The meeting agenda discusses Hyundai's i30 car. In France, Hyundai has seen sales increases but still has a small 1% market share compared to dominant French brands. Sylvain Repetti from Hyundai France will provide an update on the current French market situation and trends of declining sales across all brands. The discussion will focus on strategies to increase i30 sales in France to 30,000 units and capture more customers, such as improving dealerships and after-sales service.

1. Hyundai i30

2. Meeting Agenda
Facilitator : So Hyun Lim (CCO, Headquarter)
I. A brief Intro about the Product, i30
– Jun Young Park (CMO, Headquarter)
II. Current Market situation in France
- Sylvain Repetti (CMO, Hyundai France)
III. Discussion Session

3. About i30

4. What is i30?
i30
I : Inspring, Intelligence,
Innovation
30 : C segment (Compact car)
 Price
18,000,000 - 22,000,000 Won
 Distinctive Feature
Automatic Parking System

5. Competitor
I 30 Peugeot 308
I 30 Peugeot 308
Price 16,900 - 26,500 € 18,650 - 30,350 €
Fuel Gasoline, Diesel Diesel
Fuel Efficiency 20Km/L(Diesel) 22.6Km/L
Feature High Technology Option High Fuel Efficiency

6. Hyundai i30
in France

7. Key Figures
• Penetration of the French market in
1992
 Sales value in 2011
500 million €
 Sales volume in 2011
21,000 cars (+7,5%)
 First quarter of 2012
increase of 21%
 Market share
1%
• Wide line of products
• 194 outlets
• I30: from 16,900€ to 26,500€

8. Current Strategy
• Capture the traditional customers of the
French, Italians and Japanese brands
• Increase sales up to 30,000 cars (+48%)
• Highlight the Hyundai difference
• Catch new customers and develop loyalty
Installation of Improvement
Fast renewal Increase of
plants in of the after
of the cars the outlets
Europe sale service

9. French Market & Trend
Market share PSA
Renault
3% 3% 3% 3% 3% Volkswagen
Huge domination 3% Ford
4% 30% GM
of the French 5% Nissan
Fiat
brands BMW
13% 24% Toyota
6%
Hyundai
Mercedes
Others
The cars market undergo a massive slowdown