Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_1_arrivals_and_destinationsTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_1_arrivals_and_destinationsTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
You should consider 4 steps when producing a website:
(i) The content & navigation (ii) The build technology/tool (iii) The promotion (iv) The maintenance.
Most businesses spend too little time on step one which only ends up in a site with low conversion rates. This guide will help you with the content of your site increasing conversion rates.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Starting your own business has never been more popular. It might be because you want a better work-life balance, have seen a brilliant opportunity, or are just ready for the exciting, fulfilling challenge of working for yourself.
Whatever your reasons, if you want to succeed you need to get the basics right - whether it's researching your market, raising finance or choosing your premises.
Our free guide, backed by business experts Sage, walks you through the key steps to success.
Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
Whether you are launching a new product or service, or need to re-energise an existing one, these exercises can help steer your thinking and challenge your brand development.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
Grow your small business or dental/medical practice with the 90day strategic ...clickconvertsell
Learn how to grow your business in 90days. Learn what you must focus on to grow your business / dental /medical practice. In this free training we discuss the click.convert.sell model designed to boost your small business. Includes Powerful Business Intelligence WorkSheet from founder Dr Aalok Y Shukla.
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
You should consider 4 steps when producing a website:
(i) The content & navigation (ii) The build technology/tool (iii) The promotion (iv) The maintenance.
Most businesses spend too little time on step one which only ends up in a site with low conversion rates. This guide will help you with the content of your site increasing conversion rates.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Starting your own business has never been more popular. It might be because you want a better work-life balance, have seen a brilliant opportunity, or are just ready for the exciting, fulfilling challenge of working for yourself.
Whatever your reasons, if you want to succeed you need to get the basics right - whether it's researching your market, raising finance or choosing your premises.
Our free guide, backed by business experts Sage, walks you through the key steps to success.
Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
Whether you are launching a new product or service, or need to re-energise an existing one, these exercises can help steer your thinking and challenge your brand development.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
Grow your small business or dental/medical practice with the 90day strategic ...clickconvertsell
Learn how to grow your business in 90days. Learn what you must focus on to grow your business / dental /medical practice. In this free training we discuss the click.convert.sell model designed to boost your small business. Includes Powerful Business Intelligence WorkSheet from founder Dr Aalok Y Shukla.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business is a short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach.
How Consumer Insights & Surveys Help Businesses Large & SmallPollfish
Make the most of your consumer insights at any stage. With Pollfish, you can survey over 600 million potential consumers inside mobile apps. See how businesses at different stages use Pollfish with these survey examples and more.
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Security Roots Ltd.
There is increasing competition and commoditization in the information security marketplace. InfoSec companies must optimize and standardize their business processes and methodologies to differentiate themselves from competitors. This article (part of a series) discusses strategies for getting some immediate “quick wins” at your company. It looks at some steps you can take now, today, to start seeing improvement and better responses from your clients.
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018Prakriti Sinha
Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina, and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
When target positioning for marketing, know your clients well enough to be your best friend. Make a clear definition of the type of person the business would appeal to. What are the likes, dislikes, experiences, and values of the prospect? What kind of energy is needed to appeal to them? Only then could you start targeting your search campaign.
Similar to Nesta creative toolkit_book_3_choosing_your_path (20)
Không còn nghi ngờ gì nữa, Đại Dịch COVID19 đã gây ra cho chúng ta rất nhiều sự khó khăn, tạo ra vô số rào cản, và đây là thực tế.
Chúng ta đang phải phần nào đó trả giá cho những sai lầm, cho những hậu quả do chính chúng ta đã từng gây ra, một cách trực tiếp hay gián tiếp.
Tuy nhiên, giống như một câu thoại trong bộ phim mà tôi rất yêu thích “The Day the Earth Stood Still (2008)”, khi Trái Đất phải đối diện với nguy cơ diệt vong, nhân vật Giáo Sư Barnhardt đã nói một câu, đại ý là:
“Chỉ khi ở cận kề hiểm hoạ diệt vong, lúc đó con người mới tìm thấy ý chí để thay đổi. Chỉ khi bị ép “dồn đến chân tường” thì chúng ta mới đủ ý chí để tiến hoá.”
Hơn lúc nào hết, đây chính là thời khắc quan trọng để chúng ta nghiêm túc điều chỉnh lại mọi thứ, từ bản thân mình, từ cách làm việc cho đến mọi hoạt động trong kinh doanh.
Một trong những chìa khoá quan trọng để biến NGUY HIỂM thành CƠ HỘI chính là năng lực TƯ DUY SÁNG TẠO - GIẢI QUYẾT VẤN ĐỀ & RA QUYẾT ĐỊNH của người lãnh đạo.
Đây chính là lúc, năng lực TƯ DUY SÁNG TẠO - GIẢI QUYẾT VẤN ĐỀ & RA QUYẾT ĐỊNH của người lãnh đạo càng mang tính “sống còn” hơn bao giờ hết !
Bởi chúng ta không thể cứ tiếp tục phạm sai lầm và tiếp tục phải trả giá như thế nữa, chúng ta không còn nhiều nguồn lực để tiếp tục phí phạm theo cách ra quyết định kiểu mơ hồ, thiếu sáng suốt, THỬ & SAI như trước đây !
Những chủ kinh doanh, những chủ doanh nghiệp nào có thể đưa ra những quyết định thông minh, sáng tạo và hiệu quả trong giai đoạn này, có thể nhờ đó mà trụ vững và bước qua Đại Dịch, thì mô hình kinh doanh đó, những doanh nghiệp đó sẽ trở nên đột phá và mạnh mẽ hơn bao giờ hết !
Dựa trên quá trình hơn 20 năm nghiên cứu & ứng dụng trong các lĩnh vực liên quan đến Thiết Kế & Sáng Tạo, kết hợp giữa những nghiên cứu mới nhất của khoa học NLP (Lập Trình Ngôn Ngữ
Tư Duy) và phương pháp tư duy Giải Quyết Vấn Đề & Ra Quyết Định TRIZ, khoá học “SỨC MẠNH CỦA TƯ DUY” (ART OF THINKING) chỉ trong 2 ngày đã được minh chứng: đem lại sự trải nghiệm thực tế, có tác động vô cùng vô cùng mạnh mẽ vào cảm xúc & tâm trí, thay đổi tích cực về tư duy và phương pháp làm việc của người học.
Khoá học “SỨC MẠNH CỦA TƯ DUY (THE POWER OF THINKING) – Phương pháp tối ưu để làm chủ tư duy, giải quyết vấn đề & ra quyết định” là khoá học giúp học viên từng bước hiểu và giải quyết được hầu hết những bế tắc, trở ngại trong công việc cũng như trong cuộc sống bằng những phương pháp suy nghĩ và tư duy đơn giản, dễ dàng nhưng vô cùng hiệu quả và thú vị.
QUY TRÌNH CỦA “TƯ DUY SÁNG TẠO THỰC CHIẾN - GIẢI QUYẾT VẦN ĐỀ & RA QUYẾT ĐỊNH”
Quy trình của “Tư Duy Sáng Tạo Thực Chiến - Giải Quyết Vấn Đề & Ra Quyết Định” là kết quả của tôi trong 20 năm nghiên cứu & ứng dụng về lĩnh vực Tư Duy Sáng Tạo Thực Chiến, áp dụng trong lĩnh vực Giải Quyết Vấn Đề & Ra Quyết Định.
Quy trình là kết quả của một quá trình chọn lọc, cải tiến & sáng tạo dựa trên:
- Những nghiên cứu mới và chọn lọc nhất của khoa học NLP, Mỹ (Lập Trình Ngôn Ngữ Tư Duy).
- Hệ thống phương pháp Tư Duy Giải Quyết Vấn Đề & Ra Quyết Định TRIZ, Nga
- Sự đúc kết và tối ưu hoá của hơn 145 công cụ, phương pháp & quy trình Tư Duy nổi tiếng khác, ...
- 12 năm nghiên cứu & ứng dụng thực chiến của Nhà Huấn Luyện Tạ Minh Trãi.
Nắm bắt được Quy Trình này sẽ giúp bạn:
- Nâng cao năng lực tư duy và giải quyết vấn đề.
- Có khả năng đưa ra những quyết định hiệu quả dựa trên các phương pháp tư duy logic và sáng tạo.
- Nắm được những mấu chốt quan trọng để lựa chọn và thực thi giải pháp hiệu quả cũng như hiểu và biết áp dụng những nguyên tắc, công cụ, phương pháp tối ưu trong giải quyết vấn đề sáng tạo và hiệu quả.
- Thay đổi từ thế bị động sang thế chủ động và tự tin trong việc nắm bắt vấn đề và ra quyết định.
- Biết cách nâng cao hiệu quả trong việc giải quyết các vấn đề phát sinh trong thực tế thông qua phương pháp tư duy sáng tạo.
Áp dụng thành công được những kiến thức trong khoá học này, các Lãnh Đạo & Chủ Doanh Nghiệp có thể tránh được hàng trăm quyết định sai lầm, tiết kiệm hàng chục - hàng trăm tỷ cho công ty & tổ chức của mình.
Để giúp mọi người hiểu rõ hơn giá trị và cách vận hành của Quy Trình nói trên, tôi có tổ chức chia sẻ một buổi học 3h mang tên "VẤN ĐỀ CHỈ CÓ THỂ ĐƯỢC GIẢI QUYẾT, NẾU BẠN BIẾT CÁCH CHỌN ĐÚNG VẤN ĐỀ CẦN ĐƯỢC GIẢI QUYẾT"
Bạn có thể tham khảo ở đây:
https://bit.ly/3wNSLz4
Tạ Minh Trãi
Nhà huấn luyện & tư vấn cấp Lãnh Đạo
Chuyên sâu về Tư Duy Sáng Tạo Thực Chiến - Giải Quyết Vấn Đề & Ra Quyết Định
#TaMinhTrai
#NhungBaiHocLanhDao
#TuDuySangTaoThucChien
7 BUOC DAN DEN TU DO TAI CHINH - 7 STEP TO FINANCIAL FREEDOM.TẠ MINH TRÃI
KHOÁ HỌC THỨ 8 CỦA ADC ACADEMY
"ART OF FINANCIAL FREEDOM - Nghệ Thuật Tự Do Tài Chính".
Làm thế nào để tiến đến tự do tài chính trong vòng 6 tháng, hoặc ít hơn ?
https://taminhtrai.com/nghe-thuat-tu-do-tai-chinh/
Bạn có bao giờ có thời gian suy ngẫm về 3 câu hỏi sau đây chưa ?
1. Tại sao tôi đang làm công việc tôi đang làm ?
2. Câu hỏi thứ 2 quan trọng hơn, tôi có đang hạnh phúc với công việc tôi đang làm không ?
3. Và câu hỏi thứ 3, nếu tôi không cảm thấy hạnh phúc, thì làm thế nào để tôi có thể tìm thấy hạnh phúc trong công việc ?
Các cuộc khảo sát đều đưa ra kết quả là, đại đa số mọi người đều không đang hạnh phúc với công việc họ đang làm !
Một kết quá đáng kinh ngạc !!!
Chúng ta đều biết, một ngày có 24h, trừ đi 8h để ngủ, 8h để làm việc, thì chúng ta chỉ còn lại 8h cho tất cả những sinh hoạt khác của cuộc sống (bao gồm giặt giũ, nấu nướng, ăn uống, tắm rửa, đi lại, mua sắm, vui chơi, giải trí, gặp gỡ bạn bè, ...).
Nói một cách khác, công việc bạn đang làm chiếm 1/3 tổng thời gian cuộc đời của bạn ?
Rất nhiều yếu tố ảnh hưởng đến niềm vui sống, hạnh phúc, buồn vui, đau khổ, ... trong cuộc đời phụ thuộc rất nhiều vào 8h mà bạn dành ra để LÀM VIỆC đó ?
Điều đáng ngạc nhiên là, CHỌN VIỆC ĐỂ LÀM mặc dù là một việc hết sức quan trọng, ấy thế nhưng không có nhiều người thực sự được trang bị những kiến thức, những tư duy cần thiết để biết cách đưa ra LỰA CHỌN PHÙ HỢP.
Rất nhiều người trong chúng ta mơ hồ về quyết định LỰA CHỌN CÔNG VIỆC để khiến cho mình hạnh phúc, và để rồi cũng vô cùng mơ hồ về HẠNH PHÚC của cả CUỘC ĐỜI !
http://ynghiacuocdoi.com/
THINK - cách chúng ta đang suy nghĩ như thế nào ?TẠ MINH TRÃI
Slide bài giảng này của workshop “THINK” sẽ giúp bạn :
– Hiểu được tầm quan trọng của suy nghĩ
– Nhận biết về các cấp độ của suy nghĩ
– Lý giải được cách chúng ta đang suy nghĩ mỗi ngày ?
– Nắm bắt được tiến trình suy nghĩ hiệu quả diễn ra như thế nào ?
– Làm thế nào để suy nghĩ sáng tạo hơn ?
– Thấy được sự liên quan giữa khả năng suy nghĩ và khả năng tạo giá trị ?
Chúng ta thường biết đến giấy bìa Carton dưới hình dạng các loại thùng hộp đóng gói, dùng để bao bọc và giúp bảo vệ đồ vật bên trong.
Thùng Carton xuất hiện khắp mọi nơi như nhà ở, trường học, nơi làm việc, nhà ga, sân bay,… thậm chí ở những nơi rác thải công cộng.
“Tôi là Karton” là một Dự Án được phối hợp thực hiện giữa KARTA – một trong những công ty dẫn đầu trong lĩnh vực sản xuất & tái chế giấy bìa Carton và nhóm thiết kế của ADC STUDIO.
Dự Án được bắt đầu và kết thúc trong thời gian đúng 1 tháng, trong khuôn khổ cuộc thi “1 millions change the world – 1 triệu USD thay đổi thế giới” của Forbes.
“Tôi là Karton” mong muốn đem lại một góc nhìn hoàn toàn mới về cách sử dụng và sản xuất vật liệu tái chế, ứng dụng giấy Carton vào việc thiết kế và tạo ra những sản phẩm nội thất cực kỳ sáng tạo, độc đáo và hấp dẫn.
Việc sử dụng sản phẩm nội thất bằng các loại giấy bìa Carton ngoài việc giá thành sản phẩm có thể giảm đến 50% – 70% so với các loại vật liệu truyền thống như gỗ, nhựa, sắt, … còn có thể dễ dàng tái chế nhiều lần, góp phần tích cực cho việc bảo vệ tài nguyên thiên nhiên, đồng thời sẽ giảm thiểu việc khai thác và sản xuất ra những nguyên vật liệu gây độc hại đến môi trường.
Dự Án mong muốn đóng góp một cách nhìn nhận mới về việc ứng dụng giá trị sáng tạo thẩm mỹ của thiết kế cho các công ty gia công sản xuất Việt Nam, góp phần nâng cao giá trị hơn cho các sản phẩm gia công, tái chế, đồng thời tác động đến các nhà sản xuất, khuyến khích việc cân nhắc áp dụng các hệ thống dây chuyền sản xuất có ý thức hơn với vấn đề bảo vệ môi trường.
Thông tin các đơn vị thực hiên:
karta.vn/
adcacademy.vn/
——————————
Đại điện phụ trách Dự Án “Tôi Là Karton”
Anh Trần Hoàng Nam – Trưởng phòng Marketing, Công ty Cổ Phần Karta
Nhóm thực hiện dự án/ Creadiction Team
Product Design Team of ADC STUDIO
Võ Thị Minh Khuê ----------------- Product Designer
Trịnh Tuấn Kiệt ----------------- Product Designer
Trần Thị Tường Lan ----------------- Product Designer
Đỗ Thị Cẩm Ngọc ----------------- Product Designer
Lý Như Ngọc ----------------- Product Designer
Vũ Thanh Nhàn ----------------- Product Designer
Mã Bảo Vinh ----------------- Product Designer
Hứa Thành Trung ----------------- Graphic Designer
NESTA CREATIVE ENTREPREUNEUR's Toolkit 2 - Lên đường.TẠ MINH TRÃI
Cơ hội cho các bạn trẻ đam mê sáng tạo và những doanh nhân trẻ hoạt động trong lĩnh vực này gặt hái và mở rộng vốn kiến thức trực tiếp cũng như các kĩ năng cho những sáng kiến kinh doanh trong tương lai.
Nhằm hỗ trợ sự phát triển của nền kinh tế sáng tạo tại Việt Nam, Hội đồng Anh phối hợp cùng Phòng Thương mại và Công nghiệp Việt Nam và Trung tâm xúc tiến Thương mại và Đầu tư Tp. Hồ Chí Minh tổ chức chương trình đào tạo trong bốn ngày dành cho Doanh nhân trong lĩnh vực sáng tạo tại Hà Nội và Tp. Hồ Chí Minh. Đây là chương trình do Nesta, tổ chức hàng đầu về đổi mới tại Vương quốc Anh đã sáng lập và triển khai thành công ở nhiều nước trên thế giới.
Tham dự chương trình đào tạo, học viên là các bạn trẻ có ý tưởng mới và bắt đầu kinh doanh, và các cá nhân hoặc chủ doanh nghiệp được thành lập 2 năm trở lại đây đang sinh sống tại Việt Nam. Các bạn trẻ và doanh nhân trẻ này hoạt động trong các lĩnh vực công nghiệp sáng tạo sau: quảng cáo, kiến trúc, mỹ thuật và đồ cổ, thủ công mỹ nghệ, thiết kế, thiết kế thời trang, điện ảnh, phần mềm giải trí, âm nhạc, nghệ thuật biểu diễn, xuất bản, phần mềm và dịch vụ tin học, truyền hình và phát thanh.
Percy Emmett, chuyên gia đào tạo đồng thời là nhà chiến lược giàu kinh nghiệm trong các lĩnh vực của ngành công nghiệp sáng tạo và công nghiệp văn hóa từ Vương quốc Anh sẽ là giảng viên trong chương trình. Với kinh nghiệm thiết kế và triển khai các mô hình kinh doanh trong lĩnh vực công nghiệp sáng tạo với nguồn thu 1.7 triệu bảng Anh mỗi năm, ông là chuyên gia về phát triển kinh doanh và tư vấn từ ý tưởng đến thiết lập, cũng như quản lý thay đổi bao gồm tất cả các khía cạnh của kỹ năng cá nhân và kĩ năng chuyên nghiệp, chẩn đoán kinh doanh, lập kế hoạch kinh doanh và tài chính.
Trong bốn ngày diễn ra chương trình, học viên được trải nghiệm bốn nội dung:
1. Lắng nghe và kiến tạo giá trị
2. Hồ sơ khách hàng và mô-đun về tương lai doanh nghiệp
3. Mô-đun về tài chính và thiết lập quan hệ
4. Ba yếu tố chủ chốt, lời hứa của doanh nghiệp và Blueprinting.
Các nội dung trên giúp học viên khám phá và phát triển ý tưởng, tăng cường kĩ năng lãnh đạo, kĩ năng lập kế hoạch kinh doanh, thiết lập quan hệ, quản lý các nguồn lực, kĩ năng marketing và tài chính.
NESTA CREATIVE ENTREPREUNEUR's Toolkit 4 - Đường xa vạn dặm.TẠ MINH TRÃI
Cơ hội cho các bạn trẻ đam mê sáng tạo và những doanh nhân trẻ hoạt động trong lĩnh vực này gặt hái và mở rộng vốn kiến thức trực tiếp cũng như các kĩ năng cho những sáng kiến kinh doanh trong tương lai.
Nhằm hỗ trợ sự phát triển của nền kinh tế sáng tạo tại Việt Nam, Hội đồng Anh phối hợp cùng Phòng Thương mại và Công nghiệp Việt Nam và Trung tâm xúc tiến Thương mại và Đầu tư Tp. Hồ Chí Minh tổ chức chương trình đào tạo trong bốn ngày dành cho Doanh nhân trong lĩnh vực sáng tạo tại Hà Nội và Tp. Hồ Chí Minh. Đây là chương trình do Nesta, tổ chức hàng đầu về đổi mới tại Vương quốc Anh đã sáng lập và triển khai thành công ở nhiều nước trên thế giới.
Tham dự chương trình đào tạo, học viên là các bạn trẻ có ý tưởng mới và bắt đầu kinh doanh, và các cá nhân hoặc chủ doanh nghiệp được thành lập 2 năm trở lại đây đang sinh sống tại Việt Nam. Các bạn trẻ và doanh nhân trẻ này hoạt động trong các lĩnh vực công nghiệp sáng tạo sau: quảng cáo, kiến trúc, mỹ thuật và đồ cổ, thủ công mỹ nghệ, thiết kế, thiết kế thời trang, điện ảnh, phần mềm giải trí, âm nhạc, nghệ thuật biểu diễn, xuất bản, phần mềm và dịch vụ tin học, truyền hình và phát thanh.
Percy Emmett, chuyên gia đào tạo đồng thời là nhà chiến lược giàu kinh nghiệm trong các lĩnh vực của ngành công nghiệp sáng tạo và công nghiệp văn hóa từ Vương quốc Anh sẽ là giảng viên trong chương trình. Với kinh nghiệm thiết kế và triển khai các mô hình kinh doanh trong lĩnh vực công nghiệp sáng tạo với nguồn thu 1.7 triệu bảng Anh mỗi năm, ông là chuyên gia về phát triển kinh doanh và tư vấn từ ý tưởng đến thiết lập, cũng như quản lý thay đổi bao gồm tất cả các khía cạnh của kỹ năng cá nhân và kĩ năng chuyên nghiệp, chẩn đoán kinh doanh, lập kế hoạch kinh doanh và tài chính.
Trong bốn ngày diễn ra chương trình, học viên được trải nghiệm bốn nội dung:
1. Lắng nghe và kiến tạo giá trị
2. Hồ sơ khách hàng và mô-đun về tương lai doanh nghiệp
3. Mô-đun về tài chính và thiết lập quan hệ
4. Ba yếu tố chủ chốt, lời hứa của doanh nghiệp và Blueprinting.
Các nội dung trên giúp học viên khám phá và phát triển ý tưởng, tăng cường kĩ năng lãnh đạo, kĩ năng lập kế hoạch kinh doanh, thiết lập quan hệ, quản lý các nguồn lực, kĩ năng marketing và tài chính.
Cơ hội cho các bạn trẻ đam mê sáng tạo và những doanh nhân trẻ hoạt động trong lĩnh vực này gặt hái và mở rộng vốn kiến thức trực tiếp cũng như các kĩ năng cho những sáng kiến kinh doanh trong tương lai.
Nhằm hỗ trợ sự phát triển của nền kinh tế sáng tạo tại Việt Nam, Hội đồng Anh phối hợp cùng Phòng Thương mại và Công nghiệp Việt Nam và Trung tâm xúc tiến Thương mại và Đầu tư Tp. Hồ Chí Minh tổ chức chương trình đào tạo trong bốn ngày dành cho Doanh nhân trong lĩnh vực sáng tạo tại Hà Nội và Tp. Hồ Chí Minh. Đây là chương trình do Nesta, tổ chức hàng đầu về đổi mới tại Vương quốc Anh đã sáng lập và triển khai thành công ở nhiều nước trên thế giới.
Tham dự chương trình đào tạo, học viên là các bạn trẻ có ý tưởng mới và bắt đầu kinh doanh, và các cá nhân hoặc chủ doanh nghiệp được thành lập 2 năm trở lại đây đang sinh sống tại Việt Nam. Các bạn trẻ và doanh nhân trẻ này hoạt động trong các lĩnh vực công nghiệp sáng tạo sau: quảng cáo, kiến trúc, mỹ thuật và đồ cổ, thủ công mỹ nghệ, thiết kế, thiết kế thời trang, điện ảnh, phần mềm giải trí, âm nhạc, nghệ thuật biểu diễn, xuất bản, phần mềm và dịch vụ tin học, truyền hình và phát thanh.
Percy Emmett, chuyên gia đào tạo đồng thời là nhà chiến lược giàu kinh nghiệm trong các lĩnh vực của ngành công nghiệp sáng tạo và công nghiệp văn hóa từ Vương quốc Anh sẽ là giảng viên trong chương trình. Với kinh nghiệm thiết kế và triển khai các mô hình kinh doanh trong lĩnh vực công nghiệp sáng tạo với nguồn thu 1.7 triệu bảng Anh mỗi năm, ông là chuyên gia về phát triển kinh doanh và tư vấn từ ý tưởng đến thiết lập, cũng như quản lý thay đổi bao gồm tất cả các khía cạnh của kỹ năng cá nhân và kĩ năng chuyên nghiệp, chẩn đoán kinh doanh, lập kế hoạch kinh doanh và tài chính.
Trong bốn ngày diễn ra chương trình, học viên được trải nghiệm bốn nội dung:
1. Lắng nghe và kiến tạo giá trị
2. Hồ sơ khách hàng và mô-đun về tương lai doanh nghiệp
3. Mô-đun về tài chính và thiết lập quan hệ
4. Ba yếu tố chủ chốt, lời hứa của doanh nghiệp và Blueprinting.
Các nội dung trên giúp học viên khám phá và phát triển ý tưởng, tăng cường kĩ năng lãnh đạo, kĩ năng lập kế hoạch kinh doanh, thiết lập quan hệ, quản lý các nguồn lực, kĩ năng marketing và tài chính.
ADC Academy là môi trường đào tạo duy nhất được đưa vào danh sách những Không Gian Sáng Tạo tại Việt Nam bên cạnh Zone 9, 3A Tôn Đức Thắng, Ga0, Saigon Outcast, Manzi, ... theo nghiên cứu & báo cáo của British Council (Hội Đồng Anh).
KHÓA HỌC TƯ DUY THIẾT KẾ
TƯ DUY THIẾT KẾ (Design Thinking) là một lĩnh vực đặc biệt, khai thác chuyên sâu những phương pháp tư duy & sáng tạo, một quá trình không thể thiếu đối với những người làm việc trong lĩnh vực Thiết Kế.
Khóa học TƯ DUY THIẾT KẾ là khóa học đầu tiên & duy nhất tại Việt Nam chia sẻ những khái niệm tuyệt vời này bằng một trong những phương pháp đào tạo tiên tiến nhất trên Thế Giới.
Thông tin chi tiết xin truy cập vào website:
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CÔNG VIỆC SÁNG TẠO & NHỮNG ÁP LỰC TRONG THỰC TẾ.TẠ MINH TRÃI
Đây là phần Slide trình bày của Nguyễn Trọng Thái - Creative Director của HTH Advertising trong khuôn khổ một buổi giao lưu và trò chuyện với các nhà thiết kế trẻ, là học viên các Khóa của TƯ DUY THIẾT KẾ (DESIGN THINKING).
TƯ DUY THIẾT KẾ (Design Thinking) là một lĩnh vực đặc biệt, khai thác chuyên sâu những phương pháp tư duy & sáng tạo, một quá trình không thể thiếu đối với những người làm việc trong lĩnh vực Thiết Kế.
Khóa học TƯ DUY THIẾT KẾ là khóa học đầu tiên & duy nhất tại Việt Nam chia sẻ những khái niệm tuyệt vời này bằng một trong những phương pháp đào tạo tiên tiến nhất trên Thế Giới.
Thông tin chi tiết xin truy cập vào website:
http://tuduythietke.com/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Nesta creative toolkit_book_3_choosing_your_path
1. Choosing
your path
WHAT YOU NEED TO MAKE
YOUR BUSINESS WORK
Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by-nc-sa/3.0
This work is licensed under a Creative Commons Attribution Non-commercial Share
Alike (3.0 Unported). Uses are thus permitted without any further permission from the
copyrightowner.PermissionsbeyondthescopeofthislicenseareadministeredbyNESTA.
03
2. 01
www.nesta.org.uk
You’ve given some shape to your business
idea and defined the foundations for
developing it. In this part of ‘Launch Your
Own Creative Successful Business’, you’ll
explore the different aspects that will allow
your business to work.
You’ll look at three
main areas...
Customers
To determine who is
buying your product,
and why
Your business process
The different elements
that make up your
business
Relationships
The different associations
you have to recognise
and develop to ensure
your product or service
reaches your customers.
3. Dean Brown, Product Designer
03
Before you spend any more time developing the
business, you should check that your activity meets a
genuine need. If it doesn’t, then there may not be much
point going any further.
At this point it will be useful to revisit the business idea
questions highlighted earlier:
– What is it that I do?
– Why should my customers care?
– Is there a need for what I’m offering?
– Will there be sufficient demand?
– Will that generate sufficient reward for me
to move forward?
Basing your answers on purely a gut feeling might be
a little flimsy to risk your business future on, so you
need to gather some real evidence. This gathering of
evidence is called market research. The two main things
to consider at this stage are: who is your customer; and
how does your product or service benefit them?
01 Defining Your Customer
First, identify who would like to buy your product or
service. It’s more important to work out who your
customers are before you work out how you’re going
to behave with them. Customers come in many shapes
and sizes, and you need to be able to respond to all of
them. Make a list of as many types of customers as you
can and estimate how many would want your product
or service.
02
WHO’S BUYING?
02 Outlining the Benefit to Customers
Then, make explicit what benefit your product or service
will bring to each of the customer types. For example:
I have identified that need W is not being met by
anybody (or certainly not well enough). I propose
offering X as a solution to this need. Y will be the
benefit to my customer /client and for this I will
expect to charge Z.
If you can’t afford to use a market research company,
you can carry this out yourself. For example:
Desk Research: Use the internet to find out about
competitors’ products or services and keep up to date
with their activities, news stories, client days and case
studies. This will give you an idea of what customers
are buying, how much they’ll pay and how your product
or service offers something new or different.
Published Market Research: Some information on
general trends can be accessed for free. You can
also buy reports on market trends from a variety of
commercial companies. This can help confirm the need
or demand for your product or service, and allow you to
clearly target your customers.
Field Research: This includes both qualitative
and quantitative research. Qualitative research can
identify individuals’ feelings and attitudes to a product
or service, and lead to suggested improvements.
Quantitative research provides statistical information,
for example, how many potential customers there are,
their socio-economic background, age profile, and
purchasing habits.
Making innovation flourishwww.nesta.org.ukChoosing your path What you need to make your business work
“ALL YOU
NEED TO HAVE
A BUSINESS IS A
CUSTOMER AND IF
YOU DON’T HAVE A
CUSTOMER THEN
YOU DON’T HAVE
A BUSINESS –
YOU HAVE A
HOBBY.”
4. 04 05
WHO’S BUYING?
For qualitative research, you can put together a formal
focus group, or just do something more informal –
as was the case with Innocent Smoothies.
Use the earlier Evidence Modelling exercise to help you
identify the needs and benefits associated with your
product or service. In Worksheet 03a: Your Customers
is a table that you can complete for each customer
group. This will help you record and establish viable
income streams for each customer group.
Innocent Smoothies
Three graduates tested their fruit smoothie drinks at a music festival in London.
People were invited to put the empty cartons in bins marked YES and NO
depending on whether they liked the product. At the end of the festival the YES
bins were full. After getting investment they launched the product and the rest
is history.
You can start to complete the table by talking to your
friends and family, but ideally you should also be talking
to your potential customers, and anyone who could be
involved in supplying your products or services to them.
Be open to feedback and fresh perspectives, as people
can come up with suggestions you haven’t considered.
Your local business support agency, libraries and online
resources like the British Library Business and IP Centre
all host information that can support your research.
The specific questions you ask during your research will
depend upon the nature of your business. However, the
key information you need is:
– How big is your potential market?
– Roughly and realistically how many people
can you get your idea in front of?
– How are you going to engage with them?
– How many of them will buy it?
– Is this a big enough group to meet your
income needs?
If demand is big enough to meet your needs then you
can proceed. If not, then maybe it’s time to think again.
You could improve your idea, or look into reaching more
people by broadening the scope of your offer.
Market research can be a very challenging process.
You’re opening up your idea to feedback and criticism –
and the possibility there isn’t enough demand or paying
customers to make it a viable business.
However, don’t be tempted to avoid it. If your analysis
of the market potential is flawed at this stage, you’ll
probably come out with a flawed business design.
Worksheet 03a: Your customers
Making innovation flourishwww.nesta.org.ukChoosing your path What you need to make your business work
What are their needs?
What are you offering them?
How many are there? How many of those
will you reach?
How frequently? How much will they pay? Potential total income?
What do you call this customer group?
Draw them — or stick a ‘found’ picture here
Do
Use this worksheet to build
a picture of your potential
customers and customer groups.
You might want to copy the
worksheet and try it several
times for different customer
groups.
Write onto the stickies and
place them onto the worksheet.
If you want to change it later
simply remove the sticky and
try again.
You can do this informally, from
memory, or with friends or
colleagues. Ideally, you should
be talking to your potential
customers who will buy your
product or service and, if
different, the end users.
Be open to feedback and fresh
perspectives as people can
come up with suggestions you
haven’t considered.
Your
Customers
03a
5. 06 07
WHO’S BUYING?
CREATING A
SUSTAINABLE
BUSINESS
Try to stay objective. Remember the aim is to test
whether your idea has application as a good business
idea. At this stage it’s easy to reframe the idea, develop
it or drop it and start again. This becomes more difficult
as time goes on, and you’ve invested money and
energy in the idea.
There are three key aspects to creating a sustainable
business:
01 Having a clear idea of what you want your
business to do.
02 Knowing that there’ll be an audience or market
for what you’re going to offer.
03 Developing a business process that allows you
to offer this to customers and sell it for more than
it costs to produce.
So far you’ve used Evidence Modelling to help you
explore point 01 and Who’s Buying to explore point 02.
The next sections help you explore point 03.
One way to understand how a business works is to
think of your business activity in terms of promises:
– You promise your customers that you’ll deliver
either a product or a service
– Your customers will have an expectation that this
promise is going to be kept, and
– You work with others to enable that promise
to be delivered.
These make a ‘promise triangle’ between you, your
customer and the qualities of your product or service.
The Promise Triangle
Any business involves a number of different areas, and
it’s unlikely you’re going to undertake them all yourself.
Therefore, you’ll need to involve others and build
relationships to help you deliver on the promises.
“Starting a business can be a daunting but
nonetheless exciting prospect. Being given the
tools to help you break down exactly what you
need to do and when you need to do it has helped
me manage my business needs one step at a time
instead of visualising a mammoth task and not
knowing where to start.”
Rachel Horrocks, Product Designer. Product / Service
Qualities Keep a promise
Enableapromise
Makeapromise
Customers and
their expectations
The business
activity
You and your
business vision
Making innovation flourishwww.nesta.org.ukChoosing your path What you need to make your business work
6. 08 09
Most innovative individuals rely on their creativity and
inventiveness to drive their businesses, controlling every
aspect of activity themselves. Because this energy and
control can be difficult to sustain, this approach can
cause issues for you and your business’s wellbeing.
Besides, you probably also only have interest, skills,
and expertise in certain areas of your business.
Frequently, it will be too expensive and time-consuming
for you to acquire expertise in all areas.
You need to establish the roles your business needs,
and which of them you’ll undertake. To do this you
need to:
– Identify where your personal skills and interests
fit within your business;
– Understand what you need to add to your own
skills in order to create a complete set of business
skills; and
– Identify the relationships you need to build with
other people and businesses to make your
business succeed.
Techniques we call Blueprint Modelling and Relationship
Modelling will help with this. Blueprint Modelling helps
you describe the process of your business, while
Relationship Modelling identifies four areas of activity in
which you can develop a role or relationships to support
your business.
If you can build a business model that allows your
business to live beyond your direct involvement, it will
mean that your ideas will have been transferred and
embedded in others. It will also mean that you can
extract financial, creative or social value from your
business whilst you go off to work on other ideas.
Before we explore Relationship Modelling further, you
need to work out the various aspects of your business
and how they fit together: the process of your business.
To do this, we use Blueprint Modelling.
A blueprint is a detailed plan or design that explains
how something is expected to work. So this exercise
will help you visualise how your business will actually
function, and describe how business will be done. It will
help you identify all the activities involved in a yearly
overview down to a day-to-day plan.
Before you start developing your business blueprint,
let’s look at some operational factors you’ll need to
consider.
There are lots of different types of businesses
specialising in different sorts of activities. For example,
how a jeweller operates is very different from a film or
TV production company. However, even in this example
there are similarities. All businesses, whether product or
service based, have a process. This process consists of
a client engagement phase, a development phase and a
delivery phase.
Engagement Stage: This is the time that it takes to
plan who your prospective clients are and to persuade
them to buy products or services from you.
Development Stage: This is the time that it takes to
develop your product or service for your customers.
Delivery Stage: This is the time it takes to get your
product or service to your customer.
CREATING A
SUSTAINABLE
BUSINESS
BLUEPRINT
MODELLING
“Blueprint Modelling is a fantastically useful (life-
changing!) tool that we are using to break down
the goals we want to achieve. Such a simple
thing, but so incredibly helpful if you are a creative
perfectionist!”
Zoe Sinclair, Artist.
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7. 10 11
All of these activities take place either in front of the
customer, which we call ‘Onstage’, or out of sight of the
customer, which we call ‘Backstage’. The examples in
the diagram below show how this process might look
for a design company.
Areas shaded in grey are things that can’t be directly
charged to the customer: you can’t bill your client
for market research, promotion or the cost of selling to
customers. You need to fund these from your
profit margin. This is why businesses that can’t get
beyond the engagement stage, or that are purely
focused on backroom research and development, will
ultimately fail.
Use Part A: Operational Stages of Worksheet 03b:
Blueprint Modelling and place the stickies to show
which parts of your business take place Backstage and
Onstage, and at what parts of the delivery process from
engagement to delivery.
Drawing a Blueprint 1
A simple way of understanding how your business will
deliver its products and services is to draw, using flow
diagrams, the various stages of generating, realising
and distributing a product or service. You can create a
blueprint by mapping out how you’re going to come up
with the idea, how you’re going to have the idea realised
and how you’re going to deliver it to your customer.
A good starting point is to answer the following
questions:
– How do I imagine my business operating?
– How will I find and engage my customers?
– How will I generate what they want?
– How will I distribute what I generate?
You might find it easiest to imagine yourself at the point
of delivering the product or service to the client and
work backwards.
Each drawing or business blueprint will look different.
Over the page are two examples, one showing a
simplified process for a furniture design company and
the other a more detailed example mapping a trip to
the airport and boarding a plane in which you will see
the detailed tasks that need to be undertaken and the
different people involved in this.
BLUEPRINT
MODELLING
1 Blueprint modelling has been developed with reference to the work of Bill and Gillian Hollins
in their book ‘Over the Horizon’, published by Wiley.
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Backstage Onstage
EngagementDevelopmentDelivery
e.g. things like design reviews and making decisions e.g. things like presenting to a customer or client
Do
This exercise will help you
visualise how your business
will function and describe how
business will be done.
PART A: Operational Stages.
Every business has these:
01 Engagement Stage: The
time that it takes to plan who
your prospective customers are
and how to persuade them to
buy from you.
02 Development Stage: The time
that it takes to design and create
your offer.
03 Delivery stage: The time it
takes to get your product or
service to your customer.
Activities take place either in
front of the customer – ‘Onstage’
– or out of sight of the customer
– ‘Backstage’.
Write stickies for your business
activities and place them in the
relevant box. Consider doing this
in a small group or as a pair.
Areas shaded in grey represent
activities that are costs
that cannot be charged to
a customer.
PART B: Blueprint Modelling.
Map out all the steps you will
need to take to deliver your
product or service, in a linear
flow diagram. Map the entire
process in very small steps. Use
a sticky for each step.
Blueprint
Modelling
03b
Part A Part B
Finishing here
Starting here
e.g. things like customer and market research
e.g. things like developing briefs and ideas
e.g. things like networking or exhibiting at trade-shows
e.g. things like showing customers early prototypes
8. Design
Make prototype
Contact manufacturer
Produce chairs
Find retailer
Sell to retailers
12 13
BLUEPRINT
MODELLING
Diagram 02
Complex business
blueprint for flight
service company.
Passenger
arrivesatairport
Bus
Train
Car-
carpark
Luggage
Aeroplane
Passenger
tocheck-in
desk
Luggage
checkedin
Security
check
Load
plane
Planelands
taxitogate
Passengers
disembark
fromplane
Clean
plane
Load
food
Plane
refuel
Pre-flight
check
Takeoff
instructions
Passenger
todeparture
lounge
Other
shopping
Check-in
procedure
Hand
baggage
security
check
Travelto
loadinggate
Check-in
boarding
pass
Boardplane
Passengers
seated
Travelto
loadinggate
Plane
leavesgate
Passport
control
Indeparture
lounge-
Dutyfree
purchases
Businto
terminal
Unprofitablewaiting,unprofitableforpassengersandtheairport.
Ifyouarenotaddingvalue,youareaddingthecostofseats,space,
light,heat,aggravation,greaterconsiderationofcompetitiveforms
oftravel(train,ferry,Eurostar,etc.)
Luggage
totravel
security
area
Luggage
travelto
loading
cars
Travel
toplane
The objectives of these flow diagrams are to identify:
– The tasks that need to be undertaken at each stage
of your business, and
– The different people involved in delivering
these activities.
From this process you can see where the critical stages
are, where bottlenecks may occur and where the
process might break down because you don’t have the
necessary expertise or resources. This will allow you
to see how much of the business you need to develop
and manage.
Diagram 01
Simplified business
blueprint for a product-
based furniture company.
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9. 14 15
BLUEPRINT
MODELLING
Developing Your Business Blueprint
There are three rules to blueprinting:
– Do it in small steps
– Map the entire process
– Include as much detail as possible.
Using Part B of Worksheet 03b: Blueprint Modelling,
create a flow diagram of your business idea. Remember
to identify and detail all the stages that need to take
place to realise your idea.
In your business there may be many processes that
happen simultaneously, so you may need several
blueprints to create the whole picture.
Refer to Part A: Operational Stages of Worksheet 03b
to identify which parts of your business are happening
in front of the customer and those that are behind
the scenes. You can then draw separate blueprints for
onstage and backstage activity, and also overlay this
information with your existing blueprint. This should
give you a clear insight into exactly how your business
might operate.
On these pages are some examples of blueprints.
You’ll see that the number of stages and styles used
vary – proof that there’s no right or wrong way to
develop your blueprint.
Blueprint Model Example 1 Blueprint Model Example 2
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10. 16 17
RELATIONSHIP
MODELLING
Blueprinting is one part of understanding how your
business works and where you might need assistance
from others. In this section you’ll focus on the
relationships you need to make for your business
process to work. Think about the following:
– How do you find people to help you?
– Why would anybody want to help you?
– What sort of deal can you expect?
The first step in Relationship Modelling is to understand
the four areas of activity that are necessary to support
your business: the Generator, Realiser, Distributor and
Customer:
Generator/Idea Generator: key activities are
originating, forming and synthesising ideas; direction,
design and concept development. This role describes
the process of forming and synthesising ideas.
It’s important in creativity, and concept development.
If this is the area where you’re most familiar and where
you think all your strengths lie, it’s probably where
you’re tempted to spend all your time.
Realiser: key activities include transforming ideas
into finished product, services and experiences;
manufacture and content production. This role
describes the process of transforming raw materials or
ideas, such as a film script or a piece of sheet music, as
well as physical materials, into a finished product.
Distributor: key activities encompass distributing
finished products, services and experiences; delivery,
sales and marketing. This role describes the purchase
of finished products or services for resale, or the
co-ordination and distribution of finished products
or services.
Customer: key activities include buying, consuming,
utilising or experiencing the product or service. This role
receives, buys or consumes an item or service.
All four areas need to be in place for your business to
survive. However, your business does not need to do
all these things itself, and can achieve them through
building relationships with others.
The areas can be overlaid with the activities defined
on your blueprint. The diagram below shows the four
activity areas overlaid with the blueprint activities
of the furniture company we looked at previously on
page 12.
You can see that there are only three of the four activity
areas linked together in the relationship for the furniture
design company. They don’t sell directly to customers
and instead work with distributors and intermediaries –
therefore there are no activities shown in the ‘customer’
section.
Generator
Distributor
Realiser
Design
Find retailer
Sell to retailers
Make prototype
Produce chairs
Contact manufacturer
Diagram 03: Areas of Business Activity
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Customer
11. 18 19
RELATIONSHIP
MODELLING
There’s nothing uncommon about this type of
relationship, but the implications for the business are
significant. The distributors will charge for their service,
either as a commission or as a mark-up on price, such
as from wholesale to retail. Some distributors cover
whole countries (as in the film industry), while others
are more targeted (as with fashion retailers). The
nature of your product and how it’s distributed will
determine whether you have to make one relationship
or develop many.
The type of business you’re creating and the way you
want to run it will determine which activity areas are
involved.
Defining Your Relationships
Using Part B of Workbook 03c: Relationship Modelling,
highlight activities from your Blueprint Model that
correspond to any of the four key areas (generator,
realiser, distributor and customer).
Identify where your skills and interests lie.
Ask yourself:
– Who will you need to build relationships with
in order to cover the other areas?
– Who is giving or receiving the money in each
of these relationships?
– What will be the implications of your relationship
sequence on how much you need to charge and
when you get paid?
– Is this something you’ll be able to manage?
If not, what additional resources will you need?
Spend time exploring different scenarios to understand
the most effective ones for your idea. You’re prototyping
your business, so it’s worth considering many different
designs of your business model at this stage.
Building Relationships
All businesses depend on others for their survival.
You’re always buying products and services from
others, or supplying products and services to others.
For a successful combination, each relationship needs
to be based on mutual trust and support. If some
relationships collapse, they can have a significant effect
on the activity of the business. So it’s important to
have a good understanding of who’s supporting who in
each relationship, and who’s supporting your ‘Promise
Triangle’.
When you’re in the buying role, you need to be clear
about what you want, when you want it, the quality and
consistency, how much it will cost, and when and how
you’re going to pay.
If you’re looking to buy a computer from Dell, for
example, you can have a high expectation that it will
arrive as expected, and you’ll know what you’ll be
charged and when it will be delivered. This is because
Dell has clearly defined what it can and cannot do.
This is the minimum that you should expect from any
relationship.
Why Would Anybody Want to Help You With
Your Business?
It’s critical that any relationship you pursue and develop
creates a win-win situation for both parties.
What differentiates your relationships with a supplier
or distributor and other people’s relationships with the
same supplier is the experience. A good experience
will prolong and strengthen the relationship; a bad
experience will bring the relationship into question.
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12. 20 21
RELATIONSHIP
MODELLING
Historically, business relationships were mainly about
transactions. The manufacturer didn’t necessarily
consider the customers’ needs or wants to any great
degree. This is no longer the case, and every business
has a large number of potential partners to choose from
to build relationships with.
In order to build good relationships there are some
points you should bear in mind:
– You need to be informed about your customers’
or partners’ needs and understand how they will
benefit from the relationship.
– A relationship has not been established just
because you think it has. Both parties need to be
involved.
– Relationships are based upon attitudes. Initially
you’ll rely on trust and honesty and then you can
develop ties, all of which need to be earned and
sustained.
– Relationships create a mutual way of thinking and
the depth of this will increase with the longevity,
frequency and quality of your transactions.
When building a relationship the customer should be
seen as a resource with whom the firm can create a
valued solution based on a level of co-operation. In
terms of partners, suppliers and other intermediaries,
firms will not work with each other from a win-lose
perspective but they will from a win-win one, where
both parties are better off as partners.
Think about your own situation and write down answers
to the following questions.
– What’s appealing about your business for the:
Generator?
Realiser?
Distributor?
Customer?
– What can you currently offer them?
– Is that enough, and if not, what do you need
to offer for them to want to work with you?
– What are you going to have to do to make
that happen?
– What additional resources, skills, people and
information might you need to get there?
– What impact will that have on your finances and
planning?
It’s vital to be able to show when you will be paid
and how you will collect the funds. Many apparently
successful businesses fail in their first few years
because they owe their suppliers money, which they
can’t pay because they haven’t been paid themselves
by their clients. It is therefore vital to identify all the
people involved in the flow of money around your
business.
What Sort of Deal Can You Expect?
On initiating a relationship and starting a conversation
with potential partners and suppliers, you must know
and be able to articulate:
– What you want out of the relationship;
– What you are going to offer to your partner; and
– Why it will benefit them.
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13. 22 23
CONTRACTS AND
AGREEMENTS
Contracts and agreements help ensure that business
transactions are clearly understood by and acceptable
to the parties concerned. It should include a clear
written specification of what you are going to do, the
costs to the client and your payment terms. The latter is
important to ensure that you get paid the right amount
and on time.
Specification
This should include:
– A description of the project based on the
client brief
– How much time it will take you to deliver
– When you will provide progress reports or staged
viewings of work-in-progress
– The number of changes the client can make
without charge
– Size, shape, colour, text, font and any other specific
details that are vital to the specification
– What penalties you will incur if you do not deliver
to schedule
– Details of the price for all the elements of the
project, including management fees, print costs,
VAT etc.
– Your payment terms stating how and at what stages
of the project you want to get paid.
Payment Terms
Clearly stating your payment terms is important as
many small businesses fail due to poor cash flow
management. You need to know when you need to
be paid and how much that should be.
If the job will take a while then set a series of
staged payments, for example, 40% on the project
being commissioned, 30% mid-stage, and 30% on
completion.
If you have to purchase expensive materials then ask
the client to pay for this in advance then follow up with
a staged payment or remainder on completion.
You might prefer to present a delivery note and request
cash or a cheque on completion rather than submitting
an invoice. When you submit an invoice then clearly
state the payment terms, for example, seven days or
30 days. Keep records of the invoices you have sent
out, when they were paid and when they are overdue.
Use your discretion as to when to send a reminder for
outstanding payments but don’t avoid it. Remember –
if you’ve done the work, you’re owed the money!
Contract/Agreement Sign Off
Send two copies of contract/agreement to the client for
them to sign off. Make it clear that work will not start
until you receive a signed copy. This becomes a legally
binding agreement with clear terms and conditions for
both parties.
A solicitor can draw up a standard contract covering
these areas that you can modify for each client.
Alternatively trade associations may have sample
contracts that you can use. Remember, you are
doing this to protect yourself and your customers from
misunderstandings, disagreements and crossed wires.
Sale or Return
This is where you negotiate a selling figure with a gallery
or outlet, of which they take a percentage with you
receiving the balance when the item is sold. In this case
you have to pay for all materials up front.
It is common for galleries and outlets to use sale
or return to see if your work will sell before committing
to buying up front. You should consider limiting
the number of items you will leave on a sale or
return basis.
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14. 24
BEFORE WE
MOVE ON
The activities and guides in this handbook have helped
you identify your customers, explore the connecting
aspects of your business, and the various relationships
you will want to develop to help your business move
forward.
To summarise:
– You have identified your customer base and
checked there’s a need for your product or service
at the price you want to charge.
– You understand the interrelation of your business
vision, your customer expectations, and the
qualities of your product or service.
– Blueprint Modelling helped you turn your draft
operational plan into a more detailed picture.
– Relationship Modelling introduced different types
of relationships you need to develop in the four
key areas of business activity: Generator, Realiser,
Distributor and Customer.
– You considered contractual details for the payment
terms that suit your needs.
With what you’ve found out about roles and
responsibilities, go back and update your blueprint.
Add how you’ll build and manage the relationships
within your relationship model (for example, researching
suppliers and meeting distributors) and the flow of
money around those relationships (for example, paying
suppliers and invoicing customers).
In handbook 04: In it for the long haul we look at:
– Different ways of communicating with customers
through the marketing mix.
– Developing a marketing plan
– Controlling your business finances to ensure you
have a sustainable business that meets your
aspirations.
Choosing your path What you need to make your business work
Notes