Rezeki Meal Kits provides meal kits to save customers time from meal planning, grocery shopping, and cooking. Their value propositions include nutritional recipes prepared with fresh ingredients, lower costs from supplier partnerships, and cooking tutorials. They aim to serve customers with busy schedules or specific dietary needs, as well as provide job opportunities. Key resources are chefs, drivers, suppliers, and delivery services. Revenue comes from meal kit sales and commissions. Startup costs include rent, staff, licenses, and equipment. Operating expenses are rent, salaries, packaging, utilities, delivery, and promotions. With 300 orders per month at RM150 each, they project net profit of RM22,850 and break-even at 345 orders.

1. REZEKI MEAL KITS
Ahmed Khairunnaim Bin Jahad (A181040)
Aminul Haqim Bin Mohd Nizam (A180174)
Alif Azhan Bin Jamunir (A181290)
Mohammad Amir Bin Nazri (A180820)
Mohammad Nashrullah Bin Mohd Saleh (A182176)
Khoirulilmi Bin Andik (A180627)

2. Value Proposition
Our Value Proposition For Our Customer
Save time by preparing meal beforehand
Provide nutritional meal from nutritional recipes
Lower cost comes from our dedicated supplier
Provide cooking video tutorial for beginners
More variety of recipes from our best chef
Fresh ingredients guaranteed
We provide job opportunities with decent wage
Flexible work hours for our staffs
Low job requirement.
Our Value Proposition For Our Driver/Chef etc.

3. Beginner cooks who are just
starting to learn
People who don’t have time,
Customer Segmentation
No time to plan out meals
No time to spent buying groceries
Athletes or Actors who have a certain diet
requirement
Students (we have student prices)
Multiple levels of cooking skills for those
who want to expand their skills in cooking

4. Tiktok ads about examples of our
meal
Instagram, Facebook, Twitter for
example recipes, customer feedback,
possible promotions, etc.
Channels
YouTube ads from influencers
Channels
Google AdSense for ads

5. Rating system (for drivers)
Helps to control the quality of our drivers.
.
Helps to determine what a specific customer prefers.
Rating system (for food preference)
Customer Relationship
Promo Codes:
.15% off first 1400 purchases
Discounts using point system
RATE US!
REZEKI MEAL
KIT

6. Customers don’t have to waste time doing things such as marinating, fillet, deboning or even
preparing the ingredients
Buying Groceries from our trusted suppliers
Buying directly from them would help in cutting up shipping cost
Food Processing by our workers
Food packaging
Packaging food for easy access for customers.
Food delivering
We deliver directly to customer

7. Our Key Resource
Chef
Transport/Driver
Assistant
Food supplier
1st
2nd
3rd
4th
Key Resource

8. Investor
Key Partner
DESA, Giant, Local Wet Market, etc.
Trusted supplier
.Grabfood, Foodpanda etc.
Delivery service
Shareholder

9. Sales from food
and side
products
Transaction-
based revenue
for online buyer
Commission
Our Revenue Streams
Investment fund

10. FIXED COSTS
Rent-
Store(RM1200/month)
Operation staff
Loan
payment(RM40,000)
(RM400/month)
Chef(RM1700/month)
Assistant Chef
(RM1100/person)-5
person
VARIABLE COSTS
Direct cost
Food
Packaging (RM7/package) -
7x300=2100
Utilities
Labor
Promotion
Kangkong belacan(RM1.00/order)
Ayam Lemon (RM2.50/order)
Ayam paprika (RM2.50/order)
Mi goreng (RM1.00/order)
Nasi Goreng (RM1.00/order)
Total=8x14x300=33600
Water (RM500/month)
Electricity(RM1500/month)
Internet (RM250/month)
Delivery man(RM7/delivery)x300=2100
Promo code for first 14000 order
10% x(150x100)=1500
Chairs tables (RM450)
Telephone (RM80)
Air conditioner (RM1000)
Computer (RM1500)
Camera equipment (RM1200
Business License (RM100)
Cutlery (RM1000)
START UP COSTS
OPERATING EXPENSED
Rent-Store(RM1200/month)
Chef(RM1700/month)
Assistant Chef (RM1100/person)-5person
RM2100-packaging
Water (RM500/month)
Electricity(RM1500/month)
Internet (RM250/month)
Delivery man(RM/delivery)=2100
·Promo code for first 14000 order
10% x(150x100)=1500
License;RM100
TOTAL=16450
FINAL SELLING PRICE
150X300=RM45000
NET PROFIT = RM22850
BREAKEVEN QUANTITY= 345.10
BREAKEVEN PRICE= 153.83
GROSS PROFIT MARGIN= 17%