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Business model
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- 2. #tags • Innovation • BusinessModel • Business Model Canvas • NABC 2
- 3. 3 Product ● Service● Technology ● Design ● Business model
- 4. “The process oftranslating an idea or invention into a good or service that creates values 44
- 5. Innovation types • Radicalinnovation • Major technology novelty • Demand specialized resources • Require greater care of management • Uncertain outcomes • Incremental innovation • Business model innovation • Require few resources • Easier to predict outcomes 5
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- 7. Innovation adoption model 7 Roger’sinnovation adoption model
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- 9. Innovation development process 9 Ideageneration Idea screening Business analysis Product development Test market Commercialization
- 10. Innovation development tools 10 BusinessModel Canvas SWOT Porter’s Five Forces Lean Startup Value Chain Customer Development Strategy Maps
- 11. ““A business modeldescribes the rationale of how an organization creates, delivers, and captures value” - A. Osterwalder and Y. Pigneur, 2010 1111
- 13. 13 Business Model vsBusiness Plan What are the differences?
- 14. 14 Business Model vsProposal What are the differences?
- 15. NABC 15 • Developed bythe Stanford Research Institute (www.sri.com) • Curtis Carlson & William Wilmot (Stanford Research Institute, US): Innovation – The Five Disciplines for Creating What Customers Want, 2006 • https://www.youtube.com/watch?v=iHiLAJGDGt4 Need ● Approach ● Benefit ● Competition
- 16. NABC 16 • NABC in4 questions • What is the important customer and market NEED? • What is the unique APPROACH for addressing the need? • What are the specific BENEFITS per costs that result from this approach? • How are the benefits per costs superior the COMPETITION’s and the alternatives?
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- 25. Value Propositions • Solvescustomer problem, or • Satisfies a customer need • Quantitative • Price • Speed of service • Qualitative • Design • Customer experience 25
- 26. Customer Segments • Tobe reached and served • Different types: • Mass market • Niche market • Segmented 26
- 27. Channels • Communicates withand reaches the customer segments • 5 distinct phases • Awareness e.g. advertisement • Evaluation e.g. survey, interactive activity • Purchase • Delivery • After sales 27
- 28. Customer Relationships • Relationshipsbetween a company and its customers • Different categories: • Personal assistance • Self-service • Automated services • Co-creation 28
- 29. Revenue Streams • Thecash a company generates • Transactions from one-time customer payments • Recurring from ongoing payments • Examples: usage fee, subscription fee, lending/renting/leasing, licensing 29
- 30. Key Resources • Requiredassets • Types: • Physical • Financial • Intellectual • Human 30
- 31. Key Activities • Mustdo to make the business model work • Different categories: • Production • Problem solving • Platform/network 31
- 32. Key Partnerships • Suppliersand partners • 4 types: • Strategic alliances between non-competitors • Cooperation, strategic partnership between competitors • Joint ventures to develop new business • Buyer-supplier relationships to assure reliable supplies 32
- 33. Cost Structure 33 • Allcosts incurred to operate a business • 2 broad classes • Cost-driven • Value-driven
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- 37. Do’s 37 1 connection 2iteration
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