Is the concept of the Green Shopper a myth or reality? How green are Australian shoppers? What do they buy? Ross Wyatt explores the findings of the Green Shopper Survey (Jun 2010) at the National Green Brands Forum.
Competitive analysis, brainstorming, and white-boarding led me to discovering potential benefits of using gamification to encourage children to choose healthier food options at school.
Competitive analysis, brainstorming, and white-boarding led me to discovering potential benefits of using gamification to encourage children to choose healthier food options at school.
This presentation is a 45 minute talk to a plant biology faculty at North Carolina State University, 4/21/2015. The presentation speaks of the mechanisms that underlie the current biotech traits, what are the new opportunities, and why there is resistance to good technology-- along with how to get past it.
Presentation at Oregon State University to faculty, students and postdocs on January 20, 2015. The topic is a basic primer on GMO technology and how to communicate it with the public.
Havas: Prosumer Report, The New Consumer and The Sharing EconomySustainable Brands
Havas conducted a survey of consumers in 29 markets around the world with the aim of developing a deeper understanding of people’s feelings about consumerism in relation to both economic growth and their own personal happiness.
The study found that the majority of people feel that overconsumption is putting society and our planet at risk, yet this feeling is at tension with the other largely-held belief that consumption is good for the economy and good for one's country.
The study also singles out behaviors of the trend-setting lead user segment, "prosumers", to predict future mainstream behaviors. Based on this segment, the next wave of consumerism will be collaborative consumption.
NACM Agricultural Suppliers Meeting, Jan 20, 2017 at the Hilton Conference Center in Gainesville, FL. The slides accompany a presentation about how to explain agricultural concepts to the public, borrowing from what has been learned from psychology, crisis communication and public service.
This was a keynote address to Food and Farm Care in Saskatoon, SK Canada, December 14, 2016. The talk centered on strategies for ag producers to be more effective in communication at the public interface about any "hot button" issue in farming and food, issues like hormones, antibiotics, GMO or pesticides. There is a clear method to help the public understand how these technologies work, as well as their relative risk and benefit. A lot has to do with trust. This strategy speaks about these topics as well as how to be an improved voice in social media.
Gen z’s views on LGBTQ+ rights and acceptanceGenZandu
Gen Z, born roughly between the late 1990s and early 2010s, exhibits strong support for LGBTQ+ rights and acceptance. This generation tends to be more progressive and inclusive, advocating for equality regardless of sexual orientation or gender identity. With widespread access to information and diverse social networks, Gen Z is more likely to challenge traditional norms and embrace diversity, fostering a more accepting environment for LGBTQ+ individuals in society. Their attitudes reflect a growing trend towards greater tolerance and understanding.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
'Natural' - What does it mean to consumers?Ipsos UK
Clean labelling is becoming standardised in the food and drink industry, as consumers demand shorter and more recognisable ingredients on their products. The term ‘natural’ is now commonplace, so Ipsos MORI conducted some research to find out what the term actually means to consumers themselves.
The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions an...Wendy Scherer
SSG decided to conduct a study of eco-minded moms online. The idea was to better understand who they were, how they interpreted a green lifestyle, and how it impacted the way in which they raised their children, ran their households.
This presentation is a 45 minute talk to a plant biology faculty at North Carolina State University, 4/21/2015. The presentation speaks of the mechanisms that underlie the current biotech traits, what are the new opportunities, and why there is resistance to good technology-- along with how to get past it.
Presentation at Oregon State University to faculty, students and postdocs on January 20, 2015. The topic is a basic primer on GMO technology and how to communicate it with the public.
Havas: Prosumer Report, The New Consumer and The Sharing EconomySustainable Brands
Havas conducted a survey of consumers in 29 markets around the world with the aim of developing a deeper understanding of people’s feelings about consumerism in relation to both economic growth and their own personal happiness.
The study found that the majority of people feel that overconsumption is putting society and our planet at risk, yet this feeling is at tension with the other largely-held belief that consumption is good for the economy and good for one's country.
The study also singles out behaviors of the trend-setting lead user segment, "prosumers", to predict future mainstream behaviors. Based on this segment, the next wave of consumerism will be collaborative consumption.
NACM Agricultural Suppliers Meeting, Jan 20, 2017 at the Hilton Conference Center in Gainesville, FL. The slides accompany a presentation about how to explain agricultural concepts to the public, borrowing from what has been learned from psychology, crisis communication and public service.
This was a keynote address to Food and Farm Care in Saskatoon, SK Canada, December 14, 2016. The talk centered on strategies for ag producers to be more effective in communication at the public interface about any "hot button" issue in farming and food, issues like hormones, antibiotics, GMO or pesticides. There is a clear method to help the public understand how these technologies work, as well as their relative risk and benefit. A lot has to do with trust. This strategy speaks about these topics as well as how to be an improved voice in social media.
Gen z’s views on LGBTQ+ rights and acceptanceGenZandu
Gen Z, born roughly between the late 1990s and early 2010s, exhibits strong support for LGBTQ+ rights and acceptance. This generation tends to be more progressive and inclusive, advocating for equality regardless of sexual orientation or gender identity. With widespread access to information and diverse social networks, Gen Z is more likely to challenge traditional norms and embrace diversity, fostering a more accepting environment for LGBTQ+ individuals in society. Their attitudes reflect a growing trend towards greater tolerance and understanding.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
'Natural' - What does it mean to consumers?Ipsos UK
Clean labelling is becoming standardised in the food and drink industry, as consumers demand shorter and more recognisable ingredients on their products. The term ‘natural’ is now commonplace, so Ipsos MORI conducted some research to find out what the term actually means to consumers themselves.
The Green Mom Eco-cosm: A Social Study into their Motivations, Convictions an...Wendy Scherer
SSG decided to conduct a study of eco-minded moms online. The idea was to better understand who they were, how they interpreted a green lifestyle, and how it impacted the way in which they raised their children, ran their households.
Similar to Ross Wyatt - Findings from the 'Green Shopper Survey' - Presenatation form the National Green Brands Forum, Melbourne 17th June 2010 (20)
National Sustainable Food Summit Conference Report 3 Pillars Network
This report provides a record for Summit delegates, as well as a reference for those that could not attend. It is hoped it
will be used as a catalyst for further discussion and may also be a useful input into the Federal Government’s National
Food Plan or other policy discussions.
Presentation given by Ross Wyatt, Associate Director Netbalance at the Behaviour Change for Sustainability National Congress, 11th-12th October 2010, Sydney
Paul C Stern: Environmentally significant behaviour and how to change it3 Pillars Network
Environmentally significant behaviour and how to change it. Key note address to the Behaviour Change for Sustainability National Congress, 11th-12th October 2010, Sydney by Paul C Stern, Director of the Committee on the Human Dimensions of Global Change (CHDGC), National Research Council (US)
The global market for sustainable packaging is forecast to reach $142.42 billion by the year 2015, according to a new report by GIA.
Creative and innovative packaging solutions are an integral part of positioning a sustainable brand and Australian companies are embracing the opportunities that this presents.
The recently introduced Australian Packaging Covenant (APC) mobilizes and cements our collective commitment to welcome innovation in design and move into an exciting new future.
A special briefing by 3 Pillars Network Research looking the burgeoning field of social investment in Australia. We spoke to leaders in the field to assess where we are and how we face the challenge of striking the right balance between social, environmental and financial goals.
Stephen Hale, Ogilvy Earth, National Green Brands Forum, June 17th 2010, Melb...3 Pillars Network
Stephen Hale facilitated a highly interactive workshop session as part of the National Green Brands Forum, working with attendees to delve deeper into how we can embed sustainability in a brand from the inside out.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Incorporate Woolworths, Amcor and EPA logos – acknowledge support
Lets examine this idea of the green shopper…. In our search for this legendary creature who will buy all the green products we throw at him or her Just maybe …click… the green shopper is not a being unique from the rest of us. Perhaps the green shopper is a conflicted being – like this couple..
There are two types of people in the world. Those who divide people into groups and those who don’t. As a long term marketer, the practice of segmentation has been ingrained into me. It’s important. It helps us make sense of the complexity in the way we make decisions. Especially purchasing decisions. Dividing people into four or five groups makes problems seem manageable. It helps us target our marketing expenditure more efficiently. It gives researchers and consultants credible looking platforms for our ideas. I do not mean to decry segmentation. It is important. But do not fall into the trap of thinking that market segments exist in some static way independent of our own actions as marketers and retailers. And especially don’t fall into the trap of thinking what people say about themselves directly relates to what they do about it! A Gallup poll tells us that 68% of Australians believe in a personal God (of some type) and 38% believe in hell. Yet less than half that number attend church even occasionally. If I was faced with eternal purgatory you’d think I’d be keen to do something to avoid it! In another recent study: When asked what they think should be done about climate change, 80% of people say we should drive less. In the same study 20% of respondents said they would not walk 2 blocks. So what can we do, here today, to close the same type of gap we see again and again in “green purchasing”? And how much does segmentation help… Are we all statically existing in a demographers definition?
I like the Terra Choice version I came across last year. Apparently we range from Righteous And Willing Nature Unspoiling Total Zealots, through to the rather harshly named Stubborn Comatose Undereducated Mainstream.
The LOHAS work has also added to the knowledge base.. From the 16% apparently unconcerned about the environment and society to those living a life of health and sustainability
And so it goes on. Segmentation based on fault and responsibility
Vocal activists, Principled Pioneers, Conveniently Conscious and other Allegorical Alliterations
The us version of LOHAS
It wouldn’t be complete without a matrix. This time its attitude v behaviour
… or a matrix on Action by Agreement
The new green consumer
Scientists have found there is actually a bit of green in all of us! (Not really… But this is a good illustration of how consumers really are. We (mostly) all want to be green but we need help to activate our “green centre”. Its not our fault that we are convenience seeking, cost conscious beings. That’s what we’ve been taught to be! This is the challenge AND opportunity for manufacturers, retailers, government, industry bodies and NGOs alike. To help us mere mortal consumers to activate this green centre. It is possible. We will see in this study how manufacturers do it time and again. We will see how retailers shape our demand with intelligent ranging and merchandising. And we will see how retailers here and abroad are moving on a path which leads us slowly towards a greener future.
Speaking of internal sensors – HBR published this very interesting……… They suggest that the combined effects of three trend: The growing scale of companies, improvements in sensors that measure the impacts of companies on society and the environment, and the heightened sensibilities of stakeholders – the demands to operate sustainably are dramatically increasing. They go on to say. “the key…. So you see – its all about you as manufacturers, marketers and retailers LEADING consumers. Not blindly folloowing what the demographers tell you about smaller families, and time poor consumers demanding over packaged, wasteful, convenience goods.
But first, some detail on the study. Thanks to WW for allowing this imposition on customers and for their support along with Amcor and EPA Victoria
And the size of that gap surprised us all.. 93% Think a retailers effort to reduce their environmental impact is important. And consumers don’t draw such a clear distinction between retailers and their suppliers as we do. 84% are concerned by the impact their purchasing decisions have on the world 80% are thinking about environmental issues when they are shopping (by the way 80% also know what an environmental or green product is..) 50%
The most polarising result of all
Delete other and reorder
Toilet paper – This was the most frequently cited category of green product nominated by 23% of those who knowingly purchased a green product. The Naturale and Safe brands were the most referred to; constituting 39% each of those who purchased a green toilet paper. ¬ Dishwashing liquid – constituted 16% of the purchases of a green product with Earth Choice being cited by 65% of those buying a green dishwashing liquid. ¬ Free range eggs – also at 16% was free range eggs. Pace and Manningvale (or Manning Valley) being cited for 40% of the free range egg purchases. ¬ Laundry liquid and powder – Constituted 10% of green purchasers. Earth Choice was cited by 36% of this group. ¬ Fresh fruit and vegetables – Some consumers see fresh fruit and vegetables as a green purchase and 9% of those who stated they purchased a green product cited their fresh produce purchase. Other categories which registered more than 4% share of green purchases were, tuna/salmon (5%), milk (5%), paper towels (4%), chicken (4%), light bulbs (4%), and surface spray (4%).
There is a green shopper in all of us Let’s face it; nobody (well, nearly nobody) enjoys destroying the natural systems that sustain us. It’s just that other considerations like convenience, trust, cost, lack knowledge or understanding often get in the way. Shoppers are concerned. In this study, only 6% of respondents were “not at all” concerned about the impact their purchasing decisions were having on the world. When the decision is (on the surface) easy – like buying free-range eggs, or toilet paper with high recycled content, or detergents which seemingly do less harm to our waterways – then consumers readily select the greener option. Whose responsibility? The bigger question is: whose responsibility is it to activate, steer, guide, cajole and generally help consumers make better decisions? Is it no one’s responsibility? Is it everyone’s? The answer is not a simple one, and some commentators suggest that this is exactly the kind of complex problem we have governments for. There is no question that manufacturers are faced with a massive opportunity to take a leadership position and many are trying. In the rush we are seeing too many “under supported over claims” which, instead of creating a wave of green support, are slowly building the level of cynicism to the point where 27% of respondents reported being “not at all likely” to believe on pack environmental claims and only 15% being “very likely” to believe them. Clearly the jury is out on that issue. Gruen us Green Victor Gruen, back in the 40’s pioneered intentional design features to help us shop “better”. The way we are enabled to shop by intuition is referred to as the Gruen Effect or the Gruen Transfer. It’s why IKEA is a maze of household joy. It’s why the milk is at the back of the store. It’s why shopping centres are destinations for shopping recreation. It’s how we shifted consumer behaviour from conscious, considered choice about what we need, to unconscious desire for what feels good to have. Increasingly, what feels good to have is a better choice for planet and society. A more sustainable choice. This is the opportunity for the ethical retailer. Gruen us to products which we believe are a better choice. Migrate us away from excess packaging. Migrate us away from less sustainable options. Migrate us towards ethical choices. Migrate us towards sustainable options. You’ve done it for free range eggs and we feel good about shopping at your store because of that. Retailers in the UK have really made a name for themselves with their sustainability initiatives. But it’s not without its problems. In a competitive environment the approach of each retailer has not been well coordinated, resulting in what has been described as a mish-mash approach. What can we do in this country to overcome that? A coordinated approach There is only one answer to the dilemma of creating a more sustainable food and grocery industry. The time is upon us for manufacturers, retailers, industry bodies, government and NGOs to coordinate their efforts to harness the latent green potential in the vast majority of consumers. They are crying out for a standard they can believe in. But it’s not just a certification standard that’s required, although that seems a likely place to start. The answer requires cross-sectoral participation, new levels of innovation and ingenuity, more research and support for industry transformation. No individual retailer, manufacturer, industry body or NGO can do this on their own. Significant resources and time commitment are required to help close the gap between the 84% of consumers who are concerned about the environmental impact of their purchasing decisions and the 13% who actually buy a green product each time they shop. Those companies that lead in this coordinated approach are set to become (or secure their existing positions as) the leaders of the future. To paraphrase Christopher Meyer and Julia Kirby in the April 2010 edition of Harvard Business Review: “ The key to becoming a contemporary corporate leader is to take on the responsibilities for the impacts you have on the world for which you are not called to account.” This is the enormous challenge and unmatched opportunity for the Australian food and grocery industry.