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LATAM
TOP 50
2020
1 2 3 4 5 6 7 8 9 10 12 13 14 15
16171819202122232425
26272829303132333435363738394041
4243444546474849
Newcomers # = Ranking Position $ = Total Brand Value
#19 - E-commerce
US $2,460 Million
#26 - Energy
US $2,002 Million
#30 - Healthcare
US $1,840 Million
#47 - Spirits
US $1,004 Million
#48 - Communication Providers
US $990 Million
#29 - Retail
US $1,903 Million
#24 - Retail
US $2,287 Million
Top 10 Most Valuable Latin American Brands
$ = Total Brand Value % Brand Value Change 2020 vs. 2018
Top 3 Brazilan Brands
Financial Institutions
US $9,468 Million
Beer
US $7,253 Million
Financial Institutions
US $8,368 Million
18 Brands in the Top 50
Brazil
Total Value of Top 60 Brazilian Brands
US$69.9Billion
+7%
% Brand Value
Change 2020 vs. 2018
Argentina
Total Value of Top 5 Argentinian Brands
US$3.0Bil.
-41%
% Brand Value Change 2020 vs. 2018
Top 3 Argentinian
Brands
Energy
US $1,207 Million
Beer
US $603 Million
Financial Institutions
US $502 Million
1 Brands in the Top 50
Top 3 Colombian Brands
Beer
US $3,522 Million
Financial Institutions
US $1,222 Million
Beer
US $1,954 Million
3 Brands in the Top 50
Colombia
Total Value of Top 20 Colombian Brands
US$12.2Billion
-16%
% Brand Value Change 2020 vs. 2018
Top 3 Peruvian Brands
Beer
US $1,293 Million
Beer
US $965 Million
Financial Institutions
US $1,168 Million
3 Brands in the Top 50
Peru
Total Value of Top 20 Peruvian Brands
US$8.2Billion
-3%
% Brand Value Change 2020 vs. 2018
Chile
Total Value of Top 15 Chilean Brands
US$25.2Billion
-3%
% Brand Value Change 2020 vs. 2018
+35% +35%
US$9,468
Million
US$8,368
Million
-9%
1
4
2 3
Financial
Institutions
Financial
Institutions
US$7,529
Million
US$5,483
Million
5
-9%
Communication
Providers
Beer
-12%
US$7,253
Million
Beer
US$5,419
Million
6
+44%
Retail
-3%
US$5,186
Million
7
Retail
US$3,781
Million
8
Beer
-16%
9
-16%
TV Stations
US$3,624
Million
US$3,522
Million
10
Beer
-10%
Top 5 Risers
% Brand Value Change
2020 vs. 2018
Retail
Retail
Retail
+44%
+23%
+19%
Bodega Aurrera Lojas
Americanas
Lider
Financial
Institutions
+35%
Itaú
Financial
Institutions
+35%
Bradesco
Top 3 Chilean Brands
Retail
US $5,186 Million
Retail
US $3,155 Million
Retail
US $3,180 Million
7 Brands in the Top 50
US$134.3
Billion
+2.6%
2020
Total value of Top 50
Latin American Brands
Total Brand Value %
Change 2020 vs. 2018
www.brandz.com
Mexico
Total Value of Top 30
Mexican Brands
US$49.9Billion
-6%
% Brand Value Change
2020 vs. 2018
Top 3 Mexican Brands
Beer
US $7,529 Million
Retail
US $5,419 Million
Communication Providers
US $5,483 Million
14 Brands in the Top 50
50 11
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Bz top 50_2020_lat_am_infographic

  • 1. LATAM TOP 50 2020 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16171819202122232425 26272829303132333435363738394041 4243444546474849 Newcomers # = Ranking Position $ = Total Brand Value #19 - E-commerce US $2,460 Million #26 - Energy US $2,002 Million #30 - Healthcare US $1,840 Million #47 - Spirits US $1,004 Million #48 - Communication Providers US $990 Million #29 - Retail US $1,903 Million #24 - Retail US $2,287 Million Top 10 Most Valuable Latin American Brands $ = Total Brand Value % Brand Value Change 2020 vs. 2018 Top 3 Brazilan Brands Financial Institutions US $9,468 Million Beer US $7,253 Million Financial Institutions US $8,368 Million 18 Brands in the Top 50 Brazil Total Value of Top 60 Brazilian Brands US$69.9Billion +7% % Brand Value Change 2020 vs. 2018 Argentina Total Value of Top 5 Argentinian Brands US$3.0Bil. -41% % Brand Value Change 2020 vs. 2018 Top 3 Argentinian Brands Energy US $1,207 Million Beer US $603 Million Financial Institutions US $502 Million 1 Brands in the Top 50 Top 3 Colombian Brands Beer US $3,522 Million Financial Institutions US $1,222 Million Beer US $1,954 Million 3 Brands in the Top 50 Colombia Total Value of Top 20 Colombian Brands US$12.2Billion -16% % Brand Value Change 2020 vs. 2018 Top 3 Peruvian Brands Beer US $1,293 Million Beer US $965 Million Financial Institutions US $1,168 Million 3 Brands in the Top 50 Peru Total Value of Top 20 Peruvian Brands US$8.2Billion -3% % Brand Value Change 2020 vs. 2018 Chile Total Value of Top 15 Chilean Brands US$25.2Billion -3% % Brand Value Change 2020 vs. 2018 +35% +35% US$9,468 Million US$8,368 Million -9% 1 4 2 3 Financial Institutions Financial Institutions US$7,529 Million US$5,483 Million 5 -9% Communication Providers Beer -12% US$7,253 Million Beer US$5,419 Million 6 +44% Retail -3% US$5,186 Million 7 Retail US$3,781 Million 8 Beer -16% 9 -16% TV Stations US$3,624 Million US$3,522 Million 10 Beer -10% Top 5 Risers % Brand Value Change 2020 vs. 2018 Retail Retail Retail +44% +23% +19% Bodega Aurrera Lojas Americanas Lider Financial Institutions +35% Itaú Financial Institutions +35% Bradesco Top 3 Chilean Brands Retail US $5,186 Million Retail US $3,155 Million Retail US $3,180 Million 7 Brands in the Top 50 US$134.3 Billion +2.6% 2020 Total value of Top 50 Latin American Brands Total Brand Value % Change 2020 vs. 2018 www.brandz.com Mexico Total Value of Top 30 Mexican Brands US$49.9Billion -6% % Brand Value Change 2020 vs. 2018 Top 3 Mexican Brands Beer US $7,529 Million Retail US $5,419 Million Communication Providers US $5,483 Million 14 Brands in the Top 50 50 11 Download the Full Report at