Industry updates on key mobile trends 6 22 12


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Industry updates on key mobile trends 6 22 12

  1. 1. Industry updates on key mobile trendsWEEK ENDING 6/22/2012 1
  2. 2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 6/22/2012Mobile Trends Microsoft unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and relying on partners to make the machines in a renewed attempt to take on Apple iPad. The tablet has a 10.6-inch display and will run the new version of Microsofts operating system. Many marketers assume that by having a mobile application, it means that they have a mobile-first marketing strategy. However, a rare few provide the whole package. Gilt Groupe is a brand leading in the mobile space, and below are a few reasons why. – Gilt has a mobile site, as well as applications for iPhone, iPad, Android and BlackBerry devices. – Gilt constantly offers mobile-only deals such as access to presale events. – Gilt is focusing on mobile technologies, international availability and high levels of personalization on its Web site. – Utilizing savvy use of social media to drive awareness, Gilt combines the flash sale with a very sophisticated use of data wherein they have effectively identified the people that use particular devices and the time of day that they have a higher probability to be on them and use this to deliver their opportunities with optimal focus. – Quick facts (eMarketer): – 30% of revenue comes from mobile users, and that number increases on weekends when consumers are not in front of their computers. – To date, the largest mobile purchase was a $24,000 vintage Rolex watch. 2
  3. 3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 6/22/2012Mobile Trends (cont.) A J.D. Power and Associates pay-to-view study shows that paid content viewing on tablets and mobile phones increased from 2011. – Viewers most often use tablets to watch paid video content, with 18% of customers using the handheld device, up 11% YoY. Wireless phone users increased 16%, up 14% YoY. Of all paid content viewing, 29% of video service customers used mobile devices to watch the content. Conversely, PC/Mac viewing declined 39% from 48% in 2011. – The study also showed that Gen Y and baby boomer customers have vastly different usage and viewing practices, but fewer differences in satisfaction levels. Gen Y customers cite cost and customer service for their lower satisfaction, while baby boomers say that billing, ease of use and the variety of the services programming increased their satisfaction. 3