This document provides an overview of topics to cover in developing a financial plan for a business. It recommends including profit and loss statements, balance sheets, cashflow statements, and graphs across three scenarios (best, medium, worst). Key assumptions to define include sales and purchase volumes and prices, gross margins, currencies, salaries, costs, and price increases/decreases. Developing clear assumptions and realistic forecasts will reduce surprises, provide a basis for investors and suppliers, and build confidence. The document emphasizes being comprehensive by including multiple scenarios and assumptions.

1. Tips for a good Business Plan: Weekly Schedule
NEXT PAGE
Financial Plan
Content
# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Team
9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group
11 31-May Market Analysis: Competition
12 07-Jun Market Analysis: Suppliers + examples
13 14-Jun SWOT analysis
14 21-Jun SWOT analysis: Examples
15 28-Jun Marketingmix
16 05-Jul Marketingmix: Promotion - Top 10 on Twitter
17 22-Aug Financial Plan: Content + Assumptions
18 29-Aug Financial Plan: Definitions
19 05-Sep Action Plan
20 12-Sep Variance analysis

2.  Assumptions
 Profit/Loss
 Balance Sheet
 Cashflow
 Graphs
Why a Financial Plan?
 Reduces likelihood of (negative) surprises
 Base for external suppliers
 Base for externe investors
 Base for calculation Cashflow needs
 Need for Internal/External capital?
 Base for variance analysis with actual numbers
 Builds up the confidence to the “outside world”
 …
Tip: - Be REALISTIC with your assumptions
- A Profitable P&L with positive cash-flow increases confidence
Financial Plan: Content
NEXT PAGE
Financial Plan
Assumptions

3.  3 Scenario’s (Best, Medium, Worst)
 Change your variables
 Price Purchase/Sales
 Volume Purchase/Sales
 Spread the Volume
 Seasonal peaks
 …
 Time frame (1/3/5 year)
 Period (month, quarter)
 Gross Margin
 Currency (EUR, USD, …)
 Unit Prices
 Purchase
 Sales
 Salary Indexation/Inflation
 Costs (one-offs, recurring, investments,…)
 Price Increase/Decrease
 Summary Cost Details
 …
Tip: - Work with 3 scenarios (B/M/W)
- Clear Assumptions increase comprehensiveness of your Financial Plan
Recommendation
Financial Plan: Assumptions
NEXT WEEK
Financial Plan
Definitions