Starting up a Business: A Study of Business Owners' Management Literacy

3. Entrepreneurship has become a global
phenomenon, with startups contributing to
economic growth and introducing novel
products, services, and business models.
Management literacy is crucial for success in
these ventures, including financial acumen,
marketing strategies, and human resource
management. The food industry, a resilient and
transformative sector, has seen a surge in start-
ups fueled by passion for unique culinary
experiences.
INTRODUCTION....

4. INTRODUCTION....
However, the journey of management and
entrepreneurship is complex. This qualitative
research study aims to explore the intricacies of
management literacy among individuals in the
food industry, examining the entrepreneurial
experiences and the management literacy
required to thrive in this competitive industry.
The insights gained will enrich businesses and
contribute to the wider discourse on
entrepreneurship and management literacy.

6. Name of owner: Justine Joseph Aminias
Contact Number: 0945 455 5095
Address: 5. P. Gomez St., Brgy. 4C, San Pablo City, Laguna,
San Pablo City, Philippines
Website link:
Instagram - https://www.instagram.com/cup.tive/
FB link: https://www.facebook.com/cup.tive
Products: coffee drinks, non-coffee drinks, juice, waffles,
cookies, tote bags
Services: Cup•tive offers dine-in and take-out.

7. Contact Number: 0927 179 2274/0927 633 1309
Address: 109 Marcos Paulino Avenue, San Pablo City, Laguna,
Philippines
Website link: https://floreale-flowers-and-
tea.business.site/?utm_source=gmb&utm_medium=referral
FB link:
https://www.facebook.com/florealeflowersandtea?mibextid
=ZbWKwL
Products: iced coffee, rice meals, pasta, pizza, burger, salads
Services: Floreale offers dine-in, take-out, delivery, and small
party celebration

8. Name of owner: Marinella Espiritue Funtanilla
Contact Number: Facebok page messenger
Address: Purok 5, Brgy. San Isidro, san Pablo City
Facebook Link:
https://web.facebook.com/MR.Acoffeeandtea/about_profile
_transparency
Products: Coffee, burger, fries, milktea
Services: Dine-in / delivery

9. Contact Number: 0970-845-4476 • 0917-116-4805 • (049)
539 1820
Address: Paseo de Escudero Corner M. Del Pilar St. San Pablo
City (Near Jollibee Plaza)
Facebook Link:
https://www.facebook.com/profile.php?id=10007598621184
3&mibextid=ZbWKwL
Products: chicken wings, burger, fries, milktea
Services: Dine-in / delivery

10. Name of owner: Jose Misael Perez
Contact Number: 09166612331
Address: Sitio Ibaba, Brgy. Santisimo Rosario , San Pablo City,
Philippines, 4000
Facebook Link:
https://web.facebook.com/bonboncha2022/about
Products: burger, fries, milktea, Coffee
Services: Dine-in / delivery

11. This chapter discusses the research
methodology used to assess the
management literacy of business
owners in starting a business. The
study used a qualitative approach
and phenomenological inquiry
research design, with five business
owners from San Pablo, Laguna as
participants. Purposive sampling was
used to gather data from
participants, who were selected
based on their proficiency in
managing a business.

12. This chapter discusses the research
methodology used to assess the
management literacy of business
owners in starting a business. The
study used a qualitative approach
and phenomenological inquiry
research design, with five business
owners from San Pablo, Laguna as
participants. Purposive sampling was
used to gather data from
participants, who were selected
based on their proficiency in
managing a business.
The interview guide questionnaire
was used as the primary data
collection tool, translated into the
participants' native Filipino language,
and recorded for documentation.
The researcher obtained permission
to conduct interviews and record the
entire session on audio recordings
due to ethical concerns.

13. This chapter discusses the research
methodology used to assess the
management literacy of business
owners in starting a business. The
study used a qualitative approach
and phenomenological inquiry
research design, with five business
owners from San Pablo, Laguna as
participants. Purposive sampling was
used to gather data from
participants, who were selected
based on their proficiency in
managing a business.
The interview guide questionnaire
was used as the primary data
collection tool, translated into the
participants' native Filipino language,
and recorded for documentation.
The researcher obtained permission
to conduct interviews and record the
entire session on audio recordings
due to ethical concerns.

14. Q1
Participants highlight how tough life was during the
pandemic and how challenging finding work was.
They decided to start a business because they were
looking for a job or venture that would allow them to
support their needs and their expertise. They stated
that conducting a thorough market analysis and
putting their business plan into action takes time.

15. Q2
Participants emphasize the significance of conducting
industry analysis, competitor analysis, and
understanding customer needs and preferences as
crucial components of market research for startups.

16. Q3
Participants have provided insights on how they have
obtained and allocated their financial resources. All of
them have used their own money or their personal
savings to start and build their ventures. Through
means of financial management, all participants were
able to effectively manage their finances to build their
own business.

17. Q4
Participants have provided insights on how they have
obtained and allocated their financial resources. All of
them have used their own money or their personal
savings to start and build their ventures. Through
means of financial management, all participants were
able to effectively manage their finances to build their
own business.

18. Q5
Participant 2, participant 3, and participant 5
highlighted market research and being customer-
centric on their responses.

19. Q6
Participants have experienced and provided a specific
instance or scenario from their past where they were
in a managerial role and faced a difficult decision.

20. Q7
All of the participants have not yet experienced
adapting their management style to fit the needs of a
specific employee or team member. Instead, their
answers focused on the management approaches that
they have taken, such as customer service, employee
management, and adherence to rules and policies.

21. Q8
Participants bring up issues like time management,
financial crisis, innovation and new competitors.
However, in order to build on what they had begun and
consider the pandemic's impact on their careers, they
consistently sought out better options for moving
forward.

22. Q9
Business skills are crucial when launching a company
because they provide the hands-on experience and
strategic knowledge needed to overcome obstacles,
make informed decisions, and lay the foundations for
long-term success. All participants think that a strong
mindset, passion, knowledge, and resilience combine
to build a strong skill set that allows entrepreneurs to
grow their businesses and make significant
contributions to their particular industries, along with
helping them survive the positive and negative aspects
of business.

23. Q10
The respondents answered that they have noticed
changes on the level of management skill from when
they are starting their business versus now. All of the
answers point to how education, self-improvement,
experience, and flexibility all affect how their
management skills are developed.

25. The study examines the management
literacy of business owners in starting a
business, revealing that
entrepreneurship requires more than
just expertise. It highlights the
importance of skills, knowledge, hard
work, and perseverance in establishing
a business. The research covers topics
like financial management, team

26. THANK YOU!