This document discusses marketing ethics and social responsibility. It explains that ethics provides moral principles to guide decisions, especially when facing difficult situations. Business decisions are increasingly judged publicly by diverse groups with varying values. Societal culture and norms influence business practices regarding intellectual property. There are three types of social responsibility in marketing: profit responsibility to maximize shareholder value, stakeholder responsibility to constituencies like customers and employees, and societal responsibility to preserve the environment and public welfare. Green marketing and cause-related marketing are examples of socially responsible marketing practices.