily for its alertness-boosting effects. Negative effects can include jitteriness and irregular sleep, but moderate amounts of 2-4 cups of coffee per day are generally safe for most. Withdrawal symptoms from stopping caffeine intake include headaches and fatigue.
1. Exercise is important for managing diabetes as it reduces insulin resistance, lowers blood sugar, and improves heart health.
2. During exercise, muscles initially use glycogen stores and glucose for fuel, then fatty acids are used for longer duration exercise. Regular exercise increases insulin sensitivity.
3. Benefits of exercise for diabetics include better glycemic control, reduced insulin resistance, lower blood pressure and improved cholesterol. Walking is a good exercise option as it has cardiovascular benefits and requires no equipment.
The document discusses substance abuse, including tobacco, alcohol, and drug use among teens. It provides definitions and health risks associated with each substance. It notes that while fewer teens are using tobacco due to increased regulations, smoking still poses severe health risks. Alcohol and drug use among teens can lead to accidents, injuries, STDs, and long-term health problems. Prenatal exposure to these substances often results in birth defects and developmental issues. The document outlines signs of dependence and addiction, as well as steps to seeking treatment and recovery.
Flexibility refers to the range of motion available at a joint. Effective flexibility provides several benefits such as improved posture, reduced risk of injury, and a healthier spine. There are three main types of flexibility: dynamic flexibility which is the ability to move joints through their full range of motion, static-active flexibility which is maintaining an extended position using muscle tension, and static-passive flexibility which is assuming extended positions using external support. Stretching must only be done when muscles are warm to avoid injury, as cold muscles are more prone to tearing. Flexibility training should be combined with strength training for overall fitness.
The document discusses several types of physical exercise including walking, yoga, jogging, and stretching. It describes different forms of walking like brisk walking, hill walking, and water walking. It also outlines various types of yoga such as Hatha yoga, Vinyasa yoga, and Ashtanga yoga. Jogging is defined as running at a gentle pace slower than 6 miles per hour. The document also defines stretching as flexing or stretching muscles and tendons to improve elasticity and achieve better muscle tone.
This document discusses mindfulness and mindful eating. It defines mindfulness as paying attention to the present moment non-judgmentally. It explains that mindfulness is needed due to issues like mind wandering, information overload, and stress. Mindfulness has benefits such as reducing stress and improving focus, emotion regulation, weight control, and overall well-being. The document provides tips for mindful eating like paying attention to hunger cues, eating slowly without distraction, and being present with the eating experience.
The Coffee and Health Information Bureau (Voorlichtingsbureau voor Koffie
en Gezondheid) sought assistance from scientists who are well known for their
knowledge and experience in this research area. We would like to take this op-
portunity to thank them for their excellent contribution and cooperation in the
preparation of this brochure.
The document discusses the harms of smoking, drinking alcohol, and taking illegal drugs. Smoking cigarettes exposes the body to nicotine, tar, and carbon monoxide, which are addictive and cause issues like cancer, heart disease, and lung damage. Drinking alcohol in excess amounts, known as binge drinking, can negatively impact health, behavior, and relationships. While some legal drugs have benefits if taken properly, illegal drugs and misuse of alcohol and cigarettes ultimately harm the body. The document emphasizes educating people about these risks and implementing policies like higher prices and restrictions to reduce substance abuse.
This document discusses the short-term and long-term effects of alcohol on the body and behavior. It provides definitions of binge drinking and chronic drinking and statistics on teen drinking. The short-term effects of alcohol include slowed reaction times, nausea, and impaired motor skills. Long-term effects can include brain damage, liver disease, and increased cancer risk. Blood alcohol levels are affected by weight, food intake, and beverages consumed. Drinking during pregnancy can lead to fetal alcohol syndrome and brain development issues in babies.
These slides provide tips & techniques how to start running for and preparation for long distance race. I prepare it during the preparation for Bangkok Marathon 2012 within my organization. Feel free to drop any questions you may have. I deliberately removed the details training plan for full marathon - that's better in spreadsheet format.
This document discusses alcoholism including definitions, signs and symptoms, causes, complications, prevention, and treatment. It provides glossaries of Russian and English terms related to alcoholism. Statistics are presented on alcoholism rates in Russia, the UK, and US. According to the WHO, Russia has over 7 million alcoholics and high annual alcohol consumption. Some Russian doctors believe alcohol causes 50% of deaths between ages 15-54. Around 15% of Americans are problem drinkers.
Powerpoint fitness and training programs assessmenthedleymfb
The document discusses exercise, physical activity, and fitness training programs. It defines exercise as planned body movements that require energy and improve fitness. Physical activity is any body movement using skeletal muscles. Effective training programs follow principles like specificity, overload, and the FITT principle of frequency, intensity, time and type of exercise. Proper warmups, cool downs, rest, and monitoring progress are also recommended for safe and effective training.
This document discusses the dangers of teenage smoking. It notes that 1/3 of smokers begin by age 14, 90% by age 21, and over 6 million child smokers are predicted to die prematurely from smoking. Reasons teenagers start include psychological factors like depression and social factors like peer pressure. Short term effects include bad breath and long term effects include cancer, heart disease, and premature death. The document lists the many toxic chemicals found in cigarettes and costs over $12,000 to smoke for 5 years. It encourages quitting now for health and financial benefits.
Alcohol, or ethanol, is highly lipid soluble and is rapidly absorbed from the stomach and small intestine. It is metabolized in the liver by alcohol dehydrogenase and aldehyde dehydrogenase. Chronic alcohol abuse can cause damage to multiple organ systems like the liver, heart, pancreas and brain. Risk factors for alcoholism include genetics, family history of alcohol use, early initiation of drinking, frequent heavy drinking, mental health conditions, and trauma history. Alcohol tolerance refers to adaptations in the brain and liver that result in requiring more alcohol to produce the same effects. Metabolic tolerance involves activation of liver enzymes while functional tolerance impacts brain function.
Physiological adaptations in response to aerobic trainingclarindabrown
The document discusses several key physiological adaptations that occur in the body in response to aerobic training, including decreased resting heart rate, increased stroke volume and cardiac output, improved oxygen uptake, and enhanced efficiency of the cardiovascular and respiratory systems. It also notes some gender differences in lung capacity and muscle mass as well as effects on blood pressure, haemoglobin levels, and muscle fiber composition between aerobic and anaerobic training.
Caffeine is a plant-based stimulant consumed by people for centuries to increase energy and alertness. Today, people consume an average of 120,000 tons of caffeine per year, often exceeding recommended daily limits of 200-300mg. Caffeine is addictive as regular consumption leads to tolerance requiring more to feel the same effects. Exceeding 500-600mg daily can cause side effects like increased blood pressure and heart rate, ulcers, insomnia, and anxiety. Withdrawal from caffeine causes fatigue, headaches, and irritability similar to withdrawal from cocaine. The presentation recommends alternatives like ginseng, vitamin B12, and vitamin C to increase energy in a healthier way.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. The campaign will utilize various events and promotions to engage the local community, especially Georgia Southern University students. Strategies include fundraising events like a St. Patrick's Day bingo night, on-campus coffee sampling, and social media contests. The goals are to increase social media followers by 10%, bring more visitors to the shop to sample products, and increase student awareness of Three Tree's mission by 10%. The campaign will be evaluated by measuring audience reception through behaviors like event attendance and sales, attitudes through social media reviews, and awareness through surveys.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. They will hold fundraising events like a St. Patrick's Day bingo night and offer coffee sampling on campus and at a local church. Social media giveaways will also help promote the brand. Effectiveness will be measured by tracking event attendance, sales, social media engagement, and surveys to gauge changes in customer awareness, attitudes and behaviors regarding Three Tree.
This media plan was created for my Introduction to Media course. Our job was to pick a brand and develop a real life media plan that could potentially be used in the corporate world. Although our particularly choices were subjective, we had to ensure that our media buys had both a rhyme and a reason.
Participant sharing sare report dec 2014 (3)Glenn Muske
The document summarizes presentations from a local foods leadership training event in North Dakota. It includes:
1) Summaries of several local food projects in North Dakota, including the development of a food co-op and efforts to promote local, gluten-free crops.
2) Plans for future events like a cross-pollination tour between local food organizations and a farm-to-school marketing campaign.
3) Feedback from participants who found learning about different local food projects and ideas for funding useful for their own work.
Digital food marketing in adolescence – surveys conducted in a Norwegian cont...THL
This document summarizes a presentation on digital food marketing in Norway. It finds that many Norwegian children and adolescents consume unhealthy amounts of sugar, saturated fats, soda, and energy drinks. Regulations limit unhealthy food marketing to children under 13 through self-regulation, but these have limitations. Studies show teenagers are regularly exposed to "advertainment" on social media that promotes unhealthy foods through entertainment and peer influence without being recognized as ads. The presentation calls for stronger protections of teenagers from online unhealthy food marketing.
This document is a research report conducted for O Town Ice Cream, a locally owned ice cream shop in Opelika, Alabama. The researchers conducted an online survey of 149 Auburn University students to help O Town identify what this demographic is looking for in an ice cream shop and how to attract more college customers. Major findings included that 80% of respondents had never been to O Town and were unlikely aware it served food. However, 55% said they would be more likely to visit an ice cream shop in winter if it served food in addition to ice cream. Based on this, the researchers recommend O Town build its presence on Auburn's campus, promote its lunch menu and use Instagram to target college students.
This document provides information about organizing a Harvest Montana fundraiser to support local agriculture and healthy school fundraising. It describes how the fundraiser works, giving examples of past fundraisers. It then outlines 10 steps to organize a fundraiser, including reading materials, getting support, setting goals and timelines, choosing products and vendors, creating marketing materials, implementing sales, delivery, and follow up. The goal is to connect schools and local farms through a healthy fundraising option that supports student and community wellness.
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
The Product Development course requires students to create a new product and an analysis to determine if the product created should, or should not, move forward. This was then presented in front of the professor and the entire class.
Business model canvas of a Coffee shop Fozle Rabbi
Coffeeholic House aims to be a new coffee shop chain targeting young coffee lovers in Dhaka. Their business model canvas outlines key partnerships with local coffee suppliers and media supporters. Key activities will include quality control, employee training, and marketing. The value propositions are convenient locations, quality coffee at affordable prices, and a relaxing environment. Target customer segments are casual drinkers, students, freelancers and corporates. Revenue will be generated through coffee, snack and bakery sales, with the average daily revenue projected at 42,550 taka and monthly profit at 1015,025 taka.
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014ArabNet ME
#iRemember… not only an amazing experience, but also an experiment joining Com Fu, Barista Espresso and the Online Community!
With Social Media falling gradually into the trap of Traditional Media, a disruption of the routine was needed.
For this purpose, a Social Experiment was devised by moving content creation from the Brand to the People and creating the first CSR campaign for Barista Espresso.
This gave birth to a 360 degree activation on Alzheimer’s Awareness Month, where people contributed through the different Social Media Platforms in support of the Alzheimer’s Association of Lebanon.
Student Involvement in Campus Sustainability EffortsYitong Sun
This document outlines a campaign to increase student involvement in sustainability efforts at the University of Illinois at Urbana-Champaign. Currently, 68% of undergraduate students are uninvolved and 56% unaware of existing campus sustainability programs. The campaign aims to increase undergraduate involvement from the baseline of 32% to 37% in the first year, and then to 45% in the second year, through promotional activities like social media, posters, and stickers. A focus group found that students' motivation included peer pressure while barriers were lack of awareness and poor advertising of sustainability organizations. The budget for the two-year campaign is $117,000.
Kraft is developing a new social media and mobile app strategy to better engage with consumers. The strategy aims to position Kraft as the number one cooking brand for young adults and college students by creating an app that allows users to share recipes, cooking videos and engage in friendly competitions. Kraft will advertise the new app on social media platforms popular with their target audience and promote a fun, upbeat brand focused on creativity in cooking and showing that everyone can be a cook. The goal is to increase brand awareness and engagement with consumers through the new interactive platform.
11BSM4_Internet Marketing Strategy_Trung Nguyen CoffeeDuyen Le
Trung Nguyen Coffee was established in 1996 in Vietnam and has since grown to become a large corporation with nearly 1000 franchises worldwide. It aims to be a top brand that promotes Vietnamese culture and increases the country's economy. While it is currently the most popular coffee brand in Vietnam, Trung Nguyen faces threats from growing foreign competition and risks associated with its large franchise system. The document analyzes Trung Nguyen's marketing strategies and identifies opportunities to improve its online marketing presence and product offerings to better appeal to customers.
The marketing plan outlines George's plan to open a coffee shop called The Daily Grind near Victoria University in Wellington, New Zealand. Some key points:
- The 90m2 shop will be located on a busy street near student housing and universities to target the student customer base.
- A situational analysis identifies strengths like George's experience and the convenient location, as well as weaknesses like competition and limited budget.
- Marketing strategies will focus on social media, loyalty programs, and community events to build a loyal customer base.
- Financial projections estimate costs of rent, equipment, supplies and labor to calculate the break-even point for profitability. The shop aims to turn a profit in the first month
Trimona Presentation for Public Relations Proposal Claire Mirsky
This document outlines a marketing plan for Trimona Yogurt. It includes an analysis of the yogurt industry and competitors. The objectives are to increase brand awareness of Trimona Yogurt, strengthen its brand image, boost social media presence, and increase sales by 10% within a year. The strategies proposed include motivating new customers, improving social media usage, raising local awareness, and creating a cohesive brand identity. Tactics proposed include enhancing the social media and website, partnering with local events and schools, distributing promotional materials, and utilizing opinion leaders and brand ambassadors.
The Kill the Cup University Challenge was a four-week contest that encouraged students at eight universities to reduce disposable coffee cup waste. It resulted in a 65.4% increase in reusable cup usage, saving over 15,000 cups from landfill. Student teams competed for grants by increasing their school's reusable rate and participation. Over 1,200 students submitted photos, achieving the social awareness goal. Future improvements include streamlining data collection through shop partnerships and launching a mobile app.
- The campaign aims to increase a sense of community and perceived value of dining plans at Georgia Southern University.
- Research was conducted through surveys and analysis of customer satisfaction and purchasing behaviors.
- Strategies include educating students about benefits of meal plans, encouraging participation and engagement, and increasing social media use.
- Tactics include events like Taste of Dining Commons, Cultural Food Fest, and Trivia Nights as well as social media sweepstakes.
- The goals are to increase sense of community by 10% and perceived value of plans by 10% between 2017-2018.
Coffee Market Feasibility Study (Final)Sheila Grammo
An Enactus student group conducted a market feasibility study for a potential on-campus coffee shop at Evangel University. A survey of 606 students found that most students regularly visit off-campus coffee shops. The primary reasons for visiting were beverage quality and social atmosphere, not brand loyalty. Most visits were for sit-down stays of 1+ hours on weekday nights. Students said they would likely patronize an on-campus shop offering competitively priced premium drinks in a unique atmosphere. The student union was the most popular suggested location. The feasibility study recommends further exploring development costs for an on-campus coffee shop as described.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
Similar to Caffeine Consumption in College Students' Diets (20)
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
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2. Background
● In the past, regular caffeine
consumption was viewed
negatively
● However, new research has
found multiple health benefits,
including lowered risk for Type II
Diabetes and Cardiovascular
disease
4. SMART Goal
Increase the number of University of Illinois
Students over 20 years old to consume 400
milligrams of caffeine daily by May 2016 from
5. Focus Groups
● 3 Focus groups
● Approximately a hour
● Undergraduate &
Graduate
U of I students
● $10 Visa gift card raffle,
pizza, fruits, veggies, &
drinks were provided
6. Key Learnings from Focus Groups
Motivations
● Social aspect
● Daily routine
● Simple taste & smell of coffee
Barriers
● Amount of school work
● Source of energy
● Sense of being left out
● Lack of knowledge of mg of caffeine
8. Key Quotes
"I just miss the smell of it if I don't have coffee"
"I know some folks who extend their schedule... coffee actually allows
them to extend their days so they get less sleep"
"You don't really hear about people dying from tea or coffee - I've never
really heard of anyone die of excess amount of caffeine"
"I think for, especially for college students, in the arena of
things you could be worried about as far of substance abuse,
caffeine is low on the list"
10. Positioning Statement
“We want University of Illinois students
20 years and older to see drinking
caffeinated beverages, particularly
coffee, in a limited quantity of 400
milligrams or less a day as making an
informed choice and more important
and beneficial than excessive caffeine
consumption.”
11. Theories and Models
● Exchange Theory
● Stages of Change
Theory
(Transtheoretical
Model)
● Social Cognitive
Theory
13. Price
Monetary Incentives
● Limited coffee consumption
means less $$$ spent on
coffee
Non-Monetary Incentives
● Lower blood pressure
● Improved sleep
● Break addiction/dependence on caffeine for energy
● Convenience -- the app at tip of fingers
14. Place Strategies
● Be where students, faculty, and staff obtain
their caffeine
● Display posters containing app and caffeine
facts targeting students at the point of
decision making
15. Creative Strategies
● Drink responsibly: tagline on shirts and cups
● Coffeind: name for app and tagline for shirts
and cups
● Social Media
outlets
● Print posters
17. Messengers and Media Channels
Messengers:
● Coffee shops
● Illini Coffee Club
● Us
Media Channels:
● CUMTD
● Social Media and digital signs across campus
● Magazines and newspapers
● Posters, fliers, in-store signage
18. Implementation Plan
Phase 1: Fall 2015
● Quad Day Aug. 23, partnered w/ Illini Coffee Club
● Launch Party for phone app Sept. 29,
Co-sponsor w/ Courtyard
Cafe during National Coffee
Day
20. Implementation Plan
Phase 1: Spring 2016
● April 9, Mugs with Moms
● Reading Day May 5, Finals Warm-up
● Evaluation Survey for
App users and General
Campus Students
21. Implementation Plan
Phase 2: Fall 2016
● Quad Day Aug. 23,
partnered w/ Illini Coffee
Club
● Continue print media
advertisements
● Sept. 29, National Coffee
Day promotion partnered w/
Social Media
22. Implementation Plan
Phase 2: Spring 2017
● Taste of the Union
● Evaluation Survey for App
users and General Campus
Students
● May 6th 2017- SMI Success
Celebration
24. Monitoring and Evaluation Plan
Prior to Campaign
● Survey of 160 respondents
● Focus groups
During Campaign
● Tracking app downloads & usage
After Campaign
● Survey for app users
● General campus survey
Editor's Notes
The Dietary Guidelines Advisory Committee’s study that was published at the beginning of 2015 established that integrating 400 milligrams (About 3-5 cups of home-brewed coffee) of caffeine into an individual’s daily diet has important health benefits for adults who do not suffer from hypertension. Some of the benefits of this 400 milligram rule that the article included were a reduced risk of cardiovascular disease and lowered risk for developing Type II Diabetes. Also, there is a protective association between the consumption of caffeine and Parkinson’s Disease. This is according to a study published in the journal Movement Disorders from 2013. Although these positive outcomes exist, caffeine consumption has its downfalls when not consumed responsibly. In the past, caffeine was viewed negatively in reference to its consumption so as we were preparing for our focus groups, we were under the impression that drinking caffeine was a negative health habit and lowering it or removing it completely was what we needed to aim for.
Those who drink an excessive amount of caffeine regularly do have a long term risk of lowered bone density which can lead to fractures according to a 2013 study done by the American Journal of Epidemiology. Also, hypertensive individuals should consume minimal caffeine as it will further increase blood pressure.
College students and drinking coffee go hand-in-hand. However, most students don’t actively track specifically how much caffeine they are consuming on a regular basis despite the fact that doing so is important for their health. In an environment where it is easy to track calories and exercise through apps such as My Fitness Pal and devices such as FitBit, the concept of conscious and controlled caffeine consumption should be a salient and relevant topic for them.
At the beginning of this process, we wanted to reduce the number of students who are consuming excessive amounts of caffeine. However, we discovered from the results of our survey data that students are not drinking enough caffeine based on the number of cups indicated by respondents. Therefore, we changed our SMART goal to increasing the amount of students consuming 400 milligrams or less per day. Since there are positive health benefits to caffeine consumption, we feel that this transition in SMART goal can be justified.
3 focus groups were held in different days: Monday February 25 , Monday March 2, and Wednesday March 4. Each werel held at 7pm at the Lincoln Hall Room 4057.
Several Channels were used to recruit participants. Advertisment were dispersed as a digital copy on the researcher’s Facebook pages and groups. Emailing via student organization email list at U of I were used along with some face to face promotions at several different caffe around campus.
At every focus group, we had a moderator and at least 3 assistant moderators helping out with arrangements, refreshments, recording, taking notes, raffle (Visa gift card), welcoming and so on. 30 minutes debrief meetings were held right after the focus group.
Many students from the focus group mentioned that they consume coffee in need to be part of a social event with friends and co-workers. One of the participants mentioned, “I would go to Starbucks again if my roommate asks me to go with her even though I just had a cup of coffee”. Also, culture and family traditions often influenced students’ coffee drinking habits. Simple taste and smell of coffee was a huge motivation because sometimes people drink coffee not to gain energy or anything but only because they love the taste of it. The smell would trigger their desire to order a coffee.
The most significant barrier that students talked about was source of energy in order to keep up with the busy school works. Several of the students were using coffee as an energizing beverage to extend their hours of being wake up. In addition, lack of knowledge about caffeine consumption was another issue. None of the students knew how many caffeine was in a single cup of coffee or what is the recommended amount of caffeine per day. It was common in the focus groups for a participant to think 30 mg of caffeine was deadly, which is obviously not the case.
It was surprising for us to find out that some students associated caffeine with soda and energy drinks rather than coffee. It was brought to our attention that they either did not believe, or know, that the excessive consumption of coffee may affect their health in long run. They also believed that there were other important addictive issues to address on campus, such as, alcohol and drug addictions. Hence, the majority of the students felt that health interventions regarding caffeine consumption were unnecessary. However, they pointed out that because of their lack of knowledge on the health risks of excessive caffeine consumption, they felt that they might try to cut back on consuming coffee if they were made more aware of the health risks associated with it.
These quotes were all taken from our three focus groups.
According to our survey, almost 80% of students feel that they drink more caffeine after entering the college. However, they are not aware of how it affects their health and life patterns because they are not knowledgeable. To the right is the amount of caffeine that is recommended and some additional information. Important thing from the numbers though is that 1 cup of brewed or drip coffee only refers to homemade brews. The average amount of caffeine that is included in 1 cup of coffee from vendors like Starbucks is about 360 mg which is almost 4 times higher than coffee made at home.
College students drink coffee everyday both as part of their daily routine and as a way to help them gain more energy. However, our primary and secondary research has shown us that few of them are making an effort to consciously keep track of how much or how little they are consuming. We want to change their mindset about caffeine consumption and make the concept of tracking their levels of consumption as normal as tracking calories.
Exchange Theory: The cost to the students is taking the time to download the app and track their caffeine consumption.
Social Cognitive Theory: We are focusing on raising awareness and knowledge based on the notion of behavioral capabilities. Working with the University to make policy to influence this to become a social norm.
The Transtheoretical Model (Stages of Change Model) can both be applied to what we learned in our focus groups and to the implementation of our campaign. From our focus groups, we found that some students were not even thinking about if their caffeine consumption was too excessive let alone changing their behavior in the months to come. This applies to the precontemplation stage. There were participants who knew they drank much more caffeine than they probably should and others who just form the discussion and reflecting on their current habits, were considering limiting their consumption in the future. This would be the contemplation stage. From the focus group, there were not many people in preparation, or who were already thinking about reducing/ or increasing their caffeine intake. As for action, I remember a specific participant who was in the process of reducing their caffeine intake by replacing a cup of coffee with tea because it has a lower caffeine content and she wanted to lessen her dependence. This is the action stage because she was actively acting on the goal of limiting her intake, and had just started a few weeks prior.
We named our app “Coffeind” (caffeine fiend or coffee fiend). The main app is to track how much caffeine you’re taking each day.
The “home” page is pictured on the right. To add the amount of caffeine you’re taking, you click on the “+” button and the light brown part on the tumbler will go up and the milligrams will change. It resets automatically every midnight. If you click on the “track my caffeine,” it gives you a report that you can see by weekly, monthly, etc.
The map button is the top left and that will direct you to the page where you can find the nearest coffee shop based on your location. The coffee shops that will show up are our partners. Hypothetically speaking, they will have the milligrams info on their menus.
The connections button is the center top. Basically it will direct you to a page where you can connect with your friends or any coffee lovers. You can write statuses, post pictures, etc— related to coffee if possible, of course.
The information button is the right top and that’s where we will have our settings, account info, faqs, and most importantly, background information about our research, the risks of consuming excessive amount of caffeine, and benefits of consuming 400 mg of caffeine daily.
Lastly, whenever you want to go back to “home,” just press on the “coffeind” button.
The most impactful monetary incentive we wanted to integrate into the price strategy is the idea that limiting caffeine consumption also means limiting the expenses or money paid for the products. Also, items with lower caffeine content such as tea, tend to be cheaper than higher caffeinated beverages like cold brew coffee and espresso drinks.
As for non-monetary incentives, these really fall under two categories… convenience and improved health. Convenience because the app that is part of the initiative it literally at the fingertips of anyone who owns a smartphone, which most of our target audience of 20+ year olds owns. Lowered blood pressure is an important non-monetary incentive because heart disease is the number killer worldwide and high blood pressure is a contributing factor to heart attacks, strokes, etc. Improved sleep is an important benefit because instead of having to extend hours with caffeine and deprive sleep to get work done, limited caffeine intake will help student be alert enough to be productive to get work done, but won’t cause them to stay up late from a caffeine buzz and become further exhausted, fueling a vicious cycle. Lastly, caffeine can be addictive. Dependence on any substance is never a good idea. Not to say caffeine is comparable to a cigarette addiction but both can cost large sums of money and can be detrimental in excess.
We want to target students when they are at the point of decision making: coffee shops in Campus Town, restaurants, university dining halls, fraternity/sorority kitchens/dining rooms, TA offices, the Illini Union, ARC, and CRCE.
These are all places where students, faculty, and staff obtain their sources of caffeine.
Our brand includes the coffee tumbler and a specific color palette (gray, brown, tan, and pink). Some of our taglines are:
Drink responsibly - to catch the target audience’s eyes since they will most likely associate the phrase to alcohol
Don’t be a coffeind - we created the word “coffeind” combining coffee, caffeine and fiend
We will use traditional and non-traditional channels when promoting the app, such as, posters, fliers, banners, as well as social media and digital signs.
Some examples of what we will create: posters, T-shirts, and coasters. All promotes the app using our taglines.
The first set of messengers will include the coffee shops we are pairing with for the application to track caffeine intake. The second set of messengers will actually be member of the Illini Coffee Club, a RSO on campus who gathers and enjoys quality coffee. The final messengers will be US of course!
Social media: Facebook, Twitter, Tumblr, Snapchat
Digital Signs: The Illini Union, Housing, Dining Halls, Campus Rec
Magazines: On-campus Magazine, Campus Visitor’s Bereau, I-book
Newspaper: Daily Illini and Inside Illinois
Phase 1: Fall 2015:
Quad Day August 23rd: Partner with Illini Coffee Club to have a table on the Quad with the other Registered Student Organizations to give out promotional items (T-shirts, coasters, mugs, tumblers, car decals, stickers) and advertise the application and the upcoming launch party
Launch Party for Phone App September 29th (National Coffee Day) partnering up with the Courtyard cafe to sponsor our launch party event for the Phone Application. By partnering up with the Courtyard Cafe they will provide a venue for our launch party for free.
Benefits of partnership:
Free Marketing
Free Venue
Courtyard Cafe will pay up 50% of hiring a special guest or DJ
Courtyard will pay 50% of multimedia costs
Partner with coffee shop to give out free coffee to attendees
We will have our promotional giveaways
Phase 1: Winter 2015
Reading Day- December 10th Finals Warm-up Round
Partnering with coffee shops around campus for promotional items and rewards
Final Survival Kit:
Partnering up with a coffee shop to provide healthy snacks, energy bars, and $5 coupon for a caffeinated drink up 400 milligrams
Phase 1: Spring 2016
April 9th: Mugs with Moms
Partnering up with the Courtyard Cafe to have a Coffee and pastry tasting where students can bring their Moms during Mom’s Weekend
Giving out mugs that “Drink Responsibly with your Illini Mom”
A speaker to educate attendees on healthy caffeine consumption
Promote app
Reading Day- May 5th- Finals Warm-up
Partnering with coffee shops around campus for promotional items and rewards
Phase 2: Fall 2016
Quad Day August 23rd: Partner with Illini Coffee Club to have a table on the Quad with the other Registered Student Organizations to give out promotional items (T-shirts, coasters, mugs, tumblers, car decals, stickers) and advertise the application and the upcoming launch party
September 29th- National Coffee Day partnering up with a Social Media outlet such as Snapchat to create a “My Coffeind Story” and encourage students to submit photos captioned “A healthy 400 mg of *Emoji Coffee*” or “Drink Responsibly *Emoji Coffee*” at various coffee shops around campus that have partnered with us.
Phase 2: Spring 2017
Taste of the Union
Participate in an annual celebration with Illini Union food vendors and our coffee shop partners
Table at the event to promote app and give out promotional items
Evaluation Survey for App users and General campus students to gage the effectiveness of the application
May 6th 2017- SMI Success Celebration
Giving away promotional items
Partnering up with the Hooked app to give out special deals at local coffee shops
Overall, celebrate the increased awareness of our product and what healthy caffeine consumption is
Develop App $30,000
Facebook Ads $5,000 budgeted
Housing/Dining Hall Digitals $2,080 for 1 year contract, can change as often as we’d like
Campus Rec Digitals $1,040 for 1 year contract, can change as often as we’d like
Illini Union Digitals Free, if working with the Illini Union Food Vendors (this includes Starbucks, Latte Da, all Espresso Royale locations, Bevande, and satellite Einstein Bros Bagels)
Newman Hall Digitals Free
UI7 Still-Image Commercial Ads Free
Campus Visitor’s Bureau Ad $1,200 for full page, color ad
On Campus Magazine Ad $1,485 for full page, color ad
I-Book Ad $575 for full page, b/w ad
DI Ads $5,178 for quarter page, b/w ad, ran bi-weekly in Fall and Spring semesters
Inside Illinois Ad $3,060 for half page, b/w ad, ran monthly
Posters $2,500 for printing 1,000 per month
Fliers $450 for printing 1,000 per month
Banners $6,500 for 30 coffee shops and 100 frat/sorority houses
MTD Exterior Bus Ads $2,820 for 1 year contract
$1,920 for printing, changed 12 times for every month
Launch Party $5,000 budgeted
SMART Goal Party $5,000 budgeted
T-shirts $5,860 for 1,000 4-ink color on front and back
Coasters $800 for 10,000
Mugs $860 for 1,000
Tumblers $1,390 for 1,000
Stickers $900 for 10,000
Car Decals $700 for 2,000
Gift Cards/ Reward Cards $10,000 budgeted
Finals Week Survival Kit $2,500 budgeted
Mugs with Mom $2,500 budgeted
TOTAL $99,318
Prior to the campaign, we conducted a survey of general attitudes and knowledge of healthy levels of caffeine consumption among U of I students. During the campaign, we will track app downloads and usage, especially during the special events during the implementation plan for Mugs with Moms and the Finals Warm Up and for Quad Day and National Coffee Day. After the campaign is over, we will send out a survey to app users to learn about their knowledge about caffeine consumption and how often they consciously track their consumption as well as a general campus survey to see what the student body as a whole knows about consumption.