An extensive document which will cover all the aspects of starting your own business. Makes you think regarding financial implications, competition analysis, trends.. A complete document to pitch for VC Funding.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
This is originally made marketing plan template for users in Powerpoint, If you would like to get it for FREE as PPT or PPTX files, just send us an email to ponistra@net.hr.
Internal analysis, the six fundamental questions answered in analyzing the internal environmental of business.How well the company’s present strategy working,Discuss the difference between corporate level strategy and business level strategy,the four building blocks and their impact on overall company strategy,Define horizontal and vertical integration with example,explain the five major competitive strategy?
COMPANY NAMECompany Owner’s Name(s)CompanyOwner Contact Add.docxdonnajames55
COMPANY NAME
Company Owner’s Name(s)
Company/Owner Contact Address
Company/Owner Contact City, State Zip
Company/Owner Contact Phone
Company/Owner Contact Email
BUSINESS PLAN
Month, Year
TABLE OF CONTENTS
I. Executive Summary
II. Company Overview
III. Marketing Plan
IV. Operations & Systems
V. Financial Plan
VI. AppendixI. EXECUTIVE SUMMARY
The Company
<Company name> is a <start-up> <retailer/wholesaler/manufacturer/service firm> that provides customers with <describe the primary types of products/services being sold>. The Company offers / will offer its customers <mention the primary features that the Company will provide clients, such as “a wide range of moderately priced products” or “an upscale atmosphere”, etc.>.
The owners have become aware through <e.g., experience in the industry or use of the products/services of competitors> that there is a need for <products/services of the type offered by> the Company.
The Company expects to grow steadily over the planning period due to targeted marketing campaigns, which will capture and maintain a profitable share of the market. In addition, the market itself is growing and this will also provide growth for the Company.
Management
The owners will be full-time managers of the business. They have been <cite qualifications for starting/running the business, such as: “working in the industry in various roles over the past xx years”, and/or they have earned key certifications in their field, etc.>.
The Market
The Company has identified <how many?> market segments which are attractive to target because of their size and growth rates. These market segments are: <list, briefly describe them and why they are attractive>.
Competition
Although there are competitive businesses, the Company will capture a share of this business because <cite the reasons: our location will be more convenient for customers; products and services will be attractively priced due to our lower overhead costs; we will offer a more complete line of products and services, etc.>.
Marketing
The Company will utilize some traditional forms of marketing and advertising but will rely heavily on connecting to customers via various social media and the Internet. The social media are particularly effective for reaching our target market, so this will be the primary emphasis of marketing campaigns. A full marketing launch will include use of most media, a “soft” opening and a grand opening.
Business Systems
In order to effectively manage the business, systems have been identified for automation and tracking of operations and financial transactions. <Indicate some specifics, such as a point-of-sale system, accounting software, customer management systems, etc.>.
Financial Needs & Projections
<Company name> is seeking outside funds of $xxx thousand, with the owners investing $xx thousand, for a total initial capital of $xxx thousand. Most of the funds will be used for Leasehold Improvements on a leased building ($xx,xx.
Business Plan[Your Name], OwnerPurdue GlobalBUSINESS PLANDate.docxfelicidaddinwoodie
Business Plan[Your Name], Owner
Purdue Global
BUSINESS PLAN
Date
1. EXECUTIVE SUMMARY
1.1 Product
1.2 Customers
1.3 What Drives Us
2. COMPANY DESCRIPTION
2.1 Mission and Vision Statements
2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.)
2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow.
2.2.2 Use this spreadsheet to show the planning
Leaders/managers (unit 1)
When needed (number of months/years after opening)
Outside Services Needed
Key Functions
Add line staff (Unit 7)
2.3 Legal Structure
3. MARKET RESEARCH
3.1 Industry (from SBA, Business Guides by Industry, and Bureau of Labor Statistics)
3.1.1 Industry description
3.2.1 Resources used
3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations)
Add SBA part here:
Then, fill in spreadsheet using this example from the text:
Housewife:
Married Couple:
Age:
35–65
Age:
35–55
Income:
Fixed
Income:
Medium to high
Sex:
Female
Sex:
Male or Female
Family:
Children living at home
Family:
0 to 2 children
Geographic:
Suburban
Geographic:
Suburban
Occupation:
Housewife
Occupation:
Varies
Attitude:
Security minded
Attitude:
Security minded, energy conscious
Older Couple:
Elderly:
Age:
55–75
Age:
70+
Income:
High or fixed
Income:
Fixed
Sex:
Male or Female
Sex:
Male or Female
Family:
Empty nest
Family:
Empty nest
Geographic:
Suburban
Geographic:
Suburban
Occupation:
White-collar or retired
Occupation:
Retired
Attitude:
Security minded, energy conscious
Attitude:
Security minded, energy conscious
Explain who you are targeting and where they are located. Insert information here using these guidelines:
Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see the market research guide for tips and free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share.
Today marks the first day at the Business Hub Academy (closed group on facebook) and the topic we will be considering for the next 2 weeks is "How to write a tailored Investor Business Plan"..
All members of the academy are expected to go through this slides, write out their own business plan and submit to the admin (optional)
This is originally made marketing plan template for users in Powerpoint, If you would like to get it for FREE as PPT or PPTX files, just send us an email to ponistra@net.hr.
Internal analysis, the six fundamental questions answered in analyzing the internal environmental of business.How well the company’s present strategy working,Discuss the difference between corporate level strategy and business level strategy,the four building blocks and their impact on overall company strategy,Define horizontal and vertical integration with example,explain the five major competitive strategy?
COMPANY NAMECompany Owner’s Name(s)CompanyOwner Contact Add.docxdonnajames55
COMPANY NAME
Company Owner’s Name(s)
Company/Owner Contact Address
Company/Owner Contact City, State Zip
Company/Owner Contact Phone
Company/Owner Contact Email
BUSINESS PLAN
Month, Year
TABLE OF CONTENTS
I. Executive Summary
II. Company Overview
III. Marketing Plan
IV. Operations & Systems
V. Financial Plan
VI. AppendixI. EXECUTIVE SUMMARY
The Company
<Company name> is a <start-up> <retailer/wholesaler/manufacturer/service firm> that provides customers with <describe the primary types of products/services being sold>. The Company offers / will offer its customers <mention the primary features that the Company will provide clients, such as “a wide range of moderately priced products” or “an upscale atmosphere”, etc.>.
The owners have become aware through <e.g., experience in the industry or use of the products/services of competitors> that there is a need for <products/services of the type offered by> the Company.
The Company expects to grow steadily over the planning period due to targeted marketing campaigns, which will capture and maintain a profitable share of the market. In addition, the market itself is growing and this will also provide growth for the Company.
Management
The owners will be full-time managers of the business. They have been <cite qualifications for starting/running the business, such as: “working in the industry in various roles over the past xx years”, and/or they have earned key certifications in their field, etc.>.
The Market
The Company has identified <how many?> market segments which are attractive to target because of their size and growth rates. These market segments are: <list, briefly describe them and why they are attractive>.
Competition
Although there are competitive businesses, the Company will capture a share of this business because <cite the reasons: our location will be more convenient for customers; products and services will be attractively priced due to our lower overhead costs; we will offer a more complete line of products and services, etc.>.
Marketing
The Company will utilize some traditional forms of marketing and advertising but will rely heavily on connecting to customers via various social media and the Internet. The social media are particularly effective for reaching our target market, so this will be the primary emphasis of marketing campaigns. A full marketing launch will include use of most media, a “soft” opening and a grand opening.
Business Systems
In order to effectively manage the business, systems have been identified for automation and tracking of operations and financial transactions. <Indicate some specifics, such as a point-of-sale system, accounting software, customer management systems, etc.>.
Financial Needs & Projections
<Company name> is seeking outside funds of $xxx thousand, with the owners investing $xx thousand, for a total initial capital of $xxx thousand. Most of the funds will be used for Leasehold Improvements on a leased building ($xx,xx.
Business Plan[Your Name], OwnerPurdue GlobalBUSINESS PLANDate.docxfelicidaddinwoodie
Business Plan[Your Name], Owner
Purdue Global
BUSINESS PLAN
Date
1. EXECUTIVE SUMMARY
1.1 Product
1.2 Customers
1.3 What Drives Us
2. COMPANY DESCRIPTION
2.1 Mission and Vision Statements
2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.)
2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow.
2.2.2 Use this spreadsheet to show the planning
Leaders/managers (unit 1)
When needed (number of months/years after opening)
Outside Services Needed
Key Functions
Add line staff (Unit 7)
2.3 Legal Structure
3. MARKET RESEARCH
3.1 Industry (from SBA, Business Guides by Industry, and Bureau of Labor Statistics)
3.1.1 Industry description
3.2.1 Resources used
3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations)
Add SBA part here:
Then, fill in spreadsheet using this example from the text:
Housewife:
Married Couple:
Age:
35–65
Age:
35–55
Income:
Fixed
Income:
Medium to high
Sex:
Female
Sex:
Male or Female
Family:
Children living at home
Family:
0 to 2 children
Geographic:
Suburban
Geographic:
Suburban
Occupation:
Housewife
Occupation:
Varies
Attitude:
Security minded
Attitude:
Security minded, energy conscious
Older Couple:
Elderly:
Age:
55–75
Age:
70+
Income:
High or fixed
Income:
Fixed
Sex:
Male or Female
Sex:
Male or Female
Family:
Empty nest
Family:
Empty nest
Geographic:
Suburban
Geographic:
Suburban
Occupation:
White-collar or retired
Occupation:
Retired
Attitude:
Security minded, energy conscious
Attitude:
Security minded, energy conscious
Explain who you are targeting and where they are located. Insert information here using these guidelines:
Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see the market research guide for tips and free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share.
Today marks the first day at the Business Hub Academy (closed group on facebook) and the topic we will be considering for the next 2 weeks is "How to write a tailored Investor Business Plan"..
All members of the academy are expected to go through this slides, write out their own business plan and submit to the admin (optional)
aTable of ContentsExecutive Summary2HighlightsObjec.docxrock73
a
Table of Contents
Executive Summary 2
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business 2
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing 2
Market Analysis
Market Segmentation
Competition
Pricing
Appendix 2
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
Executive Summary
Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition). You can also choose to use the following four subheadings to organize and help present the information for your executive summary. Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.
Highlights
Summarize key business highlights. For example, you might include a chart showing sales, expenses and net profit for several years. Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.
Objectives
For example, include a timeline of the goals you hope you to achieve.
Mission Statement
To Embrace Technology and Design, Develop energy saving products that will significantly reduce our Carbon Foot by using less electricity.
Keys to Success
Keep it simple
Create a box shifting enterprise, thus keeping overheads and staffing cost low
With minimum capital the business can be home grown
Use and Grow local talent. By reducing the travel time to and from work, allows employees to have more downtime. Ensuring that there is flextime, especially during children school holiday season.
This will allow employee loyalty and good product services to our customers.Description of Business
The business identifies house hold use or commonly used products in the market. And using technology rethinking the task and design, develop and bring to market devise that will save at least 25% electrical usage per year.
The company must only box shift the products, this will keep overheads, low and profit high. With minimum investments. This will allow the company to be flexible and stay focus on finding target products, filter these through rigorous design, fiscal and marking criteria to ensure they meet the company’s mission.
Company Ownership/Legal Entity
Indicate whether your business is a sole proprietorship, corporation (type), or partnership. If appropriate, define the business type (such as manufacturing, me ...
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19. Application for Start-up Entrepreneur Programme
This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
16
9. Appendices
<< This section is used to provide the detailed data on which the main text of the
business plan is based, and to provide extra information of interest to the readers of
the business plan. Items for inclusion in appendices vary from business to business, but
normally include some of the following:
Promoters’ CVs
Detailed financial assumptions
Most recent Company Audited Accounts
Share Cap table and Investment history
Term Sheet from Potential Investors
Detailed market research findings
Promotional literature
Product or service information
Details of company website
Testimonials or letters of intent from customers >>