Urbanista Image Consulting LLP, founded by Sheena Agarwal in 2010, is an image consultancy firm based in New Delhi, India, focusing on enhancing individual and corporate presence through appearance, behavior, and communication. The firm provides consultations and workshops on various topics, including executive presence, body language, and personal branding, while adhering to an innovative approach that engages clients on a deeper level. Additionally, Urbanista aims to positively impact lives by empowering individuals to express their core competencies and brand values effectively.

2. BUSINESS SUITS
URBANISTAIMAGE CONSULTING LLP

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COLOR WHEEL

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BLACK SUIT COMBINATION

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BLACK SUIT COMBINATION

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BLACK SUIT COMBINATION

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BLACK SUIT COMBINATION
POCKET SQUARE
TIES

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BLACK SUIT COMBINATION

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Black’s not very flexible. That’s why we generally
recommend charcoal gray or navy blue in its place as
a first suit. If you own one, pair it with black shoes,
and save the outfit for funerals and strict business
dress occasions.
Any other color of shoe is going to look too casual
with black.
BLACK SUIT COMBINATION

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NAVY BLUE SUIT

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NAVY BLUE SUIT

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NAVY BLUE SUIT

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NAVY BLUE SUIT
POCKET SQUARE
TIES

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Black shoes are business dress, while brown are more
relaxed, and red or burgundy give it the most playful,
social feel.
NAVY BLUE SUIT

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MEDIUM GREY SUIT

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MEDIUM GREY SUIT

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MEDIUM GREY SUIT

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MEDIUM GREY
POCKET SQUARE
TIES

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Black is the best option when you’re wearing a
white shirt and a necktie. It’s still not proper
business dress (the suit itself is too light), but
it’s quite typical in offices where suits are
mandatory but somewhat relaxed. Brown and
burgundy shoes make it more of a
casual/social look, and work best when the
shirt has a bit of pattern or color to it as well.
MEDIUM GREY

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CHARCOAL GREY

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CHARCOAL GREY

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CHARCOAL GREY

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CHARCOAL GREY
POCKET SQUARE
TIES

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CHARCOAL GREY

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Dark browns look like you’re trying for a close
match and coming up short. Light browns are
too informal, and draw the eye jarringly
downward.
CHARCOAL GREY

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Sky Blue Shirts:
Try darker patterned or textured ties
in the same family. A knitted navy
version or navy polka dot tie is
ideal.
Orange is a complementary colour
and a burnt orange tie works
particularly well with a sky blue
shirt.
Both yellow and red are contrasting
hues, so ties in shades of
burgundy/oxblood or mustard/gold
look great set against this shirt
colour. These could be solid ties or
mixed with navy (think club stripes).
Green is a similar colour to blue –
try a dark forest green tie if you
want to make a refined and
effortless statement.
Pale Pink Shirts:
Similar colours include mauve and purple. Opt for
any of these in a nice deep shade and you can’t go
wrong.
Green is complementary, and a matte khaki shade is a
bold choice that will really separate your look from
the crowd.
Blue is a contrasting colour and we would argue that
nothing looks better than a pink shirt with a
predominantly navy tie, whether solid or patterned.
Plain Shirts :
white shirts offer you maximum versatility. No
matter if you opt for a preppy stripe, tartan check or
knitted navy version, you can combine almost any tie
with a white shirt.
If you are going down the safe white shirt route,
make sure your tie is full of character – whether that
is provided by pattern, colour or an interesting
texture.
GUIDELINES ON HOW TO CHOOSE TIES

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Block-colour ties are the obvious go-to – whether
in similar, contrasting or complementary shades –
but when you want to branch out into pattern
mixing there is just one key rule to remember:
always vary the size/scale of the patterns you
combine.
Stripes also work perfectly well with other stripes,
again, so long as they aren’t the same size. For
instance, why not try a thin pencil stripe shirt with a
larger club stripe tie? Pick out the colour of the
pencil stripe with one of the colours on your tie and
it suddenly helps pull your entire look together –
showing you are a man that pays attention to detail.
Another great tip here is to simply vary the
orientation of the stripes you combine. For
instance, a vertical striped shirt can be paired with a
horizontal or diagonal striped tie. This offers a clear
contrast and helps to differentiate each piece.
Otherwise, polka dots, paisley and geometric
designs are all fair game. It all comes down to
personal preference, so try out different pattern
combinations and see what encapsulates your
personality and approach to style best.
TIE WITH STRIPED
SHIRT

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If you opt for larger tartan/plaid versions,
the key is to pick out one of the more subtle
base tones in your shirt with a solid, block-
colour tie. Just remember to keep the shade
darker than the colour present in the shirt
itself.
Stripes are perfectly acceptable to combine
with check shirts. Choose a tie with a big
bold stripe so that it can easily compete
with the pattern on the shirt and, again,
make sure that one of the colours present in
the stripes is the same as one of the
secondary hues used on the shirt. Polka dots
can also work well if you follow the same
principles.
Avoid more intricate patterns such as
paisley or geometrics as they are likely to
create an optical illusion for anyone taking a
cursory look at your unfortunate shirt and
tie combination
TIE WITH CHECKED
SHIRT

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 When it comes to a pocket square , there is only 1
important rule :“your pocket square should not
exactly match your tie”
 Pocket square , if worn with a tie , can either
compliment your shirt or tie. It could perhaps pick
out a color from the tie itself.
 Wearing a pocket square without a tie is even
easier.
 Square fold : works best with linen or cotton
pocket squares. This is great for business
situations where a more conservative style is
suited. It works very well in black tie situations
also.
 The puff : is best suited to silk or woolen pocket
squares. It can be conservative or flamboyant
depending upon the pocket square fold.
POCKET SQUARE

30. Company Name - Presentation 30
Body Language Expert
International Etiquette Expert
Business Protocol
Communication Expert
Personal Branding Expert
Devoted to inspiring people to be their best version, Sheena
Agarwaal founded Urbanista Image Consulting LLP in 2010.
Trained by master trainers Carla Mathis, Christina Ong and Lynne
Marks, along with the unparalleled background in the arena of
Image Consultancy, she is a Neuro Linguistic Practitioner and one
of India’s first Reach Certified Personal Brand Strategist.
• Director Urbanista Image Consulting LLP, REACH Personal Brand
Strategist
Experience
Skills
• Finance Analyst with Goldman Sachs
• Worked with Big Cinemas, Apollo Munich Life Insurance, Shoppers Stop,
IIT Chennai, TiE, Ranjan Narula Associates, Beetle, Bharti Foundation,
Vodafone and GE.
About Sheena Agarwal

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ABOUT URBANISTA IMAGE CONSUTLING
Established in the year 2010, Urbanista Image Consulting LLP is the renowned Image
Consultancy firm based out of New Delhi, India and was founded by Sheena Agarwal one of
India’s first certified Image Consultant and Reach Personal Brand Strategist.
With the vision to enable people to express their core competence and brand values effectively,
Urbanista Image Consulting works on three broad aspects of Powerful Presence: Appearance,
Behaviour and Communication.
We are committed to positively impacting lives, which in turn leads one to securing better
opportunities and higher recognition and delivering noticeable results for clients - both at an
Individual and Corporate level.
An innovator in Image Management, we conduct consultations and workshops for individuals or
groups respectively, on matters related to Executive Presence, Communication Skills, Body
Language, Business Protocol, International Etiquette, Storytelling and Personal Branding.
With a desire to bring internationally acclaimed Master Trainer from across domains to Indian
Shores, in April 2014 we hosted Master Trainer Carla Mathis from United States of America in
New Delhi, India to train aspiring Image Consultants and look forward to host many such trainers
from across the spectrum in the near future.
We creatively use the theory of evolution on all our clients that involve not just superficial verbal
consultation but a total involvement and a sensitive approach.
We encourage you to contact us and discuss how to enhance your personal and professional
presence.

32. Urbanista – Corporate Profile 32
Reach Us
Urbanista Image Consulting LLP
www.facebook.com www.twitter.com www.urbanista.in +91 852 797 8886 Building No 845, Ist Floor,
Ghittorni, New Delhi - 110030
“Your uniqueness is what sets you apart. One needs
to embrace it and let the magic of Authentic Presence
unfurl!”
~Sheena Agarwal~