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1
Vinod Manvi
Principal Consultant
Savoir faire
Management Services Pvt Ltd
Evaluating Potential-Understanding Scale &
Growth
October 23, 2010
22
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
33
Growth
 Object of Growth
 Bigger,Larger,Stronger,Higher
 Smaller,Leaner,Flexible,Faster
 The impossibility of Freeze Frame
 Questions –
 Growth for
 Grow into
44
Growth
 Metamorphosis
 When
 Where
 How much
 Outcome
55
Metamorphosis
 When
 Is the time to grow now or later?
 Indian condition – demographic boom
 The Exponential Rule-doubling time
 Where
 Products
 Sectors
66
Metamorphosis
 How much
 Volume
 Value
 Rate
 Outcome
 Financials
 Non-Financials
77
Key Points
 Purpose
 Vantage Point
 Be in the driver’s seat
 Desired Outcome
88
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
99
Understanding Scale & Scope
 Economy of Scale
 Economy of Scope
1010
Understanding Scale
 Economies of Scale
 Mass Production
 Lower transaction frequency
 Seeks to lower per unit cost
 Size matters
 Basics
 Designing of business
 Concept of “Sunk Cost”
1111
Understanding Scope
 Economies of Scope
 Increased Customisation
 Thrives on Flexibility
 High Product Proliferation
 Small is beautiful
 Basics
 Market/Customer oriented
 Limitations of volume
1212
Considerations of Business Design
 Timing
 Funding
 Resources
1313
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
1414
Growth Strategies
 The tasks of Strategic management
 Develop Strategic Vision and Business Mission
 Set Objective
 Prepare strategy to achieve objective
 Implement or Execute above strategy
 Evaluate Performance
 Revise all of the above whenever needed
1515
Growth Strategies
 Generic Strategies
 Cost Leadership
 Differentiation
 Focus
 Benchmarking
 Continuous Improvement
1616
Growth Strategies
 Moving beyond generic strategies
 Continuity of strategy
 Continual Innovation
 Choosing new battlefields
1717
Moving Beyond Generics
 Continuity in Strategy
 Cost Leadership- Lowest cost to Best Value
 Alliances
 360 degree integration
 Continual Innovation
 Definition of Ever changing Customer Value
 Transfer of Passion
 Speed
1818
Moving Beyond Generics
 Choosing new battlefields
 Understanding hidden Value
 Creating “Blue Oceans”.
 Granularity of Customisation
1919
Key Points
 The strategic management process
 Understanding and implement Generic
strategies
 Go beyond the Generics
 Revise whenever needed
2020
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
2121
Key functions
 Seek to serve
 Seek to operate
 Seek to earn
 Seek to manage
2222
Key Functions
 Seek to serve
 Seek to operate
 Seek to earn
 Seek to manage
• Customers
• Markets
• Sales
•After Sales
•Customer Support
• Operations
• Production
• Quaility of Output
• Delivery• Managing Money
• Costing
• Working Capital
• Resource Planning
• Recruitment & Staffing
• Training and Development
2323
Key Functions
 Seek to serve
 Seek to operate
 Seek to earn
 Seek to manage
•MARKETING
•OPERATIONS
• FINANCE
• HUMAN RESOURCES
2424
Key functions
 Marketing
 Marketing Plan
 Brand Building
 Sales Promotion
 Finance
 Funding Options
 Investment Mix
 Working Capital Management
2525
Key functions
 Operations
 Systems thinking
 Ensuring Quality and Performance
 Managing Costs
2626
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
2727
Sustainability
 Clarity of thought
 Consistency in action
 Inequity in effort
2828
Clarity of thought
 Clarity of purpose of growth
 Clarity about implementability of the plan
 Built in scalability considerations of the plan
 Built in flexibility in the plan
2929
Consistency in Action
 Consistency in the thought processes
 Consistency in the key functions
 Consistency in monitoring of functions
3030
Inequity in action
 Understanding the current and near future
focus areas
 Adjusting the emphasis based on the current
needs
 Having a plan B ready.
 Taking time off to reflect- and act swiftly
whenever required.
3131
Road Map
 Understand what growth means to us
 Understanding Scale/Scope
 Strategies for growth
 Key functions
 Achieving Sustainability
 What to do “now” ?
3232
Key points for action
 Articulate the purpose of growth
 Have some clarity of the kind of organisation
that you wish to grow into
 Articulate what kind of economy that you
wish to adopt
 Articulate broadly the kind of strategy for
growth
 Have a vision of how and what your key
functions will look like
 Make a business plan for growth
33
Vinod Manvi
Principal Consultant
Savoir faire
Management Services Pvt Ltd
Starting Up – Creating a Business Plan
June 19, 2010
3434
Stability Rigidity
Flexibility Confusion
3535
Road Map
 Understand the “Customer” of the Business
Plan
 Egg or Hen – starting point for the business
plan
 Where do I start? – Market or Capabilities
 Assumptions
 Tie-up the loose ends
3636
Customer of the Business Plan
Long Term Investor Lender
Venture Capitalist/
Private Equity
Customer
Yourself
Long Term Profit
Earning Potential
Scalability; Exit
Will my
money be
safe?
Intention of showing
the Business Plan to
the Customer?!
Convincing yourself
3737
Road Map
 Understand the “Customer” of the Business
Plan
 Egg or Hen – starting point for the business
plan
 Where do I start? – Market or Capabilities
 Assumptions
 Tie-up the loose ends
3838
Balance Sheet Basics
Money Required
Fixed Assets
Working
Capital
Money Funded
Share Capital
+ Reserves
Loaned
Funds
Net Worth
Source of
Funds
Application of
Funds
Financing Investing
3939
Egg or Hen?
 This is what I require…. ஃ this is the funding
required ……. OR
 This is the funding available … ஃ this is what
I’ll do with that fund
4040
Sourcing options
 Venture Capital
 Seed Capital
 Angel Investor
 Private Equity
 Lender
 Boot Strap
• Long Term
• Managerial and Tech
expertise
• High risk, High return
• Long term influence in the
venture
• Friends and relatives
• Pre-revenue stage
• To attract the attention of the
Venture Capital
• To get the business off the ground
•“At risk” investment of promoters
• More favourable terms than other
type of investors
• For the person than the project
• Focus on helping the business
succeed than huge profit for the
future
• Not quoted on exchanges
• Revival, multiple investors
• Buy, Strip and Flip
• Building company from own
finances
4141
Road Map
 Understand the “Customer” of the Business
Plan
 Egg or Hen – starting point for the business
plan
 Where do I start? – Market or Capabilities
 Assumptions
 Tie-up the loose ends
4242
Market or Capabilities
 Key factor/ Limiting Factor/ Constraint
 I know the size of the market I am going to
address
 I know the amount I require to run my
business to start with
4343
Road Map
 Understand the “Customer” of the Business
Plan
 Egg or Hen – starting point for the business
plan
 Where do I start? – Market or Capabilities
 Assumptions
 Tie-up the loose ends
4444
Assumptions
 Ockham’s razor (Pluralis non est ponenda sine
neccesitate)
 Explicit vs implicit assumptions

 Understand the domains of control and influence
Info.Sources
Growth
Timing
Controls
Valid
Assumption
4545
Beyond
Influence &
Control
Within
Sphere of
Influence
Domains of Influence and
control
Within
Span of
Control
4646
Assumptions
 Assumptions proving incorrect
 Mistrust the obvious
 Ockham’s razor (Pluralis non est ponenda sine
neccesitate)
 Explicit vs implicit assumptions

 Understand the domains of control and influence
Info.Sources
Growth
Timing
Controls
Valid
Assumption
4747
Road Map
 Understand the “Customer” of the Business
Plan
 Egg or Hen – starting point for the business
plan
 Where do I start? – Market or Capabilities
 Assumptions
 Tie-up the loose ends
4848
Purpose
Process
People
Prosper
4949
Sales
Plan
Product
ion
Plan
Cost
Plan
Projected
Profit and Loss Account
Invest
ment
Plan
Debt/
Equity
Plan
Projected
Balance Sheet
Cash Flow Statement
Milestone
reporting
Assumpti
ons
Charts/
Graphs and
Pictures
Critical
Annexures
5050
What makes a good plan?
 Simple
 Is it easy to understand and
to act on? Does it
communicate its contents
easily and practically?
 Specific
 Are its objectives concrete
and measurable? Does it
include specific actions and
activities, each with specific
dates of completion, specific
persons responsible and
specific budgets?
Simple
Specific
Realistic
Complete
Follow
up
Actions
Results
Plan
• Realistic
• Are the sales goals,
expense budgets, and
milestone dates realistic?
Is the plan complete?
• Complete
• Does it include all the
necessary elements?
51
Have a satisfied customer to have
satisfied investor
Thank you
vinod@sfccostmanagment.com
www.sfccostmanagement.com
+919867851919

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Understanding Growth and Strategies for Business Expansion

  • 1. 1 Vinod Manvi Principal Consultant Savoir faire Management Services Pvt Ltd Evaluating Potential-Understanding Scale & Growth October 23, 2010
  • 2. 22 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 3. 33 Growth  Object of Growth  Bigger,Larger,Stronger,Higher  Smaller,Leaner,Flexible,Faster  The impossibility of Freeze Frame  Questions –  Growth for  Grow into
  • 4. 44 Growth  Metamorphosis  When  Where  How much  Outcome
  • 5. 55 Metamorphosis  When  Is the time to grow now or later?  Indian condition – demographic boom  The Exponential Rule-doubling time  Where  Products  Sectors
  • 6. 66 Metamorphosis  How much  Volume  Value  Rate  Outcome  Financials  Non-Financials
  • 7. 77 Key Points  Purpose  Vantage Point  Be in the driver’s seat  Desired Outcome
  • 8. 88 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 9. 99 Understanding Scale & Scope  Economy of Scale  Economy of Scope
  • 10. 1010 Understanding Scale  Economies of Scale  Mass Production  Lower transaction frequency  Seeks to lower per unit cost  Size matters  Basics  Designing of business  Concept of “Sunk Cost”
  • 11. 1111 Understanding Scope  Economies of Scope  Increased Customisation  Thrives on Flexibility  High Product Proliferation  Small is beautiful  Basics  Market/Customer oriented  Limitations of volume
  • 12. 1212 Considerations of Business Design  Timing  Funding  Resources
  • 13. 1313 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 14. 1414 Growth Strategies  The tasks of Strategic management  Develop Strategic Vision and Business Mission  Set Objective  Prepare strategy to achieve objective  Implement or Execute above strategy  Evaluate Performance  Revise all of the above whenever needed
  • 15. 1515 Growth Strategies  Generic Strategies  Cost Leadership  Differentiation  Focus  Benchmarking  Continuous Improvement
  • 16. 1616 Growth Strategies  Moving beyond generic strategies  Continuity of strategy  Continual Innovation  Choosing new battlefields
  • 17. 1717 Moving Beyond Generics  Continuity in Strategy  Cost Leadership- Lowest cost to Best Value  Alliances  360 degree integration  Continual Innovation  Definition of Ever changing Customer Value  Transfer of Passion  Speed
  • 18. 1818 Moving Beyond Generics  Choosing new battlefields  Understanding hidden Value  Creating “Blue Oceans”.  Granularity of Customisation
  • 19. 1919 Key Points  The strategic management process  Understanding and implement Generic strategies  Go beyond the Generics  Revise whenever needed
  • 20. 2020 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 21. 2121 Key functions  Seek to serve  Seek to operate  Seek to earn  Seek to manage
  • 22. 2222 Key Functions  Seek to serve  Seek to operate  Seek to earn  Seek to manage • Customers • Markets • Sales •After Sales •Customer Support • Operations • Production • Quaility of Output • Delivery• Managing Money • Costing • Working Capital • Resource Planning • Recruitment & Staffing • Training and Development
  • 23. 2323 Key Functions  Seek to serve  Seek to operate  Seek to earn  Seek to manage •MARKETING •OPERATIONS • FINANCE • HUMAN RESOURCES
  • 24. 2424 Key functions  Marketing  Marketing Plan  Brand Building  Sales Promotion  Finance  Funding Options  Investment Mix  Working Capital Management
  • 25. 2525 Key functions  Operations  Systems thinking  Ensuring Quality and Performance  Managing Costs
  • 26. 2626 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 27. 2727 Sustainability  Clarity of thought  Consistency in action  Inequity in effort
  • 28. 2828 Clarity of thought  Clarity of purpose of growth  Clarity about implementability of the plan  Built in scalability considerations of the plan  Built in flexibility in the plan
  • 29. 2929 Consistency in Action  Consistency in the thought processes  Consistency in the key functions  Consistency in monitoring of functions
  • 30. 3030 Inequity in action  Understanding the current and near future focus areas  Adjusting the emphasis based on the current needs  Having a plan B ready.  Taking time off to reflect- and act swiftly whenever required.
  • 31. 3131 Road Map  Understand what growth means to us  Understanding Scale/Scope  Strategies for growth  Key functions  Achieving Sustainability  What to do “now” ?
  • 32. 3232 Key points for action  Articulate the purpose of growth  Have some clarity of the kind of organisation that you wish to grow into  Articulate what kind of economy that you wish to adopt  Articulate broadly the kind of strategy for growth  Have a vision of how and what your key functions will look like  Make a business plan for growth
  • 33. 33 Vinod Manvi Principal Consultant Savoir faire Management Services Pvt Ltd Starting Up – Creating a Business Plan June 19, 2010
  • 35. 3535 Road Map  Understand the “Customer” of the Business Plan  Egg or Hen – starting point for the business plan  Where do I start? – Market or Capabilities  Assumptions  Tie-up the loose ends
  • 36. 3636 Customer of the Business Plan Long Term Investor Lender Venture Capitalist/ Private Equity Customer Yourself Long Term Profit Earning Potential Scalability; Exit Will my money be safe? Intention of showing the Business Plan to the Customer?! Convincing yourself
  • 37. 3737 Road Map  Understand the “Customer” of the Business Plan  Egg or Hen – starting point for the business plan  Where do I start? – Market or Capabilities  Assumptions  Tie-up the loose ends
  • 38. 3838 Balance Sheet Basics Money Required Fixed Assets Working Capital Money Funded Share Capital + Reserves Loaned Funds Net Worth Source of Funds Application of Funds Financing Investing
  • 39. 3939 Egg or Hen?  This is what I require…. ஃ this is the funding required ……. OR  This is the funding available … ஃ this is what I’ll do with that fund
  • 40. 4040 Sourcing options  Venture Capital  Seed Capital  Angel Investor  Private Equity  Lender  Boot Strap • Long Term • Managerial and Tech expertise • High risk, High return • Long term influence in the venture • Friends and relatives • Pre-revenue stage • To attract the attention of the Venture Capital • To get the business off the ground •“At risk” investment of promoters • More favourable terms than other type of investors • For the person than the project • Focus on helping the business succeed than huge profit for the future • Not quoted on exchanges • Revival, multiple investors • Buy, Strip and Flip • Building company from own finances
  • 41. 4141 Road Map  Understand the “Customer” of the Business Plan  Egg or Hen – starting point for the business plan  Where do I start? – Market or Capabilities  Assumptions  Tie-up the loose ends
  • 42. 4242 Market or Capabilities  Key factor/ Limiting Factor/ Constraint  I know the size of the market I am going to address  I know the amount I require to run my business to start with
  • 43. 4343 Road Map  Understand the “Customer” of the Business Plan  Egg or Hen – starting point for the business plan  Where do I start? – Market or Capabilities  Assumptions  Tie-up the loose ends
  • 44. 4444 Assumptions  Ockham’s razor (Pluralis non est ponenda sine neccesitate)  Explicit vs implicit assumptions   Understand the domains of control and influence Info.Sources Growth Timing Controls Valid Assumption
  • 45. 4545 Beyond Influence & Control Within Sphere of Influence Domains of Influence and control Within Span of Control
  • 46. 4646 Assumptions  Assumptions proving incorrect  Mistrust the obvious  Ockham’s razor (Pluralis non est ponenda sine neccesitate)  Explicit vs implicit assumptions   Understand the domains of control and influence Info.Sources Growth Timing Controls Valid Assumption
  • 47. 4747 Road Map  Understand the “Customer” of the Business Plan  Egg or Hen – starting point for the business plan  Where do I start? – Market or Capabilities  Assumptions  Tie-up the loose ends
  • 49. 4949 Sales Plan Product ion Plan Cost Plan Projected Profit and Loss Account Invest ment Plan Debt/ Equity Plan Projected Balance Sheet Cash Flow Statement Milestone reporting Assumpti ons Charts/ Graphs and Pictures Critical Annexures
  • 50. 5050 What makes a good plan?  Simple  Is it easy to understand and to act on? Does it communicate its contents easily and practically?  Specific  Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible and specific budgets? Simple Specific Realistic Complete Follow up Actions Results Plan • Realistic • Are the sales goals, expense budgets, and milestone dates realistic? Is the plan complete? • Complete • Does it include all the necessary elements?
  • 51. 51 Have a satisfied customer to have satisfied investor Thank you vinod@sfccostmanagment.com www.sfccostmanagement.com +919867851919