Mark SchemeMark Scheme
ExplorationExploration
•Very few tourists or facilities
•Undeveloped
•Adventure tourism
InvolvementInvolvement
•Tourist numbers increase
•Local people start to become
involved in tourism
DevelopmentDevelopment
•Numbers of tourists increase rapidly
•Large hotel chains build up to date facilities
•Locals go out of business
•Package holiday
ConsolidationConsolidation
•Maximum number of tourists
•Facilities now starting to
look out of date
•Package holiday
StagnationStagnation
•Resort loses popularity
•Tourist numbers decrease
•Some hotels and shops go
out of business
RejuvenationRejuvenation
•No new attractions provided
•Much of the property is up for sale
•Hotels converted into old peoples homes
•Day trips or weekends only
DeclineDecline
•No new attractions provided
•Much of the property is up for sale
•Hotels converted into old peoples homes
•Day trips or weekends only
The Butler Tourist Resort Life CycleThe Butler Tourist Resort Life Cycle
ModelModel
Butlers Model MnemonicButlers Model Mnemonic
Early Extra
In Itchy
Darkness Drunks
Criminals Can
Steal Sound
Real Drugs Rather Dirty
Blackpool and BenidormBlackpool and Benidorm
Blackpool: Started off in the
1800’s
Is now in decline
Benidorm: Became popular
in the 1960’s
Shows no sign of stagnating
Describe the options faced by holiday resorts
when they reach stagnation (3 marks)
• 0 – 1 marks: Offer a statement about how
decline is likely but lack detail about what might
follow
• 2 marks: Identify at least one strategy that could
be adopted but lack the detail of the
management of that strategy
• 3 marks: Describe two or more possible
outcomes once stagnation is reached and relate
these outcomes to the choices made.

Butlers model