SlideShare a Scribd company logo
Azules Football Training
Agencies Ltd
Business Plan
Venkateswaran.S
“University of Madras”
WHY AFTA?
• To provide a solution to the need
“
NEED: A world class indian football player
SOLUTION: A world-class training centre in INDIA
“
Mission Statement
• To help the football players reach their potential
by providing “State Of The Art” training facilities
GOALS:
• Short-term
▫ Acquire people’s trust in sending their sons .
▫ Bring in more star players as promotion.
• Long- term
▫ Create wonder kids.
▫ Expand training centre’s to all parts of INDIA.
▫ Seek further external funding sources
▫ Provide accommodation & facilities to
International players
The Team
JOB NAME
OWNER VENKATESWARAN.S
CHAIRMAN SYED ANSAR ALI
MANAGING DIRECTOR GARETH ROGERS
DIRECTOR DAVID BENCE
HEAD OF YOUTH DEVOLOPMENT DAVE PARNABY
HEAD COACH JIM CASELL
HEAD PSYCHO DAVID FEVRE
The Team
• 7 Coaches & 3 Physio’s
SHOOTING
ATTACKING
GOAL-
KEEPING
FITNESS
DEFENDING
TACTICAL
BALL
CONTROL
BUISSNESS MODEL:
SWOT
Strengths Weaknesses
Not affected by recession Most Experts reject working in INDIA
Exciting Opportunity for Indian kids
to meet legends in the game
It is a long process to develop a kid
into a wonder kid and sell him for
more money
Football is trending in INDIA Any sort of Injury may lower the
morale of other kids
Possible to have affiliations with
number of clubs
Expensive tuition fee might make the
parents hesitate
Opportunities
• Establish new training centre to all parts of
INDIA
• Buy Shares of players in other academies and get
revenue from the transfer
• Try to fix as many friendly matches with
affiliated clubs reserve teams
• New parent club with even more reputation can
be formed
• Most of the players include boys from the age
group of 5-20.
Risks factors:
Language Barriers
Injuries to players
Kindness towards cricket
External Funding Factors
Uncertain Academy Dropouts
Slow growth
INNOVATIVENESS:
• New Approach to Sports in INDIA
• More Affiliations with World-Class Clubs
• Every month a legendary football player comes
to training centre and shares their knowledge
• Scouting report from experts every 3 months
• Training videos of exciting players sent to clubs
to let them aware of the wonder kid
“ We have NO COMPETITORS in ASIA”
MARKETING MIX
Function: Help Player reach his potential
Price: Rs.7000/month
Place: Kolkata , INDIA
Promotion: Advertising
Resource Requirements
• The following resources are vital to the
organizations growth
▫ Personnel
▫ Technology
▫ Finances
▫ Promotion
Financial Details
• FIXED CAPITAL:
Land:
LOCATION OF ACADEMY:
50acre @ Rs.5000000/acre=250000000
Building:
TRAINING GROUND:
20acre@Rs.300000/acre=6000000
Office /Locker-rooms/Auditoriums/Parking:
30acre@Rs.4000000/acre=120000000
TOTAL=Rs.368000000
Required loan amount:400000000@10%
FINANCIAL DETAILS:
INCOMES EVERY 3 MONTH:
s.No Item Quantity Price Amount
1 Tuition fee 8000 7000 56000000
2 Gate Receipts 1 1000000 1000000
3 Sponsorship 500 10000 5000000
4 Fund Raising 2 100000 200000
5 Corporate Income 50 10000 50000
6 Affiliations 15 50000 750000
7 Miscellaneous - - 100000
TOTAL=Rs.62920000
TRAINING EQUIPMENTS:
S.No Equipments Qty Price Amount
1 Football 50 500 25000
2 Gym Items - - 150000
3 Shooting Arc 20 1000 20000
4 Agility Training 50 5000 250000
5 Accessories 500 1000 500000
6 Mischellaneous - - 1000000
TOTAL=Rs.1945000
Expenses:(Every 3 months)
s.No Item Quantity Price Amount
1 Bonuses(POM) 10 10000 100000
2 Staff Wages 3 1000000 3000000
3 Match Day expenses 10 20000 200000
4 Fund Raising 2 100000 200000
5 Ground Maintenance 3 50000 150000
6 Scouting Costs 1 200000 200000
7 Electricity 3 30000 90000
8 Miscellaneous - - 100000
9 Loans & Repayments 3 4000000 12000000
TOTAL=Rs.15860000
Per Annum:
INCOMES Money
RANDOM TRANSFER INCOMES 100000000
FIXED INCOME 251680000
TOTAL INCOMES 351680000
EXPENSES Money
RANDOM MARKETING EXPENSES 150000000
TRAINING EQUIPMENTS 2000000
FIXED EXPENSES 63440000
TOTAL EXPENDITURES 215440000
NET PROFIT=Rs.136240000
PROJECTION SUMMARY:
Azules app
•Book your schedule
•Know who’s coming
•Navigation
•Know your current
ability
PROMOTION:
• A video covering all the facilities provided by the
training centre is distributed to all medias,
youtube, facebook...etc
• Separate Website will be maintained through
which registration is done and training timings
can be chosen through “First Come First Serve”.
• Once a player gets a professional contract from a
club all his training fee will be returned back.
CONCLUSION:
"The day I do not want to do it at the top level, I
may become a director but even more I feel
attracted by coaching the youth – in Africa or
India or somewhere like that where nothing has
happened until now.“ – Arsene Wenger
YOU CAN COME HERE IN 2019

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BUSINESS PLAN_2_2

  • 1. Azules Football Training Agencies Ltd Business Plan Venkateswaran.S “University of Madras”
  • 2.
  • 3. WHY AFTA? • To provide a solution to the need “ NEED: A world class indian football player SOLUTION: A world-class training centre in INDIA “
  • 4. Mission Statement • To help the football players reach their potential by providing “State Of The Art” training facilities
  • 5. GOALS: • Short-term ▫ Acquire people’s trust in sending their sons . ▫ Bring in more star players as promotion. • Long- term ▫ Create wonder kids. ▫ Expand training centre’s to all parts of INDIA. ▫ Seek further external funding sources ▫ Provide accommodation & facilities to International players
  • 6. The Team JOB NAME OWNER VENKATESWARAN.S CHAIRMAN SYED ANSAR ALI MANAGING DIRECTOR GARETH ROGERS DIRECTOR DAVID BENCE HEAD OF YOUTH DEVOLOPMENT DAVE PARNABY HEAD COACH JIM CASELL HEAD PSYCHO DAVID FEVRE
  • 7. The Team • 7 Coaches & 3 Physio’s SHOOTING ATTACKING GOAL- KEEPING FITNESS DEFENDING TACTICAL BALL CONTROL
  • 9. SWOT Strengths Weaknesses Not affected by recession Most Experts reject working in INDIA Exciting Opportunity for Indian kids to meet legends in the game It is a long process to develop a kid into a wonder kid and sell him for more money Football is trending in INDIA Any sort of Injury may lower the morale of other kids Possible to have affiliations with number of clubs Expensive tuition fee might make the parents hesitate
  • 10. Opportunities • Establish new training centre to all parts of INDIA • Buy Shares of players in other academies and get revenue from the transfer • Try to fix as many friendly matches with affiliated clubs reserve teams • New parent club with even more reputation can be formed • Most of the players include boys from the age group of 5-20.
  • 11. Risks factors: Language Barriers Injuries to players Kindness towards cricket External Funding Factors Uncertain Academy Dropouts Slow growth
  • 12. INNOVATIVENESS: • New Approach to Sports in INDIA • More Affiliations with World-Class Clubs • Every month a legendary football player comes to training centre and shares their knowledge • Scouting report from experts every 3 months • Training videos of exciting players sent to clubs to let them aware of the wonder kid “ We have NO COMPETITORS in ASIA”
  • 13. MARKETING MIX Function: Help Player reach his potential Price: Rs.7000/month Place: Kolkata , INDIA Promotion: Advertising
  • 14. Resource Requirements • The following resources are vital to the organizations growth ▫ Personnel ▫ Technology ▫ Finances ▫ Promotion
  • 15. Financial Details • FIXED CAPITAL: Land: LOCATION OF ACADEMY: 50acre @ Rs.5000000/acre=250000000 Building: TRAINING GROUND: 20acre@Rs.300000/acre=6000000 Office /Locker-rooms/Auditoriums/Parking: 30acre@Rs.4000000/acre=120000000 TOTAL=Rs.368000000 Required loan amount:400000000@10%
  • 16. FINANCIAL DETAILS: INCOMES EVERY 3 MONTH: s.No Item Quantity Price Amount 1 Tuition fee 8000 7000 56000000 2 Gate Receipts 1 1000000 1000000 3 Sponsorship 500 10000 5000000 4 Fund Raising 2 100000 200000 5 Corporate Income 50 10000 50000 6 Affiliations 15 50000 750000 7 Miscellaneous - - 100000 TOTAL=Rs.62920000
  • 17. TRAINING EQUIPMENTS: S.No Equipments Qty Price Amount 1 Football 50 500 25000 2 Gym Items - - 150000 3 Shooting Arc 20 1000 20000 4 Agility Training 50 5000 250000 5 Accessories 500 1000 500000 6 Mischellaneous - - 1000000 TOTAL=Rs.1945000
  • 18. Expenses:(Every 3 months) s.No Item Quantity Price Amount 1 Bonuses(POM) 10 10000 100000 2 Staff Wages 3 1000000 3000000 3 Match Day expenses 10 20000 200000 4 Fund Raising 2 100000 200000 5 Ground Maintenance 3 50000 150000 6 Scouting Costs 1 200000 200000 7 Electricity 3 30000 90000 8 Miscellaneous - - 100000 9 Loans & Repayments 3 4000000 12000000 TOTAL=Rs.15860000
  • 19. Per Annum: INCOMES Money RANDOM TRANSFER INCOMES 100000000 FIXED INCOME 251680000 TOTAL INCOMES 351680000 EXPENSES Money RANDOM MARKETING EXPENSES 150000000 TRAINING EQUIPMENTS 2000000 FIXED EXPENSES 63440000 TOTAL EXPENDITURES 215440000 NET PROFIT=Rs.136240000
  • 21. Azules app •Book your schedule •Know who’s coming •Navigation •Know your current ability
  • 22. PROMOTION: • A video covering all the facilities provided by the training centre is distributed to all medias, youtube, facebook...etc • Separate Website will be maintained through which registration is done and training timings can be chosen through “First Come First Serve”. • Once a player gets a professional contract from a club all his training fee will be returned back.
  • 23. CONCLUSION: "The day I do not want to do it at the top level, I may become a director but even more I feel attracted by coaching the youth – in Africa or India or somewhere like that where nothing has happened until now.“ – Arsene Wenger YOU CAN COME HERE IN 2019

Editor's Notes

  1. P-skilled coaches and staffs T-Fischer adjustable agility master ,shooting arcs F-