BUSINESS PLAN 13 BUSINESS PLAN 1 Week 3 project Table of content Executive Sumarry……………………………………………………………………………...3 Introduction ………………...………………………………………………………… …..……3 Industry Analysis ………………………………………………………………………….……3 Peoduction /Operation plan ……………………………………………………………………3 Industry analysis………………………………………….……………………………….….…4 Marketing Plan……………………………………………….……………………….…………5 Organization Plan ………………………………………………………………………………7 Financial plan …………………………………………………………………….…………….9 Entry strategies …………………………………………………………………….…….….….9 Summary …….……………………………………………………………….…………...….…10 References ………………………………………………………………………….…..……….11 Appendices ……………………………………………………………………………………..12 EXECUTIVE SUMMARY The proposed business will be called Vision Tree seedling and flower planting. The business will deal with flowers, trees and fruits. The owner planned to place the business in the local market because of the availability of customers. Production plan This describes the operation/production plan of the business. There is also description of production facilities and capacities. The owner also decides the business premises. The production processes, materials for production, quality control and labor control are also found in this chapter. How will the business look like and regulation affecting operation are discussed. Marketing plan Under this section, there is description of how products and serviced will be priced, distributed and promoted. Additionally, under the same section, there is a road map to certain forecasting for the goods, budget and appropriate control and competitive strategic decisions. Financial plan There is description of financial plan where the section outlines cost which the proprietor will incur. Books of account and pre-operation cost are also found in chapter five. There is estimation of working capital, and fixed asset. Cash flow projections, pro-forma balance sheet, break even analysis and desired financing is found in chapter five. INTRODUCTION The proposed business will be called Vision Tree seedling and flower planting. The business will deal with flowers, trees and fruits. The owner planned to place the business in the local market because of the availability of customers. The owner also has assurance of growth and prosperity of the business because of high population (Smith, 2009).  BUSINESS NAME Vision Tree seedlings and flower planting is the name of the business. It is derived from the name seeds the name vision tree seedlings means that they are able to be seen. The slogan of the business is getting green trees and attractive flowers. flowertree INDUSTRY ANALYSIS. Legal requirements · For the business to move smoothly it needs the following: · By -laws from the business owner and the landlord will require the business owner to the rent within the reasonable time on monthly basis · Local authorities obtained from the municipal council which will enable the business to operate properly in.

1. BUSINESS PLAN 13
BUSINESS PLAN 1
Week 3 project
Table of content
Executive
Sumarry………………………………………………………………
……………...3
Introduction
………………...………………………………………………………
… …..……3
Industry Analysis
…………………………………………………………………………
.……3
Peoduction /Operation plan
……………………………………………………………………3
Industry
analysis………………………………………….……………………
………….….…4
Marketing
Plan……………………………………………….…………………
…….…………5
Organization Plan
…………………………………………………………………………
……7
Financial plan
…………………………………………………………………….…
………….9

2. Entry strategies
…………………………………………………………………….…
….….….9
Summary
…….……………………………………………………………….…
………...….…10
References
…………………………………………………………………………
.…..……….11
Appendices
…………………………………………………………………………
…………..12
EXECUTIVE SUMMARY
The proposed business will be called Vision Tree seedling and
flower planting. The business will deal with flowers, trees and
fruits. The owner planned to place the business in the local
market because of the availability of customers.
Production plan
This describes the operation/production plan of the business.
There is also description of production facilities and capacities.
The owner also decides the business premises. The production
processes, materials for production, quality control and labor
control are also found in this chapter. How will the business
look like and regulation affecting operation are discussed.
Marketing plan
Under this section, there is description of how products and

3. serviced will be priced, distributed and promoted. Additionally,
under the same section, there is a road map to certain
forecasting for the goods, budget and appropriate control and
competitive strategic decisions.
Financial plan
There is description of financial plan where the section outlines
cost which the proprietor will incur. Books of account and pre-
operation cost are also found in chapter five. There is
estimation of working capital, and fixed asset. Cash flow
projections, pro-forma balance sheet, break even analysis and
desired financing is found in chapter five.
INTRODUCTION
The proposed business will be called Vision Tree seedling and
flower planting. The business will deal with flowers, trees and
fruits. The owner planned to place the business in the local
market because of the availability of customers. The owner also
has assurance of growth and prosperity of the business because
of high population (Smith, 2009).
BUSINESS NAME
Vision Tree seedlings and flower planting is the name of the
business. It is derived from the name seeds the name vision tree
seedlings means that they are able to be seen. The slogan of the
business is getting green trees and attractive flowers.
flowertree
INDUSTRY ANALYSIS.
Legal requirements
· For the business to move smoothly it needs the following:
· By -laws from the business owner and the landlord will
require the business owner to the rent within the reasonable
time on monthly basis
· Local authorities obtained from the municipal council which
will enable the business to operate properly in the municipality
· Public health certificate so that the business will not be

4. interfered with by the health board.
· Insurance cover from the insurance company.
Summary of the legal requirements.
REQUIREMENT
DESCRIPTION
WHERE OBTAINED
FEES PAID
Trade license
To make business legimate.
Local government authority.
10,000 per month
National Environmental Management
Authority (NEMA)
To make the business adhere to the
Environmental regulations
Government authority (NEMA)
20,000 per month
Certificate
Board.
Ministry of agriculture
50,0000 annually
Business permit
Foe operating in their authority.
Local authorities.
5000 per month
Cereal and produce permit
For good and standard products.
Cereal product.
2,000 per month
TOTAL
85,500
The business venture falls under planting. The business will be
characterized by:

5. 1. Labor intensive is less capitalized than technology.
2. The products will be sold by the employee.
3. It requires both skilled and unskilled labor hence simple
technology.
4. The business will be offering different types to enhance the
appearance of customers.
Competitor’s analysis
In every business there must be competitors and in order to
overcome the competition the business is required to provide
extra effort which the competition firm is not offering. The
competitors include Perez tree seedling and flowers planting,
Windsor tree seedling and flowers planting and Pekee tree
seedling and flowers planting.
Business goals and objectives
The long –term goals on the business include:
1. Adopting the charges in the modern technology and
improving the technology.
2. Making sure the business earns reasonable amount of profit.
3. Increasing the amount of sales made in the business.
The short-term goals include;
1. To offer high quality products and services to customers.
2. To ensure and maintain stable relationship with customers.
Entry strategies
The business will have to convince the customers that it has the
best products and also give offers. The business will venture
into introducing better promotions to attract more customers to
buy better products than they have been buying before.
Type of business
The type of venture proposed is planting because I will be will
be able to plant seedlings and sell them to customers directly.
Justification of opportunity
The high population in the area will lead to a chance of
succeeding in my business because of ability and willingness of
customers. The business will improve living standards of the
community since it will be competing with other similar
business leading to customers buying reasonable prices and

6. make them presentable. The business will also create
employment to those have skills
PRODUCTION PLAN/ OPERATION PLAN
Vision tree seedling planting provides the following services:
(i) Seedling selling
(ii) Flowers
(iii) Trees
Vision tree seedling and flower planting store will be offering
both services and sales. The business will be updated as the
technology keep on changing to cope in the market. For a start
of vision tree seedling and flower planting will operate in rental
premises. It will require various facilities to enhance smooth
running of the business and its growth. There are some
machinery, tools and equipment needed for production
purposes.
MARKETING PLAN
The business will expand and have branches in different areas.
It will carry out the largest market and the value that will be
offered based on analysis of best market opportunities. It
requires the initiates to carry out a research in order to cater for
the desired products and services. This business intends to
capture 30% of the customers within the first year of operation.
This is because the business will take half a year before people
are familiar with the business by knowing the potential
customers in the market and identifying their tastes and
preferences at the end of the third year the business will have
gained a bigger percentage of customers. When the customers
are well familiarized with the business, will help to have more
income hence success in the business.
Customers
The business plans to get individual customers as well as other
customers from institutions like secondary schools, universities
and Games Reserve and the hospitals. By intending to target
customers from different background and with different income
levels they are customers from low to middle income carriers.
The business will also try to capture customer who buy from

7. other competitors by offering the favorable buying conditions.
Those who will buy in large quantities will be given credit
facilities from time to time. The customers targeted by this
business belong to all generation i. e youths, old, young men
and women. The essence behind is that, it is a product of their
benefit for providing shade and beauty. The economic benefit
of the business to customers is selling the products at fair prices
which will be affordable to all level of people who will be
willing to purchase the product. Thus, the business will be
handling a lot of customers during the morning hours and
evening and a few numbers during the day.
ORGANISATIONAL PLAN
I will be owner of the business as the sole proprietor. The
owner will be the manager of the business. The owner has
decided to be entrepreneur since he has acquired skills and
knowledge and in the job market there are a few job
opportunities. This business is aimed at generating income for
the owner and create job opportunities to the youths who are
energetic and have potential and capabilities in work. In future,
I will maximize profit and minimize losses and intend to create
job opportunities for people around the place who have at least
ideas on seedling planting and lacked such opportunity.
Management is the key factor in the co-ordination of any
business enterprise. Its maximum managerial skills are
employed and the cost of running the enterprise will be
minimized and hence profits maximized. Planning being a
function of the management is a necessity for all enterprise.
FINANCIAL PLAN
This section outlines the cost which the proprietor will incur in
the running of the business and the expected revenue. This
helps the proprietor to determine the viability of the business.
It also enables the owner to know the financial aspect of the
proposed business hence enabling financial potentiality of the
enterprise. The plan will incur some expenses as illustrated
below;
SERIAL NO

8. ITEM
AMOUNT
1
License
3000
2
Registration
1500
3
Permit
1500
4
Insurance
85000
5
Installation
45000
6
Building renovation
500,000
7
Construction of shelves
1000
TOTALS
13900
ESTIMATION OF WORKING CAPITA
This is the amount of money required for day to day operation
of the business.
ITEM
AMOUNT KSH
Salaries
68500
Transportation
500

9. Electricity bill
3000
Water bill
1500
Repair and maintenance
500
Stock
10000
Advertising
1700
Loan payment
2575
Promotion
1500
TOTALS
89775
SUMMARY
Business plan is an idea of coming up with certain business. In
this case, the business plan bases on planting of tree seedling.
The main of coming up with the business idea is to generate
income. This business offers services in terms of sales and
goods in terms of selling the flowers to the targeted customers.
In this case, targeted customers are all people of various ages
both youths and old aged people.

10. References
Smith, J. S. (2009). The garden of invention: Luther Burbank
and the business of breeding plants. Penguin.
Hisrich, R.D., & Kearney, C., (2013). Managing Innovation and
Entrepreneurship. Thousand Oaks, CA: Sage ISBN-13:
9781483322667
Appendices
1. Organizational plan
2. Industry analysis
3. Financial plan
4. Operation plan
5. Production plan
6. Vision tree seedling
Marketing and Customer Analysis

11. Using the product, service, or business idea that you developed
in the your business plan from the W3 Assignment, evaluate the
factors important in conducting a detailed marketing and
customer analysis, including:
· Market potential
· Evidence of customer interest
· Relevant buying motives and customer requirements
· Present and potential competitors and overall competitive
intensity
· Short- and long-term market influences
· Market changes presently taking place
· External regulations
· Market history and traditions
· Present and potential obstacles facing the market
· Market gaps to be filled
· Opportunities for partnerships with other firms in the industry
Evaluated the most viable market position for your new product,
service, or business.
Submission Details:
· Submit your report in a 4- to 5-page Microsoft Word
document, using APA style.
Discussion Question
The following are common organizational barriers to innovation
and entrepreneurial behavior:
· Lack of management commitment
· Vague or missing measures of performance
· No incentives for success
· Penalties for failure
· Resistance to change (desire to keep a narrow market focus or
cling to present products)
Conversely, the following are characteristics of organizations
that encourage innovation and entrepreneurial behavior:
· Supportive
· Protective

12. · Tolerant
· Trusting
· Sharing
· Experimental
Discuss your current organization or one with which you are
familiar, whether local, regional, national, or international in
scope, in terms of these negative and positive organizational
traits as they relate to innovation and entrepreneurial behavior.
The final paragraph (three or four sentences) of your initial post
should summarize the one or two key points that you are making
in your initial response.
Your posting should be about 1 page (400 to 500 words) in
length.
Performance Measures
Scenario:
In your quest to encourage innovation and entrepreneurial
behavior in the medium sized medical equipment company you
founded five years ago, you see the need to develop specific
measures of performance against which innovative products or
services can be measured once they are developed
Summary:
Provide a 1-2 paragraph summary describing the medium-sized
medical equipment company you founded (may create
hypothetical details along with brief research about such firms).
In essence, what is it? What does it do? Who are its primary
customers?
Description:
Provide a 1-2 paragraph summary of recent innovations your
organization has implemented (may create hypothetical details
along with brief research about recent innovations in the field).
In essence, what are the innovations? What are the potential
benefits of such innovations? What are some of the challenges
of the innovations or innovation implementation process?
Proposal of Measures:

13. Propose how the following financial and non-financial measures
will be used to assess and evaluate recent innovations:
· Financial Measures
· Return on investment
· Growth in market share
· Profitability
· Non-financial Measures
· Employee loyalty and commitment
· Breadth of employee participation
· Employee retention
· Employee willingness to change
· Strategic repositioning
· Competitive capabilities
· Potential creation of further breakthroughs
· Number of potential future innovations
Submission Details:
· Submit your report in a 5- to 6-page Microsoft Word
document, using APA style.
· Provide at least 3-4 references cited in APA format
Discuss opportunities for innovation and entrepreneurship in
emerging global markets, particularly those with a growing
middle class, or those where harsh economic conditions dictate
the need for innovation if basic human needs are to be met.
· What steps must be taken to encourage innovation in these
markets?
· Will the same incentives and techniques be effective in all
emerging markets?
· What can be done in instances where government does not
encourage or is even hostile to entrepreneurship?
Design and present a list of talking points you might use when
you meet with industry and government leaders in one of these
markets as you attempt to build a creative mind-set among local
civic leaders, businesses, and citizens.
The final paragraph (three or four sentences) of your initial post

14. should summarize the one or two key points that you are making
in your initial response.
Your posting should be about 1 page (400 to 500 words) in
length.