Archives in the Hadron Collider

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Slides used for the 2013 edition of the Access to Digital Archives Summer School at the University of Macerata. The workshop aimed to provide participants with tools for innovation, in particular business modeling.

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Archives in the Hadron Collider

  1. 1. Archives in the hadron collider -tools for change- ADA Summer School, 27 August 2013 Monday, August 26, 2013
  2. 2. 1. Introduction Monday, August 26, 2013
  3. 3. A) Who am I? Monday, August 26, 2013
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  17. 17. http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html Monday, August 26, 2013
  18. 18. http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html Monday, August 26, 2013
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  26. 26. Some sign language: Monday, August 26, 2013
  27. 27. = I am going write down what you are saying Monday, August 26, 2013
  28. 28. = I think this is interesting further reading for you Monday, August 26, 2013
  29. 29. = Watch out: you are going to do the work! Monday, August 26, 2013
  30. 30. B) What are we going to do today? Monday, August 26, 2013
  31. 31. The world has changed! Election of the new pope ! Monday, August 26, 2013
  32. 32. This workshop is about tools you can use to orchestrate, articulate and implement change in your organisation. Monday, August 26, 2013
  33. 33. change / organisational design / business models / value creation / Monday, August 26, 2013
  34. 34. Hedgehog model Business Model Canvas Value Proposition Designer Monday, August 26, 2013
  35. 35. Read: Jim Collins: Good to Great in the Social Sector Hedgehog model Monday, August 26, 2013
  36. 36. C) What do you want to know? Monday, August 26, 2013
  37. 37. 2.Business Modeling Read: Alex Osterwalder ‘Business Model Generation’ Monday, August 26, 2013
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  40. 40. Partners Resources ActivitiesActivitiesActivities Relationship Value Proposition Clients Channels BenefitsCosts ‘The business model describes the logic of our organization to create value’ Business Model Canvas Monday, August 26, 2013
  41. 41. Case study Read: http://beeldenvoordetoekomst.nl/nl/news/evaluatie- pilot-nationaal-archief-joins-flickr-commons Monday, August 26, 2013
  42. 42. The archive sector aims to preserve our heritage and make it broadly accessible Monday, August 26, 2013
  43. 43. Digitization is a powerful tool to reach those goals and create added value. But how does this affect our business model? Monday, August 26, 2013
  44. 44. We picked up the canvas and got to work Monday, August 26, 2013
  45. 45. Here is the result... Monday, August 26, 2013
  46. 46. The project made 400 photo’s of the Nationa Archive available on Flickr- The Commons Monday, August 26, 2013
  47. 47. create user-participation Why? (through social tagging) Reach a larger audience Monday, August 26, 2013
  48. 48. Here’s how this mapped out on the canvas: Monday, August 26, 2013
  49. 49. The ‘old’ model looked something like this Monday, August 26, 2013
  50. 50. Cost structure is clear. Value creation is subsidized Monday, August 26, 2013
  51. 51. In the new model things had drastically changed Platform Open Content Technology driven Internet social tagging Monday, August 26, 2013
  52. 52. Results: >1 million page views Results: >2000 comments Results: >14000 tags http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-flickr-commons Monday, August 26, 2013
  53. 53. the experiment shows that photo’s on flickr were viewed 160 times as much as on our own site... Monday, August 26, 2013
  54. 54. Where the archivists happy with the results? Monday, August 26, 2013
  55. 55. After evaluating the success, NA integrated flickr into it’s regular activities. It published recently it gets 5000 visits on Flickr daily. Monday, August 26, 2013
  56. 56. What projects do you want to start? Monday, August 26, 2013
  57. 57. Break! Monday, August 26, 2013
  58. 58. 3. Europeana Read: Europeana Strategic Plan 2011-2015 Monday, August 26, 2013
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  60. 60. Background Europeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso. Jacques Chirac Aleksander Kwasniewski Gerhard Schroeder Silvio Berlusconi José Luis Rodriguez Zapatero Ferenc Gyurcsany 60 Monday, August 26, 2013
  61. 61. Vision We believe that openly accessible digital cultural heritage, fostering the exchange of ideas and knowledge, leads to a better mutual understanding of our cultural diversity and contributes to a thriving knowledge economy for Europe Monday, August 26, 2013
  62. 62. Mission Europeana is a cultural heritage sector catalyst for change. Together the network of Libraries, Museums, Archives, Audio Visual Collections and Creative Industries we work to create new ways for people to engage with their cultural history for work, learning or pleasure. Monday, August 26, 2013
  63. 63. Phase 1: Central Point of access model 63 Monday, August 26, 2013
  64. 64. Costs Benefits Portal Exhibitions API cost/benefit Central point of access for metadata Central point of access model End Users Portal Online 5 million Euro/year Millions of users Benefits Channel Relation ClientsValue proposition Activities Aggregation Marketing 40 FTE Resources Partners Cultural Institutions Monday, August 26, 2013
  65. 65. Libraries Europeana Drents archief Louvre TEL Museums Archives The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access. 65 Monday, August 26, 2013
  66. 66. The portal www.europeana.eu is the most visible expression of this united Europe. 66 Monday, August 26, 2013
  67. 67. It’s a website! Monday, August 26, 2013
  68. 68. 68 Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps). Monday, August 26, 2013
  69. 69. 69 Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented. *Temporary loss of 1.8 million due to transition to CC0 * Monday, August 26, 2013
  70. 70. 70 Aggregation Infrastructure Domain Aggregators: • TEL • APEX • EUscreen • EFG • Linked Heritage Monday, August 26, 2013
  71. 71. 71 Network growth This was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success. Monday, August 26, 2013
  72. 72. Stuff we are good at: Network Aggregation infrastructure Data Model (EDM) Monday, August 26, 2013
  73. 73. Stuff we are not so good at: Generating usage on our portal Monday, August 26, 2013
  74. 74. Phase 2: Distributed access Model 74 Read: Verwayen, Kaufman, Arnoldus ‘The Problem of the yellow Milkmaid’ Monday, August 26, 2013
  75. 75. It’s an API business! Monday, August 26, 2013
  76. 76. Costs Benefits Portal Exhibitions API cost/benefit Distributed point of access for metadata Distributed access model Institutions Creative Industries APIs Online 5 million Euro/year Wide distribution through implementations Benefits Channel Relation ClientsValue proposition Activities Aggregation Marketing B2B 40 FTE Resources Partners Cultural Institutions Monday, August 26, 2013
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  82. 82. 82 API growth The effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services. Monday, August 26, 2013
  83. 83. This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum. 83 Monday, August 26, 2013
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  85. 85. Stuff we are good at: Network Solving IPR Issues (CCO) Monday, August 26, 2013
  86. 86. Stuff we are not so good at: Reaching Creative Industries Showing value for cultural institutions Monday, August 26, 2013
  87. 87. Phase 3: Accelerator of change (Hadron Collider) 87 Monday, August 26, 2013
  88. 88. Stuff we are good at: Collective Innovative Networked Scalable Monday, August 26, 2013
  89. 89. Collective Innovative Collaborative Scalable Open Content EDM Licensing Framework ... Things that have socio- economic Impact Monday, August 26, 2013
  90. 90. Can we be a Hadron Collider? Monday, August 26, 2013
  91. 91. Costs Benefits Portal Exhibitions API cost/benefit Accelerator of change Hadron Collider model Institutions Platform Network 5 million Euro/year Institutional change Benefits Channel Relation ClientsValue proposition Activities Knowledge sharing 40 FTE Resources Partners Institutions Monday, August 26, 2013
  92. 92. Aggregate Distribute Facilitate Engage 3 4 2 1 Strategic Plan 2011-2015 Monday, August 26, 2013
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  94. 94. Aggregation: ‘If Europeana can help us do the things that we do, and do it better, faster and cheaper- that would be enormously valuable’ Lucie Burgess, British Library Cloud services 94 Monday, August 26, 2013
  95. 95. Extendinglicensingframework Facilitation: ‘Europeana is good at reducing complexity’ (Alex Hinojo, Wikimedia) 95 Monday, August 26, 2013
  96. 96. Incubation Services Distribution: ‘Creatives want to source content for re-use and contextualise it’ (Andrew Kitchen, Ramulus United). 96 Monday, August 26, 2013
  97. 97. Engagement: ‘Europeana should foster bottom- up projects and empower communities running projects like 1914-1918 to make them more sustainable’ (Johan Oomen, Beeld en Geluid). Strategic partnership Wikipedia/GCI 97 Monday, August 26, 2013
  98. 98. Quick recap: Monday, August 26, 2013
  99. 99. Costs Benefits Portal Exhibitions API cost/benefit Central point of access for metadata Central point of access model End Users Portal Online 5 million Euro/year Millions of users Benefits Channel Relation ClientsValue proposition Activities Aggregation Marketing 40 FTE Resources Partners Cultural Institutions Monday, August 26, 2013
  100. 100. Costs Benefits Portal Exhibitions API cost/benefit Distributed point of access for metadata Distributed access model Institutions Creative Industries APIs Online 5 million Euro/year Wide distribution through implementations Benefits Channel Relation ClientsValue proposition Activities Aggregation Marketing B2B 40 FTE Resources Partners Cultural Institutions Monday, August 26, 2013
  101. 101. Costs Benefits Portal Exhibitions API cost/benefit Accelerator of change Hadron Collider model Institutions Platform Network 5 million Euro/year Institutional change Benefits Channel Relation ClientsValue proposition Activities Knowledge sharing 40 FTE Resources Partners Institutions Monday, August 26, 2013
  102. 102. 4. Who is the customer exercise Monday, August 26, 2013
  103. 103. Imagine: Monday, August 26, 2013
  104. 104. You are a Digital Archivist Monday, August 26, 2013
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  110. 110. Break! Monday, August 26, 2013
  111. 111. Pitches! Monday, August 26, 2013
  112. 112. Yellow Hat/ Black Hat http://en.wikipedia.org/wiki/Six_Thinking_Hats Monday, August 26, 2013
  113. 113. Harry Verwayen harry.verwayen@kb.nl Thank you 113 Monday, August 26, 2013

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