SlideShare a Scribd company logo
FEELS
Business Research
Productlaunchresearch
This presentation highlights the
consumer response for the
product, a sample of 30
participants was selected for the
survey.
01
7
17
6
18-24
25-40
40+
• A sample of size 30 persons was taken for
this survey.
• 17 participants were 25-40 years old and
comprised over 55% of the total sample.
• The other age groups
participating in this survey
were 18-24 years old which
constituted around 23%
and the rest of the
participants were over 40
years of age.
02 Out of the 30 persons in the
sample, 23 were men.
Men were more open to
sharing their information
with us than women.
Only 7 women participated in
this survey
ii
i
i
76.6%
23.4%
03 0
1
2
3
4
5
6
7
8
9
10
100-150
150-200
200-250
above 250
below 100
Weekly Spend
The mean spend on condoms per
week for the sample is Rs. 170
$
33% of the participants spend
between Rs.100-150 per week on
condoms.
$
2
5
10
9
4
<2 3 to 6 7 to 10 11 to 14 15+
04
Most of the people
buy 7-10 pieces per
week
While others prefer
keeping around 14
pieces
Only 13%
people buy
more than 15
pieces
Weekly purchase data of condoms.
0
2
4
6
8
10
12
14
Bubblegum Chocolate Grape Mint Strawberry Vanilla
Flavor Preference
46.6%Chocolate
36.6%Strawberry
05Clearly Chocolate and Strawberry are
the preferred flavors, constituting
more than 83% of the consumer
preference.
i
06
46.6% participants seem to be
happy with the product
While 10 participants were
“somewhat satisfied” with
the product which opens
the scope of improvement
0 2 4 6 8 10 12 14
5. Dissatisfied
4. Somewhat Dissatisfied
3. Neutral
2. Somewhat Satisfied
1. Satisfied
0
2
4
6
8
10
12
14
16
18
1. Very
Unlikely
2. Unlikely 3. Neutral 4.Likely 5. Very Likely
07
Likelihood
60%oftheparticipantsare
‘likely’tobuya15pack.
i
7participantswereneutral
aboutthe15piecepack.
ii
Only4peoplereplied
negativelytothe15piecepack.
iii
Optimistically 1 participant
wascertainlylookingforward
tothe15piecepack.
iv
Relationships
1.Quantity-Likelihood
11to14
55.5%
7to10
50%
15+
100%
55% of the people who buy 11-14 pieces are
likely to buy the product.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11 to 14 15+ 7 to 10
Very Unlikely
Very Likely
Unlikely
Neutral
Likely
Half of the sample which has a tendency of
buying 7-10 pieces responded positively to a
15 pack.
While people who already purchase 15+
condoms are responded with a ‘yes’ to a 15
piece pack.
Quantity-Spend Relationship
• Participants who spent less between 150
and 200 bought 11 pieces on an average.
• Participants with expenditure of over
Rs.250/- also had a quantity average of
11.
0
1
2
3
4
5
6
100-150 150-200 above 250
11 to 14
15+
3 to 6
7 to 10
Conclusion&Result
The best selling flavors are
‘Chocolate’ & ‘Strawberry’, so the
‘15 pack’ should be launched in
these 2 variants only.
ii
As there is a very positive response from
the segment which purchases ‘7 to 10’
pieces, the reduction of the contents from
15 to 12 can be considered.
iii
The 15 piece pack should be priced around
Rs.180/- to target the suitable market
segment.
iv

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Business Research Infographic Presentation

  • 1. FEELS Business Research Productlaunchresearch This presentation highlights the consumer response for the product, a sample of 30 participants was selected for the survey.
  • 2. 01 7 17 6 18-24 25-40 40+ • A sample of size 30 persons was taken for this survey. • 17 participants were 25-40 years old and comprised over 55% of the total sample. • The other age groups participating in this survey were 18-24 years old which constituted around 23% and the rest of the participants were over 40 years of age.
  • 3. 02 Out of the 30 persons in the sample, 23 were men. Men were more open to sharing their information with us than women. Only 7 women participated in this survey ii i i 76.6% 23.4%
  • 4. 03 0 1 2 3 4 5 6 7 8 9 10 100-150 150-200 200-250 above 250 below 100 Weekly Spend The mean spend on condoms per week for the sample is Rs. 170 $ 33% of the participants spend between Rs.100-150 per week on condoms. $
  • 5. 2 5 10 9 4 <2 3 to 6 7 to 10 11 to 14 15+ 04 Most of the people buy 7-10 pieces per week While others prefer keeping around 14 pieces Only 13% people buy more than 15 pieces Weekly purchase data of condoms.
  • 6. 0 2 4 6 8 10 12 14 Bubblegum Chocolate Grape Mint Strawberry Vanilla Flavor Preference 46.6%Chocolate 36.6%Strawberry 05Clearly Chocolate and Strawberry are the preferred flavors, constituting more than 83% of the consumer preference. i
  • 7. 06 46.6% participants seem to be happy with the product While 10 participants were “somewhat satisfied” with the product which opens the scope of improvement 0 2 4 6 8 10 12 14 5. Dissatisfied 4. Somewhat Dissatisfied 3. Neutral 2. Somewhat Satisfied 1. Satisfied
  • 8. 0 2 4 6 8 10 12 14 16 18 1. Very Unlikely 2. Unlikely 3. Neutral 4.Likely 5. Very Likely 07 Likelihood 60%oftheparticipantsare ‘likely’tobuya15pack. i 7participantswereneutral aboutthe15piecepack. ii Only4peoplereplied negativelytothe15piecepack. iii Optimistically 1 participant wascertainlylookingforward tothe15piecepack. iv
  • 9. Relationships 1.Quantity-Likelihood 11to14 55.5% 7to10 50% 15+ 100% 55% of the people who buy 11-14 pieces are likely to buy the product. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 11 to 14 15+ 7 to 10 Very Unlikely Very Likely Unlikely Neutral Likely Half of the sample which has a tendency of buying 7-10 pieces responded positively to a 15 pack. While people who already purchase 15+ condoms are responded with a ‘yes’ to a 15 piece pack.
  • 10. Quantity-Spend Relationship • Participants who spent less between 150 and 200 bought 11 pieces on an average. • Participants with expenditure of over Rs.250/- also had a quantity average of 11. 0 1 2 3 4 5 6 100-150 150-200 above 250 11 to 14 15+ 3 to 6 7 to 10
  • 11. Conclusion&Result The best selling flavors are ‘Chocolate’ & ‘Strawberry’, so the ‘15 pack’ should be launched in these 2 variants only. ii As there is a very positive response from the segment which purchases ‘7 to 10’ pieces, the reduction of the contents from 15 to 12 can be considered. iii The 15 piece pack should be priced around Rs.180/- to target the suitable market segment. iv