Kirsten Hamling, real estate professional and expert marketer, details the importance of having a great business card, what new trends to follow in design, and how to elevate your business card for better networking.
2. Forgotten in a desk drawer. Thrown away 10
minutes after having been received. Printed
and never handed out.
These are just some of the fates that business
cards of the past have suffered. These
outcomes are soon to be behind us as business
cards come back in a big way, with better
cardstock, more impactful designs, and unique
ways of distributing.
3. By adding a minimalist 3D element to your
card, you can make a memorable business card
in a sophisticated way without having it look
like a children’s pop-up book. Raising images to
stand out, creating a quilted pattern to print on,
and thickening your stock are just a few simple
ways to elevate your business card
Experimenting With
Texture
4. It’s important to remember that business cards are two-
sided, and they have two sides for a reason: to maximize
your personal marketing.
If you have more than one trade, this is also a great way
to market your different strengths in one place. When
using this tactic, make sure to use expertises that pair well
together such as, “Wedding Planner,” and “Personal
Assistant,” or, “Financial Planner,” and, “Real Estate Agent.”
Making the Most of Both
Sides
5. Creating a custom design on your business card is no
longer taboo, as long as the design is meaningful and
appropriate. If you work as car salesman and want to
stand out, a thick, car shaped business cards will
immediately allow your prospective clients to associate
that card with your business and information.
Beyond the Rectangular
Card
6. Cardstock isn’t the only thing that business cards can be
printed on. Emerging trends show that wooden business
cards are one of the top trends in 2017, with an earthy
flair that’s easy to remember. Plastic and clear cards are
becoming quite popular as well, giving the ability to make
an impression in the less-is-more mindset.
Moving Away From Paper