- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers. - The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants. - The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.

1. SAI VIDYA INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES
MBA 2022-2023
PRESENTATION TOPIC:- ORGANIC ROASTERY
Presenting by :Prasanna Kumar H
PavithraM
Narendra Reddy P
Nithya Shree M
Pavan Kalyan GS

3. GREAT IDEAS COME
FROM GREATCOFFEE

4. TEA IS FRESHMENT OF MIND

5. BUSINESS MODEL
Coffee is a delicacy that’ll never get out of style
because many people love it. The consumption of
coffee is steadily and consistently growing and
thus making a coffee shop business very
lucrative. The beauty of the coffee shop business
is that you can offer many remarkable coffee
blends and associated food products that you
don’t typically find in homes. This therefore
means that as much as people might make coffee
at home they would still prefer uniquely-made
coffee from coffee shops. It’s also a common
trend for people to meet-up for a business
meeting or a date over coffee. So a coffee shop
business is definitely a worthy undertaking that
wields huge prospects. The common items sold in
a coffee shop are coffee and certain food snacks

6. MISSION
 To provide high quality tea & coffee to the customers in a
pleasant atmosphere to share their happiness.
 Our mission is to help people fall in love with great coffee.

7. PROVIDE SERVICES
Organic Coffee and Tea in
India and outside the India
Selling the organic coffee
and Tea powder
We will provide Food
facilities to our customers

8. CHAI MENU AND IT’S PRICES
 CHAI RS.20/-
 GINGER CHAI RS.50/-
 MASALACHAI RS.50/-
 ELAICHI CHAI RS.50/-
 TULASI CHAI RS.50/-
 DARJEELING TEA RS.119/-
 KANGRATEA RS.99/-
 NILGIRI TEA RS.110/-
 KASHMIRI KAHWA RS.149/-
 NOON CHAI RS.50/-
 GURGUR CHAI RS.40/-

9. COFFEE MENU AND IT’S PRICES
 CAFE BRAVE RS.189
 CAPPUCCINO RS.199
 MACCHIATO RS.179
 AMERICANO RS.199
 BLACK EYE RS.145
 LATTE MACCHIATO RS.175
 RISTRETTO RS.185
 MOCHA RS.175
 LATTE RS.149
 IRISH RS.159
 LONG BLACK RS.195
 FLAT WHITE RS.275
 ICED COFFEE RS.215

10. FOOD FACILITIES
We will provide food
facilities to our
customers, according to
their needs and wants.
The customers have to
place the order with us.
We will order that food
from nearest restaurants.

11. IDEA
 To open a specialized tea & coffee shop in a air-conditioned
environment .
 To grab the attention of the tea & coffee lovers by offering
a wonderful atmosphere and the best drink to share their
happiness.

12. TARGET CUSTOMERS
 Students
 Chai lovers & Coffee lovers
 Business people
 Couples
 Corporate Employees
 Friends

13. MAIN CONCENTRATIONS
 Quality
 Hospitality
 Atmosphere
 Customer satisfaction
 Hygiene

14. LOCATIONAND PREMISES
 A coffee shop should ideally be located at a place that has high volumes
of vehicle and human traffic.
 In your choice of a location, ensure that you factor in the size Of the
pool from which potential customers will come from.
 Coffee shops are best situated at shopping centers, in residential areas,
Shopping malls, central business districts or strategic standalone locations.
 Our premises must be spacious enough to have parking space that
Adequately accommodates your customers.
 The building should be large enough to accommodate all your
equipment, offices and space for customers.

15. SHOP EQUIPMENT FOR A COFFEE & TEA
 Our equipment plays a major role in how our coffee shop will
perform.
 we require things like drip coffee makers (preferably automatic
ones), espresso machines, coffee grinders, freezers, refrigerators,
storage containers, ovens, toasters, POS system, cooking and baking
gadgets plus utensils and blenders, amongst other equipment.
 So there’s a significant amount of money that’ll be required to
purchase the equipment.
 Obviously tables, chairs, countertops, plates, saucers, spoons, cups,
glasses and so on will be needed.
 The costs of purchasing the furniture and equipment should be
included in the business plan.-

16. STRENGTH
Product are hight quality .
Packing appeals to all
demographics .
OPPORTUNITIES
Growing opportunities of coffee
& tea drinkers .
Works shops available for staff.
WEAKNESS
Lacking in social media presence .
Staff needs more training .
THREATS
 Fluctuating prices of
ingredients.
Strong competition in the
market
SWOT ANALYSIS

17. MARKEMTING PLAN
 Both offline and online marketing
strategies will be implemented within
café.
 Design
business.
a website that describes our
 A social network site page gather
followers who will place my business’s
page on their pages, there by reaching
all of their contacts.
 Advertisement in local media and on radio
and customers .

18. COMPETITORS
 Learn about my competition.
 Keep careful records of competitor’s
prices, teas & coffee and others issues
to built my business with high standards
and excellent customers service.
 If there is significant competition for one
market, such as college kids, but very
little to attract the business crowed, I can
target business people with our
ambiance, tea & coffee houses theme and
tea choices.

19. OFFERS TO CUSTOMERS
 If family members 10 members come to our shop drink a coffee
500 grams coffee powder free.
 If any corporate company people come to business meeting in
our coffee shop we can arrange the food also .
 If any college students comes with is friends to drinking a coffee
or tea we giving some discounts for students.
 If any festivals we give coupons and scratch cards .
 Free sample for customers .
 Host on events for customers.
 we collaborate some food restaurants and we arrange the food for our
customers reasonable price.