TV, Radio and Print Budget
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The document discusses budgets for video, radio, and print advertising. For video advertising on ITV between 9:30-17:30, the cost is estimated between £450-£11,000 depending on company size. Radio advertising on Capital FM is estimated to cost around £3000 for a 30-40 second spot based on their estimated 100,000 listeners. Print advertising costs vary depending on size, location, and images. A full-page magazine ad is £950 while an eighth page is £175, and premium locations cost up to £1300. Photographer costs are around £150 per photo session.
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Prices
The price of radio advertisements varies depending on factors like the number of listeners a station gets, with prices generally increasing as listenership rises. The time of day an ad airs also impacts cost, with morning and evening drive times usually being most expensive as that is when listenership is highest. Advertisers will choose stations targeting their desired audience to maximize the number of potential customers who might hear the ad.
Fsa
The document discusses different types of media ownership and funding models. A public service like the BBC is funded by taxpayers, while a private service like ITV generates revenue from advertising. ITV is an example of an independent company not traded on the stock market. The BBC receives funding from mandatory TV license fees paid by the public. In contrast, Disney is a private, independent film studio that funds itself through box office revenues. It has grown through vertical integration by acquiring other companies involved in filmmaking, and horizontal integration by expanding into related products and services based on its successful films.
Full campaign m edia unit21
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
Future of TV | Social Media Thunder
The document discusses how brand marketers can take advantage of the changing TV landscape. It notes that the number of linear TV broadcast channels in the UK has increased dramatically but that TV is becoming more of a commodity as viewing options expand. It suggests that TV channels want to attract sustainable audiences and offers strategic partnerships that leverage emotion as a way for brands to help grow their audiences. The document advocates formulating strategies based on engaging core customers and offering value to TV companies, and cites the book Influence as providing six principles of effective persuasion.
Insights of ad campaign run by Subway
Subway ran an advertising campaign that aired 5950 times across 33 networks with a $9.1M expenditure. The campaign targeted daytime and primetime hours, when audiences are largest. Daytime slots had the most airings of the top networks, likely because there are more daytime hours than primetime. The fourth week of the campaign saw peaks in airings across all dayparts, likely aiming to target students returning from winter break. Subway focused cable programs for the highest number of airings to reach a broad audience.
Fizzy drink inc
The document discusses creating an energy drink called "red eye" and a £4,000 budget to develop the product and advertise it on websites like YouTube and Facebook. It also lists some areas of film production that will be needed for the advertisement, including a sound supervisor, camera operator, lighting expert, and actors. The summary notes that decent actors are expensive and hard to find.
Case study direct line
Direct Line launched an advertising campaign featuring the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster. The ads aired on television, radio, and print featuring Wolf stating he can solve insurance problems for customers. The campaign targeted homeowners aged 30-40 who would recognize Wolf and be interested in insurance. It was a successful campaign that creatively used a memorable celebrity to gain attention and present the company's benefits in a humorous yet clear way.
Direct line case study
- The Direct Line advertising campaign featured the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster and more efficiently.
- The ads showed Wolf solving people's insurance issues using Direct Line's offerings. This was meant to challenge other insurance companies and question if their policies could do the same.
- The campaign cost £40 million and was produced by Saatchi & Saatchi, featuring A-list celebrity Harvey Keitel as Winston Wolf. Its unique aspect was using a well-known character to advertise insurance.
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Prices
The price of radio advertisements varies depending on factors like the number of listeners a station gets, with prices generally increasing as listenership rises. The time of day an ad airs also impacts cost, with morning and evening drive times usually being most expensive as that is when listenership is highest. Advertisers will choose stations targeting their desired audience to maximize the number of potential customers who might hear the ad.
Fsa
The document discusses different types of media ownership and funding models. A public service like the BBC is funded by taxpayers, while a private service like ITV generates revenue from advertising. ITV is an example of an independent company not traded on the stock market. The BBC receives funding from mandatory TV license fees paid by the public. In contrast, Disney is a private, independent film studio that funds itself through box office revenues. It has grown through vertical integration by acquiring other companies involved in filmmaking, and horizontal integration by expanding into related products and services based on its successful films.
Full campaign m edia unit21
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
Future of TV | Social Media Thunder
The document discusses how brand marketers can take advantage of the changing TV landscape. It notes that the number of linear TV broadcast channels in the UK has increased dramatically but that TV is becoming more of a commodity as viewing options expand. It suggests that TV channels want to attract sustainable audiences and offers strategic partnerships that leverage emotion as a way for brands to help grow their audiences. The document advocates formulating strategies based on engaging core customers and offering value to TV companies, and cites the book Influence as providing six principles of effective persuasion.
Insights of ad campaign run by Subway
Subway ran an advertising campaign that aired 5950 times across 33 networks with a $9.1M expenditure. The campaign targeted daytime and primetime hours, when audiences are largest. Daytime slots had the most airings of the top networks, likely because there are more daytime hours than primetime. The fourth week of the campaign saw peaks in airings across all dayparts, likely aiming to target students returning from winter break. Subway focused cable programs for the highest number of airings to reach a broad audience.
Fizzy drink inc
The document discusses creating an energy drink called "red eye" and a £4,000 budget to develop the product and advertise it on websites like YouTube and Facebook. It also lists some areas of film production that will be needed for the advertisement, including a sound supervisor, camera operator, lighting expert, and actors. The summary notes that decent actors are expensive and hard to find.
Case study direct line
Direct Line launched an advertising campaign featuring the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster. The ads aired on television, radio, and print featuring Wolf stating he can solve insurance problems for customers. The campaign targeted homeowners aged 30-40 who would recognize Wolf and be interested in insurance. It was a successful campaign that creatively used a memorable celebrity to gain attention and present the company's benefits in a humorous yet clear way.
Direct line case study
- The Direct Line advertising campaign featured the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster and more efficiently.
- The ads showed Wolf solving people's insurance issues using Direct Line's offerings. This was meant to challenge other insurance companies and question if their policies could do the same.
- The campaign cost £40 million and was produced by Saatchi & Saatchi, featuring A-list celebrity Harvey Keitel as Winston Wolf. Its unique aspect was using a well-known character to advertise insurance.
Aldi - Campaign Case Study
Aldi's "Like brands only cheaper" campaign represents the company as affordable yet high quality. The campaign uses radio, television, and print ads featuring ordinary people discussing Aldi exclusive brand products that are as good as name brands but cheaper. The ads aim to engage domestic middle-aged and older UK audiences through humor and simplicity. Regulatory bodies like the ASA and OFCOM oversee advertising claims and ensure compliance with broadcasting standards.
Client guide
The document outlines the process for creating a radio advertisement for Sprite. Key steps included researching successful radio ads in terms of style and techniques, drafting a treatment that pitched the ad to the target demographic of young adults, and creating a script. Production involved recording the voiceover and editing music and sound effects. The finished ad was intended to be aired on a college radio station to promote Sprite to students.
Treatment
The document discusses plans for two radio advertisements - one for lower school and one for sixth form - at Ringwood School. It outlines that each advert will be 30 seconds and contain sounds from the school along with scripted dialogue. The lower school advert will focus on academic achievements and grades, while the sixth form advert will highlight subject offerings and the performing arts department. The intended audience is parents of potential students for both ads, focusing on academic success and student happiness. Recording could take place at the school's music technology department or a local studio, with costs estimated at £100 or less. Radio advertising costs are estimated at £2 per 1000 listeners, with costs of £428-£675 to run the ads on local stations.
Meeting
The document discusses plans for two radio advertisements - one for lower school and one for sixth form - at Ringwood School. It outlines the target audiences, which are parents for the lower school ad and students for sixth form. It provides details on the content of each ad, with the lower school ad focusing on academic achievements and the sixth form ad highlighting various departments and subject offerings. Finally, it discusses potential recording locations and costs, estimating a maximum of £100 to record at a local studio and £428-£675 per 30 second ad on two local radio stations, depending on listenership.
Codes and conventions of a radio trailer
Radio advertisements typically range from 15 to 60 seconds, with 30 seconds being average. They will promote a product's qualities using a jingle, upbeat voiceover often by a woman, and slogan. The language and accent used will be tailored to the target demographic and aim to attract attention. Local radio stations can advertise for local businesses, using jingles and effects, while national stations reach wider audiences but target ads during rush hours.
Presentation unit 8 radio
Public service broadcasting (PSB) in the UK aims to inform, educate, and entertain the public rather than focus solely on commercial purposes. The BBC radio stations each have their own remits regarding target audiences and types of programming. For example, Radio 1 targets 15-29 year olds with modern music and speech, while Radio 3 focuses on classical music and expanding cultural horizons without a specific target age group. Commercial radio is funded through advertising and appeals mainly to pop music listeners. Non-profit community radio is run independently by local people on a voluntary basis. New technologies like digital radio and online streaming have expanded how people access radio programming. Working in radio involves roles like presenting, scriptwriting, and research. Freelancing
The structures and techniques of tv advertisements
This document discusses the structures and techniques used in television advertisements. It identifies common structures such as talking heads, realist, anti-realist, animation, series, documentary, and demonstrations. It also discusses techniques like humorous, surreal, dramatic, nostalgic, and parodic. Key points covered include unique selling points, advantages over competitors, lifestyle appeal, brand identity, and regulation by organizations like the ASA. Audience information like BARB viewing figures and classification systems are also outlined. Finally, the document touches on uses of metaphors and similes in ads.
Financial considerations
There are several factors that determine the cost of radio advertising, including the popularity of the station, time of day, and length of the commercial. Generally, advertisers pay £2 per 1000 listeners, with morning and evening rush hours being the most expensive. This document provides an example rate of £2910+VAT for a 30-second commercial aired 80 times over 1 week, reaching over 400,000 listeners on KEY 103 and MAGIC. Choosing a station whose audience matches the target demographic is important to effectively reach potential customers.
Presentation unit 8 radio
PSB (Public Service Broadcasting) programs are meant to inform, educate, and entertain the public rather than just for commercial purposes. They must reflect life in the UK. The BBC radio stations each have different remits - Radio 1 entertains 15-29 year olds with modern music, Radio 2 appeals to those over 35 with mixed music and speech, Radio 3 focuses on classical music and culture, Radio 4 offers in-depth news/current affairs for all audiences, and Radio 5 Live provides non-stop news and sports coverage. Commercial radio relies on advertising revenue and plays popular music charts. Non-profit community radio is run by volunteers for local audiences. New technologies like digital radio, internet streaming, and podcasts have made
Television advertising techniques
The document discusses various techniques used in television advertising, including narrative structures, visual marketing, mini fictions, animation, humor, surrealism, parody, realism vs anti-realism, codes and conventions. It provides examples like John Lewis Christmas ads that use narrative and Cadbury Gorilla ads that employ surrealism. Special effects are also discussed as a technique to make ads more appealing.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and basic props to avoid risking too much money for their first film.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and took on directing, editing, and acting roles themselves to keep costs down for their first production.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors and minimal props due to its low budget. As founders of the production company, they also served as directors, editors and actors in the film.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors to keep costs down as a new production company. As directors, editors and actors for their own low-budget film, their names will be listed in the titles.
Advertising structures
The document analyzes different types of advertising structures including talking heads, realist narratives, anti-realist, animation, series, documentaries, and demonstrations. It provides definitions for each structure and analyzes examples in terms of purpose, mise en scene, target audience, editing techniques, and camera angles. The various structures are used to effectively engage audiences and sell products through different storytelling approaches.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
Treatment v2
This document proposes an alternative radio advertisement for Sprite that would target college students and families. It suggests broadcasting the ad on a college radio station and a mainstream radio station to reach both audiences. The ad would have a more formal tone than the original but still be upbeat. It would include dialogue to better advertise the product and use background sounds to set the scene without any dead air. The goal is still to meet the company's target of marketing Sprite to both young adults and families.
Analysing the style of adverts
This document analyzes the style of several advertisements. It discusses ads for Sony Bravia that use surreal or humorous concepts, Old Spice ads that are parodies, a Lynx ad that relies on sex appeal, a Sky ad featuring David Beckham to leverage his fame, a Go Compare ad that relies on repetition, a Think ad that uses shock, and a Skoda Fabia ad that relies on intertextuality and humor by building a car out of unusual materials. The document examines how each style is an appropriate technique for the product being advertised and whether the ads are successful based on their memorability and ability to get their point across.
My best presentation
The document discusses the benefits of television advertising for Dornbaum Hotel. It states that TV advertising can reach a large audience and grab their attention with sights, sounds and motion. It also allows companies to develop a personality and memorable ads. TV captures peoples' full attention while watching. Slogans can effectively sell a property. The benefits include potential 50% increase in sales revenue, gaining new guests, and enabling expansion by building an international brand from increased revenue.
Brand
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
Radio Commercial Script
A radio commercial uses romantic background music and restaurant sound effects to set the scene of a couple on a date. A man compliments his date on how beautiful she looks in her golden dress with brown dots. He says he has been waiting for this moment for a long time. The commercial then promotes Maryland Cookies as the perfect gift for Valentine's Day.
Maryland Cookie – Cookie Love Script
Josh is on what seems to be a romantic date at a restaurant, complimenting his dinner companion's dress and saying he's been waiting a long time for their moment. However, the camera pans out to reveal Josh has been talking to and holding a Maryland cookie the whole time. He then devours the cookie voraciously. The ad finishes by promoting Maryland Cookies with the slogan "cookie love".
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Aldi - Campaign Case Study
Aldi's "Like brands only cheaper" campaign represents the company as affordable yet high quality. The campaign uses radio, television, and print ads featuring ordinary people discussing Aldi exclusive brand products that are as good as name brands but cheaper. The ads aim to engage domestic middle-aged and older UK audiences through humor and simplicity. Regulatory bodies like the ASA and OFCOM oversee advertising claims and ensure compliance with broadcasting standards.
Client guide
The document outlines the process for creating a radio advertisement for Sprite. Key steps included researching successful radio ads in terms of style and techniques, drafting a treatment that pitched the ad to the target demographic of young adults, and creating a script. Production involved recording the voiceover and editing music and sound effects. The finished ad was intended to be aired on a college radio station to promote Sprite to students.
Treatment
The document discusses plans for two radio advertisements - one for lower school and one for sixth form - at Ringwood School. It outlines that each advert will be 30 seconds and contain sounds from the school along with scripted dialogue. The lower school advert will focus on academic achievements and grades, while the sixth form advert will highlight subject offerings and the performing arts department. The intended audience is parents of potential students for both ads, focusing on academic success and student happiness. Recording could take place at the school's music technology department or a local studio, with costs estimated at £100 or less. Radio advertising costs are estimated at £2 per 1000 listeners, with costs of £428-£675 to run the ads on local stations.
Meeting
The document discusses plans for two radio advertisements - one for lower school and one for sixth form - at Ringwood School. It outlines the target audiences, which are parents for the lower school ad and students for sixth form. It provides details on the content of each ad, with the lower school ad focusing on academic achievements and the sixth form ad highlighting various departments and subject offerings. Finally, it discusses potential recording locations and costs, estimating a maximum of £100 to record at a local studio and £428-£675 per 30 second ad on two local radio stations, depending on listenership.
Codes and conventions of a radio trailer
Radio advertisements typically range from 15 to 60 seconds, with 30 seconds being average. They will promote a product's qualities using a jingle, upbeat voiceover often by a woman, and slogan. The language and accent used will be tailored to the target demographic and aim to attract attention. Local radio stations can advertise for local businesses, using jingles and effects, while national stations reach wider audiences but target ads during rush hours.
Presentation unit 8 radio
Public service broadcasting (PSB) in the UK aims to inform, educate, and entertain the public rather than focus solely on commercial purposes. The BBC radio stations each have their own remits regarding target audiences and types of programming. For example, Radio 1 targets 15-29 year olds with modern music and speech, while Radio 3 focuses on classical music and expanding cultural horizons without a specific target age group. Commercial radio is funded through advertising and appeals mainly to pop music listeners. Non-profit community radio is run independently by local people on a voluntary basis. New technologies like digital radio and online streaming have expanded how people access radio programming. Working in radio involves roles like presenting, scriptwriting, and research. Freelancing
The structures and techniques of tv advertisements
This document discusses the structures and techniques used in television advertisements. It identifies common structures such as talking heads, realist, anti-realist, animation, series, documentary, and demonstrations. It also discusses techniques like humorous, surreal, dramatic, nostalgic, and parodic. Key points covered include unique selling points, advantages over competitors, lifestyle appeal, brand identity, and regulation by organizations like the ASA. Audience information like BARB viewing figures and classification systems are also outlined. Finally, the document touches on uses of metaphors and similes in ads.
Financial considerations
There are several factors that determine the cost of radio advertising, including the popularity of the station, time of day, and length of the commercial. Generally, advertisers pay £2 per 1000 listeners, with morning and evening rush hours being the most expensive. This document provides an example rate of £2910+VAT for a 30-second commercial aired 80 times over 1 week, reaching over 400,000 listeners on KEY 103 and MAGIC. Choosing a station whose audience matches the target demographic is important to effectively reach potential customers.
Presentation unit 8 radio
PSB (Public Service Broadcasting) programs are meant to inform, educate, and entertain the public rather than just for commercial purposes. They must reflect life in the UK. The BBC radio stations each have different remits - Radio 1 entertains 15-29 year olds with modern music, Radio 2 appeals to those over 35 with mixed music and speech, Radio 3 focuses on classical music and culture, Radio 4 offers in-depth news/current affairs for all audiences, and Radio 5 Live provides non-stop news and sports coverage. Commercial radio relies on advertising revenue and plays popular music charts. Non-profit community radio is run by volunteers for local audiences. New technologies like digital radio, internet streaming, and podcasts have made
Television advertising techniques
The document discusses various techniques used in television advertising, including narrative structures, visual marketing, mini fictions, animation, humor, surrealism, parody, realism vs anti-realism, codes and conventions. It provides examples like John Lewis Christmas ads that use narrative and Cadbury Gorilla ads that employ surrealism. Special effects are also discussed as a technique to make ads more appealing.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and basic props to avoid risking too much money for their first film.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and took on directing, editing, and acting roles themselves to keep costs down for their first production.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors and minimal props due to its low budget. As founders of the production company, they also served as directors, editors and actors in the film.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors to keep costs down as a new production company. As directors, editors and actors for their own low-budget film, their names will be listed in the titles.
Advertising structures
The document analyzes different types of advertising structures including talking heads, realist narratives, anti-realist, animation, series, documentaries, and demonstrations. It provides definitions for each structure and analyzes examples in terms of purpose, mise en scene, target audience, editing techniques, and camera angles. The various structures are used to effectively engage audiences and sell products through different storytelling approaches.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
Treatment v2
This document proposes an alternative radio advertisement for Sprite that would target college students and families. It suggests broadcasting the ad on a college radio station and a mainstream radio station to reach both audiences. The ad would have a more formal tone than the original but still be upbeat. It would include dialogue to better advertise the product and use background sounds to set the scene without any dead air. The goal is still to meet the company's target of marketing Sprite to both young adults and families.
Analysing the style of adverts
This document analyzes the style of several advertisements. It discusses ads for Sony Bravia that use surreal or humorous concepts, Old Spice ads that are parodies, a Lynx ad that relies on sex appeal, a Sky ad featuring David Beckham to leverage his fame, a Go Compare ad that relies on repetition, a Think ad that uses shock, and a Skoda Fabia ad that relies on intertextuality and humor by building a car out of unusual materials. The document examines how each style is an appropriate technique for the product being advertised and whether the ads are successful based on their memorability and ability to get their point across.
My best presentation
The document discusses the benefits of television advertising for Dornbaum Hotel. It states that TV advertising can reach a large audience and grab their attention with sights, sounds and motion. It also allows companies to develop a personality and memorable ads. TV captures peoples' full attention while watching. Slogans can effectively sell a property. The benefits include potential 50% increase in sales revenue, gaining new guests, and enabling expansion by building an international brand from increased revenue.
Brand
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
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The structures and techniques of tv advertisements
The structures and techniques of tv advertisements
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Radio Commercial Script
A radio commercial uses romantic background music and restaurant sound effects to set the scene of a couple on a date. A man compliments his date on how beautiful she looks in her golden dress with brown dots. He says he has been waiting for this moment for a long time. The commercial then promotes Maryland Cookies as the perfect gift for Valentine's Day.
Maryland Cookie – Cookie Love Script
Josh is on what seems to be a romantic date at a restaurant, complimenting his dinner companion's dress and saying he's been waiting a long time for their moment. However, the camera pans out to reveal Josh has been talking to and holding a Maryland cookie the whole time. He then devours the cookie voraciously. The ad finishes by promoting Maryland Cookies with the slogan "cookie love".
Drafts of Posters and Magazine Advert
This document contains two short sections about magazines and posters. It lists "Magazine" as the first section and "Poster" as the second without providing any other details.
Production Schedule Poster and Magazine
The print production schedule for February 9th 2017 lists 5 shots to be filmed from 10:00 AM to 10:45 AM in the studio, with equipment setup from 9:35 AM to 10:00 AM and wrap-up from 10:50 AM to 11:15 AM.
Production Script TV Advert
The actor looks intently at something off camera. As the camera zooms out, it is revealed he is speaking to and smiling at a cookie in his hand, complimenting its golden brown dots. He says he has been waiting for this moment and then eats the cookie. The video ends with the Maryland logo and slogan "Cookie Love" on a red background with images of cookies.
Production Schedule
The production schedule outlines the plan for shooting on February 8th and 9th, 2017. On the first day, the crew will set up equipment from 9:35-10 AM at the studio, then shoot five scenes between 10-10:45 AM before wrapping up by 11:15 AM. The second day follows the same schedule, with setup from 9:35-10 AM and wrap by 11:15 AM at the studio location.
Location Recce and Storyboard
The TV commercial will film in a studio made to look like a restaurant with a darkened room and table. An actor will sit at the table while the camera faces and zooms out from the actor, eventually revealing he is speaking to a cookie on his hand which he then eats at the end of the commercial.
Production Schedule Radio
The radio production schedule for February 8th 2017 includes setting up equipment from 9:45 AM to 10 AM in the studio, recording 7 takes from 10:05 AM to 10:46 AM, and wrapping up equipment from 10:50 AM to 11:05 AM.
Advertising pitch
This document outlines advertising ideas and plans for promoting "Ghost Chili Chips." The advertising ideas include a TV ad where friends turn into ghosts after eating a ghost pepper chip, a poster where half a face turns ghostly, and a daring radio ad. The ads will link with the slogan and be released over 6 weeks, starting with a billboard and ending with an online competition. The product will sell by daring people to try the extremely hot chips. Schedules and budgets are provided for producing the TV, radio, and print ads. Legal and ethical issues as well as sample materials are also discussed.
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Similar to TV, Radio and Print Budget
Financial considerations
The cost of radio advertising depends on several factors:
- The general cost is about £2 for every 1000 listeners reached, so ads with more listeners are more expensive.
- The day and time an ad airs affects the price, with morning and late afternoon slots being the most popular and expensive.
- Ad lengths of 30 seconds are most common but shorter ads are half the price.
- Choosing a station focuses on the target audience rather than overall popularity.
- Ads typically run for 4 weeks or longer for intensive campaigns.
Pr5 the commercial production process
Island Records has commissioned Salford City Radio to create a radio commercial promoting Bon Jovi's upcoming 2017 UK tour. The commercial aims to sell out the tour's stadium shows. Island Records has provided guidance on the commercial's content and target audience.
Due to Bon Jovi's popularity and the goal of reaching a wide audience, the production budget for the commercial will be high. Costs will include script writing, audio production, voice actors, music licensing, and airtime on various radio stations. Airtime costs will be significantly more expensive for popular stations like BBC and Capital FM.
The commercial will need to license Bon Jovi's music from the record label. It will also need to pay public performance
Treatment
The document discusses plans for two 30-second advertisements for a school and sixth form with a £2000 budget. Scenes will include exam results and student testimonials with an original soundtrack. The sixth form ad targets year 11 students and parents, while the school ad targets year 6 students and parents who make the decision. The ads will provide facts about grades, clubs, and positives of attending to appeal to the target audiences. Each ad will cost £1000 to be of the same standard and utilize most of the budget on actors, with potential additional costs for locations and equipment to record at school studios instead of external ones.
Financial considerations
There are several financial considerations when producing a radio advertisement. These include paying a production company to create the ad, paying for voice actors and music, and the costs of equipment if producing ads in-house. Setting up a soundproof recording studio can cost thousands. The cost to broadcast an ad depends on the radio station, with national stations being more expensive. A sample rate card shows a week of ads on a station with 733,000 weekly listeners would be £2910 plus VAT. Companies can request different time slots, which may increase or decrease the total cost.
Financial considerations
Financial considerations are important in commercial radio production. Music royalty payments must be made to copyright holders when their music is used. Voice over artist fees typically start at £400 per hour but can be much higher for celebrity talent. Trafficking costs refer to the cost of airing an advertisement during prime listening hours between 6-10am and 5-9pm, which is more expensive due to larger audiences, versus overnight hours when audiences are smaller. Rate cards show large price differences between popular and unpopular airing times.
Treatment
The document discusses the treatment for two advertisements promoting a school and sixth form. It notes that the advertisements will each be 30 seconds long to fit within the £2000 budget. The ads will include information about past exam results, student testimonials, and custom soundtracks. The sixth form ad will target year 11 students and parents, while the school ad will target year 6 students and parents. Both ads aim to inform viewers about the school's offerings and achievements in order to appeal to and recruit students. Each ad is budgeted at £1000 to evenly split the budget. Recording will likely take place at the school studio to save costs, but a local commercial studio could be used for £40 per hour if needed.
Financial Considerations
Financial considerations for radio production and advertising include royalty fees paid to broadcast ads and use music, which can vary significantly based on the station and time of day. Additional costs include music royalties paid to musicians, studio rental fees, wages for those editing or assisting technically with ad creation, and voice artist fees for those providing voiceovers. Proper budgeting of these flexible expenses is key to creating cost-effective radio ads.
Pure productions presentation
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Pure productions presentation
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Pure productions
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Pure productions
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Pure productions
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Unit 21 LO2 Section B
The document outlines a marketing campaign for a lower school and sixth form involving radio advertisements. For the lower school, ads would run from September 9th to October 3rd four times a weekday between 8-8:30am and 3:25-3:45pm, targeting school pick-up and drop-off times. For the sixth form, ads would run from October 7th to November 6th with some ads between 8-8:30am for parents and 3:45-6:00pm for students. Posters would also be displayed alongside the radio ads. TV ads are not recommended due to high national costs. Heart FM is suggested for the lower school ads and Capital FM for the sixth form evening ads due
Ch 14 business management ppt
The document discusses different types of advertising media and their costs. It identifies newspapers, magazines, television, radio, direct mail, and the internet as major advertising media. It describes key advantages and disadvantages of each medium. For example, newspapers have a short ad lifespan but are inexpensive, while magazines have longer ad lifespans but cannot target local areas. Television reaches wide audiences but ads are expensive to produce. The cost of advertising depends on factors like the audience size, ad format, placement, and frequency.
How To Use Television
The document provides guidance on using television advertising for small businesses. It discusses advantages like creating memorable images and giving viewers a sense of experiencing a product. Disadvantages include high production and advertising costs. Effective strategies for small budgets include producing spots locally for $250-$5000 and targeting shows with specialized audiences. Buying packages of spots or advertising during specific dayparts and programs can also be cost-effective.
Unit 15 - LO4 - pitch
This document summarizes the steps Owen Shepherd took to create a print-based advertisement poster for a music festival. It includes his initial proposals, two hand-drawn draft layouts, two Photoshop drafts showing placement of elements, campaign message promoting the festival as a musical getaway, photoshoot plan to feature artists, considerations for house style including colors and fonts, test photography from a live performance, production plan, budget summary, risk assessment, proofreading process, location recce for the photoshoot, considerations of legal and ethical regulations, and the final festival poster.
Spotify vs Radio Ads
Spotify allows for more targeted advertising than radio in several ways:
1) It can target ads based on attributes like age, gender, location, language, time of day, genre, and playlist, whereas radio is more limited in its targeting abilities.
2) Spotify ads can reach a worldwide audience, while radio requires advertising on multiple stations around the world.
3) Spotify advertising has a lower cost - £10 per 1000 interactions compared to £10,000 for a week of national radio airtime, allowing more targeted reach for the same price.
Radio advert report
Radio advertisements must be concise to maintain listener attention. They typically last 30 seconds, use repetition and music to reinforce their message. A radio ad needs to quickly grab attention, paint a picture, and call listeners to action in the short time available. While low-cost to produce, radio ads have only sound to engage listeners who may be multitasking.
Treatment
The document discusses creating two 30-second advertisements for a school within a £2000 budget. Each ad will cost £1000 to create. One ad will target year 11 students and parents about the sixth form program, focusing on exam results, student opinions, and school offerings. The other will target year 6 students and parents about the school itself, emphasizing accessibility for parents. Recording will take place at the school's radio studio to save costs.
Treatment
The document discusses creating two 30-second advertisements for a school within a £2000 budget. Each ad will cost £1000 to create. One ad will target year 11 students and parents to promote the sixth form program, while the other will target year 6 students and parents to promote the school. Both ads will include information about past exam results, student testimonials, and highlight the benefits of attending the school. The ads will likely be recorded at the school's radio studio to keep costs low.
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TV, Radio and Print Budget
- 1. Video Budget - Equipment and Crew Since I’m looking at placing my advert on ITV 1 during the Daytime slot (9:30 – 17:30), it is cost a mediocre amount of £450 to £11,000, considering how big the Maryland company is. I would put my advert at this time, because it’s a time where children and their parents/careers are watching TV (mostly from 15:00 onwards), and thus the whole family is likely to see the advert at the same times.
- 2. Radio Budget - To properly see roughly how much money it would cost to purchase a slot on a radio show like Capital FM, I would have to look at RAJAR to see how many viewers the radio channel gets and at what times. However, it is difficult to find the exact number of people that listen to this specific radio channel from 9:30 to 17:30, and for that reason I can only guess how many listeners do. Looking at the ruler of thumb, the rate at which a radio advert is priced is £2 per thousand listeners. From this I can estimate that due to Capital FM being such a popular channel, they are likely to reach 100,000 listeners during the time in which my advert will be aired. Overall, taking into consideration that I am purchasing an advertisement spot in a fairly popular regional radio station, to be played on a regular basis every week, it is expected that I would be looking at a cost of about £3000. This price covers the script writing, audio production, actors, music and sound effects. This cost is also reasonable for a 30 – 40 second radio advert, as the amount of money that will be made back is going to be much greater than the money used to purchase the radio spot.
- 3. Print Budget - There’s a variety of prices when it comes to placing adverts in a magazine, depending on how much a company is looking to spend and how big they want their advertisement on the page, as well as the location of the advertisement. The first thing to note is the size of the advertisement on the page, as the larger and more space the advert takes up, the more pricey it is. For example, a full page single insertion for a magazine advert will cost £950, whereas an eighth of a page single insertion will amount to about £175. As well as having to take the size of the advert into consideration, there are also options to use up a ‘premium position’ of the magazine, these being the back page, inside front/back and the first few pages. These are obviously much more expensive (up to £1300) as the customer will see the advert straight away, but if purchased it will ensure the consumer will have the advert in mind as they read on, so its an effective location to place an advert. Creating the images for the advertisements is a completely thing in itself, and will also cost to create a decent image. Photograph shoot prices vary on the skill of the person taking the photo and editing the image, so essentially the customer is paying for the ability of the photographer. It is safe to assume that to hire a photographer to take a few pictures, slightly edit and then purchase the pictures would cost around £150 per session, which is a reasonable price. Finally, poster prints have a variety of prices and options, from different sized printing options to different purposes. The posters that would be best for this campaign are outdoor and indoor posters, so that adverts can be placed inside stores and on major streets for people to see.