The document discusses the evolution of Managed Service Providers (MSPs) and emphasizes the importance of consolidating service offerings for better profitability and customer satisfaction. It highlights the significant shift towards cloud services, smarter technology, and the necessity for MSPs to adapt to changing market demands and client expectations. Additionally, it outlines various pricing models and the need for outsourcing certain operations to keep pace with technological advancements.

1. The MSP model… are you
offering the right “Stack” or
bundle ? Or are you still
stuck in 2002?

2. Who am I?
 George Bardissi
 President & CEO of Bardissi Enterprises – an MSP based out of Philadelphia,
PA, USA
 Started in 2000-2001
 In the beginning we did it just like you – Take anything and everything you can
 Projects
 One Off’s
 Half on / Half Offs
 Totally outsourced
 Over time we consolidated into 1 MSP offering not the Bronze, Gold, Silver approach
 Nobody is perfect! We all make mistakes along the way but its important to learn from
them.
 Today we have 140+ totally “pure play” MSP accounts with our Stack of over 40 bundled
items
 President & CEO of BVoIP – Channel only vendor working with other IT,

3. What is in your IT / MSP “Stack” or bundled offering
 It’s a loaded question that every company looks at differently…
 You need to think about today’s technology and put your best foot forward for your
customer not just to help them like you should but to help you be better and
ultimately more profitable
• Help Desk / NOC – 50 – 150%
• Vendor Management – 30-75%
• Backup / Disaster Recovery – 30%
• Firewall / UTM – 20%
• AV Engine – 200%
• Malware Engine – 200%
• Real-Time Web Filtering / Content Filtering – 150%
• Hardware-as-a-Service (Workstations / Servers /
Network Hardware / Mobile Devices*) – 18%
• Cloud Desktop / Server – 30%
• Encryption-as-a-Service – 45%
• File Sync – 35%
• VoIP / Unified Communications – 10 - 500%
• Dial Tone Agent – 14-25%
• ISP Agent – 8-20
• Web Hosting – 10-30%
• Web Site-as-a- Service – 5-20%
• Business Grade Email (Office365, Google, Etc) – 4-20%
• Power Management / Remote Rebooting – 15-20%
• Managed Print (Printers – MFD) – 10-20%
• Mobile Device Management – 8-25%
• Building Security / Surveillance – 10-30%
• Documentation Management – 15-35%
• CRM / ERP-as-a-Service – 8-38%
• Point-of-Sale-as-a-Service – 14- 34%

4. The born in the cloud MSP’s are going faster with less
effort and less capital expenditure!
 Don’t keep doing things because it’s the way you have
ALWAYS done it
Example:
Don’t build out your own data centers
Don’t put out huge capital expenditures that will take YEARS to recoup
Outsource and adopt programs that simply do the heavy lifting for
you
Less in house personnel and more customers this way…

5. What the future holds?
 MORE DEVICES PER USER!!!!!
 Today the average is 3 devices to 1 user
 Desktop
 Laptop
 Tablet
 Smart Phone
 Hybrid devices are going to get very popular (Example: Microsoft Surface Devices)
 Cloud, Cloud, and More Cloud
 Don’t fight it include it!
 Smarter Buyers
 The millennial and Gen Z workforce is pressing smarter technology as they become decision
makers
 Internet of Things
 Is real… its coming.. and you need to think about how this changes what you will be FORCED
to support.

6. Pricing Concepts / Models
 Traditional Per Device Per Month
 Isn’t going to totally go away but is starting to be a hard model to maintain
 Why?
 Per User Per Month is not just a Concept
 Stack all the services you provide into one price
 Customers don’t fight you on what services to include only to argue down the road
 Greater control over what technology YOU standardize on
 More sticky with your customer
 The Goal?
 Consolidate as MANY vendors that your customers are already using into YOU
 That means more revenue for you but also more work right?
 OUTSOURCE IT !
 Customer Agreements
 Probationary period where either side can opt out
 Post PP, term is infinity until either side wants out … based on MRR
 Built in escalator to account of COL increases and future technology
 Be smart about it… don’t pay the lawyers in the end!