Conoce la lista de las 50 marcas más reconocidas en Latinoamérica. Agradecimientos: BrandZTM. Estudio de las 50 Marcas Más Valiosas de América Latina 2014

1. # Brand
Brand Value
(US$ Mil.) Brand
Contribution
Index
Brand
Value
Change
2014 2013 2013-2014
1
8,025 6,620 4 21%
Beer
2
7,055 6,520 4 8%
Beer
3
6,084 5,611 4 8%
Retail
4
5,308 6,577 2 -19%
Communication Providers
5
4,177 5,492 2 -24%
Financial Institutions
6
4,107 3,537 5 16%
Retail
7
3,625 3,281 2 11%
Communication Providers
8
3,585 3,803 3 -6%
Beer
9
3,565 3,903 5 -9%
Beer
10
3,477 2,301 4 51%
Beer
11
3,446 5,137 1 -33%
Energy
12
3,426 4,454 1 -23%
Communication Providers
13
3,376 4,006 2 -16%
Financial Institutions
# Brand
Brand Value
(US$ Mil.) Brand
Contribution
Index
Brand
Value
Change
2014 2013 2013-2014
27
2,457 2,466 3 0%
Financial Institutions
28
2,365 2,487 4 -5%
Beer
29
2,236 3,707 4 -40%
Cosmetics
30
2,084 2,094 3 -1%
Financial Institutions
31
1,759 2,091 1 -16%
Financial Institutions
32
1,630 1,401 5 16%
Beer
33
1,545 1,272 2 21%
Energy
34
1,540 1,636 3 -6%
Financial Institutions
35
1,379 1,281 4 8%
Financial Institutions
36
1,262 1,558 4 -19%
Retail
37
1,182 - 2 N/A
Food
38
1,145 1,284 3 -11%
Beer
39
1,109 1,187 2 -7%
Retail
# Brand
Brand Value
(US$ Mil.) Brand
Contribution
Index
Brand
Value
Change
2014 2013 2013-2014
14
3,252 5,762 1 -44%
Energy
15
3,181 3,204 4 -1%
Energy
16
3,175 3,632 3 -13%
Financial Institution
17
3,097 2,768 2 12%
Communication Providers
18
3,058 3,274 4 -7%
Airlines
19
3,006 3,009 4 0%
Financial Institutions
20
2,804 2,992 2 -6%
Retail
21
2,748 2,034 1 35%
Industrial
22
2,687 2,066 3 30%
Retail
23
2,608 2,976 3 -12%
Food
24
2,494 1,567 2 59%
Financial Institutions
25
2,486 1,932 4 29%
Retail
26
2,466 1,933 2 24%
Food
# Brand
Argentina Brazil Chile Colombia Mexico Peru
Brand Value
(US$ Mil.) Brand
Contribution
Index
Brand
Value
Change
2014 2013 2013-2014
40
1,103 - 3 N/A
Retail
41
1,094 1,010 4 8%
Beer
42
1,076 - 5 N/A
Beer
43
1,058 1,465 2 -28%
Retail
44
1,037 1,095 3 -5%
Financial Institutions
45
1,005 1,036 2 -3%
Food
46
988 992 3 0%
Financial Institutions
47
987 - 4 N/A
Retail
48
969 - 2 N/A
Financial Institutions
49
932 1,248 4 -25%
Retail
50
931 - 3 N/A
Communication Providers
BrandZ™ Top 50 Most Valuable
Latin American Brands 2014
Source: Millward Brown Vermeer and