As a strategic branding team, we have developed an ideal go to market strategy for an International consumer durables brand Bestbuy.
Project Flow:
1. Secondary analysis of various international brands which may have a good market in India.
2. Secondary analysis for the competitors
3. Primary research was conducted to capture customers associations and to select the right communication strategy.
4. Based on the data collected, we have formulated the brand strategy.
This presentation provides an overview of the e-commerce company Flipkart. It discusses how Flipkart was founded in 2007 with an initial investment of $8000 to sell books online. It grew rapidly through acquisitions and investments, expanding into additional product categories. Flipkart utilized effective marketing strategies like word of mouth, SEO, and television ads. It also focused heavily on logistics and distribution challenges in India to provide customers with a strong shopping experience. The presentation concludes that Flipkart has become the leading online retailer in India and the fast-growing e-commerce sector suggests more companies may find similar success in the future.
New Delhi and Mumbai ranked 92nd and 109th respectively in the JLL Global Cross Border Retailer Attractiveness Index 2016, reflecting the low presence of global retail brands in Indian cities compared to other global and developing cities. However, India has emerged as the fastest growing major economy with rising consumer confidence and GDP growth. This rapid economic growth, combined with supportive government policies promoting FDI, retail sector reforms, and improved ease of doing business, is expected to attract more global retailers to India and increase the presence of global brands in Indian cities.
The Indian Retail sector has come off age and has gone through major transfor...CMSDI INDIA
The Indian retail sector has undergone major transformation over the last decade with a shift towards organized retailing. The retail market is expected to reach Rs. 47 lakh crore by 2016-17, growing at 15% annually. Organized retail is expected to grow at 24% annually and attain a 10.2% market share. High consumer spending by India's young population and rising disposable incomes are driving growth of the organized retail sector. Food and grocery, apparel, electronics, and e-commerce are emerging sectors. The Indian retail market is projected to grow to $865 billion by 2023, with organized retail growing six times to $220 billion.
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
This document discusses retail marketing strategies for rural India. It begins by providing background on the growth of retail in India and the increasing potential of rural markets. Some key factors favoring rural retail expansion include rising rural incomes, increased education levels, and improved infrastructure and technology penetration in rural areas. The document then analyzes strategies successful companies have used to enter rural markets, such as partnering with local sellers, introducing affordable product packages, and leveraging self-help groups. It concludes that the changing rural consumer profile indicates great potential for further organized retail growth in India's large rural segment through tailored marketing approaches.
The document discusses the retail sector in India and the entry of foreign direct investment (FDI) in multi-brand retail. It provides background on the history of FDI rules in India and outlines some of the policy changes announced in 2011. The document then discusses the potential benefits of FDI in retail, including tax revenues and job creation. However, it also notes concerns about the impact on local unorganized retailers. In conclusion, it argues that while organized retail needs regulations, completely prohibiting FDI is not practical given globalization trends and India must balance the risks and opportunities of retail sector reforms.
This document discusses the rise of consumer demand in small towns in India. It finds that tier 2 and 3 towns are showing strong growth in demand, leading the overall Indian FMCG market growth. Towns with populations under 1 lakh saw value growth of 19% in 2011, higher than rural and metro areas. Many categories like hair conditioners and air fresheners saw particularly strong growth in smaller towns. The document also notes that small town consumers are demanding products at higher price points, showing an evolving demand profile beyond basic FMCG goods.
Licensing In India Is simple yet quite complex. This presentation will help you to understand the key factors & current market trend to protect your brand / enter the India market.
You may follow more of this on my website: www.licensingcorner.com | www.animationdigitaldigest.com
The document discusses the domestic textile industry in India and modern retail market in the country. It states that the domestic textile industry in India is projected to reach $223 billion by 2021 from $150 billion in November 2017. It also mentions that India's modern retail market is expected to double in size over the next three years, growing from $13.51 billion in 2016 to $26.67 billion in 2019. Some of the key drivers of growth for the textile and retail industry in India include rising disposable income, increasing urbanization, favorable demographics, and economic growth. The document then discusses Pantaloons, a major retailer in India, and provides an analysis of the company, its business model, markets
This presentation provides an overview of the e-commerce company Flipkart. It discusses how Flipkart was founded in 2007 with an initial investment of $8000 to sell books online. It grew rapidly through acquisitions and investments, expanding into additional product categories. Flipkart utilized effective marketing strategies like word of mouth, SEO, and television ads. It also focused heavily on logistics and distribution challenges in India to provide customers with a strong shopping experience. The presentation concludes that Flipkart has become the leading online retailer in India and the fast-growing e-commerce sector suggests more companies may find similar success in the future.
New Delhi and Mumbai ranked 92nd and 109th respectively in the JLL Global Cross Border Retailer Attractiveness Index 2016, reflecting the low presence of global retail brands in Indian cities compared to other global and developing cities. However, India has emerged as the fastest growing major economy with rising consumer confidence and GDP growth. This rapid economic growth, combined with supportive government policies promoting FDI, retail sector reforms, and improved ease of doing business, is expected to attract more global retailers to India and increase the presence of global brands in Indian cities.
The Indian Retail sector has come off age and has gone through major transfor...CMSDI INDIA
The Indian retail sector has undergone major transformation over the last decade with a shift towards organized retailing. The retail market is expected to reach Rs. 47 lakh crore by 2016-17, growing at 15% annually. Organized retail is expected to grow at 24% annually and attain a 10.2% market share. High consumer spending by India's young population and rising disposable incomes are driving growth of the organized retail sector. Food and grocery, apparel, electronics, and e-commerce are emerging sectors. The Indian retail market is projected to grow to $865 billion by 2023, with organized retail growing six times to $220 billion.
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
This document discusses retail marketing strategies for rural India. It begins by providing background on the growth of retail in India and the increasing potential of rural markets. Some key factors favoring rural retail expansion include rising rural incomes, increased education levels, and improved infrastructure and technology penetration in rural areas. The document then analyzes strategies successful companies have used to enter rural markets, such as partnering with local sellers, introducing affordable product packages, and leveraging self-help groups. It concludes that the changing rural consumer profile indicates great potential for further organized retail growth in India's large rural segment through tailored marketing approaches.
The document discusses the retail sector in India and the entry of foreign direct investment (FDI) in multi-brand retail. It provides background on the history of FDI rules in India and outlines some of the policy changes announced in 2011. The document then discusses the potential benefits of FDI in retail, including tax revenues and job creation. However, it also notes concerns about the impact on local unorganized retailers. In conclusion, it argues that while organized retail needs regulations, completely prohibiting FDI is not practical given globalization trends and India must balance the risks and opportunities of retail sector reforms.
This document discusses the rise of consumer demand in small towns in India. It finds that tier 2 and 3 towns are showing strong growth in demand, leading the overall Indian FMCG market growth. Towns with populations under 1 lakh saw value growth of 19% in 2011, higher than rural and metro areas. Many categories like hair conditioners and air fresheners saw particularly strong growth in smaller towns. The document also notes that small town consumers are demanding products at higher price points, showing an evolving demand profile beyond basic FMCG goods.
Licensing In India Is simple yet quite complex. This presentation will help you to understand the key factors & current market trend to protect your brand / enter the India market.
You may follow more of this on my website: www.licensingcorner.com | www.animationdigitaldigest.com
The document discusses the domestic textile industry in India and modern retail market in the country. It states that the domestic textile industry in India is projected to reach $223 billion by 2021 from $150 billion in November 2017. It also mentions that India's modern retail market is expected to double in size over the next three years, growing from $13.51 billion in 2016 to $26.67 billion in 2019. Some of the key drivers of growth for the textile and retail industry in India include rising disposable income, increasing urbanization, favorable demographics, and economic growth. The document then discusses Pantaloons, a major retailer in India, and provides an analysis of the company, its business model, markets
All eyes on india for global retail expansionAshish Jhalani
More than 50 mid-sized global retailers are planning to enter the Indian market in the next six months, investing $300-500 million to open around 3,000 stores. This expansion is driven by India's growing economy, consumption, urbanization and middle class. Many of the incoming brands are in the food and beverage, apparel, and education sectors. The relaxed FDI policies and implementation of GST are further fueling growth in the Indian retail market. Selecting the right entry strategy is key for global brands to succeed in India given its large population and regional complexities.
big bazaar-organisational commitment reportnishakp
The document provides an overview of the Indian retail industry and organized retail sector. It discusses the growth of the Indian retail market, key growth factors in the organized retail sector such as changing demographics and consumer behavior. It also outlines opportunities and challenges facing the organized retail sector in India. The profile of Future Group, a leading Indian retail business house, is briefly described.
The document provides an overview of the Indian cosmetics industry, including its current market size, segmentation, key growth drivers and future prospects. The Indian cosmetics industry is currently valued at USD 6.5 billion and is expected to grow to USD 20 billion by 2025, making it one of the top 5 global markets. The industry is segmented into skin care, hair care, fragrances, color cosmetics and oral care. Hair care accounts for the largest market share, while the herbal cosmetics segment is driving significant growth. Rising incomes, changing lifestyles, and increasing retail penetration are fueling continued expansion of the industry.
The Indian retail industry is divided into organized and unorganized sectors, with the unorganized sector accounting for 97% of the market. However, organized retail is growing rapidly at around 46% annually and modern retail formats such as department stores, supermarkets, and malls are becoming more common. Several factors are driving this growth, including changing demographics, increased international brands, urbanization, and infrastructure development. While kirana stores still dominate, large Indian companies are investing heavily in organized retail and introducing new retail concepts. Food, apparel, jewelry, pharmaceuticals, and consumer durables are some of the largest and fastest growing retail segments in India.
The document provides an overview of the Indian retail sector including key statistics and trends. Some of the main points summarized are:
- Total retail sales in India are USD 550 billion with a GDP per capita income rising from USD 1761 in 2015 to USD 2366 in 2018.
- Organized retail makes up 10% of the sector currently but is growing over 20% annually from 2012-2020.
- E-commerce is a major growth area for retail in India with online retailers using mobile apps to increase their customer reach.
- Key challenges for the retail sector include a heterogeneous market, poor supply chain infrastructure, and competition from unorganized markets.
1 feature and challenges of global economics’ trends affectingchelliah paramasivan
This document discusses trends in the Indian retail industry and the global economy. It notes that India's retail industry accounts for 13% of GDP and is divided between organized and unorganized sectors. Organized retail makes up only 4% of the industry but is growing at 30% annually, while unorganized retail grows at 6%. Foreign investment in retail is currently restricted in India. The document also outlines major players in the Indian retail industry such as Pantaloon and Tata, and discusses the growth of malls and different retail formats in India. Challenges to the industry include tax structure, infrastructure, costs, and restrictions on foreign investment.
retail analysis with pestel, condition of indian retail in terms of figures and a brief forecast and Pestle, future of retail in India, relation between India & retail, can retail survive in India, projection of retail in India, future analysis of retail in India, Is retail good in India, Pestle Analysis of retail future in India, Pestle and retail analysis in India, Retail in India and hindrance in it through Pestle analysis
- India represents a large potential market for fast food, with a growing consumer base and economy. However, the market is very competitive, with established players like Domino's and Pizza Hut dominating market share.
- To enter the Indian market, the document recommends forming a joint venture with a local Indian partner to gain local market knowledge and address regulatory requirements. The joint venture should focus on delivery and target young, urban consumers.
- Key considerations for success include conducting thorough due diligence on potential partners, suppliers, and competitors; customizing the menu and operations to local tastes; and obtaining the necessary licenses and trademarks. While opportunities exist, new entrants also face strong competition and regulatory risks.
The document discusses growth projections for India's retail sector between 2010-2014. It forecasts that total retail sales will grow from $353 billion in 2010 to $543 billion in 2014, representing an annual growth rate of 11.4%. Mass grocery retail sales are predicted to increase 154% over this period. Organized retail is expected to grow from 5% of the total market in 2008 to 14-18% by 2015. Foreign companies like Marks & Spencer, Titan, and Bharti Retail plan major investments and expansions in India to capitalize on the growing retail market.
The document discusses the rapidly growing consumer market in Bangladesh. It finds that 7% of Bangladesh's population is currently middle income, and this segment is expected to reach 17% by 2025. It also notes that Bangladeshi consumers are optimistic about future income growth but wary of taking on debt. The document recommends that companies looking to engage this emerging consumer segment focus on quality, establish their brands well, educate consumers, and develop mobile-centric digital platforms.
Indian Retail Industry Presentation 060109Workosaur.com
The document discusses the growth of the retail market in India. It notes that the Indian retail market is the fifth largest globally and is estimated to grow significantly by 2010 and 2015. Modern retail is increasing its share of the total retail market in India and is expected to reach 22% by 2010. Food and beverages accounts for the largest share, over 74%, of the total retail market in India. The transition from traditional to modern retailing formats is underway, fueled by growing economic activity in urban India.
The document discusses the growth of the modern retail industry in Eastern India over the past 10 years and its future prospects. It notes that organized retail has grown significantly in Eastern India, driven by changing consumer preferences, rising incomes, and the development of retail real estate projects. However, the industry still faces challenges around infrastructure bottlenecks. Stakeholders believe that for the industry to reach its full potential, the government and industry need to work together to improve infrastructure, develop more retail spaces, simplify laws, and promote the region as a shopping destination. The next 10 years are expected to see continued consolidation and growth of omni-channel retail as consumers demand seamless digital and physical shopping experiences.
The document discusses several topics related to brand management including:
1. There are around 500,000 recognizable brands worldwide.
2. Brand managers are responsible for ensuring products and services resonate with customers through monitoring trends, competitors, and maintaining relationships.
3. The strategic brand management process involves identifying brand positioning, implementing marketing programs, measuring performance, and growing brand equity over time.
The Indian retail industry is the fifth largest in the world, worth around $500 billion currently and expected to increase to $750-850 billion by 2015. The industry can be classified into organized retail, consisting of licensed large retailers making up 3-5% of the market, and unorganized retail, consisting of small shops making up over 95% of the market. Emerging areas driving growth in the retail industry include apparel and fashion, lifestyle products, pharmaceuticals, and e-commerce. Factors fueling growth are increasing disposable income, nuclear families, and liberalization of FDI policies, while bottlenecks include lack of infrastructure, supply chain management, and trained workforce. Skills needed for the industry include analytical abilities
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
An overview on Indian retail industry. Included information like evolution of retail in India, retail formats in India, key players, competitive landscape, key strategies, industry growth, etc.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
The document provides an overview of the FMCG industry in India. It discusses how India is a growing consumer market projected to more than double consumer spending by 2025. The FMCG market is expanding rapidly due to rising incomes and affordability. Major players like Hindustan Unilever Ltd. and ITC are leading brands in the industry, with MNCs owning most of the top 100 brands. The government is also supporting industry growth through policies promoting FDI and retail.
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
HINDUSTAN UNILEVER MULLS OVER E-GROCERY MARKET OPTIONSaptarshi Dhar
1) The document discusses Hindustan Unilever Limited (HUL) considering entering the growing e-grocery market in India.
2) E-grocery is expected to grow significantly by 2020 as online transactions increase with deeper internet penetration and changing consumer preferences and lifestyles.
3) HUL is well positioned to enter e-grocery given its wide distribution network, strong brand value, large cash reserves, and ability to cater to local demands through a warehouse model. Entering the early-stage but high-growth e-grocery market could help HUL gain market share.
The document discusses India's economy and retail industry. It notes that India has experienced high GDP growth but also has weaknesses like income inequality. The retail industry is growing rapidly at 9.4% annually and is driven by trends like rising incomes, changing attitudes, and exposure to global trends. The online retail market in India is still relatively small at $1.6 billion but is growing quickly and may reach $15 billion by 2017. Key to success will be catering to mobile users and women shoppers. The document also provides an overview of Flipkart, India's largest online retailer, its services, organizational structure and leadership team.
All eyes on india for global retail expansionAshish Jhalani
More than 50 mid-sized global retailers are planning to enter the Indian market in the next six months, investing $300-500 million to open around 3,000 stores. This expansion is driven by India's growing economy, consumption, urbanization and middle class. Many of the incoming brands are in the food and beverage, apparel, and education sectors. The relaxed FDI policies and implementation of GST are further fueling growth in the Indian retail market. Selecting the right entry strategy is key for global brands to succeed in India given its large population and regional complexities.
big bazaar-organisational commitment reportnishakp
The document provides an overview of the Indian retail industry and organized retail sector. It discusses the growth of the Indian retail market, key growth factors in the organized retail sector such as changing demographics and consumer behavior. It also outlines opportunities and challenges facing the organized retail sector in India. The profile of Future Group, a leading Indian retail business house, is briefly described.
The document provides an overview of the Indian cosmetics industry, including its current market size, segmentation, key growth drivers and future prospects. The Indian cosmetics industry is currently valued at USD 6.5 billion and is expected to grow to USD 20 billion by 2025, making it one of the top 5 global markets. The industry is segmented into skin care, hair care, fragrances, color cosmetics and oral care. Hair care accounts for the largest market share, while the herbal cosmetics segment is driving significant growth. Rising incomes, changing lifestyles, and increasing retail penetration are fueling continued expansion of the industry.
The Indian retail industry is divided into organized and unorganized sectors, with the unorganized sector accounting for 97% of the market. However, organized retail is growing rapidly at around 46% annually and modern retail formats such as department stores, supermarkets, and malls are becoming more common. Several factors are driving this growth, including changing demographics, increased international brands, urbanization, and infrastructure development. While kirana stores still dominate, large Indian companies are investing heavily in organized retail and introducing new retail concepts. Food, apparel, jewelry, pharmaceuticals, and consumer durables are some of the largest and fastest growing retail segments in India.
The document provides an overview of the Indian retail sector including key statistics and trends. Some of the main points summarized are:
- Total retail sales in India are USD 550 billion with a GDP per capita income rising from USD 1761 in 2015 to USD 2366 in 2018.
- Organized retail makes up 10% of the sector currently but is growing over 20% annually from 2012-2020.
- E-commerce is a major growth area for retail in India with online retailers using mobile apps to increase their customer reach.
- Key challenges for the retail sector include a heterogeneous market, poor supply chain infrastructure, and competition from unorganized markets.
1 feature and challenges of global economics’ trends affectingchelliah paramasivan
This document discusses trends in the Indian retail industry and the global economy. It notes that India's retail industry accounts for 13% of GDP and is divided between organized and unorganized sectors. Organized retail makes up only 4% of the industry but is growing at 30% annually, while unorganized retail grows at 6%. Foreign investment in retail is currently restricted in India. The document also outlines major players in the Indian retail industry such as Pantaloon and Tata, and discusses the growth of malls and different retail formats in India. Challenges to the industry include tax structure, infrastructure, costs, and restrictions on foreign investment.
retail analysis with pestel, condition of indian retail in terms of figures and a brief forecast and Pestle, future of retail in India, relation between India & retail, can retail survive in India, projection of retail in India, future analysis of retail in India, Is retail good in India, Pestle Analysis of retail future in India, Pestle and retail analysis in India, Retail in India and hindrance in it through Pestle analysis
- India represents a large potential market for fast food, with a growing consumer base and economy. However, the market is very competitive, with established players like Domino's and Pizza Hut dominating market share.
- To enter the Indian market, the document recommends forming a joint venture with a local Indian partner to gain local market knowledge and address regulatory requirements. The joint venture should focus on delivery and target young, urban consumers.
- Key considerations for success include conducting thorough due diligence on potential partners, suppliers, and competitors; customizing the menu and operations to local tastes; and obtaining the necessary licenses and trademarks. While opportunities exist, new entrants also face strong competition and regulatory risks.
The document discusses growth projections for India's retail sector between 2010-2014. It forecasts that total retail sales will grow from $353 billion in 2010 to $543 billion in 2014, representing an annual growth rate of 11.4%. Mass grocery retail sales are predicted to increase 154% over this period. Organized retail is expected to grow from 5% of the total market in 2008 to 14-18% by 2015. Foreign companies like Marks & Spencer, Titan, and Bharti Retail plan major investments and expansions in India to capitalize on the growing retail market.
The document discusses the rapidly growing consumer market in Bangladesh. It finds that 7% of Bangladesh's population is currently middle income, and this segment is expected to reach 17% by 2025. It also notes that Bangladeshi consumers are optimistic about future income growth but wary of taking on debt. The document recommends that companies looking to engage this emerging consumer segment focus on quality, establish their brands well, educate consumers, and develop mobile-centric digital platforms.
Indian Retail Industry Presentation 060109Workosaur.com
The document discusses the growth of the retail market in India. It notes that the Indian retail market is the fifth largest globally and is estimated to grow significantly by 2010 and 2015. Modern retail is increasing its share of the total retail market in India and is expected to reach 22% by 2010. Food and beverages accounts for the largest share, over 74%, of the total retail market in India. The transition from traditional to modern retailing formats is underway, fueled by growing economic activity in urban India.
The document discusses the growth of the modern retail industry in Eastern India over the past 10 years and its future prospects. It notes that organized retail has grown significantly in Eastern India, driven by changing consumer preferences, rising incomes, and the development of retail real estate projects. However, the industry still faces challenges around infrastructure bottlenecks. Stakeholders believe that for the industry to reach its full potential, the government and industry need to work together to improve infrastructure, develop more retail spaces, simplify laws, and promote the region as a shopping destination. The next 10 years are expected to see continued consolidation and growth of omni-channel retail as consumers demand seamless digital and physical shopping experiences.
The document discusses several topics related to brand management including:
1. There are around 500,000 recognizable brands worldwide.
2. Brand managers are responsible for ensuring products and services resonate with customers through monitoring trends, competitors, and maintaining relationships.
3. The strategic brand management process involves identifying brand positioning, implementing marketing programs, measuring performance, and growing brand equity over time.
The Indian retail industry is the fifth largest in the world, worth around $500 billion currently and expected to increase to $750-850 billion by 2015. The industry can be classified into organized retail, consisting of licensed large retailers making up 3-5% of the market, and unorganized retail, consisting of small shops making up over 95% of the market. Emerging areas driving growth in the retail industry include apparel and fashion, lifestyle products, pharmaceuticals, and e-commerce. Factors fueling growth are increasing disposable income, nuclear families, and liberalization of FDI policies, while bottlenecks include lack of infrastructure, supply chain management, and trained workforce. Skills needed for the industry include analytical abilities
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
An overview on Indian retail industry. Included information like evolution of retail in India, retail formats in India, key players, competitive landscape, key strategies, industry growth, etc.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
The document provides an overview of the FMCG industry in India. It discusses how India is a growing consumer market projected to more than double consumer spending by 2025. The FMCG market is expanding rapidly due to rising incomes and affordability. Major players like Hindustan Unilever Ltd. and ITC are leading brands in the industry, with MNCs owning most of the top 100 brands. The government is also supporting industry growth through policies promoting FDI and retail.
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
HINDUSTAN UNILEVER MULLS OVER E-GROCERY MARKET OPTIONSaptarshi Dhar
1) The document discusses Hindustan Unilever Limited (HUL) considering entering the growing e-grocery market in India.
2) E-grocery is expected to grow significantly by 2020 as online transactions increase with deeper internet penetration and changing consumer preferences and lifestyles.
3) HUL is well positioned to enter e-grocery given its wide distribution network, strong brand value, large cash reserves, and ability to cater to local demands through a warehouse model. Entering the early-stage but high-growth e-grocery market could help HUL gain market share.
The document discusses India's economy and retail industry. It notes that India has experienced high GDP growth but also has weaknesses like income inequality. The retail industry is growing rapidly at 9.4% annually and is driven by trends like rising incomes, changing attitudes, and exposure to global trends. The online retail market in India is still relatively small at $1.6 billion but is growing quickly and may reach $15 billion by 2017. Key to success will be catering to mobile users and women shoppers. The document also provides an overview of Flipkart, India's largest online retailer, its services, organizational structure and leadership team.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...VARUN KESAVAN
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
This document provides an overview of the Future Group, a leading Indian retail conglomerate. It discusses the group's various retail formats and brands, expansion plans, financial services offerings, and key leadership. The group aims to serve customers across India through formats like Big Bazaar, Food Bazaar, Home Town and others, leveraging its private label brands. Future Group also operates in related sectors like logistics, insurance, and financial services to support its retail business.
The document summarizes the Indian retail industry, including its size, growth drivers, key investments, government initiatives, and future outlook. It notes that the Indian retail market is expected to reach $738 billion by 2016-17, driven by factors like rising incomes, urbanization, and expanding e-commerce. Several major companies have recently invested in the Indian retail space, and the government is taking steps to improve the industry through policy reforms. Going forward, organized retail and online retail are expected to be major trends in India.
This document discusses how digital technology is impacting consumer goods sales in India. It finds that online sales in India are poised for huge growth, reaching $50 billion and $5 billion for FMCG products by 2020. More than one-third of total FMCG sales could be affected by digital influence. The profile of online users is also shifting from well-off urban males to include more women, younger people, and those in smaller cities. FMCG companies need to adapt to this new digital landscape by developing an online strategy and presence to capitalize on the growth of e-commerce.
This document discusses a report by Bain & Company and Google India on the growing impact of digital technologies on consumer goods in India. It finds that online sales of consumer packaged goods in India could reach $5 billion by 2020, significantly influenced by the country's growing internet population which is projected to reach 650 million by then. The profile of online consumers is also shifting from older urban males to include more women, younger generations, and consumers in smaller cities and rural areas, expanding the potential market. However, many consumer goods companies have been slow to develop digital strategies to capitalize on these changes.
Marketing Strategies of Pantaloons Pvt. Ltd. Aakash Jain
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ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
2. Table Of Contents
Sr.
No.
Topic Page
No.
1. Introduction: How it all started 1
2. Opportunities in Indian Market 3
3. Competitor Analysis: Secondary Research 6
4. Learnings from Primary Research 9
5. Finding the Sweet Spot for BestBuy 14
6. Brand Strategy: Positioning in India’s Heart 16
7. Methods of Outreach 18
8. Conclusion 20
9. References 21
10. Annexure 22
3. Bestbuy: Positioning in India’s Heart
Page | 1
Best Buy: Positioning in India’s Heart
“The purchase path thinking is broken”
- Scott Moore, VP Of Marketing, Best Buy
1. Introduction: How it all started
The Best Buy Company, Inc. was started by Richard M. Schulze and his partner in the
year 1966. The first store was named ‘Sound of Music’ and sold only home and car stereo
equipment. They met with success immediately as they could reach sales more than $160,000
in their first year itself. In 1970 Richard became the sole owner of the store as he bought out
the stakes of his partner. Till 1981, he was happy selling only his stereo equipment and with
the income it generated. But soon he realized that there was very little future ahead in this
market with the target audience decreasing day by day. In addition to the stereos he also began
selling appliances and VCR’s. Inspite of having little experience selling appliances, his store
could generate $9.5 million in revenue in the year 1982. This was a major success for such a
small store. That very year the store was renamed as Best Buy Co. Inc. to make the store more
appealing to the general audience. In 1984, the company changed into a superstore format and
opened another 7 stores in the Midwest region of the U.S. This immediately got the company
a hold over 40% of the local market. Now they decided to expand their services throughout the
Midwest region and by 1987 they had more than 25 stores.
Their sales had touched $240 million that year making it one of the well-known retailers
in the U.S. This instant success also propelled them into a heated competition with
heavyweights like Highland Superstores. Though their revenues touched close to $450 million
next year but their profit had decreased by 60%. This caused a huge worry for the company
and this is when they came up with a solution that has been described as the most innovative
idea to be ever implemented in retail industry. In 1989, the company went on to unveil the new
idea of ‘Concept II’ stores. The plan was to open large showrooms which would be well stocked
with electronics goods so that people could pick it directly from the shelves. This concept could
decrease the number of salespeople and attract more and more new customers to this new way
of shopping. The concept became a big hit with the customers and soon Best buy had recorded
its highest earning year in 1993 with total revenues touching the $1.5 billion mark. Their
4. Bestbuy: Positioning in India’s Heart
Page | 2
competitor Highland superstores were forced to shut down their stores after the huge losses
they faced due to lack of sales.
`
Source: Brick and motor
Source: bestbuy.com homepage
5. Bestbuy: Positioning in India’s Heart
Page | 3
2. Entering Indian Market
Indian consumer segment is broadly segregated into urban and rural markets, and is
attracting marketers from across the world. The sector comprises of a huge middle class,
relatively large affluent class and a small economically disadvantaged class, with spending
anticipated to more than double by 2025.
India hit ten-year high and stood first among the 63 nations surveyed in the global consumer
confidence index with a score of 136 points for the quarter ending December 2016. Further, in
the discretionary spending category, 70 per cent respondents from India indicated the next 12
months as being good to buy, thus ensuring once again that India leads the global top 10
countries for this parameter during the quarter.
Global corporations view India as one of the key markets from where future growth is likely
to emerge. The growth in India’s consumer market would be primarily driven by a favourable
population composition and increasing disposable incomes.
India’s robust economic growth and rising household incomes are expected to increase
consumer spending to US$ 4 trillion by 2025# . The maximum consumer spending is likely to
occur in food, housing, consumer durables, and transport and communication sectors.
Title: Size of consumer durables market
source: ibef.org
6. Bestbuy: Positioning in India’s Heart
Page | 4
2.1 Market Size:
The growing purchasing power and rising influence of the social media have enabled
Indian consumers to splurge on good things. The Indian consumer sector has grown at an
annual rate of 5.7 per cent between FY2005 to FY 2015. India’s nominal year-on-year
expenditure growth of 12 per cent, which is more than double the global anticipated rate of 5
per cent, will lead to India becoming the third largest consumer market by 2025.
The Indian fast-moving consumer goods (FMCG) companies have performed better than their
multinational peers as the combined revenue of country's seven leading FMCG companies
stood at US$ 11.1 billion in FY 2015-16, as compared with US$ 9.4 billion revenue generated
by select seven Multinational Companies (MNCs).
Smartphone shipments rose to 109.1 million in January-December 2016 calendar year,
maintaining its healthy traction with 5.2 per cent YoY growth. It is estimated that smartphone
sales in India will grow about 15 per cent to 125 million in 2017††.
The number of online fashion shoppers in India is expected to double to 130-135 million by
2020, to be driven by growth of fashion industry in India and growing use of mobile for online
shopping.
2.2 Government Initiatives:
The Government of India has allowed 100 per cent Foreign Direct Investment (FDI) in online
retail of goods and services through the automatic route, thereby providing clarity on the
existing businesses of e-commerce companies operating in India.
With the demand for skilled labour growing among Indian industries, the government plans to
train 500 million people by 2022 and is also encouraging private players and entrepreneurs to
invest in the venture. Many governments, corporate and educational organisations are working
towards providing training and education to create a skilled workforce.
The Government of India has drafted a new Consumer Protection Bill with special emphasis
on setting up an extensive mechanism to ensure simple, speedy, accessible, affordable and
timely delivery of justice to consumers.
7. Bestbuy: Positioning in India’s Heart
Page | 5
In the Union Budget 2017, the government has proposed to spend more on the rural side with
an aim to double the farmer’s income in five years; as well as the cut in income tax rate targeting
mainly the small tax payers, focus on affordable housing and infrastructure development will
provide multiple growth drivers for the consumer market industry.
2.3 Road Ahead:
Another major factor propelling the demand for food services in India is the growing youth
population, primarily in the country’s urban & suburban regions. India has a large base of
young consumers who form the majority of the workforce and, due to time constraints, barely
get time for cooking.
Online portals are expected to play a key role for companies trying to enter the hinterlands. The
Internet has contributed in a big way, facilitating a cheaper and more convenient means to
increase a company’s reach.
Mr Mark Mobius, Executive Chairman, Templeton EM, opined that the Goods and Services
Tax (GST) will lead to mergers and rise of world class consumer companies in India.
Exchange Rate Used:
INR 1 = US$ 0.0155 as of April 17, 2017.
INR 1 = GBP 0.012 as on February 9, 2017
References: Media reports, press releases, Press Information Bureau (PIB), Union Budget
2017-18, Boston Consulting Group.
8. Bestbuy: Positioning in India’s Heart
Page | 6
3. Competitor Analysis
Secondary Research:
The major competitors which Best Buy will have in Indian market are:
3.1 Amazon India:
Amazon.com, Inc. is an American electronic commerce and cloud computing company
that was founded on July 5, 1994 by Jeff Bezos and is based in Seattle, Washington. The tech
giant is the largest Internet-based retailer in the world by total sales and market capitalization.
Amazon.com started as an online bookstore and later diversified to sell DVDs, Blu-rays, CDs,
video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming,
software, video games, electronics, apparel, furniture, food, toys, and jewellery. The company
also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and
Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).
Amazon also sells certain low-end products like USB cables under its in-house brand
AmazonBasics.
Now let us look at the Segmentation, Targeting, Positioning, Core strengths, customer
associations and communication strategy:
3.2 Flipkart:
Flipkart is an electronic commerce company headquartered in Bangalore, Karnataka. It
was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart
has launched its own product range under the name "DigiFlip" with products including
tablets, USBs, and laptop bags. As of April 2017, the company was valued at $11.6 billion.
Segmentation Avid internet users who want to shop
Targeting
Internet users relying on internet for shopping and other transactions from
Middle and Upper middle class.
Positioning
Global market place which facilitates shopping through customized user
shopping experience.
Core Strengths Trusted brand providing online auction and shopping opportunity
Customer Association Trusted Sellers, Quick Delivery
Communication
Strategy #AurDikhao
9. Bestbuy: Positioning in India’s Heart
Page | 7
Now let us look at the Segmentation, Targeting, Positioning, Core strengths, customer
associations and communication strategy:
Segmentation People who want to shop online
Targeting Middle and upper-middle income online shoppers
Positioning India’s best online shopping store, online megastore.
Core Strengths Wide variety of products across many segments
Customer Association Online Megastore
Communication Strategy “Har wish Puri Hogi” “Big Billion Sale”
3.3 Paytm:
Paytm is an Indian electronic payment and e-commerce brand based out of Delhi NCR,
India. Launched in August 2010, it is the consumer brand of parent One97
Communications. The name is an acronym for "Pay Through Mobile."
Now let us look at the Segmentation, Targeting, Positioning, Core strengths, customer
associations and communication strategy:
Segmentation
People with smartphones looking for cashless payment
transactions
Targeting Tier I, Tier II cities young and middles aged people
Positioning India’s popular and most frequently used wallet service.
Core Strengths Online payment system with high acceptance to use
Customer Association Cashback, Deals.
Communication Strategy #PaytmKaro, Cashfree Nation
3.4 Croma:
Croma Retail is one stop destination for online shopping in India. Buy online all the
products that you need here. Shop online in India through Croma Retail. Cromā is an Indian
retail chain for consumer electronics and durables. It is the nation's first large format
specialist retail chain for consumer electronics and durables with successful expansion into
Croma Zip stores, Croma Kiosks and latest online vertical, www.croma.com.Tata Group
company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary
of TATA Sons.
10. Bestbuy: Positioning in India’s Heart
Page | 8
Now let us look at the Segmentation, Targeting, Positioning, Core strengths, customer
associations and communication strategy:
Segmentation People who shop in stores
Targeting People looking for diversified product range
Positioning Offline and online retail store
Core Strengths
Wide merchandise base, well-trained and knowledgeable staff to
offer personalised and sound advice to all its customers
Customer Association
Customer oriented staff, good Interiors, Brand with trust and
reliability
Communication Strategy 24*7 Croma
11. Bestbuy: Positioning in India’s Heart
Page | 9
4. Learnings from Primary Research
4.1 Are customers brand conscious?
4.2 Mode of buying consumer electronics:
12. Bestbuy: Positioning in India’s Heart
Page | 10
4.3 The country origin of the brand does not affect consumer behaviour
most of the times:
4.4 Most are price sensitive:
13. Bestbuy: Positioning in India’s Heart
Page | 11
4.5 Sources of product information:
4.6 Brand Awareness:
14. Bestbuy: Positioning in India’s Heart
Page | 12
4.7 Choosing the right marketing medium for Bestbuy:
4.8 Core Brand association of competitors:
Based on the primary research we have captured the core brand associations
for all our competitors:
0 5 10 15 20 25
Customer Reviews
Daily Deals/App Deals
Fast Delivery
Festive Offers
Not bought from this brand
Trusted Sellers
User-Friendly Website
Amazon Core Brand Associations
15. Bestbuy: Positioning in India’s Heart
Page | 13
0 5 10 15 20
Customer Reviews
Daily Deals/App Deals
Fast Delivery
Festive Offers
Low on service support
Not bought from this brand
Trusted Sellers
User-Friendly Website
Flipkart Core Brand Associations
0 5 10 15 20 25
Customer Reviews
Daily Deals/App Deals
Fast Delivery
Festive Offers
Low on service support
Not bought from this brand
Trusted Sellers
User-Friendly Website
Croma Core Brand Associations
0 5 10 15 20
Customer Reviews
Daily Deals/App Deals
Fast Delivery
Festive Offers
Low on service support
Not bought from this brand
Trusted Sellers
User-Friendly Website
Paytm Core Brand Associations
16. Bestbuy: Positioning in India’s Heart
Page | 14
5. Finding the Sweet Spot For BestBuy
4.1 Key Learnings from the research:
• Not about getting another e-commerce company to the market.
• Build a community of Brand Evangelists: An event in a strategic location and plan
an event that would appeal to influencers you would like to work with. You can start
small by doing something like inviting local influencers to your retail location or you
can go all out and plan an entire weekend that includes your brand but highlights your
influencers and their interests.
• The challenge of on versus many.
• Everyone thinks the same about the brand but identifies the offerings differently
• Lack of knowledge on unique brand propositions of what it offers.
4.2 SHIFT in FOCUS:
• From positioning from just an ecommerce brand to “Lowest Price” and “Best in after
sale service”.
• Building a community will help in the long run.
4.3 What is a community brand:
A brand community is a community formed based on attachment to a
product.
As we know emotions drive Indians, we use it to prosper.
17. Bestbuy: Positioning in India’s Heart
Page | 15
4.4 Role of Community Brand:
• Connect
• Unite
• Support
• Preserve
4.5 The Result
• Belong
• Share
• Contribute
• Participate
18. Bestbuy: Positioning in India’s Heart
Page | 16
6. Brand Strategy: Positioning in India’s Heart
Launch Year along with action Plan
➢ 2018 - Getting Approval by Government regulators.
➢ 2019 – Brick and Motor store will be launched in suburban areas and Tier-II cities.
➢ Initial Launch will be with campaigns posters.
Teaser Poster for “Brick and Motor” and “Online Campaign”
Promotional Strategy for Brick and Motor store:
• Offers
• Campaigns
• Feedback
Target Audience for Brick and Motor store:
• Baby Boomers
• Generation X
19. Bestbuy: Positioning in India’s Heart
Page | 17
➢ 2021 – Online Presence launch
Promotional Strategy for the website:
• Search Engine Optimization
• Generate content for website and social media handles
• Affiliate Marketing
Target Audience:
• Generation Y
Message Strategy:
This kind of message strategy triggers the affective, cognitive and conative components
Will be used for “Print + Digital” Media
20. Bestbuy: Positioning in India’s Heart
Page | 18
7. Methods Of Outreach
As marketers, we can learn how to implement success by observing two things. (Yup
I’ve just our career learning curve to two things, I feel bold today)
We observe other marketers implement tactics that simply don’t work. In fact when we see
ones that “just don’t seem right” like Mickey Mouse yelling “f***” at Disney World, we take
strict mental notes as to not find ourselves at the centre of that sort of #marketingfail.
We also observe campaigns, tactics, strategies and plans that make us sit back in our chairs
and say “I wish I did that for my company.” And we quietly hope our boss doesn’t get word
of that awesome strategy and hope they hired them not us…
Bottom line: we learn about marketing from what others test out for us. A good strategy is
comprised of what we observe in awful campaigns and in epic campaigns.
Few Of the outreach plans for Bestbuy:
Experiment with verticals:
Team up with a few social influencers or bloggers in a vertical you’ve never marketed
in and see if you can place your brand or your client’s brand in front of new consumers. Track
engagement and brand lift to see if this vertical is one that you should scale up a bit.
Organize an influencer event:
Try an influencer event. Pick a strategic location and plan an event that would appeal
to influencers you would like to work with. You can start small by doing something like
inviting local influencers to your retail location or you can go all out and plan an entire weekend
that includes your brand but highlights your influencers and their interests.
Write About a Time You Weren’t Your Best:
Write a blog post about a time when you or your brand wasn’t at your best. Authenticity
is sexy. When consumers can see your brand as human instead of a mere digital presence, they
can connect and relate. This means you don’t always have to be perfect, you just have to be
truthful and real. Own mistakes. Talk about a time your brand made a decision that you learned
from. If you can use this as a lesson for others—a strong connection can certainly develop.
Stop Campaigning:
Develop a strategy that can harness more than one digital shout out. Find a way to work
with social influencers on an ongoing basis. Whether it’s once a month or once a week for three
months—try working with less influencers and compensate them for multiple posts. The theory
behind this strategy is that ongoing mentions are more trusted and thus more effective because
a network trusts a brand mention when it occurs more than once.
Send “Just Because” gift:
Send “just because” gifts to your top influencers. Have passionate advocates or
influencers in your network that have given your brand some fantastic word of mouth
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recommendations? Make a list of the top ten and send them “just because” gifts. Whether it’s
something from your brand or something that is personalized to their liking—this will show
your appreciation for their advocacy and keep your brand on the brain. Great way to foster
strong marketing relationships.
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7. Conclusion
As we see, a brand strategy plays a crucial role for a new as well existing
business. It’s up to us how we leverage the communities around us for
increasing market share and being relevant to the needs of the masses.
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8. References
• grouphigh.com
• Electronic Industries Association of India
• https://www.ibef.org/industry/indian-consumer-market.aspx