The document discusses the importance of vision for business leaders and organizations. It provides definitions of vision, examples of visions from major companies like Tata, Microsoft, and LinkedIn. It also outlines key characteristics of an effective vision, such as being inspirational, encouraging independent action, and having broad appeal. Finally, the document emphasizes that developing a clear and compelling vision of the future is the most important function of a leader, and that for a vision to be effective it must be developed and communicated by leaders and supported by followers.

1. CREATING A
VISION

2. About Vision
“Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to
completion.”
- Jack Welch

3. Vision
• An attractive, ideal future that is credible yet not readily
available.
• It should evoke a picture in the mind and suggests a
future orientation, implies a standard of excellence or
virtuous condition, and has the quality of uniqueness!

4. Vision of Major Companies
TATA International
To be globally significant in each of our chosen businesses by 2025.
Microsoft
“To help people and businesses throughout the world realize their full
potential.”
LinkedIn
Create economic opportunity for every member of the global workforce.
Facebook
Connect with friends and the world around you on Facebook.

5. The Domain of Strategic Leadership
Vision
Mission
Strategy
Architecture for alignment and implementation

6. Questions to Ask?
The leader must ask three questions to test his or her vision:
1) Is this the right time?
2) Is this the right direction?
3) Are these the right goals?

7. Vision must be able to:
• Work at multiple levels
• Be inspirational at all levels
• Encourage independent action
• Develop Self-reference
• Be supported by the Company LeaderShip

8. Common Themes of Vision
• Vision has broad appeal
• Vision deals with change
• Vision encourages faith and hope
• Vision reflects high ideals
• Vision defines the destination and the journey

9. Leadership through Vision
The most important function of a leader is to develop a clear and
compelling picture of the future, and to secure commitment to that
idea.

10. Vision of an Entrepreneurial Leader
VISION is –
• The driver of Entrepreneurship
• The vital energy of any organisation
• A foresight to envisage the future
• A frame where organizational culture lies
• A key component that establishes norms
• Created & shared between people to succeed

11. Requirements for an effective Vision
• For a VISION to be effective it must be developed by leaders.
• Developed by leaders, those with strengths to influence to establish
direction
• Must be communicated to followers and must be supported by them.
• Developed by leaders, those with strengths to influence to establish
direction
• Must be communicated to followers and must be supported by them.
• Must be comprehensive and detailed so all understands it’s meaning and
direction.