This case study examines the communication barriers between management and workers at an aluminum company. The narrator, a customer service manager, works to improve communication by analyzing the problem, building friendly relationships with employees to understand their perspectives, accepting new ideas, and encouraging face-to-face communication over memos. One experienced worker, John, becomes upset at the end, likely due to a misinterpretation or preconceived notion. The summary recommends the narrator clarify the misunderstanding with John and give him an opportunity to decide on a promotion or training, while continuing to appreciate his efforts. Effective communication requires a proper exchange of information, involvement of all parties in decision-making, and providing motivation and encouragement.

1. Case study
on
“Bridging the two worlds: The
organizational dilemma”
Presented by
Group -07
SWOSTIK ROUT MBA/19-21/44
SOUMYA LENKA MBA/19-21/33
SUCHITRA MAJHI MBA/19-21/38
SWAGATIKA DAS MBA/19-21/4
PRIYADARSHINI SAMANTARAY MBA/19-21/53
ADARSH KUMAR GUPTA MBA/19-21/01

2. INTRODUCTION
The case study is based on:
• the method used by a manager to solve the
communication gap between the management and
worker of the organization.
• by understanding various factors that act as
communication barriers .

3. CHARACTER SKETCH
• Narrator - Customer service group Manager @AEC (Aluminum
Elements Corporation), young (26 years old),messenger for the
office to floor shop communication, enthusiastic and understanding
in nature.
• George - Vice President @AEC , Strict manager, Egoistic
• John - worked on Aluminum slitter , hard working , innovative and
well experienced
• Tony - worked on machine next to John, nagging nature
• Lesley – recently hired engineer from Russia, complaining nature

4. CASE ANALYSIS
The case is focused on:
• Barriers to effective communication
• Methodology of upward or downward
communication
• Employee issues management
• Employee recognition

5. Q. No. 1. What barriers to effective communication
existed in AEC ? How did the author deal with these
? What would you do different ?
Barrierstoeffective
communication
#No direct
communication
#Attitude of top
management
#Improper medium
(Memo)
#Status based
discrimination
#Lack of channel
richness
MethodologyusedbytheAuthor
forsolvingtheissue
#Analyzed the
problem
#became friendly
with the employees
to know them better
#Accepted new idea
#Suggested for
promotion
#Encouraged face to
face communication

6. 2. Identify and discuss why John was upset at the
end of the case. What do you recommend the writer
should do at this time ?
Reasons behind John being upset:
• Preconceived notion
• Wrong interpretation
Recommendations for the writer
• Clarify the misinterpretation of John
• Leave the decision of promotion or management skills
seminar to John himself
• Appreciate his efforts and make him a supervisor of the
workers

7. CONCLUSION
• Proper exchange of information
• Involvement of all in decision making
• Motivation and encouragement