- A survey was conducted of 75 participants in Germany about their eco-friendly habits
- Over 85% of participants were between 15-20 years old, with most others being 20-25
- Results showed that participants considered themselves only moderately eco-friendly, with many only sometimes engaging in behaviors like separating garbage and avoiding single-use plastics
- Younger participants were more focused on trends than re-wearing clothes, but many said they donate old clothing, with the next most common option being giving items as gifts
- Shower times were typically 5-10 minutes, aimed at conserving water, and many participants expressed a willingness to sometimes pay more for eco-friendly products
This survey studied Vietnamese attitudes and behaviors toward vaccination. Some key findings include:
- Measles-mumps-rubella, hepatitis B, and Japanese encephalitis were the most known vaccine types.
- Doctors' consultancy was the primary source of vaccine awareness.
- Measles-mumps-rubella was the most vaccinated vaccine.
- The main reason for not getting vaccinated was feeling it was unnecessary.
- Safety, quality, and origin were the top criteria for choosing a vaccine, and 83% preferred imported vaccines.
The survey found that traditional Vietnamese food, fast food, and canned food were the most commonly consumed foods in Vietnam last month. Fried chicken, pizza, and hamburgers were the top choices for fast food. The majority of people chose fast food for its convenience and to save time. KFC, Lotteria, and Pizza Hut were the most well-known fast food brands, with KFC and Lotteria having the largest market shares. Most people were aware of the health risks of fast food but remained willing to try new brands.
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
This document summarizes the findings of a survey conducted by Ipsos MORI on behalf of the UK Department for Business, Innovation and Skills regarding public attitudes toward ethical standards in retail. Key findings include:
- Half of UK adults believe retail companies are not very or not at all ethical, while just under two in five believe they are fairly or very ethical. Younger adults aged 16-24 have a more positive view.
- Over four in five adults say ethical standards of retailers are an issue that matters to them to some extent, with half saying it matters a great deal or fair amount. Women care more about ethics than men.
- Just under two in five UK adults report their buying
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
- A survey was conducted of 75 participants in Germany about their eco-friendly habits
- Over 85% of participants were between 15-20 years old, with most others being 20-25
- Results showed that participants considered themselves only moderately eco-friendly, with many only sometimes engaging in behaviors like separating garbage and avoiding single-use plastics
- Younger participants were more focused on trends than re-wearing clothes, but many said they donate old clothing, with the next most common option being giving items as gifts
- Shower times were typically 5-10 minutes, aimed at conserving water, and many participants expressed a willingness to sometimes pay more for eco-friendly products
This survey studied Vietnamese attitudes and behaviors toward vaccination. Some key findings include:
- Measles-mumps-rubella, hepatitis B, and Japanese encephalitis were the most known vaccine types.
- Doctors' consultancy was the primary source of vaccine awareness.
- Measles-mumps-rubella was the most vaccinated vaccine.
- The main reason for not getting vaccinated was feeling it was unnecessary.
- Safety, quality, and origin were the top criteria for choosing a vaccine, and 83% preferred imported vaccines.
The survey found that traditional Vietnamese food, fast food, and canned food were the most commonly consumed foods in Vietnam last month. Fried chicken, pizza, and hamburgers were the top choices for fast food. The majority of people chose fast food for its convenience and to save time. KFC, Lotteria, and Pizza Hut were the most well-known fast food brands, with KFC and Lotteria having the largest market shares. Most people were aware of the health risks of fast food but remained willing to try new brands.
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
This document summarizes the findings of a survey conducted by Ipsos MORI on behalf of the UK Department for Business, Innovation and Skills regarding public attitudes toward ethical standards in retail. Key findings include:
- Half of UK adults believe retail companies are not very or not at all ethical, while just under two in five believe they are fairly or very ethical. Younger adults aged 16-24 have a more positive view.
- Over four in five adults say ethical standards of retailers are an issue that matters to them to some extent, with half saying it matters a great deal or fair amount. Women care more about ethics than men.
- Just under two in five UK adults report their buying
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
The study examined how household structure and gender affect grocery shopping methods among a food insecure population using clients of a food pantry. A survey was administered to 106 clients over 6 weeks. It was found that household structure influences who is the primary shopper, with single person households most likely to shop for themselves. Gender differences were found in transportation methods, with more men walking and more women driving. Household structure also impacted store type and spending amounts. The research helps provide insight into the challenges faced by food insecure populations in accessing nutritious food.
Harris Interactive's UK consumer team conduct monthly research on behalf of The Grocer magazine. This month we looked at ice cream and considered a range of consumer issues such as: purchase preferences and frequencies, consumption habits, health concerns, and attitudes to alternatives.
Research was conducted online by Harris Interactive using a representative sample of 2049 GB adults aged 16+ between 23rd July-28th July 2014.
The document describes research conducted to inform the development of vegetarian recipe cards. Surveys were created and distributed online and in-person to gather information. Key findings include: 1) The majority of respondents were female aged 11-20; 2) Respondents typically became vegetarian between ages 11-20 due to concerns for animal welfare and health; 3) The research helped identify target audiences and themes to focus the recipe cards on, such as health and nutrition. While the research methods provided useful insights, low response rates were a limitation that could be addressed in the future with more active distribution methods.
Britain's love of chocolate shows no sign of abating, as the Grocer reported on our recent poll, if shoppers were allowed just one treat, a third would choose chocolate.
Together with the Grocer we investigated consumer's
views towards Confectionery - covering the good, the bad and the ugly, and we wanted to share this research with you.
Harris Interactive interviewed 2,081 members of the British Public aged 16+ through our online Omnibus service, to probe consumer attitudes towards confectionery in general, looking at a range of issues including health, pricing, product size, and displays amongst others.
A survey of 1,118 Vietnamese people found that 7 in 10 use functional foods. Females and those over 30 used them the most. Over half used at least one type of functional food daily, with tablets being the most preferred form. The top reasons for using functional foods were skin care, bone/joint care, and liver detoxification. Friends/family recommendations were the primary source of information and reason for choosing specific products. Most respondents spent $5-25 every 1-2 months on functional foods and were satisfied with the products, though many would switch brands if dissatisfied. The majority cared about origin, preferring products from the USA.
CONSUMER PERCEPTION TOWARDS FAST FOOD INDUSTRYAnil Bharti
The document discusses factors affecting young Indian consumers' choices of fast food outlets. It finds that young Indians visit fast food outlets for fun and because of their quick service. It then provides background on fast food and discusses how the fast food industry has grown in India with changing lifestyles. The objective is to determine what influences consumers' brand and outlet choices as well as their consumption patterns and perceptions of quality, taste, and nutrition.
Impact in the developing world cannot be made without changing behavior. Appleseed has a systematic and reliable process for doing just that, but the first step is pinpointing exactly what to change.
This slideshow covers the 5 Key Criteria to Choosing a Target Behavior, quizzes your understanding of the criteria, and introduces Appleseed's process for changing behavior.
This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
This survey of 26 individuals found that the majority (20) were not vegetarian, enjoying meat for variety and balance. The 6 vegetarians did not like eating or tasting meat. Most respondents were aged 16-18. More females (16) responded than males (10). All 6 vegetarians identified as lacto-ovo. Recipes should appeal to this young, mostly female audience with simple instructions and a modern style. Main courses were the most popular recipe type.
Customer satisfaction analysis on horlicksal shahriar
Horlicks was created by two British brothers to address nutrition gaps. This study analyzed customer satisfaction of Horlicks through a survey of 30 customers. The majority found the price reasonable and agreed it provided good nutrition. Most also said it was available in their area. While promotional activities were efficient according to some, others felt promotions could be improved. The study's findings noted customers' positive views on price and nutrition but also opportunities to boost promotions and distribution channels. It concluded Horlicks should continue innovating its product line and brand to sustainably serve all customer segments.
Evolution Insights split this project into two sections and we questioned two sets of respondents:
Adult Section – Primary Shoppers who work full time, and take food/drink items to work (556 = sample size)
In this section we look at who takes lunch to work, when and what they take. We look at any extra items that they ‘top-up’ their lunch with, what and where from. We also identify who buys the items, who prepares the lunch and when. We ask the shoppers what was the main reasons for choosing the items for the lunchbox. We also look at changes to lunchtime habits. Children Section – Primary Shoppers who have children under 16, and regularly give them a packed lunch for school (492 = sample size)
In this section we look at who buys the items for the lunchbox, who prepares the lunch and when. We look at who chooses the items for the lunchbox and the variety of lunches provided for children. We also identify the main reasons for choosing the items for the lunchbox. We look at the restrictions imposed by schools and pressure parents feel to provide certain lunches and why are lunchboxes chosen over school dinners?
1. Consumers’ Awareness & Acceptance to Green Trend in Food and Ingredients
2. Tracking Survey to Consuming Behaviours
- Utilization survey to new consumer behaviours
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
Ross Wyatt - Findings from the 'Green Shopper Survey' - Presenatation form th...3 Pillars Network
Is the concept of the Green Shopper a myth or reality? How green are Australian shoppers? What do they buy? Ross Wyatt explores the findings of the Green Shopper Survey (Jun 2010) at the National Green Brands Forum.
Food Forward Trends Report - 2014 Asia Pacificwsaustralia
The document provides insights from a food trends report surveying over 3,200 consumers in Australia, China, Korea, and Singapore. Some key findings include:
- Chinese consumers are more likely to post about food online weekly compared to other countries, and are more influenced by celebrity endorsements when choosing food.
- Food safety and knowing where food comes from is most important to Chinese consumers due to past food scares.
- Concerns over hidden ingredients and additives will likely increase as food processing evolves. Chinese and Singaporean consumers are most influenced by labels.
A group of 4 Marketing/MBA students and I worked on a live project for a local business looking to determine a way to increase sales to students at UTD. This marketing research project utilized data gathering techniques, analytics tools, and critical thinking in order to make conclusions based on our primary data.
Survey QuestionNumber of Respondents1. What is your gender.docxmattinsonjanel
Survey Question
Number of Respondents
1. What is your gender?
Male
17
Female
33
2. What is your age?
20 - 24
6
25 - 34
26
35 - 44
6
45 - 54
8
55 and above
4
3. What is your highest education level?
Doctorate degree
0
Master’s degree
4
Bachelor’s degree
25
High school graduate/Diploma
15
GCE O Level
4
GCE N Level
1
PSLE
2
No schooling completed
0
4. What is your annual income?
Less than $30,000
9
$31,000 - $40,000
17
$41,000 - $50,000
9
$51,000 - $60,000
6
More than $60,000
9
5. Do you have any children living at home?
Yes
31
No
19
6. How often do you clean your house?
Daily
4
Once a week
24
Twice a week
7
Once a month
3
Twice a month
12
Others
7. What kind of household cleaner are you using?
Chemical cleaner
31
Bio-degradable cleaner
12
Not sure
7
8. Where do you usually purchase your household cleaning products?
NTUC
29
Cold Storage
5
Giant
7
Sheng Siong
5
Others
4
9. Do you usually purchase container pack or refill pack for your household cleaner?
Container pack
39
Refill pack
11
10. Are you aware of the harmful cause of excess chemical cleaner usage?
Yes
14
No
36
11. How likely are you to buy a product which is environmentally friendly?
Will always buy
6
More likely will buy
29
Neither less or more likely to buy
8
Not likely to buy
7
Will never buy
12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
Yes
28
No
9
Not Sure
13
13. What is the most important factor you consider when selecting household cleaning product?
Price
15
Brand
6
Quality
21
Packaging
4
Referals from friend
4
Others
14. Are you willing to pay more for a product which is environmentally friendly?
Yes
29
No
14
Not sure
7
15. What is your most important resource for information on household cleaning products?
Television
15
Internet
23
Newspaper
9
Others
3
1. What is your gender?
2. What is your age?
3. What is your highest education level?
4. What is your annual income?
5. Do you have any children living at home?
6. How often do you clean your house?
7. What kind of household cleaner are you using?
8. Where do you usually purchase your household cleaning products?
9. Do you usually purchase container pack or refill pack for your household cleaner?
10. Are you aware of the harmful cause of excess chemical cleaner usage?
11. How likely are you to buy a product which is environmentally friendly?
12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
13. What is the most important factor you consider when selecting household cleaning products?
14. Are you willing to pay more for a product which is environmentally friendly?
15. What is your most impor ...
The document summarizes research conducted on consumer perceptions of Jeni's Splendid Ice Creams after a 2015 listeria outbreak in their production facilities. Focus groups were used to understand where consumers got information about the outbreak, their brand loyalty, and how their purchasing behaviors changed. Surveys were also distributed. The results showed that while some customers remained loyal due to appreciating the brand, many still feared another outbreak. It was recommended that Jeni's update their marketing strategies including their website, social media, promotions and advertising to rebuild their brand and sell to customers who may have forgotten about the listeria issues.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
The study examined how household structure and gender affect grocery shopping methods among a food insecure population using clients of a food pantry. A survey was administered to 106 clients over 6 weeks. It was found that household structure influences who is the primary shopper, with single person households most likely to shop for themselves. Gender differences were found in transportation methods, with more men walking and more women driving. Household structure also impacted store type and spending amounts. The research helps provide insight into the challenges faced by food insecure populations in accessing nutritious food.
Harris Interactive's UK consumer team conduct monthly research on behalf of The Grocer magazine. This month we looked at ice cream and considered a range of consumer issues such as: purchase preferences and frequencies, consumption habits, health concerns, and attitudes to alternatives.
Research was conducted online by Harris Interactive using a representative sample of 2049 GB adults aged 16+ between 23rd July-28th July 2014.
The document describes research conducted to inform the development of vegetarian recipe cards. Surveys were created and distributed online and in-person to gather information. Key findings include: 1) The majority of respondents were female aged 11-20; 2) Respondents typically became vegetarian between ages 11-20 due to concerns for animal welfare and health; 3) The research helped identify target audiences and themes to focus the recipe cards on, such as health and nutrition. While the research methods provided useful insights, low response rates were a limitation that could be addressed in the future with more active distribution methods.
Britain's love of chocolate shows no sign of abating, as the Grocer reported on our recent poll, if shoppers were allowed just one treat, a third would choose chocolate.
Together with the Grocer we investigated consumer's
views towards Confectionery - covering the good, the bad and the ugly, and we wanted to share this research with you.
Harris Interactive interviewed 2,081 members of the British Public aged 16+ through our online Omnibus service, to probe consumer attitudes towards confectionery in general, looking at a range of issues including health, pricing, product size, and displays amongst others.
A survey of 1,118 Vietnamese people found that 7 in 10 use functional foods. Females and those over 30 used them the most. Over half used at least one type of functional food daily, with tablets being the most preferred form. The top reasons for using functional foods were skin care, bone/joint care, and liver detoxification. Friends/family recommendations were the primary source of information and reason for choosing specific products. Most respondents spent $5-25 every 1-2 months on functional foods and were satisfied with the products, though many would switch brands if dissatisfied. The majority cared about origin, preferring products from the USA.
CONSUMER PERCEPTION TOWARDS FAST FOOD INDUSTRYAnil Bharti
The document discusses factors affecting young Indian consumers' choices of fast food outlets. It finds that young Indians visit fast food outlets for fun and because of their quick service. It then provides background on fast food and discusses how the fast food industry has grown in India with changing lifestyles. The objective is to determine what influences consumers' brand and outlet choices as well as their consumption patterns and perceptions of quality, taste, and nutrition.
Impact in the developing world cannot be made without changing behavior. Appleseed has a systematic and reliable process for doing just that, but the first step is pinpointing exactly what to change.
This slideshow covers the 5 Key Criteria to Choosing a Target Behavior, quizzes your understanding of the criteria, and introduces Appleseed's process for changing behavior.
This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
This survey of 26 individuals found that the majority (20) were not vegetarian, enjoying meat for variety and balance. The 6 vegetarians did not like eating or tasting meat. Most respondents were aged 16-18. More females (16) responded than males (10). All 6 vegetarians identified as lacto-ovo. Recipes should appeal to this young, mostly female audience with simple instructions and a modern style. Main courses were the most popular recipe type.
Customer satisfaction analysis on horlicksal shahriar
Horlicks was created by two British brothers to address nutrition gaps. This study analyzed customer satisfaction of Horlicks through a survey of 30 customers. The majority found the price reasonable and agreed it provided good nutrition. Most also said it was available in their area. While promotional activities were efficient according to some, others felt promotions could be improved. The study's findings noted customers' positive views on price and nutrition but also opportunities to boost promotions and distribution channels. It concluded Horlicks should continue innovating its product line and brand to sustainably serve all customer segments.
Evolution Insights split this project into two sections and we questioned two sets of respondents:
Adult Section – Primary Shoppers who work full time, and take food/drink items to work (556 = sample size)
In this section we look at who takes lunch to work, when and what they take. We look at any extra items that they ‘top-up’ their lunch with, what and where from. We also identify who buys the items, who prepares the lunch and when. We ask the shoppers what was the main reasons for choosing the items for the lunchbox. We also look at changes to lunchtime habits. Children Section – Primary Shoppers who have children under 16, and regularly give them a packed lunch for school (492 = sample size)
In this section we look at who buys the items for the lunchbox, who prepares the lunch and when. We look at who chooses the items for the lunchbox and the variety of lunches provided for children. We also identify the main reasons for choosing the items for the lunchbox. We look at the restrictions imposed by schools and pressure parents feel to provide certain lunches and why are lunchboxes chosen over school dinners?
1. Consumers’ Awareness & Acceptance to Green Trend in Food and Ingredients
2. Tracking Survey to Consuming Behaviours
- Utilization survey to new consumer behaviours
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
Ross Wyatt - Findings from the 'Green Shopper Survey' - Presenatation form th...3 Pillars Network
Is the concept of the Green Shopper a myth or reality? How green are Australian shoppers? What do they buy? Ross Wyatt explores the findings of the Green Shopper Survey (Jun 2010) at the National Green Brands Forum.
Food Forward Trends Report - 2014 Asia Pacificwsaustralia
The document provides insights from a food trends report surveying over 3,200 consumers in Australia, China, Korea, and Singapore. Some key findings include:
- Chinese consumers are more likely to post about food online weekly compared to other countries, and are more influenced by celebrity endorsements when choosing food.
- Food safety and knowing where food comes from is most important to Chinese consumers due to past food scares.
- Concerns over hidden ingredients and additives will likely increase as food processing evolves. Chinese and Singaporean consumers are most influenced by labels.
A group of 4 Marketing/MBA students and I worked on a live project for a local business looking to determine a way to increase sales to students at UTD. This marketing research project utilized data gathering techniques, analytics tools, and critical thinking in order to make conclusions based on our primary data.
Survey QuestionNumber of Respondents1. What is your gender.docxmattinsonjanel
Survey Question
Number of Respondents
1. What is your gender?
Male
17
Female
33
2. What is your age?
20 - 24
6
25 - 34
26
35 - 44
6
45 - 54
8
55 and above
4
3. What is your highest education level?
Doctorate degree
0
Master’s degree
4
Bachelor’s degree
25
High school graduate/Diploma
15
GCE O Level
4
GCE N Level
1
PSLE
2
No schooling completed
0
4. What is your annual income?
Less than $30,000
9
$31,000 - $40,000
17
$41,000 - $50,000
9
$51,000 - $60,000
6
More than $60,000
9
5. Do you have any children living at home?
Yes
31
No
19
6. How often do you clean your house?
Daily
4
Once a week
24
Twice a week
7
Once a month
3
Twice a month
12
Others
7. What kind of household cleaner are you using?
Chemical cleaner
31
Bio-degradable cleaner
12
Not sure
7
8. Where do you usually purchase your household cleaning products?
NTUC
29
Cold Storage
5
Giant
7
Sheng Siong
5
Others
4
9. Do you usually purchase container pack or refill pack for your household cleaner?
Container pack
39
Refill pack
11
10. Are you aware of the harmful cause of excess chemical cleaner usage?
Yes
14
No
36
11. How likely are you to buy a product which is environmentally friendly?
Will always buy
6
More likely will buy
29
Neither less or more likely to buy
8
Not likely to buy
7
Will never buy
12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
Yes
28
No
9
Not Sure
13
13. What is the most important factor you consider when selecting household cleaning product?
Price
15
Brand
6
Quality
21
Packaging
4
Referals from friend
4
Others
14. Are you willing to pay more for a product which is environmentally friendly?
Yes
29
No
14
Not sure
7
15. What is your most important resource for information on household cleaning products?
Television
15
Internet
23
Newspaper
9
Others
3
1. What is your gender?
2. What is your age?
3. What is your highest education level?
4. What is your annual income?
5. Do you have any children living at home?
6. How often do you clean your house?
7. What kind of household cleaner are you using?
8. Where do you usually purchase your household cleaning products?
9. Do you usually purchase container pack or refill pack for your household cleaner?
10. Are you aware of the harmful cause of excess chemical cleaner usage?
11. How likely are you to buy a product which is environmentally friendly?
12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
13. What is the most important factor you consider when selecting household cleaning products?
14. Are you willing to pay more for a product which is environmentally friendly?
15. What is your most impor ...
The document summarizes research conducted on consumer perceptions of Jeni's Splendid Ice Creams after a 2015 listeria outbreak in their production facilities. Focus groups were used to understand where consumers got information about the outbreak, their brand loyalty, and how their purchasing behaviors changed. Surveys were also distributed. The results showed that while some customers remained loyal due to appreciating the brand, many still feared another outbreak. It was recommended that Jeni's update their marketing strategies including their website, social media, promotions and advertising to rebuild their brand and sell to customers who may have forgotten about the listeria issues.
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2. 01
7
17
6
18-24
25-40
40+
• A sample of size 30 persons was taken for
this survey.
• 17 participants were 25-40 years old and
comprised over 55% of the total sample.
• The other age groups
participating in this survey
were 18-24 years old which
constituted around 23%
and the rest of the
participants were over 40
years of age.
3. 02 Out of the 30 persons in the
sample, 23 were men.
Men were more open to
sharing their information
with us than women.
Only 7 women participated in
this survey
ii
i
i
76.6%
23.4%
5. 2
5
10
9
4
<2 3 to 6 7 to 10 11 to 14 15+
04
Most of the people
buy 7-10 pieces per
week
While others prefer
keeping around 14
pieces
Only 13%
people buy
more than 15
pieces
Weekly purchase data of condoms.
6. 0
2
4
6
8
10
12
14
Bubblegum Chocolate Grape Mint Strawberry Vanilla
Flavor Preference
46.6%Chocolate
36.6%Strawberry
05Clearly Chocolate and Strawberry are
the preferred flavors, constituting
more than 83% of the consumer
preference.
i
7. 06
46.6% participants seem to be
happy with the product
While 10 participants were
“somewhat satisfied” with
the product which opens
the scope of improvement
0 2 4 6 8 10 12 14
5. Dissatisfied
4. Somewhat Dissatisfied
3. Neutral
2. Somewhat Satisfied
1. Satisfied
8. 0
2
4
6
8
10
12
14
16
18
1. Very
Unlikely
2. Unlikely 3. Neutral 4.Likely 5. Very Likely
07
Likelihood
60%oftheparticipantsare
‘likely’tobuya15pack.
i
7participantswereneutral
aboutthe15piecepack.
ii
Only4peoplereplied
negativelytothe15piecepack.
iii
Optimistically 1 participant
wascertainlylookingforward
tothe15piecepack.
iv
9. Relationships
1.Quantity-Likelihood
11to14
55.5%
7to10
50%
15+
100%
55% of the people who buy 11-14 pieces are
likely to buy the product.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11 to 14 15+ 7 to 10
Very Unlikely
Very Likely
Unlikely
Neutral
Likely
Half of the sample which has a tendency of
buying 7-10 pieces responded positively to a
15 pack.
While people who already purchase 15+
condoms are responded with a ‘yes’ to a 15
piece pack.
10. Quantity-Spend Relationship
• Participants who spent less between 150
and 200 bought 11 pieces on an average.
• Participants with expenditure of over
Rs.250/- also had a quantity average of
11.
0
1
2
3
4
5
6
100-150 150-200 above 250
11 to 14
15+
3 to 6
7 to 10
11. Conclusion&Result
The best selling flavors are
‘Chocolate’ & ‘Strawberry’, so the
‘15 pack’ should be launched in
these 2 variants only.
ii
As there is a very positive response from
the segment which purchases ‘7 to 10’
pieces, the reduction of the contents from
15 to 12 can be considered.
iii
The 15 piece pack should be priced around
Rs.180/- to target the suitable market
segment.
iv