PPTX, PDF620 views

Europeana & Japan Digital Archive Initiative

The document outlines the evolution of the European digital archive initiative, Europeana, highlighting key milestones and the importance of political backing for its success. It emphasizes lessons learned, such as the need to communicate value to stakeholders and the challenges of starting small while maintaining focus. The initiative encourages a strategy of 'think big, start small, act now' to effectively manage and implement digital archival efforts.

Design◦

Europeana & Japan Digital Archive Initiative

1.
Japanese Digital Archive Initiative ‘Ahistory of Europeana in 3 acts’ Harry Verwayen | the University of Tokyo 28 November 2016
2.
The Great Waveof Kanagawa National Museum of Fine Arts (Valletta, Malta) CC BY-NC-ND 1. Think Big
3.
Presentation Article by SoichiTokizane Japanese Digital Archive Initiative CC BY-SA
4.
Title here CC BY-SA April2005 Jacques Chirac’s tells EC his big idea July 2007 EDLnet starts building Europeana November 2008 Europeana prototype (Portal) launched Summer 2010 Prototype becomes a service September 2012 Europeana metadata released as CC0 May 2015 Europeana Digital Service Infrastructure June 2016 European Union reconfirms support in Council Conclusions 10 years Europeana Japanese Digital Archive Initiative CC BY-SA
5.
Japanese Digital ArchiveInitiative CC BY-SA
6.
Our Big Idea JapaneseDigital Archive Initiative CC BY-SA
7.
Our Big Idea JapaneseDigital Archive Initiative CC BY-SA
9.
Enumerate report
11.
What did welearn? • Having a Big Idea is really important to secure political backing • Political backing is essential for funding and for implementing policy change • Unless your Big Idea is defined really well, it will be open for interpretation • Political backing requires constant stakeholder management
12.
2.Start Small Girl ina White Kimono | Breitner, George 1894 RIjksmuseum Public Domain
14.
•53,604,836 digital objectsin Europeana.eu •All 28 member states contribute, but not equally Japanese Digital Archive Initiative CC BY-SA
15.
•> 3.500 institutionsparticipate • Through less than 150 aggregators (National and Domain) Japanese Digital Archive Initiative CC BY-SA
16.
• Institutions feelunconnected to Europeana • Institutions have lost connection with end users • Roles & responsibilities have become unclear Japanese Digital Archive Initiative CC BY-SA
18.
Statistics Dashboard Japanese DigitalArchive Initiative CC BY-SA
21.
Europeana Colections Japanese DigitalArchive Initiative CC BY-SA
22.
Search for ‘Hokusai’ JapaneseDigital Archive Initiative CC BY-SA
23.
Use the ‘facets’on the left Japanese Digital Archive Initiative CC BY-SA
24.
And find whatyou are looking for Japanese Digital Archive Initiative CC BY-SA
25.
Thematic collections Japanese DigitalArchive Initiative CC BY-SA
26.
Thematic collections Japanese DigitalArchive Initiative CC BY-SA
27.
Music … Japanese DigitalArchive Initiative CC BY-SA
28.
Fashion … Japanese DigitalArchive Initiative CC BY-SA
29.
World War 1 JapaneseDigital Archive Initiative CC BY-SA
30.
Japanese Digital ArchiveInitiative CC BY-SA
31.
Japanese Digital ArchiveInitiative CC BY-SA
34.
labs.europeana.eu Japanese Digital ArchiveInitiative CC BY-SA
35.
#gifitup!
36.
Apps for Children5-7 Japanese Digital Archive Initiative CC BY-SA
39.
Investor Forum Japanese DigitalArchive Initiative CC BY-SA
40.
What did welearn? • Creating value is not the same as showing value • We should have invested much more in making the value more visible to our stakeholders • ‘Starting small’ is really hard! Yet is is crucial to keep focused
41.
Mountain. Tuschmålning på papper|Hozan Matsumoto Östasiatiska Museet . CC-BY 3.Act now!
43.
Think Big, StartSmall, Act Now! CC BY-SA Data Model
44.
Licensing Model Japanese DigitalArchive Initiative CC BY-SA
45.
Publishing Framework Japanese DigitalArchive Initiative CC BY-SA
46.
Japanese Digital ArchiveInitiative Japanese Digital Archive Initiative CC BY-SA
47.
Think Big, StartSmall, Act Now! CC BY-SA
48.
Think Big, StartSmall, Act Now! CC BY-SA
49.
Think Big, StartSmall, Act Now! CC BY-SA
50.
Think Big, StartSmall, Act Now! CC BY-SA
51.
Think Big, StartSmall, Act Now! CC BY-SA

Editor's Notes

#2 I think that I can best structure my presentation around the mantra ‘think big, start small, act fast’. I first heard this phrase about 7 years ago in a speech by Michael Edson from the Smithsonian Museum. It has now made its way into more common parlance in the Cultural Heritage sector.
#3 Why think big? The bigger your goal, the more you can motivate yourself and others to achieve it. Goals affect performance by directing attention, mobilising effort, increasing persistence, and motivating strategy development. Having a Big Idea is what will rally politicians, practitioners and the commercial sector behind a single goal.
#4 Europeana’s story started in 2005 when Google entered the scene with its ‘Google Books’ project. In itself a great initiative, a bold attempt to digitise all of the world’s knowledge. The only issue was that this would mean handing over the control over Europe’s Cultural Heritage to a single, privately owned company, which would mean that commercial interests would dictate what our children will be understanding as their culture, their heritage. *Read article by Soichi Tokizane
#5 As you can see it took us 5 years from that initial political momentum to get to an operational service with 2 mln objects, and another 5 to get where we are now.
#6 It is important to understand that Europeana is largely a political project. This is reflected in our governance: Europeana is governed by 17 representative stakeholders: 4 from the content holder associations, 2 founding members, 6 members of the Europeana network and 4 experts.
#7 So what is our Big Idea? We believe that we can ‘transform the world with culture’. We want to build on Europe’s rich (digital) heritage and make it easier for people to use, whether for work, for learning or just for fun. *Read: strategy2020.europeana.eu
#8 What is really big about it is this: we believe that it is important that our heritage is not something passive that we can look back on. We see it as the fuel for the future. We make our heritage re-usable for future generations. *Read: strategy2020.europeana.eu
#9 We have three guiding values that, cut any one of us in half and you’ll see written through us. These values are present in everything we produce and can also be applied to how we work with each other. Usable: One of our top priorities as an organization is to provide the impetus, encouragement and tools for our data partners to open up their collections - to make them available to be used in new ways. Mutual: We are a network, a partnership of connected organisations – from cultural institutions to commercial software developers. We can make an impact on the world because together, we’re greater than the sum of our parts. Reliable: We are committed to ensuring that our digital data is always authentic, trustworthy and robust, that it’s easy to create with and that our network partners benefit from sharing it.
#10 What does this mean in practice?
#11 We know that only 10% of all heritage in Europe has been digitised. But that still represents a stunning 300 mln items from museums, libraries and archives. What is concerning is that only a fraction of that material (3% at latest count) is considered ‘re-usable’: that means that 98% of what has been digitised does not have a rights statement that allows others to do something with it!
#12 We consider it our job at Europeana to make that material re-usable, for mutual benefit of our all our stakeholders. Why? Because that is the only way that we can create real user value, fuel new business and create political capital for the digital single market of Europe.
#13 In order to be more structured, more precise about what we call success, we have developed an impact framework. All our actions are geared towards achieving impact in any of these 3 areas: social/cultural, economic, and network innovation.
#16 So how do we operate? We are set up as a platform, an infrastructure that mediates between those who have digital heritage to share and those who need that heritage for work, learning or pleasure. We identify 5 different markets.
#17 Our most important market is our partner network of Cultural Heritage institutions in Europe. Currently around 3.500 institutions share their data with us and over the past years have contributed over 54 million items to Europeana. Read: http://pro.europeana.eu/page/governing-board-papers-documents
#18 They worked with us through a system of national and domain aggregators, which was a very efficient way to get a lot of data in, quickly.
#19 This worked very well for us in the first years but we are currently running into its limitations: sharing data with Europeana has become very complex, while the rewards are not very visible.
#20 We are therefore completely re-inventing the system. We want it to become ‘insanely easy’ and much more rewarding for individual institutions to share data with Europeana.
#21 We are therefore developing very direct feedback loops for institutions so that they have direct gratification from their efforts. For example through a dedicated statistics dashboard. See: dashboard.europeana.eu
#22 But our most visible market remains that of the so-called ‘general user’…
#23 One that we have started to look at as the ‘cultural professionals’, i.e. people with a more than average interest in culture.
#24 For her we have developed the portal, currently called ’Europeana Collections’. See: europeana.eu
#25 If we were for example interested to know something about the interest for Hokusai in the art scene in Europe, a search for ‘Hokusai’ for would deliver 869 results
#26 The facets on the left allow us to refine our search by for example limiting our search to re-usable texts
#27 Which leads us to this art sales catalogue from the’ Institut National d'Histoire de l’Art’ dated 1944 where an original Hokusai exchanged hands. If we’d be interested in writing a blog about this, the media metadata tells us that we have the full rights to download the image and do whatever we like with it.
#29 Our user research tells us that our engagement levels triple (3x) when we narrow down our subjects areas. Hence we are investing in Art…
#30 Music,
#31 and Fashion.
#32 Sites of around 200.000 items each with a vested audience. By the end of 2017 we have 15-20 community-based micro sites. Including this one on World War 1. View: https://vimeo.com/183833345/0397e5e578
#33 As you can see from the statistics, we will fall short in reaching our goals this year. This is due to not being indexed by the google search-engine who sees the Europeana data as duplicates. We are working on this, but it is a fact of life that the material as such is not unique, it also lives elsewhere on the institutions websites.
#34 However, we will far surpass our ambitions for impressions of material on third party websites, such as Wikipedia. We see this as a great sign of success.
#35 This is confirmed by the numbers: users on the Europeana websites are ok, but the usage of our content on 3rd party platforms such as wikipedia is amazing!
#36 So how about our efforts in Research, Education and Creative Industries on the right hand side of this graphic?
#37 Taking the basic concept of Google and Facebook where content follows the users, we are placing Europeana content where the users are, primarily via partnerships.
#38 We have therefore developed our ‘Labs’ website specifically to support developers and digital innovators in these three areas.
#39 By allowing others to play with the material, and using social media, we allow for entirely new art to emerge. Here you can see the winner of the 2015 #Gifitup! competition. See: http://gifitup2015.tumblr.com/
#40 A good example of how we work is this app called ‘Art Faces’. A small team of designers from Italy took took five of the most famous art works from Europeana. Using this, they designed a game available as an app. As a unique observational and learning challenge, children have the opportunity to learn about detail, form, interpretation, colour choices and more. This created an opportunity for children between 5 and 10 years old to discover and learn about art while having fun. With 4200 downloads in the first couple of weeks the app has been an instant success: The app was also featured on the Apple stores in countries from Australia to Greece, and featured in different categories: new apps we love, Education, Elementary School, best new apps and games. Currently in Italian and English – and with plans to translate to French and Spanish. The real impact is beyond numbers, but educational and social. The best reward was when we heard a child commenting on a t-shirt saying ‘The colours remind me of Van Gogh’s paint strokes’!
#41 We have seen similar success with our multi-touch book that we have developed together with teachers in the apple distinguished teachers programme.
#42 To support our most promising endeavours we have set up a special crowdfunding campaign platform and made available a limited amount of match funding for successful campaigns. See: http://labs.europeana.eu/incubation/crowdfunding-for-creative-reuse-projects
#43 The very best quality and most promising reuse cases go to an investor forum. Inviting no more than 10 projects, we’ll invite 5 more mature products and applications and 5 early stage prototypes.
#46 So what can you do if you want to start immediately? Firstly, it is of course about people. Without our talented team at the Europeana Foundation or our network of over 1.500 people we would not be where we are. But you have already started that (look around).
#47 You will need to agree on a data model. We have based ours on RDF triple linked open data.
#48 You will need a licensing framework. We have developed ours in close cooperation with Creative Commons and the DPLA. We are expanding this into an international standard that we would very much encourage you to join.
#49 And finally you will need to get settled on a ‘terms of use’, an understanding between you and your partners on the return they can expect through publishing with you.
#50 We very much look forward to co-operating with you on the Japanese Digital Archive Initiative…!
#51 To get you started, we created a website for you with all the Japanese material available in Europeana… As you can see there are 41,585 paintings, photographs, texts, videos and sounds. This will give you an interesting view on how the great country of Japan was perceived in art and literature in Europe. See: http://acceptance-npc.eanadev.org/portal/en/collections/japan *note: not in production, just for the purposes of the conference
#52 For this occasion, we have created a couple of ‘browse entry points’ that will lead you to interesting parts of the collection. For example this series of 45 photographs from the late 19th century from the Dutchman Gijs Bosch. See: http://acceptance-npc.eanadev.org/portal/en/collections/japan *note: not in production, just for the purposes of the conference
#53 From the famous Tempel in Hyogo. See: http://acceptance-npc.eanadev.org/portal/en/collections/japan *note: not in production, just for the purposes of the conference
#54 It is now very easy to create ‘galleries’ of art works that you would like to feature. We created a couple of examples… See: http://acceptance-npc.eanadev.org/portal/en/collections/japan *note: not in production, just for the purposes of the conference
#55 Such as this one, which lives on our Pinterest Board. See: https://nl.pinterest.com/europeana/geishas/
#56 I hope this has given you an idea of what it takes to set up your own Japanese Digital Archive. You can count on us to work with you and support you. Thank you! Harry Verwayen @hverwayen

Europeana & Japan Digital Archive Initiative

More Related Content

Viewers also liked

Similar to Europeana & Japan Digital Archive Initiative

More from Europeana

Recently uploaded

Europeana & Japan Digital Archive Initiative

Editor's Notes