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Business Models Mindtrek
The document discusses the evolution of innovation and business models in the video game industry as influenced by the internet, emphasizing the shift towards creating new market spaces rather than competing in existing ones. It highlights the importance of transforming traditional marketing and operational models, advocating for a focus on value innovation and understanding consumer engagement. The document suggests that video games offer unique opportunities for businesses to foster customer relationships and redefine engagement strategies in the digital era.
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