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Industry Analysis
Size of
The
Industry
Total vehicles: 420384
Target area: 357333
Potential others section
Total=357333
Industry Analysis
Historical Growth
Rate=4.73
Expected growth
Rate(CAGR)=6.9
Industry Analysis
Major Players Market share
Macadam
BRAC driving school
One school of driving
Uttor Bongo Driving School
Industry Value Chain
A Raw Materials
Raw Materials
Raw Materials B Processing Zone Retailer
C
Shell
Glue
Stone
Rope Cord
Factory
Profitability of the industry
Particulars 2012 2013 2014 2015 2016
Gross Profit
Operating
profit margin
Net
Operating
Income
hyperlink
Demand Drivers Supply Drivers
Industry Analysis
 Increased road accident
 Increased law enforcement
 Increased awareness
 Increased number of
transportation
Available access to information
technology
Driving skill become a element
of smartness
 Availability of resources
 Availability of skilled
trainers
 Availability of required
capital and technology
 Innovative ideas
 Business friendly laws
and regulations
 Government facilitation
Porter,s Five Forces Model
Intra
Industry
Rivalry
Threat of
Substitutes
Threat of
New
Entrants
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
How much
buyer can
suppress the
profitability
of industry
How much easy for other products or
services to serve as substitutes
How much
easy for
competitors
to enter into
the industry
How extent suppliers can suppress the profitability
of the industry
The level of competition
among the firms already
competing in the industry
Threats of Substitutes
The threat
of
substitutes
Low
Justification
There is lower
possibility that
the services
from other
industry can
serve as
substitutes
High
Attractive
the industry
Threat of new entrants
Sources of threat Status Justifications Overall status
Economic of Scales High It is a necessary service
Low
Service Differentiation High It will require modern and
sophisticated higher quality
equipment
Capital Requirement High It requires more fixed
capital investment but less
working capital
Cost advantage
Independent of size
Low There is no such cost
advantage for the current
running competitors
Government & Legal
Barriers
Low There is less legal barriers
related to the industry
Intra Rivalry among the existing firms
Forces that
determine the
intensity & nature of
rivalry
Status Justification Overall status
Number & balance
of competitors
High There are more
existing competitors
high
Degree of difference
between services
Low Services require
more or less same
skill and equipment
Growth rate of the
industry
High 20% of Branded
Jewelry
10% of Unbranded
jewelry
Level of fixed cost High It requires more
fixed cost
Bargaining power of supplier
Factors determining
the power of
suppliers
Results justification Overall Results
Suppliers
Concentrations
A large number of
suppliers
There are a huge
number of local
suppliers of shell
Low suppliers’
bargaining power
Switching Costs Less switching cost There is less fixed
cost due to switch
the one supplier to
another
Attractiveness of
substitutes
High There are a lot of
local suppliers who
provide good quality
sea shell
Threat of Forward
Integration
Less The suppliers are
poor and
uneducated
Bargaining Power of Buyer
Factors determining
the power of Buyer
Results justification Overall Results
Buyer Group
Concentration
Less concentration The buyer group
consists of women
across the country,
tourists and abroad
Low buyer’s
bargaining power
Buyer’s cost High The sea shell jewelry
is luxurious and
sensitive
Degree of
Standardization
Supplier’s Products
High The jewelry is highly
better deigned than
the competitors’
jewelry is
Threat of Backward
Integration
Low The buyers are end
users

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Business-Model-Canvass.pptx

  • 1. Industry Analysis Size of The Industry Total vehicles: 420384 Target area: 357333 Potential others section Total=357333
  • 3. Industry Analysis Major Players Market share Macadam BRAC driving school One school of driving Uttor Bongo Driving School
  • 4. Industry Value Chain A Raw Materials Raw Materials Raw Materials B Processing Zone Retailer C Shell Glue Stone Rope Cord Factory
  • 5. Profitability of the industry Particulars 2012 2013 2014 2015 2016 Gross Profit Operating profit margin Net Operating Income hyperlink
  • 6. Demand Drivers Supply Drivers Industry Analysis  Increased road accident  Increased law enforcement  Increased awareness  Increased number of transportation Available access to information technology Driving skill become a element of smartness  Availability of resources  Availability of skilled trainers  Availability of required capital and technology  Innovative ideas  Business friendly laws and regulations  Government facilitation
  • 7. Porter,s Five Forces Model Intra Industry Rivalry Threat of Substitutes Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers How much buyer can suppress the profitability of industry How much easy for other products or services to serve as substitutes How much easy for competitors to enter into the industry How extent suppliers can suppress the profitability of the industry The level of competition among the firms already competing in the industry
  • 8. Threats of Substitutes The threat of substitutes Low Justification There is lower possibility that the services from other industry can serve as substitutes High Attractive the industry
  • 9. Threat of new entrants Sources of threat Status Justifications Overall status Economic of Scales High It is a necessary service Low Service Differentiation High It will require modern and sophisticated higher quality equipment Capital Requirement High It requires more fixed capital investment but less working capital Cost advantage Independent of size Low There is no such cost advantage for the current running competitors Government & Legal Barriers Low There is less legal barriers related to the industry
  • 10. Intra Rivalry among the existing firms Forces that determine the intensity & nature of rivalry Status Justification Overall status Number & balance of competitors High There are more existing competitors high Degree of difference between services Low Services require more or less same skill and equipment Growth rate of the industry High 20% of Branded Jewelry 10% of Unbranded jewelry Level of fixed cost High It requires more fixed cost
  • 11. Bargaining power of supplier Factors determining the power of suppliers Results justification Overall Results Suppliers Concentrations A large number of suppliers There are a huge number of local suppliers of shell Low suppliers’ bargaining power Switching Costs Less switching cost There is less fixed cost due to switch the one supplier to another Attractiveness of substitutes High There are a lot of local suppliers who provide good quality sea shell Threat of Forward Integration Less The suppliers are poor and uneducated
  • 12. Bargaining Power of Buyer Factors determining the power of Buyer Results justification Overall Results Buyer Group Concentration Less concentration The buyer group consists of women across the country, tourists and abroad Low buyer’s bargaining power Buyer’s cost High The sea shell jewelry is luxurious and sensitive Degree of Standardization Supplier’s Products High The jewelry is highly better deigned than the competitors’ jewelry is Threat of Backward Integration Low The buyers are end users