The business coaching process involves an initial business diagnostic to establish goals and challenges. This leads to a proposal and agreement. An alignment session helps define a 5-year business vision, 12-month personal and business goals, and a 90-day action plan. Weekly coaching sessions prioritize action items, review goals, and set new goals. The outcome is intended to increase profits by 30%, free up the business owner's time, create an effective team, and develop a profitable business that can operate without the owner's constant involvement for increased freedom and income.