The author wants to open a specialty coffee shop to fill the growing demand and provide an unforgettable customer experience, unlike large coffee chains that prioritize profits over customers. The Pink Patio cafe will offer excellent customer service, coffee, and appreciation for life's simple joys. It will target adults who drink coffee daily but want a friendly atmosphere over mass chains. Sales projections and financial plans show the cafe will be profitable within three years.

1. The Problem The problem in the market today is that the major coffee company's are so large and competitive, that the focus has shifted from the customer and gone to making a profit. The demand for specialty coffee is ever growing and I want to fill that demand and also provide an unforgettable customer experience. I talked to a customer that felt like just another face, another five dollar bill, another cup of old coffee. They felt ignored and average, like they were nothing special and that the goal was just to get their money. I want to remove this expectation from the customers eyes and create a truly unique experience for each individual that comes into my cafe.

2. The Pink Patio To create a one of a kind cafe that provides excellent customers service and excellent coffee and an appreciation for the simple joys in life. Mission- Providing excellent customer experience and coffee

3. Vision- A Cafe that is more than just coffee

4. Values- Integrity, Value, Quality, Connection, Inspiration

5. Strategy- Uncompromising Customer service and Coffee

6. Industry Specialty coffee drink sales are increasing 20% per year

7. Independent coffee shops equal $12 billion a year in annual sales

8. 50% of the U.S population drink coffee

9. http://www.e-importz.com/Support/specialty_coffee.htm

10. Market Over 50% of Americans over the age of 18 drink coffee everyday