The document defines social responsibility of business as pursuing policies, decisions, and actions that are desirable to society's objectives and values according to H.R. Bowen. It identifies the need for social responsibility as maintaining corporate image, organizational survival, balancing economic and social objectives, gaining government support, and addressing trade union pressures. The areas of social responsibility are identified as employees, shareholders, customers, society, government, suppliers, and financial institutions with specific responsibilities to employees including job security, compensation, working conditions, health and safety, personnel policies, participation in management, and recognizing workers' unions.